Dhar Mann joins Advertising Week as its inaugural Chief Creator Officer.

Dhar brings four-days of interactive programming designed to spark $100 million in new creator-brand business.

OPENING KEYNOTE

Great Minds Stage – Monday, October 5, 9:30am

Dhar Mann opened Advertising Week by launching the $100 million creator challenge – and immediately puts it into action.

This won’t be Dhar standing on stage telling the industry what it should do differently.

Creators, brands and executives in the audience become part of the show, with live challenges, unexpected connections and moments designed to turn conversations into actual opportunities. Dhar will also reveal a big initiative for 2027 for the first time.

The goal is simple: don’t spend the time talking about the future of the creator economy-start creating it in the room.

CREATOR KARAOKE
WITH CHRISTINA MILAN & JULIANNE HOUGH

Tuesday, October 6, 7:00 – 10:00pm

Invite Only Event – Apply to Attend

A high-energy night bringing creators, celebrities and CEOs together through music, live moments and unexpected connections.

CREATOR OMAKASE
WITH RICK ROSS & JACK’S DINING ROOM

Wednesday, October 7, 7:00 – 9:00pm

Invite Only Event – Apply to Attend

An intimate, curated dinner designed to spark real conversations, unexpected introductions and new partnerships.

CREATOR DAY

Thursday, October 8, 10:00am – 5:00pm

Interactive 30-minute experiences pairing leading talent with major CMOs to create ideas, content, connection and real business outcome.

Our awards provide premium visibility and recognition to standout talent, rising executives, and industry decision-makers. 

FUTURE IS FEMALE AWARDS

Monday, October 5, 7:00pm

Invite Only

The Future is Female is the anchor of Advertising Week’s globally celebrated Future is Female Program recognizing outstanding, trailblazing women in our industry. This invite-only awards night recognizes the women and allies defining the future.

THE AW PLAYMAKERS AWARDS PRESENTED BY FANATICS

Wednesday, October 7, 6:00pm

Invite Only

The AW Playmakers Awards are a new awards format that celebrates the best of sports, creators, creativity, technology and culture making plays both on and off the field. Hosted at NASDAQ, the evening will be a celebration of best of marketing and the business of sports.

Our networking activities help you connect with leadership and attendees through unique events and happy hours.

GET READY WITH OUR THIRD PLACE

Offsite – Monday, October 5, 8:00 – 11:30am

Time Out Market Union Square – 124 East 14th.

Kick off Advertising Week with a morning designed to help women connect, get ready, and start the week feeling their best.

• Makeup Touch-Ups by Sisley Paris: Freshen up before a full day of meetings, panels, and events.
• Coffee + Breakfast Bites: Grab your morning coffee and something delicious while meeting other women attending the week.
• Pick Up Your O3P Pin: Add an Our Third Place pin to your conference lanyard so members can easily spot one another throughout Advertising Week.
• Facilitated Networking Activity: A fun, low-pressure connection activity designed to help you meet a few new women before heading into the conference.

Come for the coffee, leave with new connections, and familiar faces to spot all week long.

HAPPY HOUR WITH THE TRADE DESK

Offsite – Monday, October 5, 4:00 – 7:30pm

Invite Only Event – Apply to Attend

Join The Trade Desk for an exclusive VIP happy hour to kick off Advertising Week New York.

Head to The Perch, PENN 2 Rooftop, just a short walk from the main conference at The Penn District, for cocktails, bites and skyline views.

AMEX HAPPY HOUR

Offsite – Monday, October 5, 5:30 – 7:30pm

Invite Only Event – Apply to Attend

Join the Amex Ads team for skyline views, handcrafted cocktails, light bits and great conversations at The Riff Raff Club.

SIGMA POKER NIGHT

Offsite – Monday, October 5, 7:00pm

Invite Only Event – Apply to Attend

AdTech Poker Night returns to New York City during Advertising Week 2026 for its 5th anniversary edition, bringing together the industry’s brightest minds for an unforgettable evening where business meets the poker table.

Hosted by Sigma Software Group, this invitation-only event has become one of Advertising Week’s most anticipated gatherings, combining meaningful conversations, friendly competition and exceptional hospitality.

Expect:
→ High-energy poker & exclusive prizes
→ Signature cocktails and gourmet bites
→ A room full of AdTech leaders and innovators
→ The kind of networking that happens only when the cards are on the table

ADVERTISING WEEK NYC X STRAVA RUN CLUB

Tuesday, October 6, 7:00am

Open to All – Please RSVP Here

Start your morning with Strava on October 6. Log some miles before the panels, grab some swag and see how top brands move with the world’s biggest team.

