Join viral creator, actress, and storyteller Delaney Rowe for an unfiltered look at how she captivates audiences and brands alike with her signature blend of humor and cultural commentary.
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Shoppers don’t move in straight lines anymore.
As the traditional players decamp from late-night television, comedian turned media mogul Byron Allen is seizing the opportunity, forging a new business model for the time period–one that promises to be a win-win for all involved.
Execution, Experimentation, and Evaluation—these 3 E’s are turning traditional advertising measurement on their head.
Everyone’s chasing the next big idea—but the smartest brands know the real flex is in the data.
The data is clear: TV ads drive ROAS.
What do BBC’s Bluey, the National Hockey League, and a motion technology startup have in common?
TikTok is shaping a new frontier in marketing—one powered by compound intelligence, the synergy between human creativity and artificial intelligence.
Lyft Ads isn’t just connecting top brands with relevant moments – we’re creating them with exclusive, buzz-generating solutions that bridge digital to IRL, deliver product innovation to reach the right audiences and can only be found on Lyft.
In this conversation, Adrian Sutherland and Jeremi Gorman will unpack how displaced fans, shifting loyalties, women’s sports, and even the rise of athletes over celebrities are changing the playbook for marketers.
By bringing fresh creativity and telling brand stories in ways brands can’t on their own, creators have transitioned from product reviewers to true marketing consultants.
Entertainment marketers face one of the steepest challenges, competing with content across TV, movies, and video; social media; and gaming for attention.
Connection today is built in the moments that matter—across screens, shelves, and shared culture. This conversation explores how brands are creating emotionally resonant, consistent experiences that inspire trust and loyalty, meeting consumers where they are—from retail shelves to digital screens.
Today, the world’s bigger stars are no longer just entertainers, but multimillion or even billion dollar brands themselves, as meticulously managed as the media conglomerates that power them.
A candid, future-forward session where Horizon Media’s founder and visionary Bill Koenigsberg and Bob Lord, President of Horizon Media Holdings, unpack the future of media, technology, and business transformation.
A Fireside Chat with Nuria Tarre, Chief Marketing & Fan Experience Officer, City Football Group hosted by Vanessa Perdomo, Bloomberg Sports.
In today’s fragmented landscape, CTV is uniquely home to unskippable cultural moments.
78% of CMOs state proving ROI has become more important in the last two years. But as sales cycles grow more complex, traditional attribution models built for B2C often miss the mark. Faced with mounting pressure to show the impact of every campaign, marketers need clarity on where and how to invest to drive tangible revenue impact.
Sports are a key stronghold for engaged, appointment-based viewing —and with that comes unmatched opportunities for brands. We’ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms for full-funnel outcomes. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance and business results.
From shifting audience behaviors to the latest advancements in measurement, this session will explore how streaming, social, and data are shaping the way brands connect with viewers — and how success is being defined in this new era.
With marketing budgets under increasing scrutiny, optimizing every dollar spent is critical.
In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured.
Today’s consumers seamlessly move between digital discovery and physical experiences, making it critical for marketers to understand how online engagement drives real-world actions.
From electrifying fans on the field to building a powerful presence as a creator and media brand, Chad Ochocinco has redefined what it means to be an athlete in today’s sports economy.
Facing challenges like economic uncertainty, fragmented shopping patterns, and an increasingly saturated media landscape, it’s critical for marketers to truly understand the impact of every advertising dollar spent.
The industry has long sold the story that some things just can’t be measured – streaming exposures tied to offline purchases, attribution across walled gardens, or brand-building working hand-in-hand with performance.
AI is rapidly transforming how consumers discover, evaluate, and engage with brands.
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships.
Why choose between speed and accuracy when you can have both?
St. Bonaventure’s GM Adrian Wojnarowski sits down with Pat O’Toole, CMO of Unleashed Brands, to unpack the future of college sports in this era defined by NIL, athlete creators, and the ever-changing collegiate landscape.
Marketers strive to balance ‘Brand & Demand,’ but how to connect and measure?
Success in today’s crowded sports economy is about more than logos on jerseys, it’s about tapping into cultural moments that deepen fan connections and drive business growth.
Research shows that neurodiverse teams foster greater innovation, generate higher revenue, and build deeper cultural relevance.
Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.
Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions.
Leading platforms, agencies, and strategies that have harnessed the awesome power of influencers and creators to move consumers in ways that no other medium can.
Google’s been found guilty of violating antitrust law in AdTech.
Join us for an exclusive conversation with Amazon Ads and Prime Video leadership as they discuss the intersection of premium content and democratized access to live sports advertising.
The rise of AI in marketing is juicing startups’ mojo, as they see transformational new opportunities and disruption to incumbents.
Join us for an illuminating discussion on the Private Equity view of the state of the media and advertising deal market, current investment themes, and AI’s impact on the industry with two of the industry’s leading investors, Lucy Dobrin from Providence Equity and Eric Franchi from Aperium Ventures moderated by Richard McDermott Managing Director Rosenblatt Securities media and advertising investment banking group.
A new era in sports storytelling is here — and women are leading the charge.
From creator-led ventures to breakthrough performance products and established household names, the business of sports has never been more diverse—or more dynamic.
AW NYC brings together world-class leaders in the talent and athlete business.
From best-in-class hotels to exclusive airport lounges to curated journeys, travelers today expect more than just a trip, they expect an experience.
What if you could hire the creative minds behind Apple, Nike, Dove, Disney, and Gatorade’s legendary campaigns for any brand, any size, anywhere in the world?
Attention has become one of the most valuable currencies of the 21st century — but are we earning it or just shouting louder?
An integrated mobile data, location intelligence, content experience, and retail purchase ecosystem enables brands and partners to seamlessly initiate personalized and valuable interactions with hard-to-reach Travelers.
Today’s travelers are more connected than ever, and so are the brands reaching them.
From music videos that spark viral trends to streaming shows that dominate the cultural conversation, entertainment remains one of the most powerful drivers of influence.
Marketers aren’t asking for more AI hype.
As AI transforms marketing, Horizon Media is building, not buying, the future.
In this conversation, Domenic Venuto unveils how Blu, Horizon’s proprietary AI-native connected marketing platform, is redefining how brands plan, optimize, and measure campaigns in real time.
Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands.
In today’s landscape, sports partnerships are no longer defined by simple sponsorships or endorsements; they’re opportunities for brands to forge deeper cultural connections.
What do Travis Scott, Daft Punk and Abba have in common?
Want to know everything about the hottest emerging ecosystem out there?
