As a bi-racial, divorced, and working mom of three, I have faced more than my fair share of hurdles as a female working in tech. I have taken the lessons I have learned over the years to my current position at NetBlaze, a digital marketing SaaS company for small businesses.
Addressing climate change is one of the basic human needs that successful businesses of the future will find a way to address. The world needs sustainable businesses to succeed — and for that to happen, they must have the most successful brands.
Sudden lockdowns caused many brands to scramble to create digital experiences to fill the void in 2020. But as we settle back into a more physical world, are these virtual experiences here to stay? Three marketers weigh in on what our virtual future might look like.
Milk, vodka, lamb and Walmart…these aren’t a shopping list, but some of Jonathan Waecker’s favourite ad campaigns. Here the US-expat and Chief Customer Officer for New Zealand retail giant The Warehouse Group explains why these ads have stuck with him.
Generation Z is arguably the choosiest when it comes to the brands they support. But as 20-something entrepreneurs Nik Mirkovic and Alex Tomic prove, if you get your product and comms strategy right, you can ride the wave of approval and build a really strong brand.
2020 was a game-changer for e-commerce in Europe. Brands and retailers have surged towards digital channels and omnichannel marketing has become a true buzzword. Some of our clients have seen their e-commerce sales double after just a few weeks.
For publishers and advertisers alike, podcasts have grown in importance over the past twelve months to become one of the most exciting and effective market channels available today.
As we look at the world with fresh eyes and deeper understanding, human truths remain the same—we want to escape every day, feel part of a community, be part of something meaningful and learn something new.
Lorenzo Thione is the Managing Director at Gaingels. A venture investment group focused on investing and supporting LGBT+ founded/led startups. He recently sat down with Nick Woodford, content manager at Anzu, to talk about the ground-breaking work that Gaingels do.
Brand Purpose (capital ‘p’) offers the WHY a brand does what it does. It goes beyond profits, offering a reason for being that’s grounded in humanity. And, as many brands have recognized this past 18 months, that Purpose can be a guiding and stabilizing light in dark times.
The online shopping experience on many websites can feel like being dropped in the middle of a warehouse — especially for something like grocery where there are thousands of products to choose from.
In the past few years, brands have started to embrace the LGBTQ+ community, often changing their logos to feature rainbow colours during Pride months to show their support. Having worked in the media ecosystem, I noticed that there were still things that needed to change for brands to show their support further.
COVID-19 vaccines have been rolling out across the U.S. for six months now, but the real work for vaccination campaigns is just beginning. As supply eclipses demand, all eyes are turning to Americans who have expressed hesitancy or outright resistance to being vaccinated against COVID-19.
On June 24-26, 2005, evangelist Billy Graham held his “last crusade” at Flushing Meadows Corona Park, speaking to approximately 242,000 people. Today, from Graham’s birthplace Charlotte, NC, Gale Bonnell of Adams Outdoor Advertising looks back at the connection between the legendary preacher and out of home media.
There’s a lot to be said for being a working mom or dad. But one thing that’s not often talked about is the lessons of parenthood that have an uncanny application to marketers and business leaders.
Even though people are getting more used to the idea of shopping online, the fact that they can’t see, touch, or try the actual product is a big purchase stopper. Luckily, eCommerce companies and their marketing teams have product videos to help them with that.
In 2021, in perhaps the most dynamic ad marketplace in the history of advertising, advocating a data-led, tech-enabled, omnichannel approach is not enough to keep you nimble, ready to compete and win.
In the latest instalment of our series exploring corporate social responsibility, we speak to Paul Sigaloff, who leads Verizon Media’s business in ANZ, India and South East Asia.
Sometimes finding inspiration starts with knowing your audience intimately. Here, Carmela Soares, Creative Strategist at Facebook Creative Shop, outlines the importance of resonating with individuals on an emotional level.
Wooing Generation Z can be a tough sell. Educated, dedicated and increasingly conscious of their consumption habits, they can be a tricky cohort to engage in authentic ways. Unless of course, you’re New Zealander Iyia Liu, a serial entrepreneur who has shown again and again she knows what Gen Z wants.
To many, it feels as though the skies have parted and the world around us is opening up. Our worlds have been ‘unlocked’ and it has us ready for what’s next. In fact, the first place we’ve gone is to our computers…“Get me the heck out of here!”