All paces, abilities and ages are welcome!

Oh, and if you have time, stay with us for post-run breakfast and coffee.

B2Believe NYC

Offsite – Tuesday, October 6, 10:00am – 12:00pm

Invite Only Event – Apply to Attend

Join LinkedIn at B2Believe NYC, an exclusive event for B2B marketing leaders ready to outperform the norm. Through keynote sessions, customer stories and interactive workshops, attendees will discover how leading brands are using customer signals, full-funnel strategies and data-driven insights to drive growth. Leave with practical frameworks, fresh perspectives and actionable ideas to improve marketing performance and stay ahead of evolving buyer behavior.

TEXTNOW “FREE BARS” HAPPY HOUR

Lower Level 2 – Wednesday, October 7, 4:45 – 6:15pm

Open to all

Close out the Disruptors track at the TextNow “Free Bars” Happy Hour. TextNow gives people free nationwide 5G talk and text and lets advertisers pick up the tab, so brands land inside real conversations instead of interrupting them. Join us for 90 minutes. The drinks are free. So are the bars.

TUBI ROOFTOP SOCIAL

Offsite – Tuesday, October 6, 5:30 – 7:30pm

Invite Only Event – Apply to Attend

ADVERTISING WEEK AFTER HOURS WITH PROPELLER

Offsite – Tuesday, October 6, 6:00 – 10:00pm

Invite Only Event – Apply to Attend

Keep the conversations going after the conference doors close.

Join Propeller and Happydemics, together with supporting partner Equativ, for Advertising Week After Hours – an official Advertising Week fringe event bringing together people from across advertising, marketing, media and technology for an evening of drinks, food and conversation.

We’re taking over Little Rebel in the East Village, creating a relaxed space to reconnect with familiar faces, meet new ones and continue the conversations shaping the industry.

This year also marks five years since Propeller established its presence in the U.S., so we’ll be raising a glass with the clients, partners, journalists and friends who have been part of the journey.

Oxford Road Presents The Deal Room: A New Kind of Upfront

Offsite – Wednesday, October 7, 9:00am – 2:00pm

Register Here

Ready for an upfront event that values your time? The Deal Room brings together buyers and sellers in a unique pitching environment that cuts out the small talk.

From 9 a.m. to 2 p.m., we’ll host targeted on-stage presentations from select publishers, creators, and solution providers, with each pitch featuring discounts you can’t get anywhere else. Admission to the Deal Room is free for advertisers and brand marketers active or interested in audio, podcast, and/or creator media.

ESPRESSO MARTINIS WITH PERION

Lower Level 1 – Wednesday, October 7, 4:00 – 6:00pm

Open to all

HAPPY HOUR WITH PROJECT

Offsite – Wednesday, October 7, 5:30 – 7:30pm

Invite Only Event – Apply to Attend

Intimate, invitation-only discussions connecting leadership from high profile brands with small groups of qualified guests.

Reshaping the Marketing Org for the AI Customer Journey

Wednesday, October 7, 12:30 – 2:30pm

Invite Only Event – Apply to Attend

AI is rewriting every stage of the customer journey.

A brand must be loved by humans and read by machines, but most marketing orgs are not built for this duality. AI Visibility spans content, brand, search and analytics, yet no single team owns it end to end.

Join industry peers and agentic marketing experts from Bluefish as we explore the questions that matter:
→ Where AI discoverability should live
→ Who owns it
→ Where to start first

Through candid conversation and real-world examples, you’ll leave with a clear picture of what AI visibility asks of a marketing org and where the work should sit.

Garbage In, Garbage Out: Why Measurement Is Only as Good as Your Data

Thursday, October 8, 10:00am – 12:00pm

Invite Only Event – Apply to Attend

The measurement industry spends most of its energy debating models: MTA versus MMM, deterministic versus probabilistic, walled garden versus independent. But the model is rarely the weak link. This roundtable makes the case that data quality (clean conversion tracking, consistent taxonomy, deduplicated events) is the real differentiator between measurement that drives decisions and measurement that gets ignored.

Join industry peers to talk through the unglamorous but essential work of building a solid data foundation: from tagging discipline to conversion hygiene to aligning teams on shared definitions. You’ll walk away with practical steps for auditing your own data pipeline before your next measurement investment.