A huge challenge in modern advertising is truly understanding your audience beyond static data.
In this session, Deep Blue Sports + Entertainment will unveil their newest solution to alleviate women’s sports growth challenges: a business intelligence tool powered by Precise and Mondo Metrics to support brands and buyers in making informed investment decisions in the category.
Whether you’re building a network from scratch or scaling an existing program, you’ll gain practical insights into strategy, monetization, measurement, and operations.
In today’s rapidly evolving cultural landscape, creators are no longer a marketing add-on – they’re a strategic necessity.
There is perhaps no more challenging question confronting publishers than the path forward in the zero-click future of Google’s AI Overviews.
The algorithm surfaces unfamiliar or niche content that hooks young people — turning passive curiosity into obsession.
In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking powerhouse.
Premium programming entertains fans and offers advertising partners a clear path to highly engaged and valuable connections.
Premium programming entertains fans and offers advertising partners a clear path to highly engaged and valuable connections.
The modern news landscape is changing rapidly and can be fraught with challenges for advertisers.
As marketers navigate persistent economic uncertainty, stop dwelling on the unknown and focus on the media and measurement strategies proven to drive business growth.
In today’s media landscape, audiences are everywhere — streaming, mobile, social, and linear.
Great advertising is great content.
In an industry that often defaults to transactional relationships, learn how giving creators a seat at the strategy table empowers them not just as content engines, but as culture-shaping collaborators who drive full-funnel results.
Big promotions come with big potential… and big questions.
In 2025, Cirkul, a rapidly growing company that transforms how beverages are developed, distributed and enjoyed, leveraged its debut Super Bowl commercial as an opportunity to elevate the brand to a new national level after staying purposely quiet the past few years while the company focused on keeping up with growing demand.
Manscaped first built its name below the belt, but our next act required looking up.
In a culture overloaded with content and driven by algorithms, the brands that cut through aren’t just heard—they’re felt.
For over 55 years, Time Out has been the go-to guide for what’s new in cities around the world—spotlighting trends, subcultures, and the best places to eat, drink, and explore.
Want to learn how journalists determine which stories to cover, or which byline articles to run?
By embracing authenticity, wit, and cultural relevance, we will show how brands can craft campaigns that challenge norms, ignite conversations, and leave lasting impact.
Most rebrands die in the handoff. Stunning decks get approved — then fall apart in the wild.
AI is rapidly reshaping marketing, but without human grounding it risks sameness, eroded trust, and poor decisions.
ut of Home advertising has played a critical role as a key driver of PepsiCo brand growth, reaching consumers through creativity, context, and data to drive real-world impact.
Regulated industries – from pharmaceuticals and healthcare to finance, insurance, and alcohol – face some of the strictest guardrails in advertising.
We’re turning up the heat with Hot Ones: AWNewYork Edition!
Premiering in syndication in September 2024, hit game show Flip Side hosted by Jaleel White is known for its humor, heart and fresh take on the classic survey game show.
Morbid has become a cultural phenomenon – blending dark humor, paranormal intrigue, and addictive storytelling into a format that its fans, lovingly called “Weirdos,” can’t get enough of.
As attribution gaps widen across OOH, CTV, and in-app environments, marketers are left without clear signals to guide spend.
The real, uncensored, behind the scenes story behind the planning and execution of the first-ever concerts at the Iconic Field of Dreams Movie Site in Deyersville, Iowa.
Explore the frontier of scent branding, where fragrance has evolved from luxury’s exclusive domain into an essential component of brand strategy.
Meet the extraordinary community builders and creators of viral event sensations that have broken through the noise, garnering global attention with billions of views and millions of event attendees.
It’s time for you to discover TikTok Market Scope, TikTok’s new full-funnel analytics platform built to help you understand today’s customer journey, and drive stronger outcomes.
In an era of AI-generated everything, viral fatigue, and over-engineered content, it’s the human moments that cut through.
As creator agencies are experience consolidations, buyouts, and mergers with bigger shops – it’s clear that influencer marketing is beyond a passing footnote.
Unlock fresh insights into the media habits of the ad industry’s most sought-after generation – Zoomers.
PBS KIDS’ new animated hit that transforms core weather science into family adventure.
Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald’s; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer.
In this session, Dhar ditches boring slides to bring emotional performance marketing to life in a never-before-seen live experiment.
Join a marketing masterclass with Alex Schultz, the man Mark Zuckerberg credits with helping connect over 2 billion people worldwide.
Search today is more important—and more dynamic—than ever before.
Search today is more important—and more dynamic—than ever before.
Marketers and brand leaders know the industry has become addicted to short-term performance metrics like Last Click and ROAS — but those numbers rarely capture the full story. In this session, Mike Menkes, Group SVP at Analytic Partners, will share ROI Genome® insights that reveal why the most successful brands are rebalancing toward strategies that connect brand in order to drive performance.
“There’s money to be made in opening up about and normalising menopause…
In today’s challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer’s needs.
In this session, hosted by Outernet London CEO Philip O’Ferrall, we explore how one of the world’s most iconic cities in global ad land is being transformed through increasing use of data and AI.
The question isn’t whether AI works – it’s how to make yours work harder.
Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences.
As the media ecosystem evolves, curation has emerged as a powerful mechanism for delivering clarity, control, and value across the supply chain.
with KERV, Peer39, Viant, Paramount Advertising, and Wurl as part of the Wurl CTV Summit.
Asani Swann has spent more than 20 years building bridges between sports, entertainment, and culture.
Sports fandom is changing fast, and Barrick Prince, Founder of Creator Sports Network (CSN), is at the center of it.
Full-funnel marketing has been a staple of advertising strategies for years, but industry trends are sparking a new way of thinking about the old model.
Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).
Advertising is leaking money, about $27 billion a year thanks to fraud, duplication, and a messy, fragmented digital ecosystem.
Gaming doesn’t just entertain audiences, it engages them in ways CTV or social never could.
Gaming isn’t just about engagement, it’s about conversion.
Gaming is not a single channel, it’s an ecosystem spanning console, PC, mobile, esports, and UGC.
Gaming is the “social glue” of Gen Z, with 32% more likely than average players to log in just to hang out with friends.
From championship matches to creator showdowns, gaming events are now mainstream cultural tentpoles.
Gaming is now bigger than music and movies combined, with 3B+ players worldwide and half the U.S. by 2025.
The creator economy is booming, but Shoshannah Cutler is proving that success takes more than followers and brand deals.
Adam Charles has spent 30 years bringing some of the world’s most ambitious events to life — from fashion shows and live broadcasts to global sporting ceremonies and brand experiences for top companies.
