On this panel presented by Amazon Ads, Chris Fuller, Director of U.S. Financial and Consumer Services Advertising Sales at Amazon Ads, joins Jodie Hayes, Vice President of Integrated Investments at Havas Media, and Lauren Anderson, Head of the U.S. Brand Innovation Lab at Amazon Ads to discuss what attention adds to streaming TV planning. Reach and frequency show how often an ad appears, but understanding the content and the audience’s engagement can help brands make more informed investments.
In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we explore how that thinking translates into creative partnerships and campaign decisions. From Liquid I.V.’s integration with “Off Campus” to Lexus’ musical collaboration with Laufey, the discussion examines how brands can find a natural place in entertainment, measure the response and create their own cultural moments.
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