More Than the Game: Building Brand Connections Across Sports Culture

On this panel presented by Spotify, Ann Piper, Head of Sales for the Americas at Spotify, joins Angela Steele, Chief Client Officer, U.S. at WPP Media; Wes Harris, Director of Marketing for YouTube TV at Google; and Juliet Litman, Director of Talent and Operations at Spotify Podcast Studios to explore how fandom continues between games and episodes. Fans turn to trusted voices to debate, discover and keep the conversation going, creating opportunities for brands to contribute.

In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we explore what makes those partnerships welcome. From YouTube TV’s recurring segments with Bill Simmons to Ally’s investment in women’s sports, the discussion examines how brands can support the experiences fans care about and become part of their everyday routines.

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