Problem-solving could be the soul of the story. Or it could simply be a complex tale that involves a variety of angles meant to show the ways a brand can deliver what its audience wants and needs.
Technologies, like QR Codes, have become powerful tools for brands to help bridge the gap between the physical and digital worlds, creating new opportunities to engage with their audiences.
The 97th Macy’s Thanksgiving Day Parade in November 2023 featured a series of new and returning balloons on the Parade route. One returning balloon was the Pillsbury Doughboy.
What is required to succeed in this era is not a passive investment in story, or media, production. What’s required to succeed is a total transformation of your business into an agile, storytelling-first operation.
Gaming and the metaverse aren’t a temporary trend, but a tectonic shift in consumer behavior.
Let’s step back in time to 1898, the year the Michelin Man — AKA Bibendum — made his debut and look at some of his greatest design evolution hits.
Regardless of Google’s moves or those of any other walled garden in the post-cookie world, one thing is certain: the walled gardens have no motivation to support or better ads on the open web.
The importance of social media engagement is all about building genuine relationships with your audience, understanding their needs, and delivering value that resonates on a personal level.
Dear CEO, here is your homework. Use that innovative and hyper-flexible human capital that the post-Covid 19 world has given you, across all generations. This is your lucky strike. Don’t fight it, and just work it.
The cookieless future needs AI to maintain ad effectiveness. But have no fear, that future is here (and will only get better month-after-month).
For now at least, quality, utility and value are the foundations of B2B brands that business buyers trust to support the pillars of their organisation. But they must be articulated, easily understood, and allow consumers to differentiate them from competitors.
Right now, the streaming TV industry stands at the crossroads of innovation and protection, and IP address analytics emerges as a guiding path forward.
Without a sonic strategy you risk either being consistently wrong or being inconsistent with your music choices – both of which could damage your brand and marketing effectiveness.
In this article, we share 2024 trends that you should have on your radar to innovate, transform your audience connections, and lead the charge in molding advertising’s future.
For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow.
Corporate social responsibility is a wide-encompassing term describing how a company holds itself accountable for its impact on the community — on a local, national, and sometimes even global scale.
Media owners need technologies that enable them to address these demands, keep audiences engaged, and attract more budget from ad buyers. So, how can SSPs make this task easier for them?
Critics have been saying SEO is going to die for the past ten years, but it’s evolved and matured to become a conductor of digital strategy – not just an add on.
A Eulogy for One of the Greatest Sports Sponsorships of All Time, and Speculation of What’s to Come…
Almost instantly upon Tiger Woods’ and Nike’s announcement of their decision to part ways, the world demanded to know: what’s next?
Market researchers and marketers have always maintained that understanding customer attitudes, behaviors, and unmet needs are critical for business success.
As AI rises, it makes sense that people might assume that influencer marketing will be a casualty. Afterall, part of the appeal of following influencers on social media is that you start to feel like you know them.
In this piece, we speak to industry experts who delve into key tactics and innovative approaches that brands can adopt to optimize their advertising efforts at this event, ensuring a compelling return on investment and leaving a lasting impact on customers.
As we roll into 2024, the advertising industry must focus its full attention on the imminent transition to a post-cookie world.
We spoke to five industry experts to get their take on the key trends that are expected to shape the retail industry this year.
The Super Bowl is not only one of the biggest sporting events in the world, it is a marquis event for the advertising world. But is the $7+ million price tag (the cost of a :30 spot this year) justified?
2024 marks a crucial turning point for businesses, presenting both opportunities and challenges that will redefine traditional marketing approaches. Previous marketing tactics must evolve to remain effective and impactful, particularly in a time of heightened customer expectations and economic uncertainty.
Whilst an individual SMB share of this massive return figure, might be small, it can represent a significant cause of lost profitability.
2024 is set to be a pivotal year for the digital advertising industry, with the deprecation of third-party cookies, the proliferation of AI and made-for-advertising (MFA) sites, and the continued fragmentation of the media landscape leaving advertisers seemingly fighting against the rising tide.
Loyalty is fundamental to any brand’s performance, if done right. Here are some rules or tricks, which may help you step up your game.
No business wants to face a crisis, but something will inevitably go wrong. In these situations, it is better to be prepared than caught off-guard, hence the importance of establishing a crisis response plan.
