When used properly, AI can really help you improve efficiency and scalability of cross-channel marketing campaigns. If you’re not leveraging AI tools yet, get started testing and iterating so you can be firing on all cylinders for Q4 and the holiday season.
Editorial
Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.
With the rise of AI, luxury brands likewise need to pick and choose carefully which benefits of the tech they adopt. They need to embrace opportunities to elevate their brand story and evolve their service, but perhaps more importantly, they need to avoid anything that might undermine their worth.
As privacy regulations tighten and consumers become more aware of how their data is used and misused, adopting privacy-first advertising strategies is not only compliant, it also builds consumer trust.
In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.
Consumers do not want to feel like everything being fed to them is created by AI. Authenticity and transparency are incredibly important when using AI. AI should never replace the human element in marketing entirely but can be used to assist and optimize as needed.
Advertisers need to be aware of the wave of AI-fuelled content flooding the internet, while also embracing the right AI-powered solutions that will help them automate their brand safety and media performance strategy.
In theory, bundling makes sense for both consumers and content providers. They can help viewers save money while helping content providers keep consumers in the ecosystems and unlocking more advertising opportunities.
As expectations for corporate responsibility continue to rise, brands have a unique opportunity to lead the charge in addressing environmental issues.
Since Gen Z snubs traditional marketing, it’s even more essential that brands meet them where they are – whether that’s on social media, in the metaverse or at IRL events that blend the two.
While there will never be a one-size-fits-all solution to fulfilling media plans and driving target audience action, marketers that are equipping themselves with the right data and insights is essential for maintaining cost-efficiency and high conversion rates. This strategy minimizes cash burn and keeps your brand ahead of the competition.
People love good causes, and the commercial sector sells good causes fast. If you’re in the business of causes and work for the third sector, it’s time to steal a few tricks. Causes win when we make people care about them, and for the sake of the world, it matters that causes win.
Implementing AI solutions thoughtfully and strategically can empower sales teams to navigate the complexities of the modern sales environment. As these technologies continue to evolve, the potential for AI to enhance sales processes will only grow, making it an indispensable asset for any forward-thinking organization.
Brand integrations represent a promising way of connecting with consumers. Faced with rising costs and an increasingly fragmented media landscape, many marketers are turning to the strategy of weaving a brand into the existing story lines of film, TV, streaming or influencer programming.
If it’s even a question in your mind, take the road less traveled, you’ll end up somewhere unconventional and divine.
Change and disruption is the new normal, but by focusing on creating opportunities on the Open Internet retail marketers can not only keep up, but stay ahead of the curve by creating unique personalised content to already engaged audiences and transform shopping moments into real outcomes.
Capturing attention requires cross-organization collaboration and teams that think bigger, make better content, and ensure it’s delivered through the right channels to engage audiences. After all, engaging audiences is the ultimate goal—and what matters to a company’s bottom line.
The Paris 2024 Olympic Games may be over, but in two short years it will be time for the start of the 2026 Winter Olympics, or Milano Cortina 2026. Hosted by Milan and Cortina d’Ampezzo in Italy, registration is now open on the ticketing platform for the Olympic and Paralympic Winter Games.
When Google’s ‘A new path for Privacy Sandbox on the web’ blog post about Chrome no longer deprecating third-party cookie was published a few weeks back, industry leaders breathed a collective sigh of relief.
Few careers are more vocation-driven than creativity – whether that is music, art or the movies. It often transcends material considerations and bestows on many creators a spiritual feeling of entitlement and self-fulfilment.
The opportunities and challenges associated with a workforce that is increasingly age-diverse are many. And no matter when you find yourself on the age/experience spectrum, you can play a role in finding and highlighting the value-creating opportunities and minimizing or eliminating unproductive friction.
Eastbourne Borough Football Club (EBFC) and ReachTV have entered into a one-year exclusive naming rights partnership, renaming the Priory Lane home ground as the “ReachTV Stadium.” This collaboration extends the successful relationship initiated in late 2023, which included the pilot of the TV show “Health of the Game.”
To those in the digital advertising industry, another twist in the tale of the cookie deprecation was not unexpected. But that Google would seemingly renounce its promise to cut off these third-party identifiers all together, was abrupt to say the least.
We all know that great young talent is hard to find. If you’re lucky enough to hire someone who’s eager to learn and excited for their career in advertising, help to nurture that spirit every day.
