Jason Downie, Global CRO at Making Science, unpacks how applied AI is helping brands cut through fragmentation, personalize at scale, and build cultures of experimentation.
With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
In this episode of Retail Media Unboxed, Vibenomics President Dave Simon breaks down why the future of retail media is firmly rooted in the physical store.
Is deleting social media comments just “good housekeeping”? Madeline Krasno didn’t think so.
Tom Wilson, Chair, President and CEO of Allstate, joins Edelman’s Richard Edelman to look at how trust in America is shifting from national institutions to local communities.
Advertising Week today announced the debut of the AW Playmaker Awards, a bold new celebration spotlighting the innovators redefining the intersection of sports, culture, brands, and technology.
OtterBox announced their brand mascot Ollie, a fun-loving otter, had gone missing. The brand put out an SOS on Instagram and encouraged OtterBox fans to join in the search via social media in the “Find Ollie” sweepstakes.
Crystal Foote of Digital Culture Group shares how her team uses real-time cultural data and their Audience Resonance Index (AARI) platform to help brands connect with audiences authentically.
Greg Andersen, CEO of Bailey Lauerman, uncovers two distinct consumer mindsets—Pragmatists and Experientialists—and why understanding these audiences is critical for brands navigating today’s polarized marketplace.
Ray Kong, Chief Marketing Officer at Arima, breaks down how Arima’s all-in-one analytics platform leverages AI to create privacy-safe, hyper-granular insights that rival traditional data collection.
In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.
DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
In this episode of Retail Media Unboxed, Nick Morgan, CEO of Vudoo, reveals how his company is redefining the shopping journey by making every brand touchpoint instantly shoppable.
As the martech industry scrambles to designate the official method for elevating visibility in the AI era, too much energy is wasted sorting competing abbreviations. It’s time to make a choice.
Attribution on its own offers convenience. Incrementality on its own offers clarity. But in tandem, they create a feedback loop that’s both fast and grounded in reality.
Elmwood CEO Daniel Binns shares why purpose still matters—and how today’s most successful brands turn intent into measurable impact. Discover practical advice on staying authentic, designing for attention, and driving growth in a polarized world.
Generative AI is changing how we create and share images, but also how we think about ownership, fairness and credibility.
Remember that SPO is an ongoing process – you’ll want to regularly review performance metrics, adjust bids and budgets based on performance, and test new inventory sources and partners.
Maor Sadra, joins us to unpack why last-click attribution led us astray, how AI is reshaping measurement, and what CMOs must do to future-proof their strategies.
Commerce media’s evolution is far from over, but it’s already clear that it is rewriting the playbook for what programmatic can and should be in the next era of digital advertising.
The market is moving toward systems that are more integrated, more intelligent, and more dependent on clean, connected data.
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
With the right data strategies in place, the TV advertising industry can mirror the agility of its audiences.
More than five decades later, Mr. Owl and the iconic ad are back in a newly refreshed “How Many Licks?” commercial.
In this episode, Ren Akinci sits down with Nathan Friedman, Co-President and Chief Marketing Officer of Understood.org, to explore the intersection of creativity, inclusion, and business strategy.
Zach Gottlieb, founder of Talk With Zach, joins Edelman’s Amanda Edelman to explore how Gen Z is redefining conversations around mental health, social connection, and trust.
Join Katie as she talks with Bethany Eppner, VP of Global Business Marketing, Fandom on her incredible career journey, why you should never say no to a meeting.
The point isn’t to replace the platforms; it’s to widen the focus.
An AI-driven future creates challenges for agencies, especially when it upends the traditional pricing model. But it doesn’t have to be doom and gloom.
What grocery leaders need to do next? It’s about layering creativity, data, and technology into a self-reinforcing system:
The post-pandemic years have seen consumer expectations soar. They demand speed, convenience, and a seamless experience across every device and platform.
From Sundance-screened documentaries to high-conversion brand campaigns, Greg reveals why the “mid-funnel” is the sweet spot where culture meets commerce.
Marketing will taste like AI by 2030. A lot. Buckle up and make friends with these new tools. You will save money and time.
While Walmart’s announcement wasn’t the unlock it might seem, it does spotlight the challenges of an emerging space. And the urgency—and volatility—shaping the retail media landscape today.
Affiliate marketing has always been about partnership. That spirit needs to extend into how we define success, share data, and build for the future.
The outcomes era is about more than retail media inventory or a prioritization of bottom-of-the-funnel performance.
Businesspeople often see lawyers as overthinkers, formalists, and deal-delayers. That’s an unfair generalization; many attorneys just want their deals done.
Instead of asking “what’s the minimum we can do to get this out the door?”—ask “what’s the sharpest, most emotionally resonant idea we can build a world around for our brand?”
Experian’s Debbie Oates explains that there’s help on hand to understand the new tectonic shifts in the make-up of the average UK household, so marketers can avoid being left behind.
In-store audio delivers timely, persuasive messages when intent is already high, shortening the path to conversion and turning passive browsing into immediate action.
The bridge between marketing and finance isn’t built on a false sense of certainty, but on honest, measurable uncertainty that both teams can plan around.
Once you define the problems you solve and for whom, your people can show-up as focused experts not hopeful generalists.
If your brand isn’t building real connections through values, people, and purpose, you’ll be forgotten, no matter how brilliant your product is.
The best brands aren’t just reacting to decisions — they’re part of shaping them.
With improved carbon emissions accounting, updated metrics like ROSÉ we can immediately slow down – and hopefully reverse – our industry’s harmful environmental effects.
Brands need to move from risk aversion to value alignment. Stop worrying about backlash and start focusing on why you’re showing up.
The goal for any business should be to capture today’s demand while projecting and protecting a go‑to‑market narrative that is both clear and consistent.
Wondersauce Co-Founder and CEO John Sampogna shares the secrets behind scaling fast, keeping talent inspired, and staying ahead with AI and emerging tech.
If you love the Mediterranean fast casual chain Cava and consider yourself chronically online, you probably have some familiarity with their mascot, Peter Chip.
Even the Stat Card doesn’t explain the significance behind why this specific jar of mayonnaise weighs 1,913 pounds.
In this episode of AW360, we sit down with Ramsey McGrory, President of Prisma, to explore how the advertising industry can cut through complexity and rediscover simplicity.
Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce, shares her career journey and insights on the evolving role of partner marketing.
According to GWI’s insights on Gen Z’s key spending habits, in the world of gaming and digital media, many Gen Zers don’t hesitate to pay for the extras and customization they want.
Audiences have a very small tolerance for mediocrity, which is why banner blindness is so high – only the very best messages break through the clutter.
If we’re serious about the future of work, let’s escape the binary discourse and learn from the past six years to intentionally chart a more sustainable path forward together.
Advertisers today are navigating changes. The explosion of short-form video and Connected TV (CTV), the rise of AI-generated content and the fragmentation of platforms have made it harder to build reach, ensure quality and prove media value.
Given the growth of soccer as a sport that Americans are increasingly playing and watching, coupled with the local and summer sports marketing opportunities, marketers should be evaluating how they can score next summer with the FIFA World Cup.
The real question isn’t if you should use tactical AI, but how fast you can implement it while competitors are still stuck with spreadsheets.
If you’re a major brand or large agency considering starting an internal production offering, I see two main roads ahead of you.
Digital advertisers are well-versed in the practice of retargeting and the ability to reach consumers who have visited a certain site or looked at a product.
SaaS isn’t going away tomorrow, but its dominance is already under pressure. What’s coming next isn’t a new app. It’s a new paradigm. And the companies that embrace it early won’t just stay competitive. They’ll redefine what it means to compete.
Sam Piliero, founder of The Moonlighters, joins Agency Alchemy to share how he’s shaking up media buying for challenger brands.
