The successes of today’s biggest brands illustrate how next-gen stats can inform smarter, more effective advertising strategies. The lesson is clear: brands that embrace these insights gain a competitive edge in today’s crowded media landscape.
Maximizing the quality of first-party signals through regular tagging audits is a way to enhance the effectiveness of performance campaigns, especially as we move away from third-party cookies. Embracing this practice and performing quarterly audits will help brands to stay ahead and truly connect with their audience.
Positioning yourself as a brand requires a balanced mix of purpose and pragmatism; of audience insight; and of professionalism, and authenticity.
Advertisers face an uncertain cookieless future in 2025, but they are galvanized more than ever to identify a better path forward.
Three of my favorite brand mascots — the Pillsbury Doughboy, Kool-Aid Man, and the McNugget Buddies from McDonald’s — all have something in common with one another. Objectively speaking, they’re all weirdos.
By grounding our creative processes in data while nurturing human insight, we create campaigns that are not only effective but also unforgettable.
Now is definitely the time to tap into AI technology to optimize marketing performance. And it makes sense to look beyond the leading platforms to find the AI-powered solutions that most effectively enable growing your business.
The path to successful multicultural marketing starts with a shift in mindset. It’s no longer enough to focus solely on representation or linguistic adaptation—audiences expect deeper engagement and personalization.
Mobile gaming’s potential for brand engagement will only increase as it evolves, reinforcing its status as an essential tool for forward-thinking marketers.
Ultimately, the real magic of marketing is found in the relationships we build and the narratives we craft, and there’s nothing more human than that.
Parenting isn’t done in isolation – as a parent, you rely on family, schools, and communities to help raise your children. AI is similar: businesses should rely on partnerships: consultancies, open-source communities, and collaborations to build robust AI systems that deliver lasting competitive advantage and grow with a company’s evolving needs.
The recent uproar surrounding Jaguar’s brand refresh has been astonishing. What began as a teaser of a new brand identity quickly spiralled into a feeding frenzy of criticism.
Hyper-personalisation should exist to enhance the user experience, but brands need to be wary of how close they are to crossing the line.
Companies that embrace privacy-forward data collaboration will gain a competitive edge, while consumers will be more inclined to share data with brands they trust.
The future of customer loyalty is about creating meaningful, personalised connections that anticipate and fulfil customer needs in real-time.
Going forward into 2025, advertisers won’t care whether a piece of content appears on YouTube, Netflix, Hulu or Prime, as long as they can access and take advantage of a video’s data.
By embracing a purist approach to curation, agencies can optimize their media spending, foster trust with their partners, and ultimately drive better client outcomes.
These are just some of the dynamic ways that RCS will level-up text message marketing. Start strategizing how you can leverage the benefits of RCS in your marketing program.
The Branded Content Series Premieres Dec. 16 with Holafly as the Presenting Sponsor
Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the character was nicknamed, was illustrated with a green body, red comb, yellow beak and a whole lot of personality.
As you plan for 2025 and beyond, ask yourself: could our marketing work harder? It’s time to try something different. After all, healthcare marketing doesn’t have to be mediocre; it’s only mediocre if we allow it to be.
2025 promises to be a pivotal year for the marketing industry. By addressing these challenges head-on and leveraging the tools at their disposal, marketers have a unique opportunity to shape the future of advertising in a way that drives real impact. The question is, will they rise to the occasion?
The open web is too important to lose. We can’t let it be killed off by walled gardens, but if we keep making it hard for publishers to make money then that’s exactly what will happen.
Youth sports are more than just competition. For kids, parents, and fans, they’re a cornerstone of life. For brands willing to join the journey, it’s a chance to create meaningful change while forging authentic connections that drive lifelong loyalty.
The next time you find yourself fixating on attention metrics, take a step back and ask yourself: “Is this ad worth seeing?” If the answer is no, then it’s time to rethink your strategy.
In 25 years’ worth of Interbrand’s Best Global Brands, a personality brand has never featured in the top 100 – until this year.
Forecasting the hottest gifts and trending recipes for the holiday season used to be straightforward: just check magazines or TV shows, where content was created months in advance.
Inevitably, 2025 will bring more developments in this space, but what can brands do to ensure their offerings place them ahead of competitors, and deliver ROI? And what emerging trends can we expect to see? Industry experts weigh in.
In this piece, Olaf van Gerwen gives us his picks on 10 UK Christmas ads that have stood out from the class of 2024.
