Editorial

The New Era of Data-Driven Creative

It seems obvious that performance marketing and creative teams should work together but most agencies and brands have created silos within marketing to decentralize their operations between creative, media buying and performance marketing.

0 Shares

Why Adtech Needs to Learn from Kidtech

With under 16s making up almost 40% of all online users, they are having profound and long-lasting changes on how the internet is perceived and used.

0 Shares

How to Choose a Data Provider

We bring on a new data provider at least every quarter, if not every month. Along the way, we’ve learned some lessons about how to bring on new data partners.

0 Shares

Views From Across The Pond, Q&A With Scott Knox + Jamie Matthews

In this Q&A, Scott Knox, President & CEO, Institute of Communication Agencies and Jamie Matthews CEO of independent agency Initials, will be delving into the current challenges North American agencies face, particularly after the pandemic.

0 Shares

The Creative Impact Of CTV In A Privacy-First World

While this has been going on, connected TV (CTV) – which is free from third-party cookies – has seen its viewing figures increase in a massive way, growing by four billion hours per week in early 2020.

0 Shares

What Retailers Should Know About Digital Circulars

Old print vehicles aren’t grabbing attention or influencing purchase behavior the way they once did. Most Americans—46% according to Pew Research Center—don’t even look at print circulars anymore.

0 Shares
SIGN UP TO SKILL UP
The All Access membership allows you to discover 500+ hours of best in class thought leadership