In the ever-evolving realm of marketing, small and medium-sized businesses (SMBs) are making remarkable strides, redefining the landscape with innovative strategies and groundbreaking ideas. Advertising Week and Amazon Ads have joined forces to identify and celebrate the most influential SMB marketers leaving an indelible mark on the U.S. marketing scene.
To compile this exclusive list, a meticulous evaluation was conducted, considering three key criteria: overall marketing impact, category visibility and innovative techniques. These SMB marketers have demonstrated their ability to achieve tangible results and showcased a flair for pushing boundaries and embracing cutting-edge approaches.
Breaking Down the Criteria
1. Bridging the Gap: Innovations in Marketing Impact
These marketers are not just selling products; they’re crafting experiences. They have forged meaningful connections with their target audience through storytelling, personalized campaigns and engaging content. Their marketing impact goes beyond traditional metrics, leaving a lasting impression on consumers.
2. Rising Stars: Category Visibility
While operating within the SMB sphere, these marketers have carved out a niche in their respective industries. Their campaigns have elevated their brands, ensuring they stand out amidst the competition. Whether it’s through social media, influencer partnerships, or guerrilla marketing, these SMBs have made their mark.
3. Trailblazers of Technique: Innovative Approaches
Innovation is the lifeblood of these SMB marketers. From leveraging emerging technologies to embracing unconventional marketing channels, they consistently find new and exciting ways to captivate their audience. These trailblazers are unafraid to experiment, driving change and setting trends within their industries.
Without further ado, here are the industry stars we’ve selected for our inaugural Most Influential SMB Marketers list, presented by Amazon Ads:
- Alex Brown, President, Truly Free
- Amanda Everest, Head of Marketing, Graza
- Amanda Harris, Director of Growth, Fishwife
- Andrew Katz, CMO, Athletic Brewing Co
- Bianca Gates, Co-Founder & CEO, Birdies
- Deb Millard, Brand President, Stripes
- Eden Laurin, CEO & Co-Founder, Nyssa
- Elizabeth Ahern, CMO, Chamberlain Coffee
- Emily Spellman, Ecommerce Marketing Manager, Eleven
- Jeff Robbins, Founder, Instant Biologics
- Jessie Wirtshafter, Creative Marketing Director, Dyla Brands
- Junior Scott Pence, Co-Founder/CMO/Creative Director, Peace Out Skincare
- Katie Marston, CMO, Once Upon a Farm
- Katie (Meacham) Palay, Head of Marketing, Betty Buzz
- Kimberly Lam, Senior Director of Marketing, Sanzo
- Kimelia Weathers Smith, CEO, Brilliant or BS
- Kristine Yang, Founder, The Only Bean
- Lindsay McClelland, VP of Marketing, Little Sleepies
- Marcelo Kertesz, CMO, Manscaped
- Matt Gehring, CMO, Dutch
- Melissa Orijin, Founder, Orijin Bees
- Michael Tennant, Founder and CEO, Actually Curious
- Ryan Healey, Vice President Brand & Marketing, Momofuku
- Sara Poltkin, VP Brand & Creative, Thinx
- Sarah Ribner, CEO & Co-Founder, PiperWai
- Terence Reilly, President, Stanley 1913
This list serves as a go-to guide for those eager to witness the future of marketing unfold. These SMB marketers are not just changing the game; they are creating it. As we celebrate their accomplishments, we also anticipate the ripple effect their innovations will have on the broader marketing landscape, inspiring others to think creatively and push the boundaries of what’s possible in SMB marketing.
Learn more about our list here: https://advertisingweek.com/aw-most-influential-smb-marketers-2023/
