Building the Future We Want in Culture and Technology

Is your business set up for success? The future, by definition, is always uncertain. But, the one certainty we can all rely on, is change. The pace of change seems to accelerate annually, with new technologies and practices throwing up new challenges and opportunities.

Advertising Week, Basis Technologies and Group Black’s Bonin Bough hosted a roundtable where 12 industry leaders came together during the 2023 Cannes Lions International Festival of Creativity to discuss the complexities of building teams and companies in the ever-evolving world of technology.

This report reveals the most compelling highlights of this discussion, aiming to provide an in-depth exploration of the acute nature of change in the marketing and advertising industry. We will discuss new models of working, the possibilities and impacts of AI on creative business, and how automation can free people up to pursue what they really care about, all to reveal deep insights into what the industry’s best thinkers are prioritizing for the future.

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