Trendspotting and Influence: How brands tap into what’s next
From fashion to technology, next-gen consumers often set the tone for culture’s next big shift.
Discover how creator-led content is driving more than inspiration, it’s delivering real business results. Sarah Bachman and Stacy Carpenter reveal how culturally relevant storytelling and interactive ad experiences are transforming audience connection into sales growth. Don’t miss the live social activation that brings it all to life on stage.
In an era of endless content, AI’s real promise is autonomous, data-backed execution.
The era of marketing guesswork is over.
From Entertainment Capital to Sports Mecca: How Vegas Expanded Its Brand Without Losing Its Identity
In the past decade, Las Vegas has welcomed four professional sports teams and a major F1 race to the city, reshaping its global perception and boosting visits from a whole new category of travelers.
Join Bayer, Spotify, and The Trade Desk as they explore how brands can integrate programmatic audio into the omnichannel mix —reaching new audiences, unifying messaging, and proving performance.
The future of advertising is being rewritten by technology.
Brands don’t have to choose between innovation and privacy — AI is making both possible.
AI is changing the advertising industry.
The future of advertising is here: precision at scale, powered by next-gen AI-driven data intelligence.
In an age of fragmented platforms and lack of unified transparency, marketers are facing a crisis of confidence.
What happens when commercial ad space becomes a platform for art?
CTV sits at the intersection of creative storytelling and data-driven precision—but striking the right balance between the two is where the real magic happens.
As brands accelerate in-housing, the old agency-client playbook is being rewritten.
The old playbook is being rewritten with intent as the new currency.
In the age of AI, ad management platforms are evolving from simple execution tools into full-fledged growth engines.
Join Spectrum Reach and Amazon Ads as they showcase how their ground breaking partnership is revolutionizing addressable advertising through premium, brand-safe content.
Creators can do more than influence what we buy; they can influence how we work.
Amazon Ads reveals new research on how local streaming trends align with purchase intent across the U.S. Unpack how neighborhood-level data—from what shows are trending to what people are shopping for—can inform smarter targeting and creative for SMB campaigns.
Sometimes the most powerful influencers in modern marketing are the ones that feel like your neighbor, your barber, your bodega guy.
A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills.
In today’s viral-driven world, it’s easy to confuse fleeting attention with lasting impact.
Creator-led with a loyal global audience, Smosh’s ability to expand to new platforms, meet its audience where it is, foster the new generation of comedic talent, and tap into cultural trends has made it one of the most enduring names in digital entertainment.
Hear how this NY favorite built a brand with soul. This panel dives into the art of storytelling, connecting with local communities, and turning cultural capital into conversion.
SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder.
This session explores how brand experiences fuel growth and create lasting impact.
e.l.f. is rewriting the beauty marketing playbook—showing up in the WNBA, Super Bowl, Indy 500, and even grassroots sports.
Do you know what Creators actually want from brands, social platforms, and followers?
Beloved stories are jumping off screens and into storefronts, turning everyday shopping into immersive brand adventures.
What would happen if creators, not brands, designed the next big collaboration?
If you want to build an identity graph using third-party data, you’re stuck choosing between bad options.
This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY.
From Main Street to the Global Stage: How Brands Can Build Lasting Impact through Local Storytelling
In an era where consumers crave authenticity, the most powerful brand stories are often the ones rooted in place.
For TIME, advancing its legacy means embracing AI as a catalyst for evolution rather than obsolescence, amplifying what matters most: delivering trusted journalism to people around the world, in more ways than ever before.
Gaming is rapidly becoming the defining cultural force of a generation, blurring boundaries between entertainment, community, and commerce.
The world of search is changing dramatically, moving beyond simple text queries.
In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center.
Right now, 40% of internet users are essentially invisible to advertisers—browsing on cookieless platforms where impressions vanish and budgets waste away.
This session explores how sports fandom provides a model for brands to move beyond transactional loyalty and foster true fans.
The Wizard of Oz at Sphere is a new fully immersive experience in Las Vegas that is redefining experiential storytelling.
Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide.
Transformers One: New Adventures is more than a web series. It’s a case study in how iconic franchises can evolve through platform-first storytelling and creator-led content.
America’s Finest News Source, The Onion, has crammed a decade of plot into the last two years
In a world where people express themselves through reaction GIFs, emojis, and memes, how do we define success?
From divestment to investment, from boycotts to unwavering support, one thing is clear: consumers are tired of trying to deduce what brands stand for and just want clarity so they can make their own decisions.
Relevance is the bridge between awareness and ROAS. Nestlé, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth.
Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.
Connected TV is transforming the way we watch, discover, and monetize entertainment — but the path forward is far from clear.
As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising.
From pause ads to shoppable moments, new CTV formats are reshaping how viewers experience advertising.
City of Hope, one of the nation’s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network.
Streaming has entered a new era where ad-supported viewing has exploded, programmatic tools have rapidly advanced, and measurement has become more precise than ever.
Interactive CTV ads are generating buzz —but are they truly impactful?
TikTok and iSpot teamed up to measure performance across key KPIs — and the results are in!
Integrating brand and performance advertising is vital for CMOs who want to deliver the best results.
Marketers deserve proof that their investment across platforms is driving audiences to watch.
The brief was simple: how does ESPN score big and become unignorable for its first-ever DTC launch?
The signals of “doing good” aren’t landing like they used to.
Gaming is the most powerful social connector of our time, a space where identity is expressed, communities are forged, and culture is remixed daily.
We’re living in a scroll-happy, skip ahead world; where attention isn’t just scarce, it’s skeptical.
They didn’t invent the internet, they just figured out how to make it their full-time job.
SHE Media has grown from a digital publisher into a cultural connector, bringing women together through content, live events, and wellness-driven experiences.
A brand today is more than a logo or tagline, it’s a living experience.
In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths—Real-Time CDP Collaboration, Adobe’s clean room solution and part of its wider customer data management offering, Marriott’s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained value.
We’re living in unprecedented and drastic times in society and in our marketing industry
Motivation fuels ambition, but it has a hidden downside: the more passionate you are about your career, the harder it is to switch off after hours.
In today’s world, brands and nonprofits alike are expected to do more than tell good stories…
In a media world saturated with messages, the B2B brands that stand out do more than advertise — they live inside culture.
As streaming becomes the center of the media universe, agencies must evolve their creative muscle, not just for attention, but for cultural resonance.
