Combining years of experience in marketing, design, project management and research to create meaningful and impactful strategies.
- Optimized e-commerce strategies resulting in a a sales lift of 25% YOY
- Redeveloped the onsite experience to achieve a 104% lift in conversions YOY
- Led our marketing team to develop and deploy an email strategy resulting in a 250% increase in email revenue
- Oversaw and managed paid ads accounts for the US and Australia increasing average ROAS from 1.2x to 4x while decreasing ad spend
- Manage all aspect of our Shopify Plus websites for both the US and Australia
- Created strategic partnerships to raise the brand profile