On this episode of the AW360 Podcast, Michael Mayton, EVP of Experience Innovation at Bounteous, takes us inside the evolving world of customer experience and brand engagement.
Join Katie as she talks with Renee Ricca, renowned Pilates instructor and owner/artistic director of Renee Ricca Pilates about her career
In travel, where the experience is the product, those are the moments that matter. AI can’t create loyalty on its own, but when it’s used to create meaning, it changes everything.
Gaining consumer attention is a must for any brand, but in a more and more fragmented media world, the industry must seek fresh approaches to break through all the noise and clutter.
Rachel Janfaza, writer and founder of The Up and Up, joins Edelman’s Amanda Edelman to unpack how Gen Z is reshaping politics, culture, and the workplace.
Branded experiences are no longer just “nice to have” — they’re essential for building relevance and loyalty in a saturated market.
We stand at a threshold where technological capability intersects with philosophical possibility.
When leveraged ethically and insightfully, social norms tap into the deep emotional wellsprings of behavioral change —creating room for people to feel more seen and aligned with their values.
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients, and I think it’s time we all looked at it a bit harder.
Viewers of Ralph Lauren’s first animated short film “The Polo Bear Chronicles: Operation Black Tie” can’t deny the Polo Bear has more je ne sais quoi than your average brand mascot.
Adam Biddle explores how a career that started in music marketing—working with legends like Black Sabbath—evolved into leading one of the most forward-thinking social-first agencies in the corporate space.
Verena—whose career spans from Musical.ly and TikTok to launching a voice-first insights platform—shares why the human voice is the most revealing emotional signal.
Join Katie as she talks with Sheila Marmon, Founder and CEO, Mirror Digital on how she built her firm, creating a thriving employee culture, the still untapped power of underrepresented creators, and pushing through against all odds.
Kelsey Russell, media literacy influencer and host of Kronikled, discusses Gen Z’s news consumption habits, what she values in brand partnerships, and why many people believe journalists purposely mislead them.
Significant shifts have been taking place across the media landscape and Late Night TV is certainly at the center of these changes. Standing tall ahead of the late-night shakeup is Byron Allen, Chairman, Founder and CEO of Allen Media Group.
Products (and charismatic CEOs for that matter) alone won’t protect businesses from the inevitable moments when something goes wrong – when tech falls behind, when consumer preferences change, or when market conditions evolve.
We asked loyalty and customer experience experts for their thoughts on how brands can design their loyalty schemes to stand out and maximize the chance of a return on investment.
Women’s sport is especially valuable for its ability to draw in new audiences by broadening the very definition of sports star for half of the population who have been historically underserved.
In 2025, 80% of women still can’t correctly identify a vulva on a diagram. That is a mind-blowing stat, and it’s frankly dangerous that we know so little about ourselves.
While our industry has talked a lot about the benefits of more relevant personalized ads, we haven’t addressed the reality. A whole lot of processes will be affected by creative tech.
The rules of influencer marketing are being rewritten this year.
Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.
Marketers: it’s time to stop debating and start doing. Stop pontificating. Start practicing. Practicality wins.
Characters Catch Feelings in Vita Coco’s “Mascot Love,” the First-Ever Dating Show For Brand Mascots
Beverage company Vita Coco made headlines in July when they announced the debut of “Mascot Love.” It’s their Love Island USA parody “where icons catch feelings” featuring Vita Coco’s own coconut water carton mascot Coco Man.
This year, Franken Berry, Count Chocula and Boo Berry have been brought to life as puppets in the Jim Henson universe to celebrate the company’s 70th anniversary.
AI in marketing isn’t here to just babysit your to-do list; it’s here to partner with your intuition.
Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like it or not.
In this interview, McCagg shares insights on creating meaningful consumer connections, building seamless full-funnel experiences, and balancing technological innovation with authentic storytelling and performance benchmarks.
Those who recognize the direction of search and begin adapting to the evolving landscape now will be well-positioned to lead the industry into this next wave.
Before your brand ever said a word, it could have dropped a beat. Not just any beat — the beat.
arag breaks down his concept of “programmable geography,” and shares how data, design, and local adaptation can build resilience in an age of disruption.
Join Katie as she talks with Rhea Lana Riner, CEO and Company Founder of Rhea Lana on how she built her thriving business, creating communities, franchising, lessons for starting and building a business and finding success while giving back.
If you’re curious about the future of contextual advertising, cultural moments, and what it takes to scale new ad products inside a global tech company, this one’s for you.
What does it mean to create an activation that includes everyone? Ruth Mortimer, Global President of Advertising Week, shares her take and offers real examples to guide the way.
This is a living, breathing playbook for those who see experience as a core growth strategy that generates tangible value for brands.
The Future is Female Awards are the cornerstone of Advertising Week’s global initiative celebrating trailblazing women and the allies who support them.
Nick shares why creative constraints breed innovation, how hospitality thinking inspires immersive brand experiences, and why owning the influencer layer is the new frontier.
By Horst Feldhaeuser, Infotools In a world awash in data, it’s easy to assume that…
The open web has a chance to enhance itself. The question is, will advertisers demand a contextual solution that’s built for the future, or settle for one muddling in the past?
We still call it social media, but the way people use these platforms today has nothing to do with being social.
While TV has traditionally been viewed as an upper-funnel activity, with the vast reach of broadcasters a perfect vehicle for driving brand awareness, thanks to these initiatives it is now fast becoming a full-funnel proposition.
By realizing that “nothing else matters” besides new customer acquisition, identifying your ideal customer profile, and deploying proven tactics to acquire more such customers, retailers can ensure their brand’s success, now and in the future.
With each generation having different wants and needs, only two stand out for getting along in the workplace, like a Boomer and their PowerPoint presentation. The two generations? Millennials and Gen Z.
Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange.
From creative and strategy to experiential and digital, here’s how key voices from across the industry are interpreting the latest findings, and what they believe marketers must prioritise to navigate the road ahead.
In practice, asking whether outcomes or media quality is more important is like asking an athlete to choose between winning the race and prior training. You can’t really have one without the other.
Whether it’s a last-second game winner, a viral TikTok trend, or a breakout Twitch stream, the path to relevance is no longer about reach alone. It’s about resonance.
During Converge @ Cannes, a group of brand, media, and advocacy leaders broke down why abandoning the LGBTQ+ community is not just a moral failure—it’s a catastrophic business decision.
What role do brands play in shaping those emotions to begin with?
The content arms race isn’t going away. But if brands want to thrive—not just survive—it’s time to rethink the systems behind the stories.
Whether it’s through purpose-aligned storytelling, wellness-infused activations, or simply giving people permission to breathe, the most resonant brand experiences this year felt human.
The evidence is clear: companies need to invest in apps as a way to own relationships with existing customers and grow user acquisition initiatives.
Experiential marketing, at its best, is not a standalone tactic. It’s a strategic pillar that shapes perception, deepens engagement and fuels brand storytelling across every channel.
Mental health is no longer entirely taboo, but there’s always more to do. We’re on the right track, but we must push even harder to change hard-to-shake perceptions.
A sophisticated, multi-faceted approach is not just a future possibility but a present necessity for marketers seeking true impact and sustainable growth in a complex, non-clickable world.
Mori Taheripour discusses how to negotiate fearlessly, finding greater meaning in life and work, and living authentically.
Interactivity on CTV won’t scale on ambition alone. It requires thoughtful design, resilient infrastructure, and a relentless focus on the viewer.
As social media drives more of our culture, risk-taking will become a necessity that brands can’t afford to ignore.
Brands that succeed in the era of AI discovery built to be remembered by both people and machines. That’s what it means to be timeless now.
Adtech is the dynamic bridge connecting advertisers to tech-enabled audiences, constantly evolving with consumer behaviors and technological advancements.
