Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.
Marketing leaders need to explain what their spending contributes to the business—and make a case for the next dollar. This conversation explores why that remains difficult when advertising, marketing, and customer data live in separate systems. It also looks at how connecting that information could help the industry make better decisions and deliver advertising that fits what people actually want.
Joining us are Jake LeDuke and Khushboo Beniwal, Industry Go-to-Market Leaders for Media, Entertainment, and Advertising at Databricks. With backgrounds spanning agencies, advertising technology, and media businesses, Jake and Khushboo share how they work with both the buyers and sellers of advertising. We discuss where AI agents can help with planning and ad sales, why business and technical teams need to learn from each other, and how to choose a worthwhile problem before choosing the technology to solve it.
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