New agency amplifies Horizon Media’s commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement
By focusing on authentic human interactions at the core of their strategy, brands can foster meaningful connections and build loyal communities on TikTok. That’s how brands play the social media long game to win.
What do yetis, sunglasses, cinnamon rolls, and the song “Satisfaction” by Benny Benassi all have in common? Each has a starring role, or an extremely prominent cameo, in PopIcon’s ranking of 2024’s five best Christmas ads.
Netflix’s approach signals a shift in how brands should think about cultural engagement. It’s not about how loud you can shout or how much you can spend. It’s about understanding where genuine cultural conversations happen and becoming a natural part of them.
By Andy Rowe, Chief Marketing Sciences Officer at RAPP In the global marketing landscape, we…
If Jaguar wants to course-correct, it’ll need to do more than ride the wave of modern design. It’ll take serious work to listen to its customer base, rebuild trust, and reclaim the emotional resonance that made its brand roar in the first place.
The era of generic, one-size-fits-all content is over; to stay competitive, brands must leverage emotional storytelling powered by real-time data and AI.
A Q&A With Amanda Williams, Senior Director, Client Experience & Integrated Strategy, Parallel Path, Boulder, CO
Heading into 2025, as more advertising dollars are poured into the industry than ever, we’re seeing marketers move away from brand storytelling and toward a scaled, transactional approach.
The holiday shopping season has become somewhat of an endurance test with some seasonal offers starting even before the hallowe’en decorations have been dusted down.
By Charlie Fletcher, Freelance Writer There isn’t a successful company out there that will tell…
What’s better than one edible mascot? Three edible mascots, according to Pop-Tarts — and we’re in agreement! The Pop-Tarts Bowl is back on December 28, 2024. This time, it’s triple the Crazy Goodness with three new Edible Mascots Game Day-bound.
Adam Roodman, GM of Yahoo DSP, shares his perspective on what the year ahead will look like for digital advertising.
Shopping, browsing, learning and playing online doesn’t have to feel like you’re being taken advantage of by cookies. Instead, every experience should feel like it knows you and understands how best to serve you.
In the attention economy, the brands that can not only capture but sustain consumer engagement will be the ones that succeed. Now is the time to lean into the open internet, harness the power of video, and rethink how we define and measure success in this evolving landscape.
With new tools and platforms, collecting and leveraging zero-party data has never been easier—or more impactful. It’s time to embrace this new era of marketing, where your customers tell you exactly what they want, and you deliver with precision and authenticity.
Ultimately, as LLMs advance, intelligence itself is becoming a commodity. For businesses seeking competitive advantage, the key differentiator will be about using GenUI to shape that commodity to solve the right problem in the right way.
By measuring genuine engagement with key moments rather than surface-level metrics, brands can build advertising strategies that deliver real value across platform boundaries.
In this industry where technological advancements are booming and we’re constantly being introduced to new touchpoints, it can be hard to focus on the simple truths of building great ads.
How we determine what’s truly important will shape the future of how we interact with information — and each other.
In 2025, the ability to navigate uncertainty with confidence will separate the leaders from the laggards.
Beyond personal development, staying informed about algorithm updates can elevate your value within your team. You’ll be better equipped to offer proactive advice and position yourself as a go-to resource when SEO challenges arise.
These unreachable destinations ignite imagination. With the right stories and tech, they can become symbols of aspiration. The challenge is balancing adventure with responsibility, encouraging sustainable travel while protecting these extraordinary places.
If charities are to continue to garner the donations needed to further the causes they champion, a new approach to brand suitability is vital.
Whether in the fast-paced world of casinos or in the wide landscapes of open-world video games, AI influences how players interact with the games and the systems that run them
If we are willing to accept that AI, even in its most advanced applications, remains bound to some knowledge, without intentionality or understanding of causality, it is mandatory to ask: what are the limits of AI’s epistemic capabilities?
Performance marketers, relying on this shaky foundation, often over-credit mobile and desktop environments because their identity resolution seems “perfect,” while under-crediting CTV or larger screens, where device matching is weaker.
For now, Generative AI provides an easy solution to teams struggling with budgets and resources. It can do the legwork, be a fountain of ideas and knowledge, and offer scale to companies that could never afford to achieve it manually.
Asking these five questions and taking relevant actions will go a long way to ensuring you deliver effective marketing that drives business growth over the long term.
Advertisers who embrace differentiated curation tools will gain a strategic advantage in the programmatic marketplace, while publishers will be able to unlock the full value of their inventory, drive incremental revenue, and strengthen their direct relationships with buyers.