With a cautious but optimistic approach, marketers can not only withstand the perfect storm; they can chart a path through it. Growth is still possible, even in the unpredictable economy of 2025 and beyond.
Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology.
What if we told you these General Mills icons are partnering with The Jim Henson Company to celebrate the company’s 70th anniversary as cereal puppets?
Faster, fairer cash keeps risk-taking alive, funds better journalism, and ensures that the next big platform can be built in Shoreditch instead of Silicon Valley.
Legacy publishers have always known how to tell stories. But today, storytelling alone isn’t enough. To thrive, they must also engineer how that story is experienced across platforms, formats, and communities.
By moving beyond brand building messaging, retail media networks need to cultivate meaningful relationships with consumers, understanding their individual preferences and needs to deliver tailored content and offers.
The brands that thrive on social won’t be the ones chasing trends or chasing likes. They’ll be the ones that connect content to commercial impact and prove it.
The marketers who take the time to understand, respect, and speak directly to women—across generations—are the ones who will build loyalty, love, and long-term market share.
How does a company like Old El Paso, which has previously never had its own brand icon before, get into the mascot game? Find out!
In this episode, Rupert Pick—co-founder of the experiential agency Hot Pickle—joins us to share the story of how a Marmite pop-up store launched a 15-year journey creating unforgettable brand experiences.
Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema.
Consumer AI is no longer a nice-to-have—it’s central to everyday life. But monetization lags: this is marketing’s moment to bridge utility with emotional connection.
For marketers in the retail sector, the implication is clear: to drive engagement, build credibility, and foster loyalty, it’s time to rethink the role of the mall in your strategy.
As your brand looks to the future, know who you are, stand strong by your value commitments, and don’t fall into the trap of risking long-term brand meaning.
We work in an industry that shapes how people experience the world, and we know that comes with responsibility. Let’s bravely think about what we can do about loneliness.
Pablo’s Joint Managing Directors unpack what it truly means to lead with humility, structure an agency for speed and soul, and why sharing a leadership role has been their secret weapon.
The future of brand growth depends on how well we illuminate, support, and activate the mid-funnel. That’s where minds are changed. That’s where momentum is built.
If marketers are going to consistently see less traffic from Google, then ensuring more of their existing traffic converts is paramount – especially as relying on paid traffic is inherently inflationary and difficult to predict.
Join Katie as she sits down with Joanna Jordan — Founder & CEO of Central Talent Booking, one of the world’s premier celebrity booking firms
Join Owen Griffiths, Commercial Revenue Director at The Sun, as he shares how one of Britain’s most iconic media brands is evolving across platforms.
In a world where AI can churn out content in seconds and mimic nearly any tone, one thing remains irreplaceable: lived human experience. Emotion isn’t coded — it’s felt.
We’re entering a new era—one where simplicity, speed, and measurable results matter more than scale alone. And with today’s tools, they’re achievable.
The 50+ population isn’t just weathering economic anxiety — they’re thriving in it.
Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
In this episode of the AW360 Podcast, we sit down with Richard Exon, Co-Founder of London-based creative agency Joint, for an expansive conversation on where the creative industry stands in 2025.
Lasting impact comes from seeing customers as individuals and designing experiences that reflect how they actually engage. That’s how brands stay in tune—and stay in business.
When internal marketing teams have access to platforms that can concept, launch and optimize campaigns in real time, the question becomes: what value is the agency adding?
We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.
The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.
The competition is no longer just about selling products; it’s about owning the digital real estate where consumers spend their time and attention.
The internet first met Sarah V on May 22, 2025, through skincare brand CeraVe’s social media accounts on Instagram and TikTok.
Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival — celebrating the power, presence, and progress of Latino talent across the creative and marketing industries.
The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.
The integration of shopping into discovery-driven environments is making the path to purchase more intuitive, entertaining, and, ultimately, more effective.
Are you attracting customers or just collecting contacts? By Danny Shepherd, CEO of Intero Digital…
Brands that lead with clarity and courage will win the next decade. Not because it’s trendy. Because it’s true.
The sentiment at Cannes was one of grounded optimism. There’s growing alignment around the need for outcomes, better measurement, and AI integration.
The BBC just dropped its campaign for the UEFA Women’s Euros 2025, and it’s not just a promo — it’s a pulse-check on the future of football.
This is your space to meet, create content and plan. A place where meaningful relationships start. And it’s all happening inside the biggest event in the industry: Advertising Week.
This isn’t just another industry event—it’s where business gets personal, ideas get real and the smartest people in the business come to make things happen.
Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?
We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.
True curation could begin behind the scenes, by shaping impressions at the placement level, by dynamically adapting pricing to specific buyer needs, and by processing decisions at scale.
Let’s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.
During Advertising Week’s panel “Prime Time for Outcomes and Creativity,” co-hosted by Happydemics and Olyzon, experts from brands, adtech, and measurement shared how CTV is becoming a critical channel.
For retailers, understanding the vast capabilities of in-store display screens, as well as the unique data sets available within the store, should enable them to offer brands much more.
PopIcon tracked down the six stop-motion animated “Must Cinnadust” spots on Vimeo and watched them all.
Today, brands must focus not just on the stories they tell, but on how they make people feel – and why they matter. For Gen Z, this means stories that are visually bold, co-created, culturally tuned and tech-enhanced – with substance at their core.
The brands that endure are those designed to be both valuable and resilient — to attract investment today and withstand disruption tomorrow.
Louise McEwen, CMO of McLaren Racin joins from Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation.
By Christina Cubeta, CMO at Scope3 In 1954, the first International Advertising Festival was launched…
Taylor Swift didn’t just reclaim her masters, she rewrote the modern marketing playbook.
The transformation of Westfield World Trade Center’s media network illustrates a new era in out-of-home advertising in transit hubs: one where technology, immersive art, and brand identity converge to create dynamic, high-impact experiences.
Ren Akinci is joined by Professor Joseph Fuller, a leading expert on workforce strategy from Harvard Business School.
Whether you’re looking for a good laugh, some design inspiration, or a stellar brand partnership, here are 10 LGBTQIA+ creators I personally can’t wait to work with.
The challenges of globalization are not insurmountable, but they require a strategic approach that balances local knowledge with global ambitions.
Your social presense, the signals, stories, platforms, and people that link you to your audience, is your commercial advantage. But only if you build it intentionally.
As you demand work of your teams, leaders: do what you can to make the work align with what they truly care about. There is the crux of work being labor and work being creative. We are both.
In our kickoff episode, Mariah wrangles the crew—Katy, Nate, and Sean—for a casual debrief from the Côte d’Azur.
We asked leading voices from across the creative landscape what they’ll be watching for on the Croisette.
Ultimately, data should empower decision-making, not complicate it. Marketers don’t need more numbers; they need the right intelligence and the right timelines.
It’s no surprise then that B2B companies with a strong brand command a 46% higher market share and can often charge a premium.
As ongoing interactions lead to higher levels of trust, AI companies can begin to come together and foster the synergy needed to develop effective security solutions.
An Exclusive Celebration of U.S. Latino Power in Marketing and Creativity!
Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.
The message is clear: programmatic audio is no longer a niche channel.
It’s clear that the consumer information paradigm will continue to shift. The question is: Is your audience data strategy ready to keep up?
Whether it is Hollywood, Madison Avenue or Wall Street, it all starts with a great idea. That is what networks are looking for – something new, different and unique.
Privacy isn’t something happening to advertising; it’s happening to consumers, impacting them in ways they may not even realise, sometimes as simply as the browser they’re using.
The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
So if your current creator strategy still hinges on the loudest voice or the biggest audience, it might be time to turn the page. Because the tastemakers are back. And they’re already shaping what’s next.
