Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.
Audiences use YouTube to watch television, follow creators, search for information, and discover products. Inside marketing organizations, those activities often belong to separate teams with separate budgets. This conversation explores what gets missed when paid advertising, creator partnerships, and a brand’s own videos are planned independently—and why audience behavior should guide how those efforts come together.
Joining us is Leah Malone, Chief Revenue Officer at Pixability, a YouTube advertising intelligence company. Leah shares how brands can find relevant creators beyond subscriber counts, approach YouTube viewing on television screens, and distinguish content improved by AI tools from low-value videos generated entirely by AI. We also discuss which campaign decisions need human judgment and what her experience at The Onion and Foursquare taught her about recognizing a lasting industry shift.
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