The North Face (TNF) wanted to make its camping gear more accessible for Disabled customers. But in doing so, they actually improved their products for kids, parents, and numerous other customer segments. That’s the power of universal design.
What Comes Next
This is the story behind the Hikawa iPhone Grip and Stand and how tapping into an underserved market helped Bailey sell her entire collection quicker than she could have imagined.
What Comes Next tells the story of accessible products, their marketing campaigns, and the impact they drive for businesses and society.