As Cannes Lions 2025 kicks off, one thing is certain: the conversations won’t just shape headlines, but help define the next chapter of advertising. Industry experts weigh in.
Marketers should have more confidence in their ability to demonstrate how their brand influences pricing.
You either have health and wellness value in your brand or you don’t. If you do, then it’s time to determine how to incorporate this into your brand marketing and PR.
YouTube isn’t falling short on investment on its own accord. It’s just being under leveraged by systems that were built for a different era of media.
Creators are not just amplifiers of culture, they are efficient, scalable, and sales-driving partners. And the data proves it. But only if we treat them like the media force they’ve become and measure them accordingly.
Stephen Beck, Founder and CEO of Engine Digital, joins the AW360 podcast to explore what it takes to spark meaningful innovation inside large, legacy organizations.
The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.
Auto buyers aren’t just scrolling; they’re searching, comparing, and deciding. And some of the most influential moments in that journey increasingly happen beyond the walled gardens.
Q&A with José Antonio Martínez Aguilar (JAMA), Global CEO of Making Science
Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.
In this episode, we’re joined by Lina Tonk, Chief Marketing Officer at Recurly, the leading subscription management platform helping brands unlock recurring revenue at scale.
Scaling a small business isn’t about just keeping up—it’s about recalibrating everything on the fly, without losing what made your brand matter in the first place.
James shares how imagination and creativity drive real business transformation—from branding and content strategy to AI-powered tools.
The city of Akron, Ohio was treated to a once-in-a-lifetime sight on June 3, 2025. The 100th anniversary of the first-ever Goodyear blimp flight in 1925 was celebrated with all three Goodyear Blimps taking to the skies together.
Join Katie as she talk with entrepreneur, social media influencer and “The Feel Good Foodie”, Yumna Jawad on her amazing journey
The current economic uncertainty presents brave brands with a golden opportunity to stand out from the crowd.
Emotional intelligence puts the human back in marketing, helping brands cut through biases and connect meaningfully.
By embracing this role and the principles of data storytelling, we can create more impactful, persuasive, and memorable campaigns.
When platforms extract value from communities without consent or reciprocity, they recreate the logics of empire.
On this International Day of Women’s Health, we’re not just acknowledging the challenges – we’re spotlighting the voices of women who are transforming their experiences into action to change the future of the workforce.
By tapping into emotions of ‘play’ ‘pleasure-seeking’ ‘belonging’ and significantly we have the opportunity to shift these fans to the ‘passionate’ end of the scale, which will ultimately provide a more substantial commercial opportunity.
Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet.
With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry.
Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman’s Smita Reddy to explore the ways brands can stay relevant in the modern age.
AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.
It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.
IF we care about accuracy, transparency and effectiveness, we must adopt a model that gives credit where credit is due. One that reflects the real contributions of each channel, including those without IDs.
By focusing solely on the spectacle of top creators, marketers are missing out on the true engine of influence within gaming: the vast, peer-to-peer networks and digital communities that quietly dominate the creator economy.
The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.
Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
Where do you start when designing event formats that resonate across different markets while honouring different countries’ cultures?
As Newsweek continues to evolve, its vision remains steadfast: to set the benchmark for trusted journalism in the digital age.
In this episode, Allison joins, Ren Akinci, to talk about what most companies get wrong about parental leave, how to support both managers and employees through the process, and why leave isn’t just a benefits issue—it’s a leadership and retention issue.
The state of women in the workplace, including the evolution of female leadership, reversing the joy deficit, the eight spending styles of women, combatting burnout and prioritizing health and well-being.
As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.
Consumers are looking for brands to help them reduce negative consumption behaviours and guide experiences to make sustainable living easier.
Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.
Ben shares his fascinating journey from UBS to influencer marketing, and how his experience led him to tackle one of the industry’s biggest blind spots
Planning around propensity, not persona, means the messaging is more relevant and consistent from the very top of the funnel to the bottom. Not brand or performance – just marketing, executed with purpose.
The tired consumer isn’t unreachable. Reach them with a tangible shift towards respect and understanding. If you can be that kind of brand, you’ll matter—now and long after the headlines shift.
Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.
Keebler has announced the return of the Hollow Tree via a new activation starting May 7 and coinciding with the launch of the new E.L. Fudge Choco Vanilla cookies.
There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.
Push forward, stay aggressive but flexible and always know the sun will rise tomorrow, even if ROAS doesn’t.
We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and competitive leadership.
Virginie shares why building trusted, data-led partnerships is key to thriving in a fragmented media landscape, and why marketers should stop measuring what’s easy and start measuring what matters.
Automation has opened up incredible possibilities for marketing teams. But with great power comes great risk of sounding like every other brand in the feed.
Brand safety isn’t just about protecting your reputation—it’s about empowering your brand to thrive, innovate, and lead with confidence.
By creating connective tissue between message, medium, and moment, we unlock the kind of storytelling that earns attention and action.
The real question isn’t whether brands should embrace unhinged marketing. It’s how far they’re willing to go.
In an era dominated by endless short-form content streams, algorithm-driven feeds and AI-generated matter, people aren’t just tired – they’re tuning out.
Smart automation choices amplify human capabilities, turning good content strategies into great ones through consistent execution and data-driven refinement.
Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape.
Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game.
We sat down with the Maestro, for a few questions about him and an industry in desperate need of change, if it wants to survive and serve global fans, the broader community and the planet.
We spoke with industry experts to explore how sensory marketing can breathe new life into customer interactions.
Whether at spring time or at any time throughout the year, it is important for marketers and their legal and compliance colleagues to plan regular check-ins to review and refresh their mobile marketing program compliance, ensuring this powerful marketing tool is set up for success.
An always-on content strategy—which reflects a brand’s values—is key toward ensuring you stay connected with audiences so they feel top-of-mind.
Google’s latest announcement on the future of third-party cookies has sparked a mixture of frustration and renewed urgency across the ad tech sector. We asked leading technology and media experts for their responses to Google’s decision.
Here, steps you can take to shift from generalized, siloed effort towards specific, shared impact.
Playable ads are a game-changer, offering an interactive, memorable experience that not only captures attention but also drives real ROI for advertisers.
AI is rewriting how marketing work gets done. But unless we think critically about who benefits, we risk reinforcing old inequalities with new technology.
We are no longer at the beginning of the AI journey. We are in the development phase. AI is being integrated into the foundation of every modern business, improving how work gets done and value gets created.
Tried-and-true tactics like upfronts still have a place, but more nimble buying can help brands sustain the kind of performance they need to thrive.
Choosing the right MMM tool requires balancing cost, usability, and analytical depth. By carefully evaluating these factors, you can select an MMM partner that aligns with your business objectives and enhances marketing effectiveness through data-driven decision-making.
By deepening their understanding of youth passions and fandoms, marketers can foster engagement that is not only meaningful in the present but also lays the groundwork for future brand affinity.
Shifting from traditional lead generation to genuinely influencing revenue isn’t just beneficial; it’s essential for marketers today.
Matt shares how Athletics helps brands navigate a rapidly evolving creative landscape—from building “living” brand systems to embracing AI not as a crutch, but as a creative co-pilot.
For Earth Day, Ren Akinci sat down with Natalie Flores, founder of NourishLA, a community-powered nonprofit tackling food waste, hunger, and local sustainability in Los Angeles.
Join Katie as she talks with Lauri Kien Kotcher, CEO of quip for a conversation on her unique career journey, embracing challenges, her midfielder mindset, navigating career moves, networking, and calm leadership.
Confidence isn’t just a nice-to-have right now—it’s essential. And brands and their marketers are at the heart of rebuilding it. It’s more than just putting out the right messaging.
AI must be more than a value proposition or marketing message–it should drive true business growth. CMNs ready to lead in this space must go beyond theory and take clear, measurable action.
