According to the 2023 Higher Impact report from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.
At the 2023 Cannes Lions International Festival of Creativity, Amazon Ads sat down with Cheryl Guerin, Executive Vice President of Global Brand Strategy & Innovation at Mastercard, to learn more about how Mastercard creates trust and connection with audiences, as well as how the brand collaborated with Amazon Ads Brand Innovation Lab to develop the “She Runs This” campaign, which highlighted Black women–owned small businesses.
Check out the full interview with Guerin and learn more about the power of leading with your brand’s values.
Source: Amazon Ads with Environics Research, 2023 Higher Impact report, CA, DE, ES, FR, IT, UK, and US