By building a memorable brand, B2B businesses can wean themselves off a relentless focus on ROI, and instead build successful relationships with customers and prospects in new, exciting and efficient ways, building long-term value.
Since becoming Disabled in her teens, Keely Cat-Wells has dedicated her life to advancing the rights and representation of Disabled people.
Let a fluent device unlock entertainment and creative effectiveness for your brand by pairing a lovable character with engaging narratives, humor, and cultural references. Once your star is born, you won’t look back.
The next chapter of CTV isn’t about isolated ad placements – it’s about delivering a holistic, seamless experience that meets viewers wherever they are.
Sonic branding isn’t just about creating a sound that works in an ad; it’s about building a sound that becomes synonymous with your brand. The potential is enormous — when done right.
Retail Media is hotter than ever as we enter the Fall. Ahead of that, we had the opportunity to sit down with Claude Spasevski, SVP of Data and Retail Media at Equativ, to discuss some of the many things that are on marketer’s minds this holiday season.
In the end, the brands that embrace this reality, that push past the status quo, will be the ones that redefine pharma advertising for good. The stakes have never been higher. The potential for breakthrough work is enormous.
The future of football is in the NFL’s hands, and by taking bold steps, the league can continue to lead the way for decades to come.
Whereas cult brands are smaller by nature and often aligned to an existing niche, culture brands can be scaled, effectively defining and creating their own niche as they grow.
To creative teams and brands aiming for better performance: next time you’re working on a multi-channel campaign, challenge yourself to view each asset through the unique lens of its respective platform.
A Conversation with Travel & Tourism Marketing Expert Steve Defontes, Founder/President, Big Idea Advertising, New York/Miami
Could you impressively parallel park in front of Mayhem, the iconic Allstate spokesperson? Even the most confident parallel parking pro would feel some pressure getting it right.
How sponsorship is shaping the future of casinos and gaming brands. Learn about the innovation in VR, the metaverse, and global partnerships driving brand growth.
Fans are the lifeblood of any sports organization and league. That much is obvious. But understanding what makes WNBA fans tick is how you build a thriving enterprise.
By adapting your marketing strategy, staying flexible, and focusing on what truly resonates with customers, small businesses can turn this holiday season into a successful one—even in a challenging economy.
With memorable takeaways that blend utility and appeal, brands move from a fleeting impression to a lasting presence, staying top-of-mind long after the trade show is over.
In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.
This year’s celebration airing on NBC and streaming on Peacock is slated to be the largest celebration yet with 22 giant balloons, 33 floats, seven balloonicles and many more festivities.
Available now, airport travelers will have the chance to enjoy Lights Out Sports TV’s thrilling original content, including interviews, behind-the-scenes coverage, and fan-driven insights, all designed to enhance the travel experience for sports lovers on the fly.
Enacting customer-centric privacy controls builds trust, further improving brand reputation. These policies can attract more customers.
While the 9:16 format may present some novel creative challenges, the potential for brands to improve performance and drive meaningful results is significant.
By Kim Lawton, Founder and CEO of Enthuse Launching a product is just the beginning…
The advertising sector fuels the UK economy. When a pound is spent on advertising it adds six to UK GDP, according to Deloitte. By boosting the influx of diverse talent we’re not just future-proofing our sector, we’re safeguarding the financial health of the country.
Adults 50+ want to live life to the fullest, and having a pet is an important part of the 50+ lifestyle. Pet owners over 50 spend significant time and money to ensure their pets are happy and well cared for, so that their pets can live their best life, too.
It will be good for media companies that win and maintain their sports rights and embrace the positives of streaming.
As advertisers gear up for the start of a new season of the NBA, NHL, they should explore all of their options to find the right fit for their audiences and their products. The types of fans are expanding as are the ways to reach them. Mapping out a smart targeting strategy is the best way to maximize spend.
Bridging the gap between marketing and security is possible and necessary in today’s digital landscape.
Aldi UK’s much-anticipated 2024 Christmas campaign officially premiered on November 4th to the delight of Aldi shoppers everywhere.
Nora El-Khouri Spencer is Founder and CEO of Hope Renovations, a nonprofit with a dual mission: to empower underemployed women and gender-expansive folks into careers in construction while helping older adults stay in their homes their whole lives.
As a mother, artist, and advocate for diversity, Zalika has dedicated her career to creating inclusive spaces where minority, women, LGBTQ+, and other underrepresented groups can showcase their work, connect with their communities, and access opportunities for growth.
