Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.
Getting someone to attend an event is one thing; making it worth their time is another. As audiences become more selective and AI changes how customers discover brands, this conversation explores the value of being together in person, the trust built through human relationships, and knowing when to let technology help—and when to get it out of the way.
Joining us is Madeline Schofield, VP, Experience Strategy and Executive Marketing at Salesforce, fresh from Dreamforce. Madeline shares how her team designs different experiences for developers and senior executives, assesses success through both data and conversations with sales leaders, and carries the event’s story into the months that follow. We also discuss why curiosity matters when building marketing teams and how AI can free up time for deeper creative and strategic thinking.
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