And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.
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With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.
Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot’s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.
That’s the best thing about rewriting the startup marketing playbook. You get to start from scratch—tabula rasa.
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs
At year-end, we’ll look back to see how accurate our soothsaying was. We’ll measure our hits and misses and then, as always, make a new set of predictions for 2024.
PLANTERS is on the hunt for three Peanutters to chauffeur the iconic Mr. Peanut. And the Oscar Mayer Wienermobile is seeking 12 applicants to join the 36th Hotdogger class.
Representation matters in creativity on every level. We all know that. The truth is without true representation, the work suffers.
Now is not the time to hit the snooze button on your PR and communications efforts, but to invest time and effort into crystallizing your company’s story and fortifying its reputation in the marketplace.
By Alyssa Patzius, COO of Influence & Co., When it comes to PR and content…
With a relentless focus on great user experience – taking in the many nuances that this entails – a more discerning form of standardization lies in reach.
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
To boost your brand in the first quarter of the year, consider partnering with content creators who are active and have an understanding of the wellness goals of your audience.
A focus on autonomy and collective ownership allows employees to belong to and own their role far more intrinsically than they could in an over-engineered hierarchy.
Would you start to love vegetables if Veggieman asked you to?
These 3 recommendations can help marketers, their teams and agency partners navigate what stands to be significant 2023 publisher changes while taking control of ROI.
What Media Companies Need To Know About Employee Engagement During A Time of Crisis and Redundancies
Empathetic and in-depth support should be a given from employers, especially against the backdrop of the pandemic and current cost-of-living crisis.
The more ticks that telling content received, the greater chance a brand has of first-page coverage.
Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads.
Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be.
As budgets tighten, and as consumer privacy continues to drive decision-making, we should expect to see more marketing budgets adopt a hybrid strategy that incorporates performance.
By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6%…
Marketing will be about creating an end-to-end 360 ecosystem that includes truly shoppable ads, multiple channels and measuring each part of the purchase cycle so we can know exactly what drives sales conversions.
With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.
As we focus on 2023, we asked the Audigent executive team to predict the big trends and major events that will shape digital media and advertising over the next 12 months.
For advertisers already tapping into commercial radio or streaming audio, it makes perfect sense to add podcasts to the mix to strike that deeper connection with a message that is proven to be more memorable.
Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures, including cultural nuances in Mexico.
The opportunity to grow a gift subscriber into a long-term customer is exactly the source of growth most retailers are seeking—the legendary conversion!
With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.
According to Kelly Revestijn, Senior VP, Strategic Planning at Advantage Unified Commerce, the pandemic “created lost time for GenZ and Millennial consumers.
It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies.
Brands can look to help people justify their instincts for self-preservation through emotional spending, and positioning themselves and their products as a way to fuel that self-gratification many will be craving throughout 2023 and beyond.
There’s little risk in experimenting with this corner of the emerging Web 3 world. And it’s a great way to be prepared for the tremendous change that lies ahead.
Nonprofits are a brand like any other. As such, it is important to have an authentic vision and voice and equally important partners that genuinely believe in what you’re doing.
As ever, an omnichannel approach will be the key to success for omnipresent brands and the marketers that can build a complete picture of consumers without cookies will take the cake.
The cinema advertising transformation is very much still underway. As they say in the ‘biz, the camera is still rolling.
In this AW360 interview, we speak with Stephen Magli, Founder and CEO of AI Digital to get his thoughts on the state of programmatic and what lies ahead for the industry in 2023.
Alongside recognition that the next 12 months will likely bring more financial turmoil, there’s optimism about finding ways around challenges and harnessing emerging opportunities
Clinging to certainty is understandable, but not always the best route to survival in periods of turmoil.
A wealth of opportunities have opened up for the post-cookie era thanks to advances in AI technology.
Although times are uncertain, be certain you’re putting a proactive foot forward and making every customer connection count.
To continue to reach consumers, advertisers must work with publishers via a privacy-safe tech infrastructure to find, scale and activate their consented consumer data, including the opt-out consumers.
Only time will tell if Musk’s recent interventions have shaken the foundations of the social media marketplace or proven to be little more than a storm in a Tweet cup.
Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets.
Cultural sensitivities are changing fast and brands need to keep up. That doesn’t mean you will always get it right, but you have to try.
There are so many types of creator programs to choose from when considering what works for you, including unpaid user-generated content all the way up to working with celebrities.
Understanding household composition, from occupant life-stage to individual habits and preferences, is the new battleground for data integration and interpretation.
Calling all brands! Do you have a New Year’s Resolution which looks like it’s open to making a mascot? Look no further than Newt the Gnu.
