Editorial

How Brands Can Pivot In A World Beyond Lockdowns

As we look ahead to a new wave of winners and losers – yet to be decided in the post-Covid flux – businesses that walk the line between digital and real worlds may well come off the best.

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Why TV Streaming Equals Next Level TV Ad Buying

Streaming TV advertising brings new opportunities to brands as first-party data and the digital infrastructure enables more advanced targeting and measurement capabilities. These capabilities give marketers more control over their campaigns resulting in better ROI.

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You’ve Partnered With a Nonprofit. Great, Now What?

Working with a nonprofit can be a powerful way for a brand or corporation to express its values around civic or social issues. Let’s digest what it really means to work with a nonprofit and how to make the most of it.

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Connecting with Audiences Through Mobile

In this report, you will discover the six main themes that emerged from this summit, explaining how marketers should approach the fast-growing mobile space.

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Why It’s Still Important To Take Part In Industry Events

Despite the pandemic, the benefits of attending conferences – albeit virtually or in person – have never really changed. Here, industry trade show regular, Josh Paterson of Grammatik Agency explores the benefits of the future of events and how a hybrid experience will be the way forward in the months ahead.

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Businesses That Help Boost the Circular Economy

The business world is moving towards sustainability. The benefits are clear: you can help the planet and help your business. In fact, one-third of consumers prefer sustainable brands according to a report by Unilever.

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What Drives Brand Loyalty?

A key goal for any business is brand loyalty. While one-off sales are always positive, it’s a loyal customer base and repeat business that truly sets a brand up for success.

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Reactive Marketing: Why Timing Is Everything

Reactive marketing is the effort by brands to quickly produce content that responds to a current event, talking point or faux pas in a clever or thought-provoking way. It has roots in the newsprint advertising industry, but social media has been instrumental in its meteoric rise.

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Improving Healthcare Sales With Effective Digital Marketing

Competition in healthcare grows daily, with the digital marketplace more congested than ever before. Delivering cut-through in this space requires a strong brand, a robust marketing strategy and a class-leading customer experience.

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It’s Time To Talk About Content Again

Seeing marketing as the sole arbiter of video content or framing video as the new broadcast equivalent to meet the demands of CTV misses the point.

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Referendum. Again.

Nicola Sturgeon is probably rubbing her hands together in glee right now. She’s pumped up, ready to take on Westminster with what she will no doubt argue is a renewed mandate for a second referendum.

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B2B, Hold the Cookie

B2B marketers need to think ahead in order find their direction and navigate tomorrow’s privacy-compliant cookieless world.

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