Sofia Laurell is the Co-Founder and CEO of Tiny Organics, an early childhood nutrition company dedicated to cultivating a love for vegetables and healthy foods in children.
Shai Eisenman is the founder and CEO of Bubble Skincare. Bubble sets a new skincare standard while truly listening to what its customers want and need.
Kristin Sudeikis is an artistic director, choreographer, master teacher, dancer, producer, and the founder of FORWARD__Space — a highly involved member of the New York metropolitan, national, and international dance communities.
Alicia brings over 20 years of experience in building strong relationships with top media vendors and crafting successful solutions for her clients.
Did you catch Progressive’s Dr. Rick on the hit YouTube series “Hot Ones?” The wildly popular talk show series known for its hot questions and even hotter wings recently featured its first-ever brand spokesperson as a guest in an October mini episode.
As Head of Media Investment, John translates strategy into high impact, cost efficient media programs.
We believe that brands, platforms and agencies all play a part in shaping the future of social media—that brands can help steer social media towards a more positive, authentic future is the driving force behind our work.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
As I wrap up my season 4 viewing and start to dream of season 5, my ask to Netflix is to give a little screen time to some of the unnamed number-crunching-data-loving associates at Agence Grateau. Data people are some of the best people.
Ultimately, brands beyond the travel sector can tap into the thriving market by aligning with key moments in the travel experience.
The robots are coming but whether they will be more like Rosie from the Jetsons or Arnold as the Terminator depends, in large part, on us humans coalescing and putting our considerable buying power and weight behind protecting and supporting our very human IP whether it be written articles, video, artistic content or brand assets.
By building unshakable pillars of stability, transparency, and humanity, we create a clear path to achieving a win-win-win for our industry and leaving behind a legacy we can all be proud of and excited about.
CTV isn’t going away. It’s ability to deliver high-quality campaigns with engaged audiences is unmatched. But it is in the data available on the platform where the real potential lies to differentiate itself from its Linear counterpart.
While some factors may shift from one quarter to the next, these trends are likely here to stay for the foreseeable future. The convergence of media, the evolving impact of privacy regulations, the complexities of signal deprecation, and the integration of AI are not just passing trends but defining features of this modern era in advertising.
For those looking to maximise opportunities during this retail Golden Quarter, it’s important to strategically enhance the business’s ability to engage in data collaboration. This will allow them to fully access customer insights available within privacy-focused clean rooms and across the full variety of channels and data environments. Securing long-term and effective outreach to high-value audiences in the run-up to Christmas and beyond.
In this interview, the Head of Retention at Medialab discusses the importance of customer retention, effective strategies, and the role of technology and data in driving long-term customer engagement.
Hear from James Rothwell, Managing Director, Brand Marketing for MileagePlus and Kinective Media on the mission to create the world’s first and largest traveler media network, standing up a business in 9 months, examples of successes so far, and now scaling through innovation and partnerships.
As content and commerce merge, we must act. Let’s create unforgettable experiences that captivate audiences and drive sales. Let’s dive into this thrilling new frontier. Here, innovation meets impact and every interaction sparks joy.
Instead of conceding that meaningful interactions in the marketplace are only the territory of smaller, niche brands, culture brands demonstrate that powerful brand stories can be leveraged at any size.
Using technology and creativity to design human-directed experiences that respond to intent in delightful ways. This is the roadmap for Intelligent Experiences in retail —and the realization of the hidden value of intent.
As we countdown to the 2026 World Cup, the evolving soccer culture in the U.S. presents thrilling opportunities for publishers and advertisers.
Savvy campaigns and brands understand that not every trend or social reference is for them. Effectively engaging with social culture isn’t about chasing the latest viral sensation; it’s about identifying conversations where your brand can contribute meaningfully and authentically.
As Oracle exits the advertising business, the industry is confronting a significant shift. Oracle’s suite of tools—built through a series of key acquisitions such as Crosswise, BlueKai, Datalogix, and Grapeshot—has been foundational for many marketers, data providers, and platforms. With Oracle’s departure, these stakeholders are now facing the challenge of finding reliable alternatives to maintain their data-driven strategies.
If your event ends with the audience focussed on a big screen, ditch the generic PowerPoint. Invest in on-brand, purpose-driven content that’s visually striking and make sure your speakers and production is well-prepared.
As we look towards 2025, the industry’s ability to create engaging, performance-driven ad experiences will be critical.