We hope this brings the case and its related issues to a wider audience. VayNoire is eager to take on any future projects which tackle the issues faced within society by the Black community.
The very act of binary gender targeting is hopelessly out of date. Will the ID solutions and CDPs ever offer a ‘they/them’ audience attribute alongside he and she?
By leading across strategy, product innovation, smart use of data and creative transformation CMOs must craft the brand stories that build this critical trust.
A good place to start is your marketing and sales alignment, turning your people into Smarketers. Taking a Smarketing approach combines the strengths of both teams.
Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players.
Download the AWNewYork 2022 Trends Report, featuring the best quotes, high-level takeaways and overall highlights from this year’s event.
From in-store shopping to gifts laced with meaning, brands will need to pay attention to this generation as it gains spending power.
“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.
Only by knowing the true worth of their product can brands make sure they deliver value to consumers, while avoiding the race to the bottom, writes Mike Foster, founder & strategic creative director at Straight Forward Design.
A recent study, using eye-tracking technology, shows that fully on-screen ad formats outperform typical mobile outstream formats by 2.5x and mobile display formats by 5x.
Right now, using an average makes it easier for publishers as they figure out how to incorporate attention into their product design, but eventually, we might get to a requirement for every ad placement.
Zero-party data is here, and it’s here to stay. Undoubtedly, consumer data privacy must take precedence and brands’ strategies are yet to be fully defined. But joining the “zero-party party” is now a vital part of customer engagement strategy success.
If marketers truly want to strive towards a more sustainable future, they need to ensure they’re not only providing traffic that is high in value, but are also implementing techniques that truly optimise the user journey.
Instead of obsessing over the most recent “first” to hit the market, we should start solving for the new rules of media; surrounding and embracing communities to cultivate the next generation of audiences.
We have a long-held tradition of using photos, letters, and videos to keep the memories of deceased loved ones alive. AI tech is just the evolution of that – making these precious moments interactive and more tangible.
With a careful strategy you can avoid own goals during the World Cup and ensure digital marketing during the holiday period is the gift that keeps on giving.
In summary, find the people who are passionate about making a difference and give them the opportunity to have a bigger impact. Work with the right partners, such as B-Corp, THG Eco and MyCarbon.
Data collaboration, when executed in a way that preserves privacy and enhances customer experiences at scale, will transform business. I can’t wait to see what 2023 has in store.
If marketing purse strings are being tightened in tandem with consumer spend, better data activation could be the path to success for retailers to achieve true marketing effectiveness this festive season.
Establishing and working up and down the funnel, aspect by aspect, by definition matures your operation.
Focusing on the most profitable and effective sales drivers is what is important.
By Nirosha Methananda, VP of Marketing at Influ2 The conundrum of doing more with less…
Tips, tricks and best practices on leveraging CTV to drive full-funnel performance.
Whichever way things go in the future, right now, brands have an opportunity to build out capabilities that can help their data perform better.
Using an API to reference data in-place reduces complexity, data duplication, and streamlines business process flow.
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.
You’ve heard of Elf On a Shelf, but what do you know about the Ranch On a Branch?
At the end of the day, the key to evolution is and has always been agility. Those who are willing to remain flexible and adapt to new and better ways of working will always succeed.
As customers increasingly choose to transact and interact with brands online, building the trust of communities is vital.
Whether it’s a trade show or trade marketing briefing, a fashion show or a trends presentation, virtual events offer an incredible opportunity to step into the metaverse now.
During this period of political and economic uncertainty, the next few years may not be plain sailing for anyone running a company and trying to grow a brand.
TikTok Time Is Here, Happiness and Cheer. Fun for All That Children Call Their Favorite Time of Year
While “try-hard” content is costly, it’s also not always effective—so leave it behind. Lean into that holiday joy.
Mark Debenham, VP of Growth Marketing at Adverity , feels it’s time to lift the filter of funnel vision and move to an approach that’s about symbiotic success, with brands driving continuously great results by aligning with customers
There isn’t a brand in existence that doesn’t need to implement health and wellness into itsidentity from the inside out, starting with its own employees and internal culture, and sharing that self-love out to its customers.
Brands that show they understand the needs of their audience and a willingness to experiment will create the biggest impact.
Respectfully wander through the New Jersey Pine Barrens’ forests to find a surprising variety of scenery, habitats and species in this island of biodiversity, but you won’t encounter the Jersey Devil.
Visuals are as powerful as language, and they have the power to move the world forward. They impact the way we see ourselves—and the world around us.
