Alicia brings over 20 years of experience in building strong relationships with top media vendors and crafting successful solutions for her clients. She leads a talented team of media buyers who excel at maximizing every client’s investment across all upper-funnel channels. Alicia has been an integral part of Mediassociates for over 5 years. Before joining, she honed her skills at major NYC-based agencies within OMG and IPG, working across industries such as healthcare, financial services, insurance, automotive, and CPG.
Mediassociates’ history:
Mediassociates was founded in 1996 by Scott Brunjes, a radio expert frustrated by the lack of options for measuring advertising’s impact. Although media tools and technology have evolved, our commitment to media innovation and robust measurement remains. Today, we are one of the country’s most successful independent media agencies, proudly recognized as an Adweek Fastest Growing Agency.
What unique strategies set your business apart from the competition, and how have theycontributed to your success?
Our agency stands out through our Precision Branding approach which ensures that all advertising efforts drive both immediate performance and long-term brand success. We step into the shoes of ourclients’ CMOs and CFOs, allowing us to fully understand their core challenges. By integrating brand and performance media, we use data-informed decision-making and comprehensive analytics to guide our strategies. This allows us to connect marketing performance with the radical changes in today’s advertising ecosystem, eliminating guesswork and empowering brands with actionable insights. As a result, we consistently deliver tailored solutions that maximize client investments across the entire marketing funnel, from awareness to conversion.
What challenges do you anticipate facing in 2024, and how do you plan on meeting those challenges?
As we look ahead to 2025, the media activation landscape continues to evolve rapidly, presenting both exciting opportunities and significant challenges. Our focus will be on navigating the constant changes in key areas such as video and Digital Out-of-Home (DOOH) advertising, while ensuring consistent channel management and clear data delivery to our clients.
Tell us a little about your approach to marketing.
As part of an independent mid-sized agency that specializes in multichannel media planning and buying, my team has the ability to be more nimble. We focus on creating multichannel campaigns that combine both traditional and digital platforms, ensuring our clients maximize their reach across broad and niche audiences. Channels like connected TV (CTV) and digital out-of-home (DOOH) offer a bridge between broad appeal and data-driven insights, helping us deliver results at every stage of the funnel. Our ability to pivot quickly and customize solutions allows us to respond swiftly to market changes. Our specialized teams collaborate seamlessly, providing comprehensive media services that go beyond transactional relationships. This adaptability is what sets us apart and allows us to provide strategic solutions that meet our clients’ evolving needs
Which marketing channels are you using currently? Where are you seeing the most success, and how has this evolved over time?
At Mediassociates, we utilize a wide array of marketing channels, including video (Linear TV and CTV/OTT), digital radio and streaming audio, out-of-home (OOH), DOOH, search, and social media. Our media plans have evolved into hybrid solutions that blend traditional and digital channels to ensure maximum reach. Channels like CTV and streaming audio offer a combination of broad appeal and data- driven precision, allowing us to target specific audiences effectively. The introduction of digital OOH has provided more flexibility and improved audience targeting for out-of-home campaigns, allowing us to reach consumers on the go with dynamic, location-based messaging.
What is something you’ve learned in your career that you would like to share with young SMB marketers entering the industry?
One of the most valuable lessons I’ve learned is the importance of building strong relationships— whether with clients, media vendors, or colleagues. Success in media isn’t just about numbers and data; it’s about understanding people, their needs, and how those relationships shape successful campaigns.
Additionally, staying curious and adaptable is key. The media landscape is constantly changing, with new channels, technologies, and consumer behaviors emerging all the time. Be open to learning and evolving, and never shy away from trying something new. This flexibility and willingness to learn will not only help you grow but will also give you an edge in helping your clients navigate an increasingly complex media world.