In this post, I’ll talk about what I see as the real drivers behind LinkedIn advertising growth and what the platform can do to keep making inroads into B2B marketing budgets.
Many celebrities bring unique business acumen and a willingness to roll up their sleeves and partner beyond the terms of their contracts, making them value-add business partners beyond their household names.
Today’s marketers have to choose how they will employ AI in their efforts, and time is short.
Where Google still leads, based on data from Rise at Seven, is on searches for activities nearby, including events and entertainment, ahead of both TikTok and YouTube.
The biggest sports event of the year – the NFL’s Super Bowl – isn’t just for die-hard football fans. It’s also a coveted, celebrated event for the advertising and creative community around the world.
Right now, every fitness provider and personal trainer is claiming they can get you the New Year results you want. While going it alone can be daunting, it can be equally hard to find someone who truly understands your needs.
The brands that break through during or surrounding this year’s big game will be the ones with their fingers on the pulse of the latest trends in engagement, VR, viewer demographics and shoppable experiences.
The CTV boom is a natural next step for digital advertising. But let’s not let it evolve exactly the way that desktop and mobile did.
As with all technological revolutions, it’s the early adopters – those prepared to embrace generative AI and LLMs to supercharge their products and services – who will benefit most.
Amid the loss of third-party cookies and rising consumer concern about online data usage, the industry faces an urgent need to evolve long-entrenched processes. But what does that look like, and where should they focus first?
There has been much discussion in our industry about the collapse of the funnel. What we should be examining is the mindset of an emerging class of customer—one who rarely travels up and down a path from awareness to purchase but is always ready to make a decision about a brand.
It doesn’t matter whether your company is established or just starting—the tools at your disposal are powerful enough to get the results you want. So why wait?
Research has recently shown that the presence of a sonic logo can create a positive brand experience, even in the face of “uncertain and anxiety-inducing decision context or negative information about the target brand.”
We are, definitively, in the first moment in which the way we search for information across the internet is drastically changing. Google and Bing aren’t the sole options for finding what you’re looking for any longer.
It is past time for national advertisers to reevaluate OOH, not as a secondary option but as a core component of their marketing strategies.
In an increasingly crowded and fast-paced social media landscape, leveraging pop culture in your social media content can be a powerful tool to help you and your brand stand out from the competition.
There are times where we should let brands do what they do best and there are other times where it’s incredibly rewarding to push forward. The challenge in branding is recognizing when these moments are, and seizing them.
As we usher in a new year, this wave of companies and how they reinvent themselves is not just rebranding their products, identities, slogans and narratives.
A new chapter of user-centred innovation is here, and it’s all about going beyond the average and expected.
The future of content isn’t a binary battle between robots and humans; it’s an intricate tango where both partners bring their unique talents to the floor.
In times of uncertainty, it’s easy to focus on the things outside of our control. Instead, we’d be better off focusing on the things we can control, such as enacting real change within our organisations by making culture a focus for the year ahead.
Consumers will come to expect more individualized attention and curation from brands, whether digitally or IRL, in 2024. The companies that anticipate these trends and take bold action to eclipse consumers’ expectations will thrive.
The recent King’s Speech is now the bellwether for anti-climate prevarication, and for advertisers, it hammers home the need to push in the opposite direction; and aim even higher in creating the reductions we need.
Though it was previously believed that celebrity endorsements had a limited impact on cannabis sales, the reverse appears to be true. Celebrity marijuana brands seemingly outsell brands with less star power,
Unless you spent 2023 hibernating under a rock you’ll know that it was a big year for AI – entering the mainstream and hitting the headlines. And 2024 is set to be even bigger.
As marketers, truly knowing our audiences sets us up for success. But to make an emotional connection, we must move beyond superficial traits and demos. We need to uncover the inner drives shaping behaviors and decisions.
The tools to create a more transparent, ethical, and trustworthy industry are here – and they are actionable and easy to use.
Multiple systems means multiple points of failure, and often a heavy investment in staff to get individual programs to talk to each other, share data and so forth.
The PR power behind the “Barbie” film is epic. Visibly noticeable as it turned the tide of fashion, the Barbie craze is truly a revolution!
Great people don’t grow on trees, so it’s crucial to try and find people who are a good fit. And that’s the same whether they are coming in at a junior level or as team leaders.