There is no denying that digital publishers will face disruption in the coming years, and not all will be positive. However, the publishing industry has weathered intense technological changes time and time again and survived.
By Heather Taylor, Editor-in-Chief, PopIcon If any one brand mascot should be blown up, it’s…
America’s isolationist policies are also prompting a growth of patriotic consumerism elsewhere, which is bad news for Brand America, and for American brands.
Whether it is a marketing campaign that shifts paradigms or a digital strategy that redefines customer engagement, the fusion of AI efficiency and human originality promises a future of boundless creativity.
As experiential marketing evolves, the brands that will stand out are those that treat taste not as an extra, but as a foundational element of storytelling.
As the industry evolves, the most effective platforms won’t choose between generative and predictive models — they’ll find the right role for each.
Five years ago, the world was reeling from the COVID-19 pandemic. With billions of people forced to make drastic changes to their lives, few industries were subjected to greater upheaval than retail and ecommerce.
Whether you’re a die-hard fan or a data-driven strategist, this episode explores why sports are no longer just entertainment—they’re an economic and cultural force.
Discover the power of home screen advertising, how brands can tap into real-time audience insights, and why smart targeting on smart TVs is the future of impactful engagement.
Partnerships have often been misunderstood and seen primarily as a badging exercise, but they offer so much more than that. The more brands embrace and embed themselves into festival environments, the more they see what they have been missing.
With the pressure on new CEO Fernandez to improve performance, I wonder if increasing creator/influencer marketing is the right tactic for the company today.
James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.
Karthik Ramanna, Professor of Business & Public Policy at University of Oxford Blavatnik School of Government, sits down with Edelman’s Satyen Dayal to talk about his latest book, ‘The Age of Outrage.’
This week, Ren Akinci is joined by Ahna de Vena, a Sleep and Performance Specialist who has spent over 20 years helping high-performing leaders and teams rethink their relationship with rest.
In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic.
For agencies, the challenge isn’t simply to adopt AI tools, but to redefine how we think about creative work in a world where these tools are part of every brief, brainstorm, and brand system.
or brands that plan smart and stay agile, the field is wide open. It is time to be bold, take risks and leave lasting impressions that drive brand loyalty, sales and long-term consumer relationships.
As AI-powered contextual advertising continues to evolve, one key question remains: Are your partners embedding their full adtech universe, or just scratching the surface?
For many brands, the real challenge is balancing the desire to disrupt with the need to be relevant. Disruption for its own sake rarely leads to long-term success.
With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media landscape.
In a time when many are retreating, choose to stand firm, not because you have to, but because it makes you better. And for any business navigating these choices, my advice is simple: find what you truly believe in and build from there.
As the industry continues to innovate, one thing is clear: The golden age of travel isn’t behind us—it’s being reinvented, one luxury partnership at a time.
Join Katie for an inspiring conversation with Peyton King about our fascination with women in sports, the power of data, navigating health challenges, and tapping into creativity in unlikely places.
To effectively reach social-light consumers, brands need to take a data-driven approach to refine their media strategies.
Google might still be the king for now. But TikTok and Instagram are coming for it among users desperate for answers.
The wave of innovation currently reshaping emotional response measurement replaces such crude techniques with highly sophisticated technologies and processes that enable emotion to enrich demographic data and provide a fuller understanding of how people react to creative output.
On this episode of the AW360 Podcast, we sit down with Eric Weisberg, Global Chief Creative Officer at Havas Health Network, to explore the creative awakening transforming health and wellness communications.
As AI continues to evolve, the importance of clean, ethical, and well-managed data will only grow. The time to act is now—because if your data is dirty, your strategy is already broken.
We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.
The best agencies aren’t just winning pitches. They’re building trust. They’re engaging clients long before a formal process begins, proving their value beyond the work.
Combining agility with strategic vision, placing an equal emphasis on long-term vision and short-term adaptability, and integrating the best external talent available – these are the keys to success for founder-led businesses.
As we strive to better people’s lives, it’s essential that our actions and policies consistently demonstrate a commitment to creating a more inclusive and equitable world.
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
Approaches to brand-safe media buying need to be employed strategically across an advertiser’s plan – not just as point solutions for specific campaigns.
Through humor, insight, and personal anecdotes, Whittaker offered a masterclass in how storytelling can cut through complexity, connect with people, and prepare brands for a future shaped by machines and data.
Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy.
While these experts may not have a crystal ball to see how the combined holding agency will ultimately play out, their collective opinion definitely skews towards the negative for the talent, clients and creative output.
The real benefit of AI isn’t about saving dollars—it’s about saving time, unlocking ideas, and empowering people to be more inventive, more human.
The growth potential of open web publishers will lie in the amount of work they can put in. It’s going to take adaptability, proactive engagement in data strategies, and a willingness to evolve.
Brands help their cause by combining a memorable ad with frequent logo exposure during the game, connecting the emotive feel of an ad with rational logo recall as well.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
Brands that integrate privacy by design today will future-proof their products and create stronger, more trusting relationships with the consumers they serve.
Education-led marketing is a smarter way to connect with buyers, build lasting relationships, and drive real results. Ultimately, brands that make this shift don’t have to fight for attention. They stand out because buyers seek them out.
How should innovators think differently in this fluid world?
As content creation abilities and consumer expectations continue to evolve, it’s becoming ever more essential for brands to be bolder and embrace a new approach.
In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked.
Without the right information, education and level of engagement, sustainability will always just be a buzzword that’s thrown around as a supposed point of difference for brands.
The great data reset is here. The only question is: Will advertisers fight it, or will they rethink their approach and establish privacy as the foundation for sustainable growth?
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.
Is your video ad partner providing comprehensive campaign logs? Trade Desk and Google don’t do this, which amazes me. Why don’t buyers demand full transparency in real-time?
In an increasingly crowded streaming landscape, FAST offers advertisers a rare combination of scale, affordability, and precision.
Search offers a far less tactical, far more meaningful way to connect with consumers than it once did when the world seemed simple and Google’s algorithm was the main factor to navigate.
For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads.
This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.
Content isn’t a soft asset anymore. It’s the most capital-efficient way to build relationships, drive acquisition, and reduce long-term marketing costs—if it’s built the right way.
As the industry continues to navigate challenges like privacy regulations, identity shifts, and brand safety concerns, curation offers a path to greater ROI. Done right, it transforms ad buying from a fragmented process into a seamless, results-oriented strategy, ensuring that every dollar spent delivers maximum impact.
Branding has the power to bring communities together, fostering a shared vision for the future. For this to be meaningful in Indigenous communities, designers must lead with empathy, cultural humility, and a commitment to listening to the voices of Tribal Nations.
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
What exactly is retail media? How do these networks function? And why are brands investing so heavily in them?
The future belongs to those who harness AI to work smarter, serve customers better, and drive real business transformation. We are leading this revolution, helping businesses turn AI potential into AI power, today.
In this new era, success in digital advertising will belong to those who understand the difference between interest and intent, and leverage AI-driven insights to build more meaningful, privacy-first connections with their audience.
We must stop treating historical measurement as the endgame. True marketing effectiveness comes from the ability to simulate future outcomes, forecast returns, and guide strategy dynamically.
From re-emerging fashion trends to analog experiences, Gen Z is on the hunt for intentional simplicity. Brands have an opportunity to show up with IRL experiences to meet their demand.
Lean in and partner well to add value to this incredible landscape. Because esports marks the new evolution of marketing for gaming. One your brand needs to be part of.
Only time will tell how prevalent and enduring these architectural and experiential shifts may be, but for now ‘quiet luxury’ — at least in some parts of the premium category — seems to be making quite the statement.
