When bartender Eden Laurin had her first child, she realized that women lack the proper resources to be able to care for themselves after giving birth. Even more challenging, she found that taboos around women’s health prevented open conversation that can lead to better solutions. To address these problems, she founded Nyssa, a Chicago-based women’s wellness brand, launching with a post-partum undergarment. She used Amazon Ads to reach women consumers — and to create awareness of the products women may not even know they need. Learn more about Eden’s story and see how Nyssa is helping create solutions and conversation around women’s health.