The bold-line proof of premium video’s unmatched power to drive exponential traffic into Google Search, DTC e-commerce, and across the full funnel grows stronger each quarter.
This transformation wasn’t luck. It was the result of intentional, data-driven brand reinvention.
In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time.
Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI.
AI has evolved from simple automation to the driving force behind programmatic advertising.
With Adobe Real-Time CDP Collaboration, Further, PMG, and Alli Marketplace working together, customers can unlock their full data value, operationalize collaboration across their organizations, and activate campaigns that drive measurable business impact.
Join industry experts from Esri, Quad, Ampersand, and Balcom Agency to discover how advertising and analytics teams are transforming campaign planning with geospatial technology.
The CTV revolution isn’t just about where ads appear…
Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can build stronger brand-publisher relationships that lead to real, quicker, measurable impact.
As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important.
In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.
AI has redefined how marketers collect and analyze data, yet many still struggle to turn it into action.
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.
This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.
The way people discover and shop has fundamentally changed and fragmented across social feeds…
Today’s consumers expect personalized shopping experiences where their expectations for tailored…
Retail media networks are maturing from single-channel advertising solutions to comprehensive marketing platforms, fundamentally transforming how brands connect with consumers.
Commerce media is at a tipping point.
The backseat is becoming the new living room — a high-attention environment for entertainment, commerce, and advertising that extends reach without cannibalizing existing platforms.
Commerce media is shifting from a tactical channel to a foundation for long-term growth.
How modern CEOs are shaping tomorrow’s markets and navigating the toughest consumer markets in the industry.
In-store retail media’s scale is here, and by this time next year, every major grocery retailer will have in-store retail media networks live or on their roadmap.
Previous year’s VAB panels on Retail Media were top sessions at AWNewYork.
In a world where misinformation is rampant and trust is fragile, healthcare professionals have become some of the most credible and sought-after voices online.
The advertising landscape is being reshaped by a simple truth: every interaction is a brand experience.
Skip the scroll – today’s culture is sparked, shaped, and shared in chat.
Join Cathy Applefeld Olson, founder of Hollywood & Mind and entertainment industry journalist, in conversation with Omarion, Grammy-nominated multiplatinum singer, songwriter, actor, author and pop culture phenomenon.
In today’s fragmented, saturated media landscape, brands, creators, and athletes are turning to the real world to deliver breakthrough impact.
What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real?
As Carat prepares to bring to market the industry’s largest ever attention study measuring NextGen Video advertising, join us for a conversation on the short and long-term brand and sales impact of video advertising, alongside IKEA.
AI technologies are rapidly evolving in ways that enable marketers to accelerate adoption and achieve greater efficiencies, creativity and engagement.
With the race to own more sports rights and the most coveted match-ups, streaming has become the new battleground for attention in the television landscape. Top leaders in this space share their gameplans and perspectives on the landscape, ad tech, brand opportunities and future.
In modern marketing, trust is the new currency that drives brand loyalty and growth.
Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture.
Brand safety on CTV is evolving.
Cultivating a loyal fanbase is every brand’s dream.
Today’s path to purchase isn’t a funnel, it’s a remix.
AI is not here to replace creativity; it is here to supercharge it.
As audiences migrate to streaming platforms, marketers are rethinking how to engage attention and drive meaningful results.
Learn how Unified Marketing Measurement is transforming the future of retail growth in a privacy-first world.
2026 is a milestone year for the AAF’s Advertising Hall of Fame, which will be celebrating its 75th year.
In today’s fragmented attention economy, the brands winning hearts (and headlines) aren’t just reacting to culture; they’re co-creating it.
Culture has always been Wood Harris’ compass—from shaping timeless roles in The Wire and Creed to his latest hit series Forever on Netflix.
In this candid conversation, hosted by Advertising Week partner podcast creator, Katie Kempner (Perspectives with Katie Kempner), top CEOs from across brands, advertising and media will share the most important lessons they’ve learned about leading through a lens of creativity, innovation and independence.
In this session, we will walk you through our process from initial skepticism to full-scale adoption of YouTube Ads
With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
OtterBox announced their brand mascot Ollie, a fun-loving otter, had gone missing. The brand put out an SOS on Instagram and encouraged OtterBox fans to join in the search via social media in the “Find Ollie” sweepstakes.
In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.
DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
As the martech industry scrambles to designate the official method for elevating visibility in the AI era, too much energy is wasted sorting competing abbreviations. It’s time to make a choice.
Attribution on its own offers convenience. Incrementality on its own offers clarity. But in tandem, they create a feedback loop that’s both fast and grounded in reality.
Generative AI is changing how we create and share images, but also how we think about ownership, fairness and credibility.
Remember that SPO is an ongoing process – you’ll want to regularly review performance metrics, adjust bids and budgets based on performance, and test new inventory sources and partners.
Commerce media’s evolution is far from over, but it’s already clear that it is rewriting the playbook for what programmatic can and should be in the next era of digital advertising.
The market is moving toward systems that are more integrated, more intelligent, and more dependent on clean, connected data.
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
With the right data strategies in place, the TV advertising industry can mirror the agility of its audiences.
More than five decades later, Mr. Owl and the iconic ad are back in a newly refreshed “How Many Licks?” commercial.
The point isn’t to replace the platforms; it’s to widen the focus.
An AI-driven future creates challenges for agencies, especially when it upends the traditional pricing model. But it doesn’t have to be doom and gloom.
What grocery leaders need to do next? It’s about layering creativity, data, and technology into a self-reinforcing system:
The post-pandemic years have seen consumer expectations soar. They demand speed, convenience, and a seamless experience across every device and platform.
Marketing will taste like AI by 2030. A lot. Buckle up and make friends with these new tools. You will save money and time.
While Walmart’s announcement wasn’t the unlock it might seem, it does spotlight the challenges of an emerging space. And the urgency—and volatility—shaping the retail media landscape today.
Affiliate marketing has always been about partnership. That spirit needs to extend into how we define success, share data, and build for the future.
The outcomes era is about more than retail media inventory or a prioritization of bottom-of-the-funnel performance.
Businesspeople often see lawyers as overthinkers, formalists, and deal-delayers. That’s an unfair generalization; many attorneys just want their deals done.
Instead of asking “what’s the minimum we can do to get this out the door?”—ask “what’s the sharpest, most emotionally resonant idea we can build a world around for our brand?”
Experian’s Debbie Oates explains that there’s help on hand to understand the new tectonic shifts in the make-up of the average UK household, so marketers can avoid being left behind.
In-store audio delivers timely, persuasive messages when intent is already high, shortening the path to conversion and turning passive browsing into immediate action.
