A commercial intelligence framework helps achieve goals and adapt to market shifts. It’s a living, breathing piece of work that businesses can return to and revisit as the assumptions influencing scenarios shift.
Consumers need to believe that a brand is being honest rather than greenwashing, especially as it becomes more common to call brands out for inauthenticity.
No process alone builds a great brand or tells a great story. These companies may seem more essential than inspirational right now, but no brands touch humanity more.
By asking yourself probing questions when you write, you can deliver true thought leadership, rise to the top of a social feed or cluttered inbox, and capture the attention of your recipients in a meaningful and impactful way.
By embracing QR Codes and other tech-driven strategies, brands can deepen their commitment to sustainability while working towards a more eco-conscious future.
Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.
The journey to creating an effective supplement label is a balancing act, requiring a careful blend of compliance, creativity, and brand identity.
If brands choose to play, the Super Bowl is a chance to start a conversation which can last a lifetime—not just thirty seconds.
Replacing a key team member could cost up to four times their annual salary! Plus, the loss can demotivate your remaining staff, increasing turnover even more.
Did you know that integrating more women into leadership roles isn’t just about equity—it’s also smart business?
To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset.
Buckle up, 2024 is in full swing and we’re already seeing a year defined by extreme volatility across every aspect of the economy, politics, the environment, and society.
In this piece we delve into expert insights surrounding the latest results, uncovering invaluable perspectives that shed light on the current state of the industry.
The death of third-party cookies isn’t a return to early digital marketing, rather it will lead to solutions that will balance the needs of consumers privacy and digital marketing.
Navigating the complexity of workforce data can often feel daunting, but it’s a gold mine of insights waiting to be unearthed.
The true measure of AI maturity lies not in achieving a universal standard but in how effectively AI is integrated to solve real-world problems and create value in your specific context.
Understanding the changing dynamics within Gen Z presents an opportunity for advertisers to innovate and differentiate their approaches.
Used ethically, AI has the potential to actually enhance the authenticity of marketing campaigns by helping marketers identify HI in the wild.
Embracing diversity can have transformative power in the workplace, allowing people to be more seen, more supported, and more heard.
As the space – and the technology that supports it – continues to emerge and evolve, marketers must keep in mind one thing before deciding whether to embrace any change: their customers.
Instead of following the crowd, it would be refreshing if a retailer dedicated that valuable seasonal aisle shelf space to support independent brands, startups, and local businesses.
It’s imperative for advertisers still looking for a post-cookie solution in 2024 to proactively adapt their strategies to feature contextual more centrally.
If the world is to preserve its wonderful natural heritage, driving diversity in the outdoors is non-negotiable for all of our wellbeings.
Measuring the impact of Generative AI is crucial. It’s not enough to produce content en masse; we need to understand how this content influences consumer perceptions.
