How Good Design Can Lead to User-Generated Content

For marketers, the implications are clear: leveraging graphic design in experiential events can significantly enhance audience engagement, encourage content creation, and amplify the brand’s presence in the digital realm. 

Escaping the Sandbox: How Brands Can Independently Achieve Real Ad Results

Yes, it may be scary to try something new, especially with large uncertainties in the world of digital advertising.  Will that ever stop, likely not, so advertisers better buckle up, and try to be a first or second mover as it does not cost a lot to prove that you can still reach your goals in the future, a future without cookies and – who knows – with or without the Sandbox.

The Man Behind the Lacoste Crocodile

How does a crocodile, stylish as he may be, become the ubiquitous icon of a luxury brand? The answer is a bit different than what we’re used to seeing in the advertising industry.

Why Strategic Churn Is Good for Your Bottom Line

Let’s look at why strategic churn is emerging as a powerful tactic for subscription companies to optimize customer lifetime value (CLTV), drive net revenue retention (NRR), and achieve positive cash flow, all while fostering deeper relationships with their most valuable customers.

Understanding the Assignment – Gen-Z Hits Different

The influence of Gen-Z will only grow, both in economic terms and cultural impact. For marketers, the challenge is to adapt and innovate continuously to meet the expectations of this digitally forward generation.

Why Publishers Need to Grasp Contextual Data as Cookies Grow Stale

Google’s cookie deprecation might continue to edge further into the future, but publishers and advertisers should take advantage of the delay to test and optimise the fast-evolving power of contextual data, readying themselves to hit the ground running as cookies fast approach their use-by date.