This year will also see the endgame for cookies, leaving many marketers scrambling for alternatives. Meanwhile, consumers are clearly shifting to omnichannel viewing and CTV is showing significant growth.
As we lurch from one crisis to another, it’s very tempting for fashion brands to put the issue of sustainability on the back burner. But the uncertain outlook makes environmental action more critical than ever.
Once you find the influencers who have a natural connection with your brand, the real challenge begins: recruiting them.
The increasing number of online retailers, the growing adoption of early smartphones and internet connectivity, and the changing preferences of younger generations more inclined to shop online all pointed toward an e-commerce boom.
As a marketer, you have two choices: Get aboard the most relevant trends or get run over by socially savvy competitors.
Americans want to spend during the holiday season. The businesses who can tap into this strong demand are much more likely to achieve their revenue goals and set the table for a strong start to the new year.
This is the cutting edge of experiential marketing in 2024, and there’s no reason your business can’t get in on the action.
Here’s how to break free of channel-specific marketing measurement and realign with core business goals.
We are in the era of AI link building. It’s like giving your link building strategy a high-tech makeover. It’s smarter, sharper, and a heck of a lot more sophisticated. It goes beyond just finding links and focuses on finding the perfect links.
As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand’s entire ecosystem.
Should your company embark on a path to Net-Zero? My answer is an emphatic yes.
While the emergence of AI as an integral part of marketing comes with many positives, this has also led to a significant growth in so-called “junk sites,” with the technology making it easier for fraudsters to make money through illegitimate titles.
In experiential marketing, the ‘brand’ retains significant importance, possibly more than ever. But, our perception of what constitutes a brand is changing.
The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly linked to tangible outcomes.
2024 is a year where these innovations in video will deliver the initial seed of growth that could overtake search in the next 5 years. If your brand is looking to prepare for the future, you should be gathering insights and testing these new formats now.
Plenty of brands are producing best-in-class activations that are strategically robust, authentic, bring fans together and serve a purpose.
It’s quickly becoming a strategic necessity to incorporate AI and LLMs into localization efforts to meet the dynamic demands of global markets and individual customer needs.
The world of marketing is radically different from the days when television, print ads and direct mail ruled the world. But one thing has not changed: The quest to maximize return on investment (ROI).
As the youth sports industry continues to increase in popularity and value, it’s time for brands to leverage the untapped spending power of parents
Remember, in the end, people don’t just buy products; they invest in experiences. Make your brand an unforgettable part of their story.
As post-strike talent promotion ramps up alongside awards season, marketers are primed to implement these key lessons in a jam-packed 2024.
In my years managing talent, there were a few simple principles that I learned that have been valuable to my work in the social impact space. And it becomes even more critical in the social impact space where we’re asking influencers, creators and celebrities to give their time for free.
After a turgid start to the year, the M&A market is picking up speed – with more than half of European players expecting to pursue game-changing deals into 2024.
With tensions in culture rising, “purpose” is again being questioned as an unwelcome hindrance to profit-making.
As we prepare to enter a new year, what unique challenges does this present for CMOs?
Effectively communicating with your target audience is the key to cutting through the clutter, and this is where a precision marketing strategy comes into play.
In my more than thirty years of working in Public Relations, it’s become common to work with clients who, despite the fact that they are hiring me, really do not know what I do.
Marketers are constantly seeking new ways to leverage insights to inform their strategies. The ever-evolving data driven marketing landscape is the latest frontier for marketers, presenting challenges and opportunities alike.
Data collaboration, when executed effectively, unlocks revenue growth through partnerships and data interoperability across various departments within the business.
Our recent research report, Connecting the Dots, highlights the key behaviours, preferences, and values that, as an advertiser, you need to know ahead of 2024.
Reports of the death of linear TV have been grossly exaggerated but there is a reality to the numbers: according to Ofcom there were 2,490 TV programmes watched by 4m or more people in 2014 compared to only 1,184 in 2022.
If nostalgia makes sense for your audience, brand, and campaign, the final step is to be conscious of what wasn’t great about the era or moment you’re tapping into, as well as what was.
Learn more about Eden’s story and see how Nyssa is helping create solutions and conversation around women’s health.
