TV is experiencing a rapid evolution, fuelled by European marketers’ ongoing interest and investment in advanced TV channels such as video-on-demand (VOD), connected TV (CTV), and linear addressable.
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TV is experiencing a rapid evolution, fuelled by European marketers’ ongoing interest and investment in advanced TV channels such as video-on-demand (VOD), connected TV (CTV), and linear addressable.
Read More →While most of us are now comfortable being back in the room, the halfway house of hybrid chemistry meetings and pitches seems here to stay.
Read More →For adtech companies, it’s a question of who can adjust soonest to be the pioneer who powers the shift from the open market to direct.
Read More →With AI, advertisers can spend much less time creating pictures and texts for the ad, personalize ad content, and target audiences based on their behavior, interests, and demographics, resulting in higher engagement and conversions.
Read More →You can’t stop progress in terms of technology. But if you’re selling a human experience, you can’t pretend that a robot is doing that.
Read More →As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?
Read More →Anonymized data based on consumer opt-in intent is the future. Meanwhile, consumers continue to demand more personalization, and providing more relevant, personalized content catches better attention, ultimately driving ad performance.
Read More →Applying test and iterate methodologies, and empowering marketers to make adjustments with pace, will become the centerpiece of the work.
Read More →Like any dependency, the industry’s reliance on tracking cookies can be replaced by habits that are both more sustainable and beneficial.
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