With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment.
SIGHTLINE LIVE
In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed’s owned flagship experience how to decide when to build your own stage versus showing up on someone else’s,and what separates events that generate attention from those that generate trust.
As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.
Amazon’s Jennyfer Goune shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience.