Efficiency is crucial in the current economic climate. With plummeting consumer confidence and rising inflation, aiming for higher levels of efficiency is on many businesses’ minds.
Evolving from user-centricity to humanity-centricity in our design processes is imperative for a sustainable future.
This panel discussion will uncover the keys to creating a checkout process that not only meets but anticipates the needs of today’s discerning consumers.
Top talent is always crucial in driving business growth. Companies need the brightest and the best as part of a diverse and committed workforce.
Premium video providers should continually test and refine ad load for all screens and forms of content. This unlocks a data-driven approach to ad load optimisation and enables providers to uphold premium video’s quality viewer experience for audiences.
While consumers continue to seek cutting-edge technology across channels, prioritizing experiences exclusive to the physical realm gives retailers a significant advantage in drawing more customers to their brick-and-mortar establishments.
Our journey has been one of humility, learning, and adaptation, and we look forward to what the future holds as we continue to innovate and embrace the transformative potential of AI.
Resale democratises luxury, offering accessibility to a broader audience where otherwise it would have been unattainable.
The algorithms and AI tools being used today to generate content, optimize for engagement, and drive the attention economy are often at the cost of truth and nuanced dialogue, and one can even draw a parallel to the damages caused by the fossil fuel industry itself.
At its very simplest form advertising is targeting the right people with the right content at the right time and solutions which combine many different marketing mediums together allow us to do this.
Forward-thinking agency leaders have seen the future of work — and it isn’t the factory work model of the Industrial Revolution.
AI offers marketers an extensive suite of capabilities that can complement one another to boost marketing performance. When fuelled by quality data and controlled by human oversight and expertise, AI can be customised to unique business needs.
Campaigns for office and ballot initiatives have fairly black and white success metrics. Either a candidate is elected and a ballot measure passes, or they don’t. Simple.
Bid shading is a feature that enables buyers to leverage historical and predictive data to influence the bid price in a programmatic ad auction.
Clearly, people can and will spot when brands overreach with their purpose campaigns and initiatives.
PlayersTV has 50+ athlete owners and investors across the NFL, NBA, WNBA, and MLB including Chris Paul, Damian Lillard, Travis Kelce, Dwyane Wade, Carmelo Anthony, Vernon Davis, Kyrie Irving, AJ Andrews, Angel McCoughtry, Deandre Jordan, Natasha Cloud and many more
Given its sustainability and lower risk, 3D printing is an essential tool for brands and agencies looking to personalize and elevate the consumer experience.
The demise of the third-party cookie heralds a new era for marketing and how it measures its success.
Sit in the brand’s real strengths and maybe more importantly, weaknesses. Don’t just do a SWOT analysis, but have the hard conversations.
While that’s a tectonic shift, not all is plain sailing. September is typically a banner month for new car sales in the UK, as the DVLA issues new number plates, but BEV sales to private buyers in September 2023 actually fell by 14% compared to September 2022.
The adtech, advertising, and media industries have the power to meaningfully reduce their environmental footprint…
AI should function as a tool, not a replacement for individual thought, individual workers. Think of how the internet transformed the workplace, phasing out the inherent necessity for fax machines, printers, and more.
Success ultimately comes back to understanding who your customers are. It comes back to combining the functional and emotional sides and working out which parts of the customer’s relationship with your brand actually matter to them.
Multiple funding sources reduce reliance on any one lender – specifically during a time of more intense risk. Making these moves now will help make the business more resilient in the near and long term and provide peace of mind, knowing there is easy access to a safety net.
The industry is moving fast, and in order to keep up you have to keep your skills sharp. You have to practice all 4 of these areas; Synergy, Manage, Think and Do. You have to stay crisp, or your tenure is likely to slide even more.
Investing in identity-powered marketing is important – but it’s only part of the equation for creating great customer experiences.
As AI continues to dominate and concerns over safety ramp up, we spoke to four advertising and marketing experts on what’s next for AI – is it hindering or helping innovation and how it can be incorporated into advertising, marketing and business strategies in 2024?
As AI and other emerging technologies revolutionise the marketing landscape, businesses must adapt and evolve to stay ahead of the curve.
To win this holiday season with both Spenders and Savers, brands need to fuel their holiday campaigns with comprehensive and continuously updated data.
