In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a groundbreaking multi-film partnership with GenTV, setting the stage for a new era of entertainment distribution.
A Disruptive Content Model for a Digital-First Audience
The first project in this collaboration is SkillHouse, an influencer-driven horror feature produced by GenTV and hip-hop legend 50 Cent. Directed by Josh Stolberg (Saw franchise), SkillHouse isn’t just another horror film – it’s an experiment in how content can be consumed in today’s fragmented media landscape.
With a dual-format release strategy, each film under this partnership will launch as both a traditional full-length feature and a series of six-to-ten-minute episodic shorts. The goal? To meet audiences where they are – whether binge-watching on SVOD, catching ad-supported AVOD streams, or engaging with short-form PPV content.
Leveraging Influencers to Drive Engagement
GenTV’s approach taps into the undeniable power of influencers, with SkillHouse featuring a roster of digital heavyweights including Bryce Hall, McCarrie McCausland, Hannah Stocking, and 50 Cent himself. By integrating A-list social media talent with cinematic storytelling, Group Black and GenTV are crafting entertainment experiences that resonate deeply with younger, digital-first audiences.
A New Frontier for Brands and Product Placement
This collaboration isn’t just a win for audiences—it’s a major opportunity for brands. Through Group Black’s proprietary technology, advertisers can seamlessly integrate products into SkillHouse episodes even after production, enabling dynamic, near real-time updates. This level of agility allows brands to stay culturally relevant and reach highly engaged, multi-generational audiences across multiple platforms.
Premiering on the Big (and Small) Screen
The first installment, SkillHouse, is set to make its debut at an exclusive premiere in Park City, Utah, on January 24, 2025, followed by a theatrical release in April. Meanwhile, a streaming deal announcement is on the horizon, promising even wider accessibility for eager fans.
Early audience response signals a major shift in content consumption habits. The first episode of SkillHouse, which debuted on GenTV.com, shattered expectations with millions of paid views and over 100 million page visits – numbers that validate the growing appetite for this hybrid entertainment model.
Redefining the Future of Entertainment
As the media landscape continues to evolve, Group Black and GenTV are positioning themselves at the forefront of innovation. By merging influencer-driven narratives with next-gen distribution strategies, they’re not just producing films – they’re reshaping the future of storytelling.
Get a taste of what’s to come – watch the first episode of SkillHouse now at skillhouse.gentv.com.