Advertising Week sat down with Michael Hanbury-Williams, Managing Director UK at Greenbids to discuss his…
The more we shift our focus, the more we will also embrace new technologies and innovations that push towards these deeper goals and metrics. Let’s hope that this positive change in the US becomes the driving force for the next era in advertising.
People want brands with personality because they are craving the real and the human. In the increasingly technological age, our humanness is the antidote and people feel that. Let your humanness shine through, maximally.
Leading AdTech vendors have also branched out into gaming, offering everything advertisers are used to from other digital advertising channels, from fraud prevention, viewability, and enhanced targeting to attention, attribution, and brand lift studies.
Having now been through this self-reflection process, we look forward to putting to action where the report showed opportunities for growth.
Yellow and Green are in a new BBDO New York campaign crossing over into the Snickers universe. Across the pond, Red is partnering with smart home security manufacturer Ring UK and Ireland to activate Halloween mode in your Ring doorbell.
With election season approaching and a polarized market, along with a very crowded and expensive ad space, advertising in mobile gaming has never made more sense.
We are all hoping to see even more interesting data visualizations for the 2028 Los Angeles Olympics. Until then we will put data visualizations to great work uncovering opportunities to improve and grow our own organizations.
Gymshark announced that it’s partnering with Steel Warriors – a brand and charity that transforms the lives of young people affected by knife crime, violence, and social exclusion.
Pop culture offers brands more than relevance; it provides an opportunity to create lasting, emotional connections with audiences. At a PMC-hosted Advertising Week New York 2024 panel, leaders from Maybelline, Dick Clark Productions and Billboard shared how iconic collaborations, immersive experiences, and cultural moments are shaping the future of brand engagement.
Ad resonance is more than just another marketing metric; it’s a vital driver of crucial…
Leadership teams feel it’s critical to spend time strengthening and growing talent. This is the base from which their organizations can thrive.
On the evening of Monday, October 7th, 2024, the 20th edition of Advertising Week New York kicked off with a grand celebration honoring outstanding women in the advertising industry.
Learn how to adjust your creative strategy with “intimacy” and “immediacy” levers through AI and data- driven insights that help drive sales and long term brand equity.
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
Learn how to navigate the constraints of quality, speed, and cost while staying ahead of technological advancements and evolving auction dynamics that help drive better results for your business.
As we move forward, it is vital to recognize the invaluable role that Black barbershops and salons play in the community.
By fostering greater collaboration between publishers and advertisers, the industry can move towards a more transparent, efficient, and privacy-focused future.
In this piece, we’ll speak to experts who explore how these tactics can transform holiday marketing and why they should be front and centre in any brand’s strategy as we approach the most wonderful time of the year.
Akash and Nikita are co-founders of the Fable Fund, an initiative committed to wild tiger conservation with sustainable development.
ReachTV, the leading streaming television network for travelers, has teamed up with renowned Chef Lorena Garcia for a new cooking series, Stand & Stir with Chef Lorena Garcia.
Michael Korcek is the Marketing Director of ArtLifting, a social enterprise connecting artists with disabilities to the art market.
Brands recognise that traditional media planning, buying, and measurement models are no longer effective. They are now looking for technology platforms that have adapted to offer solutions that simplify their media supply chain, maximise their media investment, and seamlessly integrate the next emerging channel — whatever or wherever that may be.
Retail is always changing — shifting 2024 retail trends serve as an example of that. As consumer preferences shift and technology continues to advance, the key to staying ahead lies in rethinking and refreshing your approach to the in-store experience.
We all have a responsibility to be responsible advertisers. While the fallout of GARM is a blow, the issue highlights the importance of prioritising brand safety right now and its significance in today’s media landscape.
Hi, Chewbie! The fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world.
Whether bursting through walls or simply bringing a smile to people’s faces, the Kool-Aid Man continues to be a beloved character, reminding us all to embrace the fun and refreshing moments in life.
When we rise with roots intact, we don’t fall; we elevate collective consciousness, affirming that progress and authenticity are not mutually exclusive but mutually enriching.
What CMO doesn’t at one point or another dream of being at the helm of a cult brand? It seems like such an ideal end-game for all sorts of ambitious marketing efforts and niche positioning.
By Steve Cwik, senior writer and brand storyteller for RAPP Positive marketing strategies can foster…
The future of advertising technology, driven by Generative AI, is ripe with potential. Embracing it will allow brands to explore new avenues of creativity, connectivity and engagement, setting the stage for a revolution in marketing that will shape the marketing landscape for years to come.