With 80 percent of customers saying they are likely to switch brands after a single bad experience, identifying and delivering on customer expectations is more important than ever before.
While AI as a practical construct will be disruptive, the integration of it should be done with the least amount of disruption possible to create the best outcomes for clients and agencies.
Meta had their annual B2B Summit this week and covered some of their new tools/capabilities for B2B advertisers on their platforms. Here are a few of the big highlights.
It’s a misconception that only big brands advertise on Amazon. Amazon Ads products are designed for everyone, including small businesses, and have helped these businesses grow their sales.
There are shoppers around the world—right this second—looking for products just like yours. So why not help get your brand in front of them?
Today, we sit at a new inflection point for digital. If our industry nails this, we are positioned to reach our incredible potential.
Enter the last major frontier yet to be claimed and tamed: Gaming.
Gen Alpha will inevitably dismantle the building blocks that built TikTok in the same way that Gen Z relegated GIFs to Slack and family group chats.
By Mark Wieczorek, Chief Insights Officer at Front Row Navigating the complex landscape of modern business…
We wanted to give you a little glimpse of the highlights through a recap of our last in person event, Advertising Week.
Increased B2B spend is a positive development, but it isn’t enough to drive brand to the bottom line. To do that and to fully realize a marketing mandate, money needs to be well spent, not merely spent.
Cheetos and Amazon Ads seamlessly integrated their strengths, leveraging the extensive consumer touchpoints across Amazon channels and the inventive storytelling of Cheetos.
It’s the formula of context+attention+creative that forms the most compelling model for the future of advertising in the cookieless world, seamlessly tapping into the nuances of user mindset in a way that antiquated profile-based models will never achieve.
Nailing the right TV strategy can feel overwhelming. By leaning in and starting with one audience you can help shape TV advertising’s data revolution.
Advertisers need to embrace the reality that the digital ad landscape is evolving rapidly, and past methods may not be applicable.
As we celebrate World Television Day, the medium itself is at a crossroads, navigating a landscape in which viewers increasingly have the power to choose what, when, and how they consume content.
In today’s rapidly evolving influencer marketing landscape, the ability to stand out requires a blend of innovation, community engagement, psychological insight, and the timeless power of storytelling.
If you believe that AI cannot be stopped, and you buy into the Pandora’s box analogy, then you should really advocate for more AI.
Advertisers will need to take a moment of bravery and recognize that they need to break from the past and shift what they measure and value. The result will be a better Internet and better business results.
Brands that demonstrate how they’re keeping audiences rooted in what’s real – whatever that means to them – and supporting them from being overwhelmed amid an algorithmic apocalypse will resonate.
An influencer-first ad strategy isn’t just a shift in marketing tactics; it’s a shift back to good, old-fashioned storytelling and relationship-building.
Ultimately, it’ll be up to marketers and brand leaders to determine what to look for in a clean room, and when the right time is to implement one.
PlayersTV and Prisoner Wine Brands Uncorks Exciting New Original Series ‘Vino Talk’ Hosted by NBA Champion Deandre Jordan and Softball Star AJ Andrews
As technology advances, it’s becoming easier to measure CTV ads, allowing advertisers to more accurately understand the true impact of their campaigns – also known as the “halo effect.”
With evolving technology, marketers are learning how creative personalization can drive better outcomes, from brand engagement to sales revenue.
We can solve the challenges of campaign quality, data breaches and violations of privacy through rigorous processes and certification. Yes, it’s expensive, but it’s worth the protection against the risk of a billion-dollar problem that can affect tens of millions of people worldwide.
Black Friday, like Christmas, isn’t only one day of the year. It’s one of the biggest yearly opportunities for brands and it’s time for advertising around the event to begin reflecting that.
As the technology evolves to become more frictionless and cost efficient, more brands are finding meaningful, ROI-driven ways to enter the space, and future-proof themselves.
The number of leadership roles being filled by BIPOC talent is actually decreasing and all the words in the world won’t help. Here are ten actions that our agency has found effective in keeping our EDI efforts moving forward.
By Kristal Walton, SVP, CPG & Retail Industry If you work in marketing, especially tactical…
Savvy audiences know meaningless puff content when they see it, and more than ever, are demanding authenticity.