The bridge between marketing and finance isn’t built on a false sense of certainty, but on honest, measurable uncertainty that both teams can plan around.
Once you define the problems you solve and for whom, your people can show-up as focused experts not hopeful generalists.
If your brand isn’t building real connections through values, people, and purpose, you’ll be forgotten, no matter how brilliant your product is.
The best brands aren’t just reacting to decisions — they’re part of shaping them.
With improved carbon emissions accounting, updated metrics like ROSÉ we can immediately slow down – and hopefully reverse – our industry’s harmful environmental effects.
Brands need to move from risk aversion to value alignment. Stop worrying about backlash and start focusing on why you’re showing up.
The goal for any business should be to capture today’s demand while projecting and protecting a go‑to‑market narrative that is both clear and consistent.
If you love the Mediterranean fast casual chain Cava and consider yourself chronically online, you probably have some familiarity with their mascot, Peter Chip.
Even the Stat Card doesn’t explain the significance behind why this specific jar of mayonnaise weighs 1,913 pounds.
According to GWI’s insights on Gen Z’s key spending habits, in the world of gaming and digital media, many Gen Zers don’t hesitate to pay for the extras and customization they want.
Audiences have a very small tolerance for mediocrity, which is why banner blindness is so high – only the very best messages break through the clutter.
If we’re serious about the future of work, let’s escape the binary discourse and learn from the past six years to intentionally chart a more sustainable path forward together.
Advertisers today are navigating changes. The explosion of short-form video and Connected TV (CTV), the rise of AI-generated content and the fragmentation of platforms have made it harder to build reach, ensure quality and prove media value.
Given the growth of soccer as a sport that Americans are increasingly playing and watching, coupled with the local and summer sports marketing opportunities, marketers should be evaluating how they can score next summer with the FIFA World Cup.
The real question isn’t if you should use tactical AI, but how fast you can implement it while competitors are still stuck with spreadsheets.
If you’re a major brand or large agency considering starting an internal production offering, I see two main roads ahead of you.
Digital advertisers are well-versed in the practice of retargeting and the ability to reach consumers who have visited a certain site or looked at a product.
SaaS isn’t going away tomorrow, but its dominance is already under pressure. What’s coming next isn’t a new app. It’s a new paradigm. And the companies that embrace it early won’t just stay competitive. They’ll redefine what it means to compete.
In travel, where the experience is the product, those are the moments that matter. AI can’t create loyalty on its own, but when it’s used to create meaning, it changes everything.
Gaining consumer attention is a must for any brand, but in a more and more fragmented media world, the industry must seek fresh approaches to break through all the noise and clutter.
Branded experiences are no longer just “nice to have” — they’re essential for building relevance and loyalty in a saturated market.
We stand at a threshold where technological capability intersects with philosophical possibility.
When leveraged ethically and insightfully, social norms tap into the deep emotional wellsprings of behavioral change —creating room for people to feel more seen and aligned with their values.
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients, and I think it’s time we all looked at it a bit harder.
Viewers of Ralph Lauren’s first animated short film “The Polo Bear Chronicles: Operation Black Tie” can’t deny the Polo Bear has more je ne sais quoi than your average brand mascot.
Products (and charismatic CEOs for that matter) alone won’t protect businesses from the inevitable moments when something goes wrong – when tech falls behind, when consumer preferences change, or when market conditions evolve.
We asked loyalty and customer experience experts for their thoughts on how brands can design their loyalty schemes to stand out and maximize the chance of a return on investment.
Women’s sport is especially valuable for its ability to draw in new audiences by broadening the very definition of sports star for half of the population who have been historically underserved.
In 2025, 80% of women still can’t correctly identify a vulva on a diagram. That is a mind-blowing stat, and it’s frankly dangerous that we know so little about ourselves.
While our industry has talked a lot about the benefits of more relevant personalized ads, we haven’t addressed the reality. A whole lot of processes will be affected by creative tech.
The rules of influencer marketing are being rewritten this year.
Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.
Marketers: it’s time to stop debating and start doing. Stop pontificating. Start practicing. Practicality wins.
Characters Catch Feelings in Vita Coco’s “Mascot Love,” the First-Ever Dating Show For Brand Mascots
Beverage company Vita Coco made headlines in July when they announced the debut of “Mascot Love.” It’s their Love Island USA parody “where icons catch feelings” featuring Vita Coco’s own coconut water carton mascot Coco Man.
This year, Franken Berry, Count Chocula and Boo Berry have been brought to life as puppets in the Jim Henson universe to celebrate the company’s 70th anniversary.
AI in marketing isn’t here to just babysit your to-do list; it’s here to partner with your intuition.
Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like it or not.
In this interview, McCagg shares insights on creating meaningful consumer connections, building seamless full-funnel experiences, and balancing technological innovation with authentic storytelling and performance benchmarks.
Those who recognize the direction of search and begin adapting to the evolving landscape now will be well-positioned to lead the industry into this next wave.
Before your brand ever said a word, it could have dropped a beat. Not just any beat — the beat.
What does it mean to create an activation that includes everyone? Ruth Mortimer, Global President of Advertising Week, shares her take and offers real examples to guide the way.
This is a living, breathing playbook for those who see experience as a core growth strategy that generates tangible value for brands.
By Horst Feldhaeuser, Infotools In a world awash in data, it’s easy to assume that…
The open web has a chance to enhance itself. The question is, will advertisers demand a contextual solution that’s built for the future, or settle for one muddling in the past?
We still call it social media, but the way people use these platforms today has nothing to do with being social.
While TV has traditionally been viewed as an upper-funnel activity, with the vast reach of broadcasters a perfect vehicle for driving brand awareness, thanks to these initiatives it is now fast becoming a full-funnel proposition.
By realizing that “nothing else matters” besides new customer acquisition, identifying your ideal customer profile, and deploying proven tactics to acquire more such customers, retailers can ensure their brand’s success, now and in the future.
With each generation having different wants and needs, only two stand out for getting along in the workplace, like a Boomer and their PowerPoint presentation. The two generations? Millennials and Gen Z.
From creative and strategy to experiential and digital, here’s how key voices from across the industry are interpreting the latest findings, and what they believe marketers must prioritise to navigate the road ahead.
In practice, asking whether outcomes or media quality is more important is like asking an athlete to choose between winning the race and prior training. You can’t really have one without the other.
Whether it’s a last-second game winner, a viral TikTok trend, or a breakout Twitch stream, the path to relevance is no longer about reach alone. It’s about resonance.
