Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.
A campaign can look successful on a dashboard and still leave questions about what it actually accomplished. This conversation explores how brands can better understand what makes people care, act, and choose—and why marketing needs to remember the human behind the purchasing decision. It also considers what gets lost when short-term performance takes priority over storytelling and emotional connection.
Joining us is Kerel Cooper, Chief Marketing Officer at MarketCast. Kerel shares why he believes marketers can learn from the strongest consumer brands and how human judgment should guide the use of AI in creative work. We also discuss a question he feels deserves more attention: how do organizations prepare people to become strategic thinkers when AI begins taking over the tasks that fill their working day?
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