When a customer clicks “accept,” have you earned their trust — or just worn them down? In “The Privacy Payoff: What 11,000 Consumers Want Marketers to Know,” recorded at Advertising Week New York 2026, Usercentrics’ Maureen Prado explores what consumer research reveals about data sharing, AI personalization and meaningful consent. Listen for why privacy-conscious consumers could become a brand’s most receptive audience, and how clearer choices can help earn their yes.
As the series concludes, the Kindle Scribe’s role extends from recording the experience to supporting the review afterward. The executives’ routines give that process a concrete shape: revisit the notes, identify the next steps and keep the conversations moving.
On this fireside chat presented by Koddi, Nicholas Ward, President and Co-Founder of Koddi, joins Tori Haynie, Director of Retail Media and Digital Initiatives at Tractor Supply Company to discuss how the retailer is building its media network around the people it serves. From first-time pet owners to families caring for livestock and land, the conversation explores how understanding customers can guide advertising that helps them shop.
On this panel presented by Amazon Ads, Chris Fuller, Director of U.S. Financial and Consumer Services Advertising Sales at Amazon Ads, joins Jodie Hayes, Vice President of Integrated Investments at Havas Media, and Lauren Anderson, Head of the U.S. Brand Innovation Lab at Amazon Ads to discuss what attention adds to streaming TV planning. Reach and frequency show how often an ad appears, but understanding the content and the audience’s engagement can help brands make more informed investments.