During Converge @ Cannes, a group of brand, media, and advocacy leaders broke down why abandoning the LGBTQ+ community is not just a moral failure—it’s a catastrophic business decision.
What role do brands play in shaping those emotions to begin with?
The content arms race isn’t going away. But if brands want to thrive—not just survive—it’s time to rethink the systems behind the stories.
Whether it’s through purpose-aligned storytelling, wellness-infused activations, or simply giving people permission to breathe, the most resonant brand experiences this year felt human.
The evidence is clear: companies need to invest in apps as a way to own relationships with existing customers and grow user acquisition initiatives.
Experiential marketing, at its best, is not a standalone tactic. It’s a strategic pillar that shapes perception, deepens engagement and fuels brand storytelling across every channel.
Mental health is no longer entirely taboo, but there’s always more to do. We’re on the right track, but we must push even harder to change hard-to-shake perceptions.
A sophisticated, multi-faceted approach is not just a future possibility but a present necessity for marketers seeking true impact and sustainable growth in a complex, non-clickable world.
Interactivity on CTV won’t scale on ambition alone. It requires thoughtful design, resilient infrastructure, and a relentless focus on the viewer.
As social media drives more of our culture, risk-taking will become a necessity that brands can’t afford to ignore.
Brands that succeed in the era of AI discovery built to be remembered by both people and machines. That’s what it means to be timeless now.
Adtech is the dynamic bridge connecting advertisers to tech-enabled audiences, constantly evolving with consumer behaviors and technological advancements.
With a cautious but optimistic approach, marketers can not only withstand the perfect storm; they can chart a path through it. Growth is still possible, even in the unpredictable economy of 2025 and beyond.
What if we told you these General Mills icons are partnering with The Jim Henson Company to celebrate the company’s 70th anniversary as cereal puppets?
Faster, fairer cash keeps risk-taking alive, funds better journalism, and ensures that the next big platform can be built in Shoreditch instead of Silicon Valley.
Legacy publishers have always known how to tell stories. But today, storytelling alone isn’t enough. To thrive, they must also engineer how that story is experienced across platforms, formats, and communities.
By moving beyond brand building messaging, retail media networks need to cultivate meaningful relationships with consumers, understanding their individual preferences and needs to deliver tailored content and offers.
The brands that thrive on social won’t be the ones chasing trends or chasing likes. They’ll be the ones that connect content to commercial impact and prove it.
The marketers who take the time to understand, respect, and speak directly to women—across generations—are the ones who will build loyalty, love, and long-term market share.
How does a company like Old El Paso, which has previously never had its own brand icon before, get into the mascot game? Find out!
Consumer AI is no longer a nice-to-have—it’s central to everyday life. But monetization lags: this is marketing’s moment to bridge utility with emotional connection.
For marketers in the retail sector, the implication is clear: to drive engagement, build credibility, and foster loyalty, it’s time to rethink the role of the mall in your strategy.
As your brand looks to the future, know who you are, stand strong by your value commitments, and don’t fall into the trap of risking long-term brand meaning.
We work in an industry that shapes how people experience the world, and we know that comes with responsibility. Let’s bravely think about what we can do about loneliness.
The future of brand growth depends on how well we illuminate, support, and activate the mid-funnel. That’s where minds are changed. That’s where momentum is built.
If marketers are going to consistently see less traffic from Google, then ensuring more of their existing traffic converts is paramount – especially as relying on paid traffic is inherently inflationary and difficult to predict.
In a world where AI can churn out content in seconds and mimic nearly any tone, one thing remains irreplaceable: lived human experience. Emotion isn’t coded — it’s felt.
We’re entering a new era—one where simplicity, speed, and measurable results matter more than scale alone. And with today’s tools, they’re achievable.
The 50+ population isn’t just weathering economic anxiety — they’re thriving in it.
Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
Lasting impact comes from seeing customers as individuals and designing experiences that reflect how they actually engage. That’s how brands stay in tune—and stay in business.
When internal marketing teams have access to platforms that can concept, launch and optimize campaigns in real time, the question becomes: what value is the agency adding?
We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.
The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.
The competition is no longer just about selling products; it’s about owning the digital real estate where consumers spend their time and attention.
The internet first met Sarah V on May 22, 2025, through skincare brand CeraVe’s social media accounts on Instagram and TikTok.
Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival — celebrating the power, presence, and progress of Latino talent across the creative and marketing industries.
The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.
The integration of shopping into discovery-driven environments is making the path to purchase more intuitive, entertaining, and, ultimately, more effective.
Are you attracting customers or just collecting contacts? By Danny Shepherd, CEO of Intero Digital…
Brands that lead with clarity and courage will win the next decade. Not because it’s trendy. Because it’s true.
The sentiment at Cannes was one of grounded optimism. There’s growing alignment around the need for outcomes, better measurement, and AI integration.
The BBC just dropped its campaign for the UEFA Women’s Euros 2025, and it’s not just a promo — it’s a pulse-check on the future of football.
Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?
We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.
True curation could begin behind the scenes, by shaping impressions at the placement level, by dynamically adapting pricing to specific buyer needs, and by processing decisions at scale.
Let’s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.
During Advertising Week’s panel “Prime Time for Outcomes and Creativity,” co-hosted by Happydemics and Olyzon, experts from brands, adtech, and measurement shared how CTV is becoming a critical channel.
For retailers, understanding the vast capabilities of in-store display screens, as well as the unique data sets available within the store, should enable them to offer brands much more.
PopIcon tracked down the six stop-motion animated “Must Cinnadust” spots on Vimeo and watched them all.
Today, brands must focus not just on the stories they tell, but on how they make people feel – and why they matter. For Gen Z, this means stories that are visually bold, co-created, culturally tuned and tech-enhanced – with substance at their core.
The brands that endure are those designed to be both valuable and resilient — to attract investment today and withstand disruption tomorrow.
By Christina Cubeta, CMO at Scope3 In 1954, the first International Advertising Festival was launched…
Taylor Swift didn’t just reclaim her masters, she rewrote the modern marketing playbook.
The transformation of Westfield World Trade Center’s media network illustrates a new era in out-of-home advertising in transit hubs: one where technology, immersive art, and brand identity converge to create dynamic, high-impact experiences.
Whether you’re looking for a good laugh, some design inspiration, or a stellar brand partnership, here are 10 LGBTQIA+ creators I personally can’t wait to work with.
The challenges of globalization are not insurmountable, but they require a strategic approach that balances local knowledge with global ambitions.
Your social presense, the signals, stories, platforms, and people that link you to your audience, is your commercial advantage. But only if you build it intentionally.