The Creator Advantage in AI Search

Monday, October 5, 8:00-10:00am

*Open to Platinum and Super Delegates + Invite Only – Apply to Attend

As consumers shift from traditional search to AI-powered answers, one challenge remains: trust. In this session, Jenny Penich, CRO at Influencer, and Eleanor Hooker, Head of Community and Customer Marketing at Profound, unpack Answer Engine Optimization (AEO), how LLMs rely on human recommendations, and why creators could be the missing link between AI discovery and consumer trust.

Engaging the Connected Fan

Tuesday, October 6, 8:00-10:00am

*Open to Platinum and Super Delegates + Invite Only – Apply to Attend

Sports fandom has become one of the most valuable and enduring signals brands can use to understand consumers. As data, AI and identity capabilities evolve, marketers have an unprecedented opportunity to move beyond logo placement and sponsorship awareness to create personalized, measurable fan experiences. Join leaders from leading brands, technology companies, and sports organizations as they discuss how fan intelligence is reshaping audience strategy, partnership activation, and growth in an increasingly connected world.

The Evolution of Audience Engagement: How Streaming Experiences Are Creating New Brand Opportunities

Wednesday, October 7, 8:00-10:00am

*Open to Platinum and Super Delegates + Invite Only

Get a first look at what’s next for VIZIO’s WatchFree+, including new programming, partnerships, and experiences designed to make discovery effortless and drive deeper engagement. See how Walmart and VIZIO are bringing content and commerce together on the biggest screen in the home, creating new opportunities for advertisers to connect with audiences across the entire path to purchase.

Can Creator Content Scale Without Risking the Brand?

Thursday, October 8, 8:00-10:00am

*Open to Platinum and Super Delegates + Invite Only – Apply to Attend

Creators can deliver reach, relevance and cultural credibility—but when they become the star, whose brand is actually being built? As brands scale creator partnerships and AI accelerates content production, marketers are making more creative decisions across more channels, formats and voices than ever before. The challenge is not just producing more content, but protecting brand meaning, managing reputational risk and knowing what to back, what to scale and what to learn from.

Measure Smarter, Grow Faster: The New Playbook for App Performance

Monday, October 5, 12:00-2:00pm

Invite Only – Apply to Attend

Moderated by TikTok, this conversation will bring together a mobile measurement partner and app advertiser to explore how the next generation of attribution can help marketers turn trusted measurement into stronger performance. The panel will unpack how greater alignment and advertiser control, including capabilities like TikTok’s Attribution Source Selection, can help marketers optimize toward the signals that matter to their business and scale with greater confidence.

Proving It Worked: Incrementality as the New Measurement Standard

Tuesday, October 6, 12:00-2:00pm

Invite Only – Apply to Attend

Across the industry, attribution has served as the primary lens through which marketers evaluated media performance. Yet as consumer journeys become increasingly fragmented across channels, devices and environments, traditional attribution models are giving too much credit to the touchpoints closest to conversion, while undervaluing all the media that collaborates to create demand. The result is a measurement culture that can make cheap reach look efficient, even when it fails to drive meaningful business impact.

Over a sit-down lunch, this panel explores why leading brands are increasingly embracing incrementality as a strategic decision-making framework, moving beyond surface-level efficiency metrics. Walk away with an understanding of how organizations are evolving measurement practices, aligning teams around business outcomes rather than channel-specific KPIs, and building the executive confidence needed to make investment decisions based on what media is truly driving growth.

Prove it or Lose it: How Leading Brands & Platforms Measure and Optimize Media

Wednesday, October 7, 12:00-2:00pm

Invite Only – Apply to Attend

Some of the biggest names in advertising are coming together for InMarket’s invite-only AWNY Lunch Club conversation on how brands, agencies and platforms are building a faster, more intelligent approach to media impact. Hear how leading marketers connect spend to incremental sales, visits and iROAS, combining causal campaign measurement with a unified approach across channels to optimize with confidence and bring CFO-ready proof to the boardroom.

VIP DINNER with viral nation

Tuesday, October 6, 6:00-9:00pm

Invite Only

Join Advertising Week and Viral Nation for an exclusive, invite-only VIP dinner bringing together a curated group of CMOs and senior brand and marketing leaders during Advertising Week New York. Guests will enjoy an exceptional French-Mediterranean dining experience while exchanging ideas and building meaningful connections with fellow industry leaders in one of New York’s most distinctive settings.