TikTok Advertising has quickly become the “new” Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends.
It’s about time for the financial industry to undergo a significant technological transformation. Blockchain’s speed and transparency are upending the status quo, AI is personalizing financial services, and digital currencies are fundamentally changing the way we think about money.
Now is the time to eliminate the confusion and provide a clear blueprint for why venue-based streaming is an integral part of future media mixes. Everyone with a vested interest in the space should clearly communicate the benefits of this medium and insist that everyone in the industry should move forward with transparency and a clear communication of why this is different, but as potent, as CTV.
In communities, brands have entire audiences ready and waiting to become customers – or, even better, lifelong fans. But they must first find these communities, and spend time understanding their audiences so they can build 3C frameworks to tap into the power of like minded groups collected in one place.
ReachTV, the nation’s largest streaming television network for travelers, boasting over 50 million monthly viewers, has teamed up with The Weather Company, globally recognized as the most accurate weather forecaster, in a new venture set to revolutionize how travelers stay informed about weather conditions at airports across the United States.
While we may have experienced a summer of sport – festival season also made its mark. And with a jam packed schedule of both large scale and niche festivals, from Glastonbury and Coachella to Ultra and Bludfest – there really is a festival for everyone.
There is no doubt that the ever-spreading use of AI, especially generative AI, could cause brand safety issues. Already we’re seeing incredibly life-like deep fakes videos, images, and audio perforating online.
While there’s different ways to implement real-money rewards into games, apps or directly with adtech products, the core concept is always the same: implement a revenue share into anything that generates revenue.
If we learned one thing from this year’s Paris Olympic and Paralympic Games, it’s that we need more moments like it.
Every day is Halloween when you’re a fan of the General Mills Monster Cereals and their respective mascots. Around May 2024, exciting news began to circulate online in this niche breakfast cereal community.
Remember Life Cereal’s Mikey? The spokeskid’s back at the breakfast table in a new commercial that introduces the ad icon, and the Quaker-owned cereal brand, to the next generation.
Ultimately, having access to high-quality buyer data will make or break success in today’s B2B marketing landscape. Data-driven segmentation is key. If your organization is marketing to enterprises in the same way that it markets to SMBs, there’s a good chance you’re missing the mark on both sides.
A Q&A with Stafaniya Radzinovik, Director, Supply Partnerships (EMEA), Verve Group
Marketers continue to face the daunting challenge of content overload in today’s generative-AI fueled digital environment. To address this, it is crucial for organizations to establish a single source of truth, ensuring data accuracy and consistency across all marketing channels.
As technology advances and creative horizons expand, parks are poised to deliver unparalleled adventures that blend fantasy and reality, crafting transformative experiences that captivate, inspire, and leave lasting impressions long after the visit concludes.
Advertisers who embrace these advanced solutions will not only protect their brand but also maximize their reach and impact in an increasingly complex digital landscape. The Olympics, with its global audience and high engagement, highlights the need for this shift more than ever.
Powered by neuroscience, GenAI is set to give Brand marketers and Innovators a tool they have always desired to win consumers in the crowded and competitive global marketplace.
We may live in an always-connected world, but that doesn’t mean employees should always be reachable. By following the above best practices, business leaders and managers can keep their team members operating at their highest levels, and their businesses will get a considerable boost in return.
Google has, perhaps inadvertently, created the opportunity and impetus for marketers to test, validate and now outperform with a new—and improved—combination: iOS + Alternative IDs.
If your brand chooses dialogue over monologue, engages authentically with its communities, remains ready to respond to its audience, and stays consistent with its own core truth, then you will have more than just a perfunctory social media presence. Instead, your brand will be part of the community and truly present.
Other strategies for mediating between Gen AI and clients are being tested. What unites them all is a shared desire to demonstrate intermediaries’ value, even in cases where technology makes mediation optional.
Lead entrepreneurs have a critical role to play powering creative agencies through today’s competitive landscape.
By rethinking data strategies and considering integrated solutions, marketers can turn their current data overload into an insight and action-oriented machine and stop wondering when the payoff will happen, because it will already have happened.
While there may never be a single, fixed ‘truth’ when it comes to understanding human behavior, it is possible to remove much of the guesswork and serve customers with confidence.
For companies to overcome the so-called “trough of disillusionment,” they need to identify the solutions and strategies that deliver clarity. They need to embrace AI. Not just as a term but as a use case.
