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$100 MILLION IN CREATOR × BRAND DEALS

DHAR MANN TAKES ON A NEW ROLE AT ADVERTISING WEEK NEW YORK

In 2026, Dhar Mann joins Advertising Week New York as its inaugural Chief Creator Officer with an ambitious goal: help launch $100 million in new creator × brand business.

Brand partnerships. Advertising. Investment. Data. IP. New products. New business models. New ideas.

Throughout the week, Dhar will help bring brands and creators together differently — creating more ways to meet, make, experiment, and build.

SHOW, DON’T TELL

Last year, Dhar came to Advertising Week and did something unusual: instead of talking about creator marketing, he created a campaign live on stage with Gap’s Damon Berger and the audience.

That experience inspired a bigger idea for 2026: What if more of Advertising Week worked that way?


INTERACTIVE CREATOR EXPERIENCES.

THIS YEAR, EXPECT TO GET INSIDE THE ACTION.

Monday, October 5 — Advertising Week Opening Keynote: Dhar Mann opens Advertising Week by launching the $100 Million Creator Challenge—and immediately puts it into action.

This won’t be Dhar standing on stage telling the industry what it should do differently. Creators, brands and executives in the audience become part of the show, with live challenges, unexpected connections and moments designed to turn conversations into actual opportunities.

Dhar will also reveal a big initiative for 2027 for the first time. The goal is simple: don’t spend the time talking about the future of the creator economy—start creating it in the room.

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Partner with dhar


WHY DHAR. WHY NOW.

DHAR HAS BUILT ONE OF THE WORLD’S LARGEST CREATOR BUSINESSES BY TURNING STORIES INTO PARTICIPATION — AND ATTENTION INTO ACTION.

Today, Dhar reaches 170M+ followers and approximately 300M views each week, with his approach leading to partnerships and experiences with brands and organizations including the NFL and Adobe.

NOW HE’S BRINGING THAT SAME PHILOSOPHY TO ADVERTISING WEEK NEW YORK — CONNECTING CREATORS, BRANDS AND IDEAS IN WAYS DESIGNED TO TURN CONVERSATIONS INTO ACTION.

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JOIN US THIS OCTOBER


THE FIRST REVEAL IS COMING.

THE CREATORS. THE BRANDS. THE CELEBRITIES. AND NEW SIGNATURE EXPERIENCES DESIGNED TO BRING THEM TOGETHER.

$100 MILLION IS THE GOAL. SHOWING, NOT TELLING, IS HOW WE GET THERE.
COME READY TO PARTICIPATE.