Guided by Agencias Argentinas, this project aims to create a hub of Argentine talent, enabling firms to provide marketing, content, and advertising services to other markets in a unified and collective approach. The objective is to stimulate the communication industry and achieve a 5x growth in the coming decade.
Mental health and well-being are truly the next frontier in the ever-present battle for great talent, reclaiming the relevancy of advertising agencies as sought-after workplaces once again –– and an important new way for agencies to create more welcoming and inclusive cultures.
Rather than replacing human-led creativity, AI promises to unlock it. This should finally allow for breakthrough, highly memorable – even beloved – creative executions.
Once marketers and advertisers understand their audience’s activities across various digital domains, including things like social media, streaming, gaming and shopping apps (and TikTok of course!), they can use this intelligence to capture waning attention in the most effective way possible.
To make the most of this as yet unrealized opportunity, brands and advertisers will need to navigate the thorny issue of privacy by adding genuine value for their audiences.
Knowing your enemy is one thing, having the courage to fight them is very definitely another. Courage manifests in different ways.
Becoming customer-centric and data-driven requires dedication, but the long-term rewards for your business are significant. Embracing a coherent, first-party data plan will help you to truly understand and serve your customers better.
Leveraging MMM can help marketers understand “hybrid” shopper journeys and the synergies between retail media and other channels, which has the potential to drive efficiency and unlock incremental ROI.
Using AI, we can quickly grow our communication and empathy muscles to build connections and strengthen culture.
Advertising Week New York delegates already know how special the PENN DISTRICT venue is as it played host to the biggest Advertising Week event ever. We sat down with Stephanie Blake, CEO of Skylight, the company behind the PENN DISTRICT.
But what were the major discussions? Which topics will likely shape the industry in 2024? Here are my four key takeaways from the most important topics discussed at the event.
In the evolving marketing landscape, OOH is a channel that is often overlooked and misunderstood. It is an iconic means to build brand awareness, but marketers should not be scared of adding OOH to their performance marketing strategies as well.
Cable News Network and CW Sports Programming to air on ReachTV’s network reaching 50M+ monthly viewers in hotels and airports nationwide
A Q&A with Lynwood Bibbens, CEO of ReachTV
The rapid growth of the e-commerce sector offers both opportunities and challenges for brands and platforms.
By Megan Allinson, Integrated Marketing Director at BKM Marketing While the age of digital media…
The days of mass-produced retail experiences that rely on consumers to do the hard work, such as combing through a brand’s inventory, are at an end.
We have spoken to industry experts about how brands can advertise authentically during Black History Month and how they can carry these principles of diversity and inclusion into their hiring practices, branding strategies and storytelling throughout the year.
Consumers would prefer to browse social feeds, swipe through reels, or watch videos without interruption. Downtime is precious, and watching ads isn’t as entertaining as those other activities!
Clean rooms, in summary, represent another tool in the marketers tool box, and are only as useful as the data that goes into them.
There’s still time for marketers to embrace a new privacy-first paradigm whose scalability matches the ID-based practices the industry has relied on thus far. However, the clock is ticking.
It’s time for the TV ad industry to scrap the confusing acronyms and start thinking like those outside of the industry.
Ryan Healey is VP of Brand & Marketing at Momofuku. He oversees marketing, communications, and design for both divisions of Momofuku: Momofuku restaurants and Momofuku Goods, the CPG arm of Momofuku.
While challenges are a part of any type of marketing trends or technological advancements – AI also comes with increased levels of risk for marketers.
Consumers who feel valued are more inclined to join meaningful, viable communities and become brand champions among their personal connections.
Right now, AI is only as good as the questions asked of it. But that won’t be the case forever.
The DOJ’s legal action against Google could take years. But while they are in trial, those who take this as a call to action and start planning ahead of the court’s decree will find long-term success.
Bianca Gates is the Co-Founder and CEO of Birdies, the company that created a new category of footwear with the stylish flats that are secretly slippers.
A passionate, dogged entrepreneur- I cut my teeth and launched my first retail line as Partner with James Beard winning The Violet Hour and am currently CEO of emerging women’s wellbeing brand, Nyssa Care.
Combining years of experience in marketing, design, project management and research to create meaningful and impactful strategies.
20+ years of experience in the brand overhaul and digital build space, with the last decade spent as a change agent in founder-led, purpose-driven organizations.