Now the shockwaves have passed from Google’s latest announcement, it should be clear to all advertisers and agencies that even if the cookie isn’t cut off completely, its power will diminish over time.
Another mascot was active during the same timeline as Smokey and Woodsy and his name was Johnny Horizon. In looking back on the short-lived legacy of Johnny Horizon, PopIcon discovered that one Idaho county is still determined to uphold the outdoorsman’s legacy today.
By leveraging their position and visibility, brands can be prominent in helping drive healthy conversations, share useful information, and promote trustworthy news sources. They can help arm young voters with the insight they need to make the most of this cultural moment, proving their relevance to this audience, and forging connections that last through the election and beyond.
Brands need to maintain a level of human oversight to manage complex or sensitive interactions that the AI may not be equipped to handle. AI, like humans, makes mistakes. It’s a fast learner, though. With the right oversight, AI can build both emotional and intellectual trust that generates brand loyalty.
The message to the industry is clear: the evolving consumer landscape is calling for a new type of agency, one that represents the diverse mainstream, and balances inclusivity with specificity.
To truly connect with today’s consumers, brands must become relatable. Audio storytelling accomplishes that goal in a unique way by allowing consumers to hear an unvarnished account of what a brand is doing and why.
To succeed, today’s brands must blend the best of both worlds, fostering in-person connection while considering the role our online lives play in that picture. The goal isn’t to get noticed; it’s to be remembered. And nothing is more memorable than a shared, real-world experience.
To truly make an impact, brands must avoid superficial engagement. Gamers are highly discerning and demand authenticity. Demonstrating a genuine passion for gaming culture and understanding gamers’ needs is crucial for building trust and credibility.
When used properly, AI can really help you improve efficiency and scalability of cross-channel marketing campaigns. If you’re not leveraging AI tools yet, get started testing and iterating so you can be firing on all cylinders for Q4 and the holiday season.
Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.
With the rise of AI, luxury brands likewise need to pick and choose carefully which benefits of the tech they adopt. They need to embrace opportunities to elevate their brand story and evolve their service, but perhaps more importantly, they need to avoid anything that might undermine their worth.
As privacy regulations tighten and consumers become more aware of how their data is used and misused, adopting privacy-first advertising strategies is not only compliant, it also builds consumer trust.
In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.
Consumers do not want to feel like everything being fed to them is created by AI. Authenticity and transparency are incredibly important when using AI. AI should never replace the human element in marketing entirely but can be used to assist and optimize as needed.
Advertisers need to be aware of the wave of AI-fuelled content flooding the internet, while also embracing the right AI-powered solutions that will help them automate their brand safety and media performance strategy.
In theory, bundling makes sense for both consumers and content providers. They can help viewers save money while helping content providers keep consumers in the ecosystems and unlocking more advertising opportunities.
As expectations for corporate responsibility continue to rise, brands have a unique opportunity to lead the charge in addressing environmental issues.
Group Black, Greenwood Ave, and Lockstep Ventures have partnered with Advertising Week to create NIL+, an exclusive program dedicated to marketing and content opportunities within the Name, Image, and Likeness (NIL) space. This unique initiative will take place on October 8 during Advertising Week New York 2024.
Introducing the all-new Podcast Zone@ AWNewYork in partnership with Sounds Profitable
Since Gen Z snubs traditional marketing, it’s even more essential that brands meet them where they are – whether that’s on social media, in the metaverse or at IRL events that blend the two.
While there will never be a one-size-fits-all solution to fulfilling media plans and driving target audience action, marketers that are equipping themselves with the right data and insights is essential for maintaining cost-efficiency and high conversion rates. This strategy minimizes cash burn and keeps your brand ahead of the competition.
People love good causes, and the commercial sector sells good causes fast. If you’re in the business of causes and work for the third sector, it’s time to steal a few tricks. Causes win when we make people care about them, and for the sake of the world, it matters that causes win.
Implementing AI solutions thoughtfully and strategically can empower sales teams to navigate the complexities of the modern sales environment. As these technologies continue to evolve, the potential for AI to enhance sales processes will only grow, making it an indispensable asset for any forward-thinking organization.
Brand integrations represent a promising way of connecting with consumers. Faced with rising costs and an increasingly fragmented media landscape, many marketers are turning to the strategy of weaving a brand into the existing story lines of film, TV, streaming or influencer programming.
If it’s even a question in your mind, take the road less traveled, you’ll end up somewhere unconventional and divine.