How familiar are you with StarKist’s iconic “Sorry Charlie” catchphrase? Or the hippest tuna mascot under the sea, Charlie the Tuna?
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
Senior Reporter at The Media Leader, Jack Benjamin, led Spotify’s panel on AI and strategy. Benjamin began by asking the Head of Programmatic Supply EMEA at Google, Andreas Lux-Wellenhof, about the key trends in automation that are shaping the media landscape.
Ice Heggedal, marketing acquisition team lead at Usercentrics, began her presentation with the story of how she went from just being a performance marketeer, to becoming a privacy-led marketeer.
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
Wednesday’s panel began with Google’s Managing Director of Technology, Media, and Telecommunications, Vanessa Kingori discussing the AI innovations driving the advancement in Google Search.
David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media.
Advertising Week Europe welcomed Vevo in a conversation regarding the relationship between content quality and engagement with advertisers.
With their first billion-dollar quarter, Pinterest has reached a new era. Their success is based on the performance product they launched over the last few years, which drives their users from inspiration to actually making a purchase.
Fans of the frozen food company Birds Eye may recall there was a time when the brand had another mascot that wasn’t the pioneering Captain Birds Eye. The mascot’s name was Clarence, and he was a polar bear that lived inside your freezer.
The future of music in the age of AI remains uncertain, but one thing is clear: the human element will always be essential.
In the age of AI and fragmented media, the challenge is not to replicate the “tipping point” of the past, but to forge new paths to influence, crafting compelling stories, building genuine relationships, and embracing the power of human creativity.
The reintegration of audience and context marks the beginning of a new era—one where advertisers, publishers, and consumers alike can benefit from campaigns that don’t just target but truly connect.
Fortifying talent and client relationships, specialized CRM tools place the thought of “I’d like to stay in touch,’ into decisive action – allowing contact information to be updated at the speed of a new hire.
When it comes to GenAI, companies need to be clear about their return on intent and return on investment.
In entertainment, however, everything is cyclical. The episodic drop is making a comeback and, at the risk of sounding too Millennial, I’ve given it a new name: FOMO TV.
Transforming digital advertising starts with those who can break free from this conventional thinking and lead the way.
Developing a unique and notable expertise, being ready to share it, and cultivating a community of followers are key steps to becoming a sought-after thought leader.
Before you can sell anything, you must establish trust, and credibility. That’s exactly what Aversano sought to do for The Cigna Group.
Consumers crave to connect face-to-face, not just within online communities. Sephora, Lululemon, Selleb and Tecovas are standout examples of brands tapping into this human impulse.
More than a strategy, AI search is a powerful tool that opens up new upper-funnel opportunities for brands.
The industry is at a critical juncture where privacy-first solutions, better measurement, and programmatic advancements must move from theory to widespread implementation.
The products we use, support, and integrate into our lives will shape the AI landscape. Staying engaged, experimenting, and actively implementing AI isn’t just an opportunity—it’s the only way to ensure we’re not left behind.
As the poet John Donne says, ‘no man is an island unto himself’, so put the phone away and jump in, the water is warm and teeming with sardines.
Knowing that product discovery is only the first of many on- and offline touchpoints before purchase gives marketers the opportunity to meet consumers where they are, provide the right information at the right time, and ultimately drive higher conversions.
With over 7,000 attendees expected, Advertising Week Europe 2025 is shaping up to be an essential experience for marketers, creatives, and business leaders.
As human beings get older, their tastes tend to evolve and mature. Such cannot be said for brand mascots, especially those in the breakfast space.
What’s they key to a successful influencer campaign? Keep things simple, stay flexible and always have a backup plan. Nail those, and your brand could be next in line for a viral moment.
As the industry navigates CTV’s rapid growth, it is crucial to establish standardized taxonomies for content signals to reduce fragmentation, facilitate scalable targeting, and enable actionable reporting.
The media industry is constantly evolving, with new technologies, platforms, and regulations reshaping how advertisers and publishers operate. As these changes unfold, the importance of well-executed research grounded in industry expertise will only grow.
As algorithms and automation sometimes leave advertisers with questions, forward-thinking agencies are welcoming the winds of change into their sails.
By prioritizing partners who meet these essential criteria, advertisers can protect their brands effectively and maintain trust in a complex digital landscape.
A privacy-centric world isn’t coming—it’s already here. And in this new, more complex reality, brands can’t rely on yesterday’s playbook.
It’s time to stop chasing fleeting attention and start building communities that thrive. The rewards? Loyalty, advocacy, and the kind of trust that turns customers into lifelong allies.
If you’re a small business owner yourself, the message is simple: Stay adaptable, keep innovating, and never stop connecting with your customers.
The Trade Desk’s acquisition of Sincera is a bold move, but it’s also a sign of the times.
Creating memorable campaigns requires strategic planning that begins with collaborative ideation and culminates in tangible brand experiences.
Instead of navigating to specific apps, websites and search results, people will simply pull up videos, articles or even audio when they want it.
Ruth Mortimer, Advertising Week’s Global President, takes you through 10 things you should know about the upcoming event!
Formula 1 has long been synonymous with prestige, precision and high-net worth audiences. But in an era where luxury is being redefined, how does the sport continue to attract a premium fanbase?
The challenges facing brands and retailers also represent great opportunities to level-up their game with strategies that will make 2025 their best year yet.
Brand mascot. Tastemaker. Style icon. And now, movie star! PLANTERS very own Mr. Peanut is making his film debut in Netflix’s original new film “The Electric State” on Friday March 14.
Mini dramas produced in collaboration with actor and Minivela co-founder Carlos Ponce, viral influencer Haydita Veloz, and West Coast production partner Chicano Hollywood
The tools of the past served a purpose, but advertising is quickly growing out of them. New channels deserve new tools and mature channels need updated approaches.
Agencies that address legacy system bottlenecks, embrace collaborative strategies, and leverage cutting-edge technologies will thrive in the future of marketing. It’s time to build a resilient, agile, and data-powered agency.
Orbi made its debut on the Sphere’s LED screen in 2023 and has since been a daily fixture on its exterior making funny faces to capture each day’s feelings and emotions.
After spending years trying to recover, a new chapter has arrived for destinations and organizations of all sizes — one of growth.
Marketers who embrace this shift by reframing purchases as smart investments, offering small luxuries that still feel attainable, and aligning with deeper consumer values will win.
From closing the pay gap, to increasing female leadership and tacking performative allyship, here’s what industry voices believe must shift – and how we can make it happen.
Brands that fail to see that aren’t just outdated – they’re actively choosing to lose. The money, the influence, the future of spending power is right in front of us.
In an increasingly unpredictable world, the amount of questionable and dangerous content within the walled gardens will only increase.
What could, and should, brands and agencies be doing to go beyond symbolic gestures and truly invest in advancing women’s empowerment? We spoke with three senior leaders across adland to get their thoughts.
Gen AI has brought great benefits to MMA, but unless brands, publishers, agencies and vendors take action to use it more sustainably, AI usage could turn the climate emergency into catastrophe.
Better technology and new ways of approaching travel by industry leaders are driving changes that will lead to even greater spending by older adults.
Recognizable songs can be powerful, but the key lies in cultural and emotional relevance, not just name recognition.
Relevance is the new methodology, and more effective advertising is the outcome. The partnership of the two is a revolution for premium media owners.
A sprinkle of magic, a dash of humour and a pinch of TV royalty —#AWEurope25 has it all! Dynamo, Paddy McGuinness and Davina McCall will join Advertising Week Europe in partnership with leading talent agency YMU.
Surprise and Happy Women’s History Month! The Future is Female submission deadline has been extended to 7th March.
From our own experience and through exploration with our agency and brand partners, here’s our recommended approach to navigate these murky waters.