VIP DINNER with fal ai

Tuesday, October 6, 6:00-9:00pm

Invite Only

Join fal during Advertising Week New York for an intimate dinner with leaders across brands, agencies and media exploring what’s next for creativity and generative AI.

Space is limited. Attendance is subject to approval.

Activations let you interact directly with brands through interactive – and sometimes tasty – experiences.

CINT CANDY STAND

Lower Level 2

A crowd favorite, the Cint Candy Stand is back! Stop by for some sweet treats and a chat with the Cint team about how in-flight measurement unwraps the success of your advertising campaigns.

OpenHouse by The Trade Desk and The Current

Level 1

OpenHouse is The Trade Desk’s gathering place for the people shaping the future of advertising — where ideas start with conversation. It’s an open space built for meaningful connection and the kind of relationships that move the industry forward. At Advertising Week New York, OpenHouse features The Current’s studio space, where content is filmed and recorded in real time for attendees to watch live. For more information, visit The Current at https://www.thecurrent.com/.

INMARKET MARKET

Networking Hub – Second Level

Everything you need, all in one place. Walk through the doors of InMarket Market, a real store stocked with everything a campaign needs. Audiences that find real buyers. Activation that reaches them where they shop. Measurement that proves what worked. All pointed and optimizing toward real-world KPIs: iROAS, incremental lift, visits, sales, across CPG, retail, QSR, dining, convenience, auto and beyond. Come browse the shelves and see how InMarket can help you drive real world outcomes.

THE FORTUNE COOKIE TOWER BY OPENFORTUNE

Networking Hub – Second Level

Stop by the OpenFortune booth for The Fortune Cookie Tower — an eye-catching activation stacked with custom fortune cookies for attendees to crack open, enjoy and discover a branded message inside. Each cookie is a mini piece of advertising in disguise, bringing OpenFortune’s mass-scale fortune cookie network to life in a fun, shareable in-person moment.

TRACKSUIT

Networking Hub – Second Level

Check your brand health with Tracksuit’s always-on brand tracking platform

Usercentrics: The State of Digital Trust in 2026

Networking Hub – Second Level

71% of consumers find AI-driven personalization creepy. But if you are upfront about their data, 52% of consumers will pay you more. Come chat with our team to learn how compliance infrastructure builds trust, and how that trust shapes your business’ performance.

Serve Robotics Adverting & Experiential Events

Networking Hub – Second Level

Atonmoud Advertising and Brand Ambassadors will be roaming around the floor giving moments of surprise and delight to attendees.

ADCLARITY BY BISCIENCE

Networking Hub – Second Level

AdClarity by BIScience is the global standard for cross-media ad intelligence, trusted by thousands of leading agencies, publishers and hundreds of Fortune 500 brands. Spanning 52 markets across display, social, video, CTV, linear TV and AI ads, AdClarity delivers real-time AI insights into competitor strategies, objectives, media spend, audiences, creatives, campaigns and performance metrics. Powered by a proprietary panel of 35 million opt-in users, it provides unmatched scale and precision, enabling companies to uncover cross-media opportunities, benchmark ad performance, plan smarter budgets, refine strategy and maximize ROI. Discover more at adclarity.com.

Create at the Speed of Imagination with FAL AI

Networking Hub – Second Level

Discover how leading brands and creative teams use fal’s generative media platform to build and scale AI-powered experiences. Stop by for live demos, meet the fal team and explore how enterprises can move from creative idea to production faster.

SWAYABLE LOUNGE

Networking Hub – Second Level

Need a break from the conference floor? Sink into the Swayable Lounge, our home base in the Networking Hub on Level 2. Grab a free Celsius to power through the day, then connect with our team for a live look at how brands use Swayable’s AI-native creative pre-testing platform to measure what moves audiences—before spending a single marketing dollar. Our team will be on site to talk shop, show you the data behind our brand demos and give you a comfortable spot to recharge between sessions.

BIG DIGITAL

Networking Hub – Second Level

Audience engagement technology for the physical world.

ADMAZING

Networking Hub – Second Level

Let’s Play!

Come play on Admazing’s larger-than-life mobile game for a chance to win a prize. Tap, swipe and test your skills on our giant touchscreen—because everything’s more fun when you play big.

