Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.
Posting more gives a brand more to say, but does it give people a reason to care? Research across 477 brands found no statistically significant relationship between posting frequency or content reach and brand value, while community-building behaviors did show a connection. This conversation explores what brands can learn from the discussions, shared experiences, and sense of belonging that keep people coming back.
Joining us is Victoria Hoyle, Global VP of Intelligence at The Social Element. Victoria takes us through the agency’s Brand Currency research, explaining how brands build relationships through fandom, conversation, and moments people want to share. We discuss what Formula One’s storytelling reveals about emotional connection, why listening needs to extend beyond a brand’s own channels, and how marketers can use those insights to decide what to do next.
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