Athlete Fan-Owned Media Company PlayersTV Lands 30-Year Media Veteran Michele Ghee as First-Ever Chairwoman

With Entrepreneur and Media Personality Chiney Ogwumike and 3-Time WNBA Champion Alysha Clark Joining as Investor Owners, Unveiling All-New Content

In a monumental stride towards reshaping the landscape of athlete-owned media, PlayersTV proudly announced Michele Ghee as its pioneering Chairwoman. With a storied career spanning prestigious companies like BET, A&E, History Channel, The Grio, and her transformative tenure as President and CEO of Ebony Magazine, Ghee brings over three decades of unparalleled expertise in advertising and media to the forefront of the industry.

Michele Ghee

PlayersTV is an advertiser’s dream, boasting an impressive roster of athletes from the NFL, NBA, WNBA, and MLB. Notable players include Chris Paul, Travis Kelce, Damian Lillard, Natasha Cloud, Dwyane Wade, Austin Ekeler, Carmelo Anthony, Vernon Davis, Kyrie Irving, AJ Andrews, DeAndre Jordan, Ken Griffey Jr, and Angel McCoughtry, among many others.

Ghee’s journey is marked by visionary leadership and a relentless drive to redefine the norms of advertising and media representation. From her groundbreaking work at BET, A&E, and History Channel, where she honed her craft in audience engagement and content curation, to her transformative leadership at Ebony Magazine, where she championed diversity and community empowerment, Ghee has consistently shattered glass ceilings and blazed trails of innovation.

Now, as Chairwoman of PlayersTV, Ghee’s strategic vision and unparalleled industry acumen are poised to propel the platform to unprecedented heights. Working closely with the Co-Founders of PlayersTV, Deron Guidrey and Collin Castellaw, Ghee will harness the collective power of athlete ownership to revolutionize the sports entertainment landscape.

Together, guided by a shared commitment to excellence and authenticity, Ghee, Guidrey, and Castellaw are poised to usher in a new era of innovation and collaboration at PlayersTV. With Ghee’s leadership at the helm, PlayersTV is set to redefine the boundaries of sports media and advertising, offering brands unparalleled opportunities for engagement and partnership.

“I’m honored to guide and direct this brilliant team of forward-thinking individuals to accelerate their growth,” said Ghee. Deron, Collin, and the 70-plus athlete owners are more than passionate about sports; they are passionate about the human beings and the stories that transcend the game!”

She continued, “I’m excited and ready to hold the marketplace accountable and help them solidify the partnerships they need to grow and thrive while providing significant value to the brands that support us.” Game on! Ghee’s appointment represents a large milestone for PlayersTV, heralding fresh growth and advancement underneath her leadership.

“I’m thrilled to welcome Michele Ghee, Alysha Clark, and Chiney Ogwumike. Their combined expertise and passion for storytelling epitomize the innovation driving our platform. Together, we’re committed to investing in women athlete content and ensuring they have an equal seat at the table. We’re dedicated to partnering with brands that share our commitment to impactful change, forging meaningful connections and inspiring audiences worldwide.” Deron Guidrey Co Founder of PlayersTV told Advertising Week.

As the platform continues to expand its reach and influence, Ghee’s partnership with Guidrey and Castellaw ensures that PlayersTV remains at the forefront of innovation, empowering athletes to share their stories authentically while providing brands with unique avenues for visibility and impact.

Ghee’s appointment as Chairwoman of PlayersTV represents a seismic shift in the convergence of sports, media, and advertising, reaffirming the platform’s commitment to excellence, diversity, and unparalleled storytelling prowess. With Ghee, Guidrey, and Castellaw at the helm, the future of PlayersTV is brighter than ever before, poised to captivate audiences and inspire change on a global scale.

In essence, PlayersTV represents a new frontier in athlete entertainment, where fans can delve deeper into the lives of their favorite athletes and discover compelling stories that resonate on a personal level. PlayersTV creates and distributes premium athlete lifestyle and culture content, ranging from reality, comedy, and documentaries to both scripted and unscripted content. The 24/7 channel is available to massive audiences, including Amazon Prime Video, YouTube TV, Vizio, and more.

Chiney Ogwumike and Alysha Clark both bring their unique perspectives and passion for sports, lifestyle, and culture to PlayersTV.

As a two-time WNBA All-Star for the Los Angeles Sparks, entrepreneur and media personality, and host of The Chiney Show, Ogwumike exemplifies excellence both on and off the court. Her commitment to storytelling and cultural engagement aligns perfectly with the vision of PlayersTV.

Chiney Ogwumike

“Joining PlayersTV as an athlete owner and investor is an exciting opportunity for me. I’m ready to take the reins of my narrative and leverage my voice to craft compelling content that resonates with authenticity, meaning, and impact,” said Ogwumike.

“This platform empowers me to not just be a player in the game, but a game-changer in storytelling, pushing boundaries, and moving the needle forward.”

The Chiney Show is a weekly show delving into the latest developments in basketball and the wider cultural scene. Collaborating with current and former athletes, alongside prominent figures from media and entertainment, Chiney hosts engaging discussions and interviews. You can watch ‘The Chiney Show’ now on PlayersTV.

Alysha Clark, a three-time WNBA champion and star player for the Las Vegas Aces, showcases her culinary skills on PlayersTV as the host of her new show, Off-Seasoning. Having traveled worldwide to play basketball, Alysha combines her top-notch chef skills with her travel experiences for this show.

“I’m so humbled to be joining PlayersTV as an athlete investor and partner. To have the opportunity, alongside Chiney, to keep challenging the notion that athletes are one-dimensional is so exciting, said Clark.

“Finally getting to bring my brand-new show Off-Seasoning to life as the first female athlete on the platform with a cooking show is pretty special. To be quite frank, opportunities like this don’t come around often for players like me, so to know I am helping open the door for future generations while sharing stories on my show that are authentic and leave others feeling inspired is pretty freaking amazing.”

Off-Seasoning will showcase conversations, music, and mouthwatering dishes with special guests that Alysha invites into her kitchen. The guests range from athletes and entertainers to loved ones. Drawing from her diverse global experiences, Alysha will host a unique show. Off-Seasoning is set to premiere on PlayersTV in May.

PlayersTV co-founder Collin Castellaw expressed excitement over Ghee’s appointment, highlighting, “Michele is an absolute industry powerhouse, and we’re so incredibly excited to have her join the PTV family as our Chairwoman. Her passion, dedication, and tenacity are the perfect blend needed to help change the sports media industry forever.”

He added, “We’re delighted with the addition of Chiney and Alysha, as our newest investors and partners. We’re committed to the elevation of women’s sports, and both of these ladies are incredibly talented both on and off the court.”

With their commitment to authenticity and diversity, PlayersTV continues to redefine the landscape of sports media, offering an experience unlike anything else available today.