RIGHT OF WAY – USA FENCING

Networking Hub – Second Level

Step onto the strip with Team USA. USA Fencing brings Olympic and elite fencers to the Penn District for live exhibition bouts and a coached, hands-on session where you can pick up a blade yourself. Full gear provided. No experience needed. Find out why fencing is called physical chess.

INTENTSIFY

B2BMX Hub – Lower Level 1

Audience data without the platform overhead Stop by for custom audiences, agent-ready data, and QuantumDemand™. Grab an umbrella or AirTag while you’re at it.

CHEQ Loves New York — How Real Recognizes Real

B2BMX Hub – Lower Level 1

New York is home to the real, the curious, and the occasional knockoff; your website traffic is the same. Stop by Booth B2 for a sweet treat from local favorite Funny Face Bakery. We’ll show you how CHEQ tells the difference between your actual customers, AI agents helping the process along, and the counterfeit traffic trying to pass itself off as real.

CLOZD

B2BMX Hub – Lower Level 1

Clozd is the leader in Decision Intelligence, helping organizations understand the why behind key customer decisions. Combining powerful technology with expert-led feedback, Clozd uncovers insights across wins, losses, onboarding, retention, and more. With 50,000+ customer interviews conducted, Clozd helps companies turn customer feedback into action.

OMNIBOUND AI

B2BMX Hub – Lower Level 1

Spin the wheel!

SNOWFLAKE

Outside – near the front entrance (Tues and Weds)

Start and end your day at the Snowflake Airstream! Enjoy a treat and learn how to break down data silos, overcome complexity and maintain secure data collaboration across the advertising, media & entertainment landscape. Tap into an open, interoperable ecosystem that personalizes audience experiences and maintains data governance and privacy.

XUMO FOOD TRUCK

Outside – near the front entrance

Discover how Mirage helps brands save time, scale creative output and drive better ad performance with AI-generated UGC. Stop by our booth for a quick demo (and a treat!) and see how you can unlock higher-performing creative at scale.

VURVEY

Outside – near the front entrance

Our Lounges and Hubs offer a variety of options, from unique programming to a quiet spot to get some work done. All lounges and hubs are open to all attendees unless otherwise stated.

COWORKING LOUNGE

Lower Level 2 & Lower Level 1

Looking for a place to get some work done? Find a spot in one of our Coworking Lounges to take a meeting, recharge and send a few emails in between sessions.

PREMIUM LOUNGE

Lower Level 1 – Platinum and Super Delegate Pass Holders Only

The Platinum Coworking Lounge is a quiet spot for Platinum and Super Delegate Pass holders to get work done between sessions.

MEETING HUB

Lower Level 1

Come meet with PayPal and Ocient onsite in the Advertising Week Meeting Hub.

The Meeting Hub is reserved for select partners to meet with attendees. Set up private meetings with either sponsor, or just stop by to chat!

FQ LOUNGE

Lower Level 1 – Mon, Tue, Wed Only

FQ Lounge™ @ Advertising Week: where leaders gather, ideas move, and relationships are made.

SOUNDS PROFITABLE

Lower Level 1 – Mon & Tues

Sounds Profitable is the Trade Association for the Podcast Industry. We are a collection of media properties — a newsletter, a podcast, and much more — that covers both strategic and tactical changes to the business of podcasting. We are committed to setting the course for the future of the audio business.

B2BMX @ ADVERTISING WEEK

Lower Level 1 – Thurs

Come join B2B leaders — CMOs, founders, agencies, platforms and marketers – as they gather in the advertising capital to move budgets and big ideas forward. Don’t miss the thought provoking sessions and conversations happening Thursday. 

MARKETING SOCIETY

Lower Level 1 – Weds

THE CREATORS LOUNGE PRESENTED BY META

Second Level – Creator pass holders

Step inside Meta’s Creator Lounge at Advertising Week New York—the premier destination where creativity connects, culture compounds and commerce scales. Designed with creators at the center, this dedicated space gives you direct access to hands-on product demos, interactive learning sessions and dedicated studios to capture content live on site. Connect directly with brands and peers, and experience how Meta empowers you to turn your influence into measurable business impact.

VIP AND SPEAKERS LOUNGE PRESENTED BY CHASE MEDIA SOLUTIONS

Second Level – Speakers, Speaker Guests, Platinum and Super Delegate pass holders

The VIP Speakers Lounge, brought to you by Chase Media Solutions

Chase Media Solutions welcomes speakers, VIP guests and their teams to a dedicated space designed for connection, collaboration and recharge throughout Advertising Week New York.