Choosing the right demand partner is important to ensure your business is running smoothly, cash flow keeps coming, and you aren’t being taken advantage of through sneaky clauses or unfair terms.
By Maxwell Hills, Founder, Hills Law Group As a service-based business, one of the most…
Commitment means seeing things through to the finish line with the same energy you started with, and then keeping pace after.
In a progressively digital world, 46% of respondents reported that at least 20% to 30% of their holiday sales will come from online channels.
To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Company, and 25 industry trailblazers on the Open Creative Project
The global brand and marketing industry is in the throes of rapid transformation, one where creative is poised to be the last unfair advantage.
Brand suitability solutions are a powerful tool during Qatar 2022, allowing them to benefit from the huge audiences, while not being seen as endorsing controversial views.
In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media.
Meet regulatory standards, avoid costly penalties, keep your sensitive data well-protected, and know what to do if you suffer a cyberattack.
There is a fine line between fostering inclusivity to align with brand ethos and being opportunistic.
In today’s digital-first ecosystem, data is an abundant resource, requiring companies to isolate the data that matters most, converting information into actionable insights.
The future is uncertain for Twitter and many other social media platforms. However, as the internet continues to evolve new and exciting ways to communicate will emerge.
LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.
New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings
The best plan for brands intending to leverage BeReal during Golden Quarter and beyond is to stay abreast of the updates so they can fully understand how they may impact their strategy surrounding the app.
With privacy-first data practices becoming standard in the industry, marketers are looking for other resources when it comes to gathering potent insights.
While the Premier League hasn’t changed too much in recent years, the way fans watch and engage with the competition has.
With signs suggesting that the economy may struggle over peak, brands need to be prepared for a number of different scenarios.
In the wake of the pandemic, brands must navigate complex and sensitive issues, from intensifying political polarization to calls for social justice and a looming economic recession. Meanwhile, whether it’s the deprecation of the cookie or the launch of new platforms, technological change is accelerating.
We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.
The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!
Today, adopting a deep learning solution is frictionless and flexible. There’s no need to retrain your team or reinvent your marketing pipeline.
Economic turbulence can be daunting, but companies shouldn’t lose sight of the bigger picture.
I’m confident in the future of our creative industry for a few reasons, but the big one is represented by the one thing that AI cannot replicate: nuance.
So, let’s stop where I started. Customers are hungry – starving in fact – for new kinds of experiences from the brands that they interact with, but instead of hearing “I want my MTV”, we should all hear “I want relevant content now, ASAP, immediately, please”.
The ultimate test is to challenge everyone to have accountability in the outputs they oversee. This will keep skills developing, engagement high and your team operating like a best-in-class marketing organization.
While category competitors continue to rely on promotions and D2C brands grapple with quality of care, Doug and his team are laser focused on continuing to elevate Pearle Vision to a completely different level – as a brand focused on care and connection…a trusted member of the community.
We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.
By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships.
Contextual targeting is the core of the future of advertising. Both Google Topics and programmatic DOOH can bring this next phase into reality, and will allow advertisers to step confidently into this brave new world.
Using a few simple generic attributes like time, location, and genre, it’s possible to deliver dynamic and personalized content that aligns with a listener’s interests and immediate circumstances.
Although cutting the marketing budget during a recession or near-recession might make sense from an administrative standpoint, it’s a detrimental move for the overall success of a business.
How does a little known brand navigating one of the greatest crises in American history emerge as a key player? It takes care.
How ‘Screen Zero’ is Driving the Future of How We Consume Content By Abhay Singhal,…
It’s easy to see how brands that embrace the new rules of the road will position themselves for success.
The rise of multi-screen content has forever changed the future of television—and now the experience gap between linear TV and streaming is closing too. And for intrepid brands ready to capitalize on it, the golden age of CTV advertising is finally here.
By deeply understanding our audiences first, we can meet users with the right message at the right time, empowering both us and our advertising partners to make a difference in their health and wellness journeys.
While the economy and consumer confidence continue to fluctuate, retailers can still win this upcoming holiday season.
Dealing with bias requires examining your assumptions and the assumptions of other professionals’ work for a brand or entity’s communication.
There is no one playbook that will work every time the economy shifts, so agencies need to prioritize nimbleness and adjust quickly to change.
We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters!
Unfortunately, 2022 is throwing retailers another curveball. Rising inflation and accompanying monetary policies have ushered in profound economic uncertainty.
If you choose to go through the exercise of forming a creative philosophy, it pays to remember that the principles set must align with the agency itself.
Recent world events have shifted people’s priorities: from where they live to how they work and what they purchase. Here’s what this means for brands.
