Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.
Retailers earn advertising revenue, brands get visibility, but what does the shopper get? This conversation explores how offering a reward for answering a question can make an ad more useful for everyone involved. It also looks at what brands can learn by asking people about their preferences directly, rather than trying to infer them from a click.
Joining us is Will Cohen, CEO and Co-Founder of Downtime, whose background in retail media led him to build a business around customer participation. Will shares how the company works with retailer loyalty programs, the challenge of distinguishing meaningful feedback from behavior driven by incentives, and his thoughts on using AI to personalize advertising while preserving a human connection.
Subscribe & Listen
