By Advertising Week Staff
Eastbourne Borough Football Club (EBFC) and ReachTV have entered into a one-year exclusive naming rights partnership, renaming the Priory Lane home ground as the “ReachTV Stadium.” This collaboration extends the successful relationship initiated in late 2023, which included the pilot of the TV show “Health of the Game.”
The ReachTV Stadium will serve as the main venue for Eastbourne Borough’s 40+ teams, hosting home games, concerts, sporting events, and charity and community initiatives.
“This collaboration will amplify the positive message of the club and showcase their achievements globally. We look forward to the development of all EBFC teams this season.” – Lynnwood Bibbens, Founder and CEO of ReachTV
Lynnwood Bibbens, Founder and CEO of ReachTV, highlighted the partnership’s importance, stating, “This collaboration will amplify the positive message of the club and showcase their achievements globally. We look forward to the development of all EBFC teams this season.”
Simon Leslie, CEO of Eastbourne Borough, expressed his enthusiasm, noting, “The ReachTV Stadium will be the heart of our community, creating an electrifying atmosphere on match days and becoming a source of pride for Eastbourne.”
About Eastbourne Borough
Eastbourne Borough is a non-league football club competing in the National League (South) in the UK. The team has the fastest-growing social media following among National League sides and advocates for mental health awareness in football and beyond.
About ReachTV
ReachTV is a free ad-supported streaming television network available in over 750 venues, including 2,400 airport gates and 500,000 hotel rooms across North America. ReachTV integrates technology, data, and storytelling to deliver a media experience focused on live sports and original content.
This partnership between EBFC and ReachTV marks a significant step for both organizations, enhancing the club’s influence and providing fans with a unique experience at ReachTV Stadium.
