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Advertising Week
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
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    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
    • Retail + Commerce
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The Era of Multimodal Brands: Reimagining the Creative Workflow with AI
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The Era of Multimodal Brands: Reimagining the Creative Workflow with AI

Creative assets are among today’s digital landscape’s most valuable strategic elements. In this session, discover the future of creative work and how Meta is investing in generative AI tools for marketers. Learn how to navigate the constraints of quality, speed, and cost while staying ahead of technological advancements and evolving auction dynamics that help drive better results for your business.

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Tags: Tech

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What Happens When Out-of-Home Gets Easier to Measure?

Out-of-home advertising has a familiar advantage: people encounter it while doing something they already planned to do. They are walking to work, waiting for a train, heading to a game, or moving through their city. On Modern Marketing and Measurement, we spoke with Chris Grosso, CEO of Intersection, about the harder question for marketers: how to buy those placements efficiently and compare their results with the rest of a media plan.

There Is No Cheat Code in Marketing

Marketers have often been guilty of reaching for a shortcut. Every era seems to produce a new way of trying to work around the system, from hidden text and keyword stuffing to buying followers, clickbait headlines and gaming social algorithms. The tactics change, but the goal is usually the same: find the loophole, beat the platform, get the result faster.

A Very Bearista Christmas

Starbucks’ Bearista is bringing friends for Christmas.

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LATEST POSTS

  • What Happens When Out-of-Home Gets Easier to Measure?

  • There Is No Cheat Code in Marketing

  • A Very Bearista Christmas

  • Out of Home Is Effective, and Chris Grosso of Intersection Has the Receipts

  • Tim Ringel on Breaking Agency Silos, Rethinking AI, and Building a Better Agency Model

LATEST PODCASTS

  • Out of Home Is Effective, and Chris Grosso of Intersection Has the Receipts

  • Tim Ringel on Breaking Agency Silos, Rethinking AI, and Building a Better Agency Model

  • Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier

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