Advertising Week Q&A – Ben Cicchetti, SVP Marketing & Communications, InfoSum
Those who act swiftly to integrate this technology will find themselves well-positioned to capitalise on the benefits and put in place a strong foundation for sustainable growth.
Chaos holds the spark that transforms ordinary thinking into groundshaking “aha” moments. But, as we race deeper into an era defined by Generative AI, relentless automation, and frictionless efficiency, it’s all too tempting to think we should eliminate every rough edge.
For the companies who are truly invested in the future, this is a defining moment. In a world where staying neutral is the new normal, conviction has become the ultimate currency.
To compete in the EV race and maintain global relevance, each company will need employees to believe in the direction and potential of their business. Culture and clarity are essential to uniting and galvanizing a workforce, but for companies of this size, they won’t just materialize.
By identifying the core memories that their customers want to ignite, and by bringing them into the modern age with a fresh and relevant take, brands can evoke the positive emotions that come flooding back when reminiscing about simpler and fondly remembered times from our childhood.
PopIcon had been closely following the story of the iconic bird’s demise which turned out to be, as we suspected, just a marketing stunt.
With UK box office revenue totalling £979 million in 2024 and strong prospects for 2025 across both cinema and VOD streaming, the industry presents a wealth of opportunities for brands.
Embrace imperfection, craft better stories, and watch audiences book the ride. Travelers aren’t looking for perfect vacations. They’re looking for unforgettable ones.
What happens when the brains behind the boldest brands take on the AWEurope stage? Sparks fly, strategies unfold and case studies come to life.
Modern-day SSPs are significantly enhancing the performance of DSPs, elevating their effectiveness in the advertising ecosystem. The collaboration between SSPs and DSPs is proving to be a game changer in maximizing the impact of digital marketing strategies.
Precision in advertising lays the foundation for lasting business success by enhancing customer engagement and sharpening financial planning.
Get an exclusive look at the first sessions released on our schedule, featuring exciting case studies from Burger King, Jaguar and KFC, plus insights from industry legends like Gary Vaynerchuk.
Bedtime just isn’t the same without the Serta Counting Sheep. America’s favorite flock of sheep celebrates their milestone 25th birthday in 2025.
The question isn’t whether brands should invest in gaming, it’s whether they can afford not to.
It’s time we all stepped up to create more pathways and authentic advertising. How will your brand drop the needle on diversity in 2025?
Digital powerhouse GaryVee dominates your daily podcasts, social feeds and now #AWEurope25.
Energy CMOs who embrace AI today will redefine customer relationships, optimize marketing efficiency, and build trust in an increasingly complex landscape. The ones who lead this shift won’t just see better marketing results — they’ll help shape the future of the energy industry itself.
Customer success is your most valuable player. But it’s not just about playing the game; it’s about being prepared to change it, lead it, and redefine what success means repeatedly.
The passage of true love is anything but simple, but all brands should be chasing it.
The intersection of advertising and market research offers a roadmap for both industries to combat fraud and improve data quality.
The genie of AI isn’t going back into its bottle any time soon, and is already providing huge value across analysis, optimization, and even prediction.
One of the most powerful ways to build trust is to design with empathy. AI systems should be designed to reflect empathy and understanding of consumer needs.
Creative brand leaders should strive to find those sharp, unexpected, and strategic collaborations that can elevate a brand in meaningful ways and build long-term brand affinity, so the brand remains relevant and admired as generations pass and tastes evolve.
There are so many opportunities for brands to support Gen Z in their dating lives and focus on fostering real connections. Gen Z will love them for it. And dating apps? They could take a cue from REI’s #OptOutside and help users to #DateOutside.
Despite the 15 years I spent agency-side, it was the three years client-side that taught me what it really means to “do marketing.” Here are nine lessons I wish agencies prioritised to become truly client-centric.
All too often, brands and their agencies rely on established channels without going the extra yard to see where else they can engage their audiences. By inserting their messaging into more intimate corridors of people’s everyday experiential lives, brands have the ability to connect to their audiences more seamlessly and meaningfully.
When it comes to identity resolution, remember: owning your data means owning your customer relationships—and your future.
In order to compete in an increasingly competitive landscape, brands must craft media campaigns with timely, targeted and tailored ad messages that align with the topics, communities, and emotions that truly matter, building relationships that last longer than a Valentine’s Day crush.
2025 is the year that we stoke the fires to keep the home fires burning, clamber out of our silos and get down to the business of delivering the most impactful, most creative and most effective comms for our clients.
Much has been written about the benefits of supply-side curation, but overviews of how to curate inventory – and how this represents a step change from historical approaches – have been generalized at best.
According to a poll by the Kaiser Family Foundation, about 12% of US adults have taken a glucagon-like peptide 1 (GLP-1) medication as of May 2024—and those numbers are only expected to grow.
Forecasted weather data empowers businesses to anticipate rather than react. By understanding how customers respond to expected weather, companies can optimize inventory decisions, align campaigns with consumer expectations, and prepare logistics for potential disruptions.
People hate being screamed at by a sea of beige messages that aren’t interesting enough to merit a response. We’re sick of tricks. Sick of AI generated falsities, sick of AR, VR and whatever Meta black hole Zuck’s cooking up next.
There’s been a lot of chatter in the marketing world recently about the positive correlation between brands that take the time to truly understand their customers’ needs, desires and aspirations and business success.
The technology exists today to answer all these questions and transform your media buying. Blockchain verification, precise targeting, and outcome-based buying aren’t futuristic concepts – they’re driving real results for brands right now.
Streaming is reshuffling sports rights, influencing viewing habits and changing brand strategies. Programmatic advertising will play a fundamental role for brands that want to tackle fragmentation in sports media and ensure their strategies are on target.
While Super Bowl ads have long been criticized for lacking diversity, this year we saw a shift – a powerful glimpse into what advertising looks like when inclusivity is truly embraced.
The future of advertising lies in meaningful engagement, and branded content is the key to unlocking it.
The question isn’t whether you can afford to invest in customer centricity—it’s whether you can afford not to.
Perhaps we were too hasty to make declarations that 2025 is the year of the brand mascot. Or were we?
Only at Advertising Week Europe will you find gladiators, TikTok stars, CMOs and industry leaders all under one roof—sparking ideas, shaping the future and pushing the industry forward.
Combining old-school approaches to data collection with cutting-edge statistical modelling gives the best of both worlds between detail and scale while creating a data market where people are active participants rather than unwitting — and, often, unwilling — data mules.
While there are clear challenges ahead for publishers, a recent study from The Rebooting found that 80% of publishers expressed some form of confidence in their business.
Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first time in decades with his nephew.
Join Advertising Week Europe in celebrating the brilliant women of our industry. Nominations are now officially open and we encourage you to submit a nomination for a colleague, friend, or even yourself.
In this session, Gary will share how his on-field expertise and broadcasting mastery help shape Goalhanger’s approach to game-changing narratives that keep audiences hooked. Reserve your spot now and be part of the conversation shaping the future of media.
For advertisers, the message is clear: If you’re looking for a partner who embodies authenticity, cultural influence, and brand loyalty, Erica Wheeler is the athlete to watch.
If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back.
2025 will be the year of in-store retail media, but this opportunity won’t just fall into retailers’ laps. Now is the time to be laying the foundation for retail media’s next biggest opportunity.
How brands respond to the latest changes taking place on Meta’s platforms remains to be seen. But advertisers do have options, and this is a moment for them to rethink their approach to blocklists and banned words and take a fresh approach to their online advertising budgets and the role of news sites in their advertising mix.
Chrome has long been a linchpin in campaign creation, audience targeting, and performance analysis, offering seamless integration with Google’s vast ecosystem. Its sale could fragment this unified environment, forcing those in the advertising industry to rethink how they approach everything from data collection to media buying.