As you demand work of your teams, leaders: do what you can to make the work align with what they truly care about. There is the crux of work being labor and work being creative. We are both.
We asked leading voices from across the creative landscape what they’ll be watching for on the Croisette.
Ultimately, data should empower decision-making, not complicate it. Marketers don’t need more numbers; they need the right intelligence and the right timelines.
It’s no surprise then that B2B companies with a strong brand command a 46% higher market share and can often charge a premium.
As ongoing interactions lead to higher levels of trust, AI companies can begin to come together and foster the synergy needed to develop effective security solutions.
An Exclusive Celebration of U.S. Latino Power in Marketing and Creativity!
Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.
The message is clear: programmatic audio is no longer a niche channel.
It’s clear that the consumer information paradigm will continue to shift. The question is: Is your audience data strategy ready to keep up?
Whether it is Hollywood, Madison Avenue or Wall Street, it all starts with a great idea. That is what networks are looking for – something new, different and unique.
Privacy isn’t something happening to advertising; it’s happening to consumers, impacting them in ways they may not even realise, sometimes as simply as the browser they’re using.
The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
So if your current creator strategy still hinges on the loudest voice or the biggest audience, it might be time to turn the page. Because the tastemakers are back. And they’re already shaping what’s next.
As Cannes Lions 2025 kicks off, one thing is certain: the conversations won’t just shape headlines, but help define the next chapter of advertising. Industry experts weigh in.
Marketers should have more confidence in their ability to demonstrate how their brand influences pricing.
You either have health and wellness value in your brand or you don’t. If you do, then it’s time to determine how to incorporate this into your brand marketing and PR.
YouTube isn’t falling short on investment on its own accord. It’s just being under leveraged by systems that were built for a different era of media.
Creators are not just amplifiers of culture, they are efficient, scalable, and sales-driving partners. And the data proves it. But only if we treat them like the media force they’ve become and measure them accordingly.
The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.
Auto buyers aren’t just scrolling; they’re searching, comparing, and deciding. And some of the most influential moments in that journey increasingly happen beyond the walled gardens.
Q&A with José Antonio Martínez Aguilar (JAMA), Global CEO of Making Science
Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.
Scaling a small business isn’t about just keeping up—it’s about recalibrating everything on the fly, without losing what made your brand matter in the first place.
The city of Akron, Ohio was treated to a once-in-a-lifetime sight on June 3, 2025. The 100th anniversary of the first-ever Goodyear blimp flight in 1925 was celebrated with all three Goodyear Blimps taking to the skies together.
The current economic uncertainty presents brave brands with a golden opportunity to stand out from the crowd.
Emotional intelligence puts the human back in marketing, helping brands cut through biases and connect meaningfully.
By embracing this role and the principles of data storytelling, we can create more impactful, persuasive, and memorable campaigns.
When platforms extract value from communities without consent or reciprocity, they recreate the logics of empire.
On this International Day of Women’s Health, we’re not just acknowledging the challenges – we’re spotlighting the voices of women who are transforming their experiences into action to change the future of the workforce.
By tapping into emotions of ‘play’ ‘pleasure-seeking’ ‘belonging’ and significantly we have the opportunity to shift these fans to the ‘passionate’ end of the scale, which will ultimately provide a more substantial commercial opportunity.
Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet.
AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.
It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.
IF we care about accuracy, transparency and effectiveness, we must adopt a model that gives credit where credit is due. One that reflects the real contributions of each channel, including those without IDs.
By focusing solely on the spectacle of top creators, marketers are missing out on the true engine of influence within gaming: the vast, peer-to-peer networks and digital communities that quietly dominate the creator economy.
The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.
Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
Where do you start when designing event formats that resonate across different markets while honouring different countries’ cultures?
As Newsweek continues to evolve, its vision remains steadfast: to set the benchmark for trusted journalism in the digital age.
As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.
Consumers are looking for brands to help them reduce negative consumption behaviours and guide experiences to make sustainable living easier.
Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.
Planning around propensity, not persona, means the messaging is more relevant and consistent from the very top of the funnel to the bottom. Not brand or performance – just marketing, executed with purpose.
The tired consumer isn’t unreachable. Reach them with a tangible shift towards respect and understanding. If you can be that kind of brand, you’ll matter—now and long after the headlines shift.
Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.
Keebler has announced the return of the Hollow Tree via a new activation starting May 7 and coinciding with the launch of the new E.L. Fudge Choco Vanilla cookies.
There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.
Push forward, stay aggressive but flexible and always know the sun will rise tomorrow, even if ROAS doesn’t.
We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and competitive leadership.
Brian Newman, Founder of Sub-Genre, shares the latest in purpose-driven content.
Automation has opened up incredible possibilities for marketing teams. But with great power comes great risk of sounding like every other brand in the feed.
Brand safety isn’t just about protecting your reputation—it’s about empowering your brand to thrive, innovate, and lead with confidence.
By creating connective tissue between message, medium, and moment, we unlock the kind of storytelling that earns attention and action.
The real question isn’t whether brands should embrace unhinged marketing. It’s how far they’re willing to go.
In an era dominated by endless short-form content streams, algorithm-driven feeds and AI-generated matter, people aren’t just tired – they’re tuning out.
Smart automation choices amplify human capabilities, turning good content strategies into great ones through consistent execution and data-driven refinement.
We sat down with the Maestro, for a few questions about him and an industry in desperate need of change, if it wants to survive and serve global fans, the broader community and the planet.
We spoke with industry experts to explore how sensory marketing can breathe new life into customer interactions.
Whether at spring time or at any time throughout the year, it is important for marketers and their legal and compliance colleagues to plan regular check-ins to review and refresh their mobile marketing program compliance, ensuring this powerful marketing tool is set up for success.
An always-on content strategy—which reflects a brand’s values—is key toward ensuring you stay connected with audiences so they feel top-of-mind.
Google’s latest announcement on the future of third-party cookies has sparked a mixture of frustration and renewed urgency across the ad tech sector. We asked leading technology and media experts for their responses to Google’s decision.
Here, steps you can take to shift from generalized, siloed effort towards specific, shared impact.
Playable ads are a game-changer, offering an interactive, memorable experience that not only captures attention but also drives real ROI for advertisers.
AI is rewriting how marketing work gets done. But unless we think critically about who benefits, we risk reinforcing old inequalities with new technology.
We are no longer at the beginning of the AI journey. We are in the development phase. AI is being integrated into the foundation of every modern business, improving how work gets done and value gets created.
