Demystifying the Real Value of AI in Marketing
AI offers tremendous potential for enhancing marketing effectiveness today and in the future. Forward-leaning businesses are using AI to create more relevant customer interactions, from engaging through business messaging, to driving performance through more relevant ad creative and optimized campaign targeting. Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
You May Also Like
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.
Kids Will Pay the Price if Youth Sports Doesn’t Grow Up
Fostering kids’ development through youth sports teaches them empathy, leadership, goal orientation and so much more. But unfortunately 70% of kids abandon youth sports by age 13. …
The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork
What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?