As a co-founder and CMO of Peace Out Skincare. Helped create and launch a lifestyle skin-tech skincare brand that was recognized as one of the most innovative companies in the world by Fast Company in 2023.
Passionate about building extraordinary brands that consumers love. Experienced Marketing Manager with a demonstrated history of working in the food & beverages industry.
Co-founder of Instant Biologics and Revolution Landscape. Through these businesses I help to create sustainable solutions for environmental problems, improve community health, and contribute to an economy focused on making positive change.
Lindsay McClelland has been working as a Vice President, Marketing at Little Sleepies for 3 years. Little Sleepies is part of the Apparel & Accessories Retail industry, and located in California, United States.
Sara Plotkin has a diverse work experience in brand marketing and account management. Sara worked at Thinx Inc. from 2021 to the present, initially as a Senior Director, Brand & Content, and then as the VP, Brand & Creative starting in August 2022.
Amanda Harris has a diverse work experience in the field of growth marketing and brand management. Amanda is currently serving as the Director of Growth at Fishwife, a role they started in October 2022.
Rapid technology evolutions in targeted advertising are empowering video service providers to redefine viewer engagement and boost their revenue. Let’s take a deeper look.
Those looking to expand should undertake the initiative as much more than a side project; it will require extensive regional research, strategic prioritization of the partnerships and geos that will help you get traction, and an understanding of the privacy landscape to carve a piece of the growing global affiliate revenue pie.
Group Black has built the infrastructure, measurement capabilities, and operational teams for over 250 Black-owned media companies, enabling them to compete with anyone in the industry.
Businesses are being forced – by their customers, by their governments, by their shareholders – to invest in sustainability, to reduce emissions and inequalities. This system change is only going in one direction, with pressure groups and punchy start-ups pointing the way that individual consumer and employment choices will follow.
Understanding how retail data can benefit strategy and define the marketing mix will be unique to each brand, but those that adopt early and build a knowledge base have the opportunity to succeed.
Don’t rely on AI for everything. It’s a tool—an asset, even—not a substitution. After all, prompts need to come from somewhere—someone’s creative ingenuity or their strategic mind.
To demonstrate the power of optimizing in-campaign, we studied several campaigns that underperformed and estimated the approximate amount of increase in brand lift if the campaign prioritized the best-possible optimization.
As more companies offer green products, the uptick in false advertising lawsuits will continue through 2024 and beyond.
Data is a fundamental requirement for advertising to continue succeeding as much as it is growing.
Research commissioned by Advertising Week and conducted via Cint reveals 55% of workers think their organization should have an AI policy, while only 19% have one already in place, and only 21% of organizations are encouraging the use of AI
As technology continues to advance and the digital ecosystem evolves, embracing contextual audience targeting will be crucial for brands to thrive in a privacy-first environment.
By knowing more about the consumer, email marketers are able to segment them into various groups that have similar traits and characteristics, which really allows personalization to take off and enables brands to target emails more accurately.
Creators are playing the role of virtual sales-floor associates, not only promoting products, but reviewing and testing them, and letting customers know about discounts through entertaining, relatable content that viewers engage with and share, further extending reach.
Becoming a parent marks a monumental shift in a woman’s life. Stepping into motherhood is not just about new experiences and responsibilities, it’s also the onset of a transformative consumer journey.
Brands have an opportunity to do more than just be at the mercy of the events of the day.
Creative is most effective when audiences see themselves reflected in it, so being cognizant of these key concerns when planning creative will drive impact by building relevance.
While AI has revolutionized the world of paid marketing, offering unparalleled speed and efficiency in automating and optimizing advertising campaigns, it isn’t in a position to usurp us humans just yet.
Business professionals dedicate years — often decades — of their lives to becoming thought leaders. Why on earth are so many willing to throw away their credibility by allowing generative AI software to write content for them?
It’s not the first time the ad industry has been under pressure though and disruption is often necessary to drive evolution. It remains to be seen what the next few years for ad-based freemium hold but one thing’s for certain, it won’t look the same as it does today.
How to position yourself to reference it this Q4, how it should inform your Q4 offerings, and insights you can take from Q4 and turn them into 2024 advantages.
While the road ahead may be long, AI Orchestration holds the potential to unlock the true value of data, making it a transformative force in the business world.
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