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Advertising Week
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
    • Retail + Commerce
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Demystifying the Real Value of AI in Marketing
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Demystifying the Real Value of AI in Marketing

AI offers tremendous potential for enhancing marketing effectiveness today and in the future. Forward-leaning businesses are using AI to create more relevant customer interactions, from engaging through business messaging, to driving performance through more relevant ad creative and optimized campaign targeting. Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.

The Penn District

Tags: Tech

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LATEST POSTS

  • The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It

  • The Next Generation of Media Networks Starts with Infrastructure

  • There Is No Such Thing as Creative Wearout                                                      

  • Neala Brown, Global Head of Data, Measurement & Insights at Teads

  • Oft-Neglected, Local Targeting Represents the Future of Advertising

LATEST PODCASTS

  • Neala Brown, Global Head of Data, Measurement & Insights at Teads

  • Rose Baki, Senior Partner and Head of Strategy at Lippincott

  • Mike Ellery, Chief Creative Officer, Sparks

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