The application of contextual tech to evaluate the meaning of content across the open web is broadening. It remains, of course, a platform for watertight brand safety and targeting precision.
The future of advertising lies in embracing technology without losing the human element, finding creativity within constraints, and combining precision and empathy.
The path to successful implementation requires thoughtful planning and consistent optimisation, but the rewards are clear: organisations that embrace curation’s strategic potential will be better positioned to deliver privacy-compliant, highly targeted campaigns that drive measurable business results.
As we look to the future, the path forward is clear: focus on the customer, adapt with purpose, and create value that resonates in a rapidly changing world.
With any in-house advertising planning models, the platform approach to integrating and utilising data is critical. Key to success will be finding a platform with the coverage required to ensure accurate campaign planning and the cost points needed for the business case to stack up.
By addressing the people side of change, organizations can increase the likelihood of successful implementation and achieve their data management goals.
As 2024 draws to a close, it’s always instructive to pause and think about what the next year might hold. Here’s my take on what we can expect to see in 2025.
There is no time to waste to manage the potential risk of the “RFK factor”. The time to prepare for this C-Suite level risk is now.
The lessons of 2024 highlight the importance of agility, innovation, and a consumer-first approach. For those who can adapt, the rewards will be significant. For those who can’t, the streaming wars will leave little room for complacency.
When creative and media teams have a collaborative relationship built on testing innovations and measuring lifts in performance, they can create a positive flywheel that powers higher performance now and in the future.
Retail media is a fast-moving environment that requires advertisers to adapt as the market evolves if they are to achieve hoped-for outcomes.
While media networks – whether RMNs or in an adjacent sector – are part of the puzzle for brands to figure out, they need to develop a more holistic approach to how they drive conversions across all channels.
While some not so great applications of GenAI have emerged over the last twelve months, we shouldn’t let those detract from fundamentally changing how we aspire to reach audiences in the future.
By analyzing data-driven insights, marketers can quickly determine which content is making the biggest splash — and go on to create more of it for stronger acquisitions.
Meet us at Advertising Week Europe for an in-depth conversation with Rawdon Glover, Managing Director of Jaguar, the man behind the wheel of the most talked about rebrand of 2024.
As always, we’re bullish about the future of advertising. Improvements in technology will bring greater efficiencies, and developments in content delivery will continue to offer both advertisers and consumers more choice.
When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots.
In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a groundbreaking multi-film partnership with GenTV, setting the stage for a new era of entertainment distribution.
When done effectively, storytelling transforms a brand from a faceless entity into something relatable, emotional, and memorable.
Looking back at these forgotten cereals, it’s clear that the 1970s were a playground for experimental flavors, wacky mascots, and marketing gimmicks that truly went for it.
No one in the ad industry wants to see this happen and the collective movement towards carbon reduction will continue with or without government support.
True accountability goes beyond clicks and site traffic. It means aligning with business outcomes that drive long-term growth and brand equity.
The successes of today’s biggest brands illustrate how next-gen stats can inform smarter, more effective advertising strategies. The lesson is clear: brands that embrace these insights gain a competitive edge in today’s crowded media landscape.
Maximizing the quality of first-party signals through regular tagging audits is a way to enhance the effectiveness of performance campaigns, especially as we move away from third-party cookies. Embracing this practice and performing quarterly audits will help brands to stay ahead and truly connect with their audience.
Positioning yourself as a brand requires a balanced mix of purpose and pragmatism; of audience insight; and of professionalism, and authenticity.
Advertisers face an uncertain cookieless future in 2025, but they are galvanized more than ever to identify a better path forward.
Three of my favorite brand mascots — the Pillsbury Doughboy, Kool-Aid Man, and the McNugget Buddies from McDonald’s — all have something in common with one another. Objectively speaking, they’re all weirdos.
By grounding our creative processes in data while nurturing human insight, we create campaigns that are not only effective but also unforgettable.
Now is definitely the time to tap into AI technology to optimize marketing performance. And it makes sense to look beyond the leading platforms to find the AI-powered solutions that most effectively enable growing your business.
The path to successful multicultural marketing starts with a shift in mindset. It’s no longer enough to focus solely on representation or linguistic adaptation—audiences expect deeper engagement and personalization.
Mobile gaming’s potential for brand engagement will only increase as it evolves, reinforcing its status as an essential tool for forward-thinking marketers.
Ultimately, the real magic of marketing is found in the relationships we build and the narratives we craft, and there’s nothing more human than that.
Parenting isn’t done in isolation – as a parent, you rely on family, schools, and communities to help raise your children. AI is similar: businesses should rely on partnerships: consultancies, open-source communities, and collaborations to build robust AI systems that deliver lasting competitive advantage and grow with a company’s evolving needs.
The recent uproar surrounding Jaguar’s brand refresh has been astonishing. What began as a teaser of a new brand identity quickly spiralled into a feeding frenzy of criticism.
Hyper-personalisation should exist to enhance the user experience, but brands need to be wary of how close they are to crossing the line.
Companies that embrace privacy-forward data collaboration will gain a competitive edge, while consumers will be more inclined to share data with brands they trust.
The future of customer loyalty is about creating meaningful, personalised connections that anticipate and fulfil customer needs in real-time.
Going forward into 2025, advertisers won’t care whether a piece of content appears on YouTube, Netflix, Hulu or Prime, as long as they can access and take advantage of a video’s data.
By embracing a purist approach to curation, agencies can optimize their media spending, foster trust with their partners, and ultimately drive better client outcomes.
These are just some of the dynamic ways that RCS will level-up text message marketing. Start strategizing how you can leverage the benefits of RCS in your marketing program.
At its core, marketing is about making people feel something. It’s about more than attention—it’s about connection. And nothing connects quite like a good story.
Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the character was nicknamed, was illustrated with a green body, red comb, yellow beak and a whole lot of personality.
As you plan for 2025 and beyond, ask yourself: could our marketing work harder? It’s time to try something different. After all, healthcare marketing doesn’t have to be mediocre; it’s only mediocre if we allow it to be.
2025 promises to be a pivotal year for the marketing industry. By addressing these challenges head-on and leveraging the tools at their disposal, marketers have a unique opportunity to shape the future of advertising in a way that drives real impact. The question is, will they rise to the occasion?
The open web is too important to lose. We can’t let it be killed off by walled gardens, but if we keep making it hard for publishers to make money then that’s exactly what will happen.
Youth sports are more than just competition. For kids, parents, and fans, they’re a cornerstone of life. For brands willing to join the journey, it’s a chance to create meaningful change while forging authentic connections that drive lifelong loyalty.
The next time you find yourself fixating on attention metrics, take a step back and ask yourself: “Is this ad worth seeing?” If the answer is no, then it’s time to rethink your strategy.
In 25 years’ worth of Interbrand’s Best Global Brands, a personality brand has never featured in the top 100 – until this year.
Forecasting the hottest gifts and trending recipes for the holiday season used to be straightforward: just check magazines or TV shows, where content was created months in advance.
Inevitably, 2025 will bring more developments in this space, but what can brands do to ensure their offerings place them ahead of competitors, and deliver ROI? And what emerging trends can we expect to see? Industry experts weigh in.
In this piece, Olaf van Gerwen gives us his picks on 10 UK Christmas ads that have stood out from the class of 2024.
New agency amplifies Horizon Media’s commitment to transformative, integrated marketing solutions that deliver impactful consumer engagement
By focusing on authentic human interactions at the core of their strategy, brands can foster meaningful connections and build loyal communities on TikTok. That’s how brands play the social media long game to win.
What do yetis, sunglasses, cinnamon rolls, and the song “Satisfaction” by Benny Benassi all have in common? Each has a starring role, or an extremely prominent cameo, in PopIcon’s ranking of 2024’s five best Christmas ads.