Tried-and-true tactics like upfronts still have a place, but more nimble buying can help brands sustain the kind of performance they need to thrive.
Choosing the right MMM tool requires balancing cost, usability, and analytical depth. By carefully evaluating these factors, you can select an MMM partner that aligns with your business objectives and enhances marketing effectiveness through data-driven decision-making.
By deepening their understanding of youth passions and fandoms, marketers can foster engagement that is not only meaningful in the present but also lays the groundwork for future brand affinity.
Shifting from traditional lead generation to genuinely influencing revenue isn’t just beneficial; it’s essential for marketers today.
Confidence isn’t just a nice-to-have right now—it’s essential. And brands and their marketers are at the heart of rebuilding it. It’s more than just putting out the right messaging.
AI must be more than a value proposition or marketing message–it should drive true business growth. CMNs ready to lead in this space must go beyond theory and take clear, measurable action.
There is no denying that digital publishers will face disruption in the coming years, and not all will be positive. However, the publishing industry has weathered intense technological changes time and time again and survived.
By Heather Taylor, Editor-in-Chief, PopIcon If any one brand mascot should be blown up, it’s…
America’s isolationist policies are also prompting a growth of patriotic consumerism elsewhere, which is bad news for Brand America, and for American brands.
Whether it is a marketing campaign that shifts paradigms or a digital strategy that redefines customer engagement, the fusion of AI efficiency and human originality promises a future of boundless creativity.
As experiential marketing evolves, the brands that will stand out are those that treat taste not as an extra, but as a foundational element of storytelling.
As the industry evolves, the most effective platforms won’t choose between generative and predictive models — they’ll find the right role for each.
Five years ago, the world was reeling from the COVID-19 pandemic. With billions of people forced to make drastic changes to their lives, few industries were subjected to greater upheaval than retail and ecommerce.
Partnerships have often been misunderstood and seen primarily as a badging exercise, but they offer so much more than that. The more brands embrace and embed themselves into festival environments, the more they see what they have been missing.
With the pressure on new CEO Fernandez to improve performance, I wonder if increasing creator/influencer marketing is the right tactic for the company today.
For agencies, the challenge isn’t simply to adopt AI tools, but to redefine how we think about creative work in a world where these tools are part of every brief, brainstorm, and brand system.
or brands that plan smart and stay agile, the field is wide open. It is time to be bold, take risks and leave lasting impressions that drive brand loyalty, sales and long-term consumer relationships.
As AI-powered contextual advertising continues to evolve, one key question remains: Are your partners embedding their full adtech universe, or just scratching the surface?
For many brands, the real challenge is balancing the desire to disrupt with the need to be relevant. Disruption for its own sake rarely leads to long-term success.
In a time when many are retreating, choose to stand firm, not because you have to, but because it makes you better. And for any business navigating these choices, my advice is simple: find what you truly believe in and build from there.
As the industry continues to innovate, one thing is clear: The golden age of travel isn’t behind us—it’s being reinvented, one luxury partnership at a time.
To effectively reach social-light consumers, brands need to take a data-driven approach to refine their media strategies.
Google might still be the king for now. But TikTok and Instagram are coming for it among users desperate for answers.
The wave of innovation currently reshaping emotional response measurement replaces such crude techniques with highly sophisticated technologies and processes that enable emotion to enrich demographic data and provide a fuller understanding of how people react to creative output.
As AI continues to evolve, the importance of clean, ethical, and well-managed data will only grow. The time to act is now—because if your data is dirty, your strategy is already broken.
We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.
The best agencies aren’t just winning pitches. They’re building trust. They’re engaging clients long before a formal process begins, proving their value beyond the work.
Combining agility with strategic vision, placing an equal emphasis on long-term vision and short-term adaptability, and integrating the best external talent available – these are the keys to success for founder-led businesses.
As we strive to better people’s lives, it’s essential that our actions and policies consistently demonstrate a commitment to creating a more inclusive and equitable world.
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
Approaches to brand-safe media buying need to be employed strategically across an advertiser’s plan – not just as point solutions for specific campaigns.
Through humor, insight, and personal anecdotes, Whittaker offered a masterclass in how storytelling can cut through complexity, connect with people, and prepare brands for a future shaped by machines and data.
Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy.
While these experts may not have a crystal ball to see how the combined holding agency will ultimately play out, their collective opinion definitely skews towards the negative for the talent, clients and creative output.
The real benefit of AI isn’t about saving dollars—it’s about saving time, unlocking ideas, and empowering people to be more inventive, more human.
The growth potential of open web publishers will lie in the amount of work they can put in. It’s going to take adaptability, proactive engagement in data strategies, and a willingness to evolve.
Brands help their cause by combining a memorable ad with frequent logo exposure during the game, connecting the emotive feel of an ad with rational logo recall as well.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
Brands that integrate privacy by design today will future-proof their products and create stronger, more trusting relationships with the consumers they serve.
Education-led marketing is a smarter way to connect with buyers, build lasting relationships, and drive real results. Ultimately, brands that make this shift don’t have to fight for attention. They stand out because buyers seek them out.
How should innovators think differently in this fluid world?
As content creation abilities and consumer expectations continue to evolve, it’s becoming ever more essential for brands to be bolder and embrace a new approach.
In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked.
Without the right information, education and level of engagement, sustainability will always just be a buzzword that’s thrown around as a supposed point of difference for brands.
The great data reset is here. The only question is: Will advertisers fight it, or will they rethink their approach and establish privacy as the foundation for sustainable growth?
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.
Is your video ad partner providing comprehensive campaign logs? Trade Desk and Google don’t do this, which amazes me. Why don’t buyers demand full transparency in real-time?
In an increasingly crowded streaming landscape, FAST offers advertisers a rare combination of scale, affordability, and precision.
Search offers a far less tactical, far more meaningful way to connect with consumers than it once did when the world seemed simple and Google’s algorithm was the main factor to navigate.
For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads.
This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.
Content isn’t a soft asset anymore. It’s the most capital-efficient way to build relationships, drive acquisition, and reduce long-term marketing costs—if it’s built the right way.
As the industry continues to navigate challenges like privacy regulations, identity shifts, and brand safety concerns, curation offers a path to greater ROI. Done right, it transforms ad buying from a fragmented process into a seamless, results-oriented strategy, ensuring that every dollar spent delivers maximum impact.
Branding has the power to bring communities together, fostering a shared vision for the future. For this to be meaningful in Indigenous communities, designers must lead with empathy, cultural humility, and a commitment to listening to the voices of Tribal Nations.
