Advertising Week

Four Key Points for Navigating TV Advertising’s Progress

TV is experiencing a rapid evolution, fuelled by European marketers’ ongoing interest and investment in advanced TV channels such as video-on-demand (VOD), connected TV (CTV), and linear addressable.

The Magic of Pitch Theatre

While most of us are now comfortable being back in the room, the halfway house of hybrid chemistry meetings and pitches seems here to stay.

Here’s Why The Programmatic Open Market Is Petering Out

For adtech companies, it’s a question of who can adjust soonest to be the pioneer who powers the shift from the open market to direct.

AI Opportunities in Ad Exchange and Programmatic Advertising: Not Only Chat GPT

With AI, advertisers can spend much less time creating pictures and texts for the ad, personalize ad content, and target audiences based on their behavior, interests, and demographics, resulting in higher engagement and conversions.

What AI Will Never Be Able to Do That People Can

You can’t stop progress in terms of technology. But if you’re selling a human experience, you can’t pretend that a robot is doing that.

How Marketers Can Use AI to Reduce the Noise and Bias of Human Decision Making

As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?

The Art of Personalized Video: How to Connect with Audiences on a Deeper Level

Anonymized data based on consumer opt-in intent is the future. Meanwhile, consumers continue to demand more personalization, and providing more relevant, personalized content catches better attention, ultimately driving ad performance.