It shouldn’t come as a surprise then to see that 60% of marketers are shifting ad spend from linear to streaming TV platforms.
It seems obvious that performance marketing and creative teams should work together but most agencies and brands have created silos within marketing to decentralize their operations between creative, media buying and performance marketing.
As marketers consider their internal and external practices where thoughtful DEI is concerned, I think the advertising industry might be ripe for change within its oldest institutions.
In the following Q&A, we chat with Eddie Dingels, GroundTruth’s Chief Operating Officer, to get his view on the evolving mobile landscape.
In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward.
The Creator Economy is a wave that has been building. About three years ago, there was a surge of micro-influencers and niche markets that joined social media celebs.
Data independence means that a marketer’s ability to reach their target audience is not solely reliant on the whims of tech giants, but rather their own data collection and management.
With the return of bigger audiences and the end to lockdown in many parts of the world, out-of-home (OOH) advertising revenue is expected to bounce back in 2021 with a growth forecast at 14.9%.
Google’s Core Web Vitals will soon be used to rank a site’s SEO. The rollout is due this summer, so it’s currently high up on many publishers’ agendas.
The past year and a half – with its lockdowns, missed holiday opportunities, confusing rules and regulations and inclement weather – has presented multiple barriers to spending.
What if we were more self-aware on a daily basis, and actively worked to find our way back to our younger selves? Less second-guessing, overthinking, and obsessing over the opinions of others?
In this Q&A, Scott Knox, President & CEO, Institute of Communication Agencies and Jamie Matthews CEO of independent agency Initials, will be delving into the current challenges North American agencies face, particularly after the pandemic.
Although it might be hard to remember a time when “Googling” wasn’t a ubiquitously used verb, it’s worth reminding ourselves that the company is only 22 years old.
While this has been going on, connected TV (CTV) – which is free from third-party cookies – has seen its viewing figures increase in a massive way, growing by four billion hours per week in early 2020.
Old print vehicles aren’t grabbing attention or influencing purchase behavior the way they once did. Most Americans—46% according to Pew Research Center—don’t even look at print circulars anymore.
The retail sales season will soon be upon us, starting with back-to-school sales next month through to retail’s most significant sales event – Black Friday.
If there’s anything certain about today’s world, it’s that it’s uncertain. And in the world of B2B, nowhere is that uncertainty more well-founded than in B2B events.