Ben shares his fascinating journey from UBS to influencer marketing, and how his experience led him to tackle one of the industry’s biggest blind spots
The Business of Marketing
Virginie shares why building trusted, data-led partnerships is key to thriving in a fragmented media landscape, and why marketers should stop measuring what’s easy and start measuring what matters.
Discover the power of home screen advertising, how brands can tap into real-time audience insights, and why smart targeting on smart TVs is the future of impactful engagement.
James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.
