Mindie Kaplan, VP Innovation, MediaMint

Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.

The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.

The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.