Join Katie as she talks with Elizabeth Van Lierde, bestselling cookbook author of Everyday Entertaining and Happy Hour at Home, about turning her passion for food and entertaining into a thriving career. Elizabeth also opened up about the family inspiration behind her work, the importance of taking a leap of faith to pursue what you love, and the lessons she’s learned about trusting herself and building an ever-evolving brand
A creator campaign brief should tell a team what it needs to learn before it spends the next part of its budget. That sounds straightforward. Yet a list of videos, posting dates and preferred formats can leave the most consequential question unanswered: what decision will this work help us make?
Seasonal advertising tends to converge on the same safe, predictable formula within each category, so brands that follow it blend into the noise they’re paying to cut through.
In this episode of Wellness, Work & Wellbeing, we’re joined by Jaime Lyons, SVP of Engagement Strategy at Mighty Union, to discuss why hospital websites need to evolve beyond traditional marketing platforms.