Change and disruption is the new normal, but by focusing on creating opportunities on the Open Internet retail marketers can not only keep up, but stay ahead of the curve by creating unique personalised content to already engaged audiences and transform shopping moments into real outcomes.
Capturing attention requires cross-organization collaboration and teams that think bigger, make better content, and ensure it’s delivered through the right channels to engage audiences. After all, engaging audiences is the ultimate goal—and what matters to a company’s bottom line.
The Paris 2024 Olympic Games may be over, but in two short years it will be time for the start of the 2026 Winter Olympics, or Milano Cortina 2026. Hosted by Milan and Cortina d’Ampezzo in Italy, registration is now open on the ticketing platform for the Olympic and Paralympic Winter Games.
When Google’s ‘A new path for Privacy Sandbox on the web’ blog post about Chrome no longer deprecating third-party cookie was published a few weeks back, industry leaders breathed a collective sigh of relief.
Few careers are more vocation-driven than creativity – whether that is music, art or the movies. It often transcends material considerations and bestows on many creators a spiritual feeling of entitlement and self-fulfilment.
The opportunities and challenges associated with a workforce that is increasingly age-diverse are many. And no matter when you find yourself on the age/experience spectrum, you can play a role in finding and highlighting the value-creating opportunities and minimizing or eliminating unproductive friction.
Eastbourne Borough Football Club (EBFC) and ReachTV have entered into a one-year exclusive naming rights partnership, renaming the Priory Lane home ground as the “ReachTV Stadium.” This collaboration extends the successful relationship initiated in late 2023, which included the pilot of the TV show “Health of the Game.”
To those in the digital advertising industry, another twist in the tale of the cookie deprecation was not unexpected. But that Google would seemingly renounce its promise to cut off these third-party identifiers all together, was abrupt to say the least.
We all know that great young talent is hard to find. If you’re lucky enough to hire someone who’s eager to learn and excited for their career in advertising, help to nurture that spirit every day.
The Olympics in marketing is a little like the Super Bowl, but it only comes around every four years. A lot of brands are counting on a lot of eyeballs to make marketing budgets count. In the past you could almost hear the marketing shots being made by big advertising execs, and see them fall flat on big billboards and small scrollable screens.
Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration
Doesn’t it feel as though it was just yesterday when we were wishing Smokey Bear a happy 75th birthday? Smokey Bear’s 80th birthday officially falls on August 9, 2024, marking eight decades of the mascot having the longest running public service initiative in United States history.
Google’s recent decision to maintain its use of third-party cookies on Chrome, rather than phasing them out as previously announced, has sent ripples through the industry. This U-turn — like many of the tech giant’s decisions — has highlighted the complexities and dependencies within the digital ecosystem.
Times of change can be turbulent, especially given the history and frequency of CMO-level turnover. Whenever that moment hits, agency leaders need to prioritize communication over remuneration.
There’s a reason why most people aren’t taking these risks. Risks are scary. You’re more likely than not to lose money by following this list. However, as long as you’re careful, approach it strategically, and invest only the money that you can live without, there’s a potential for a huge profit. Some people are fine with these odds.
It’s time to define your brand’s approach to doing B2B with a B2H mindset. If you focus, prioritize, and then test new approaches, you can create experiences that drive new impact and deliver more of the value needed to grow.
To maintain and grow revenue into the future, publishers need a fundamental understanding of today’s addressable advertising solutions and how they’re evolving.
Understanding the trends driving this marketing trend will help big brands and small businesses maximize their influencer relationships.
By engaging consumers mid-funnel and aligning with their values, brands can build stronger relationships, drive relevance, and ultimately improve conversion rates.
As a longtime runner and Nike devotee, I recently found myself with an unexpected dilemma. While shopping for new running shoes prior to a business trip, I was drawn to a pair made by On Running instead of my usual Nikes.
Just like the Olympians and Paralympians, this needs time, training and precision to win gold.
There are no shortage of ways in which brands can authentically engage with this complex generation. Those that make the effort to really understand Gen Z and speak to them on their own terms will, of course, be best placed to benefit from their fast-growing spending power.
So, take the time to bring your employees along on the journey. Show them that you understand how valuable they are. And make sure your new brand is one that reflects your business as it truly is.
Boomers remain the agents of social change and consumer superstars that they’ve always been. Celebrate them, help them pursue their dreams, facilitate their desire to give back, and take advantage of their tech-savvy ways to reach them in environments they trust and prefer.