Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.
What happens when a shopper asks an AI agent to find the right product, compare prices, and make the purchase? Advertising may need to persuade both the person and the assistant acting on their behalf. This conversation explores how that shift could change brand discovery, shorten the path to purchase, and challenge the impressions and clicks marketers use to measure success.
Joining us is Abhay Singhal, co-founder and CEO of InMobi Advertising. Abhay explains what he means by agentic advertising and where early experiments with conversational ads are taking the industry. We discuss the data and infrastructure brands need to prepare, how to set limits on autonomous decisions, and why investment should follow demonstrated results. He also shares why marketers may be expecting too much in the short term while underestimating the longer-term change.
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