Tourism Australia has never had an animated ambassador until now. In a new global campaign, Tourism Australia is encouraging travelers to “come and say g’day” and join their unofficial national mascot Ruby the Roo in finding adventure across Australia.
So, to be a brave client doesn’t mean you have to be risky or loud as a brand, doing something silly or obtuse.
Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.
First-party publisher data in marketing campaigns will play a major role in building a more responsible web. So advertisers and publishers must combine forces to restore consumer trust within the digital marketing industry.
Because creepy is still creepy by any other name, the cookie is not coming back. But adtech companies, advertisers, and publishers do not need to cry over spilled milk.
The dedicated, undistracted and undiluted resource provided by an independent business transformation team can fix your problems, regardless of their nature.
Flying cars may have been a sign of the times on “The Jetsons,” but in real life, electric vehicles (EVs) are ushering us into the future.
Learn how Chase, Marriott, and Purdue University balance driving business outcomes today with building sustainable strategies for tomorrow.
McCain Foods joins forces with Bored & Hungry and Roblox to educate consumers on regenerative…
Brand communities are not a means to an end – sure, they are an invaluable asset to a company, but they’re not your superfans
Highlights of the Google & YouTube presence at Advertising Week New York
Here’s how three advertising use cases will be supported by the technology being developed in the Privacy Sandbox.
Seeing NIL featured with the “NIL Academy” sessions was another important step in the evolution of the NCAA student athletes monetizing themselves.
Only two brand mascots, and two slogans, can be inducted into the Walk of Fame. Who won? We can’t wait to share the news with you!
Agencies that pivot accordingly and become trusted partners in these areas will be the ones that lead our industry into the privacy-first future.
Advertising Week caught up with Raconteur CEO Will Brookes to discuss how marketing shifts during recession, what to invest in should a recession happen, and the tone of voice brands should be using when times are tough.
Tune in to Advertising Week New York to find out about how Google and YouTube are helping to get your business ready to drive results today and build resilience for tomorrow.
The more products you sell to a home, the more loyal it is and the harder it is for that home to switch—in large part out of habit and convenience.
As audiences become more fragmented and their channel choices more diversified, an always-on approach helps to reach them on the right devices at the right time.
As we look forward to 2023, Search remains the best way for brands to be found by relevant consumers.
Navigating Uncertainty will focus on the importance of brand in this moment, and include a deep dive into the power of creatives and a discussion with State Farm.
Go on an adventure through the animal kingdom with Highdive and Jeep, from the wild pitch to the out-of-this-world campaign, packed with lessons on harnessing the power of stock footage and unlocking the creativity within captions.
As consumer behavior shifts, end-to-end measurement for brands is critical. This episode will showcase a new measurement solution which quantifies how Search tactics drive offline sales.
When seeking a partner to help navigate the post-cookie world, partners who have relied on cookies in the past are likely to deliver tactics that have been seen before. In contrast, partners who have never relied on cookies will likely provide much more dynamic solutions.
This buyer enthusiasm means retailers have the chance to attract savvy shoppers early and distribute revenue opportunities across a longer period of time.
Across skincare, beauty, and broader health & wellness, audiences want information they can trust. But all too often, they get a skewed version of reality from social media, or encounter misinformation in online resources.
In our report, we explore what people need for relief — and how we, as health and wellness marketers, can better reflect their experiences and provide actionable resources.
Audiences are more focused than ever on building their overall, long-term well-being. But many people experience a gap between intention and action, showing they need greater support in setting and reaching their goals.
Healthline Media and brand leaders will discuss this seismic shift, and how they’re identifying market gaps, changing their narrative, and making decisions that create more equitable well-being for all.
Healthline Media, the #1 digital health and wellness property, shares insights from its new Future of Wellness report that calls attention to four seismic shifts driving consumer demand for democratized wellness.
Join Faye McCray alongside influential brand advocates to explore the active role brands play in shaping the minds and well-being of our future leaders.
The industry is changing, from greater access to more diverse information to the rise of culturally competent dietitians.
How are brands evolving to meet consumer needs, and how can our industry take this whole-person, intersectional approach further to build trust, engagement and loyalty with audiences?
Today, consumers look for solutions that speak to their holistic wellness goals. As they strive to make progress on their journey of well-being, many people recognize that small lifestyle changes give them the best chance of success.
By Stephanie Gutnik, Global Head of DOOH, Yahoo Does it feel like you’re watching more…
Jokes aside, working at Wanderlab is a privilege. We get to produce award-winning work for clients, whilst having fun along the way.
Consumers have shifted towards TV streaming, and quality, in-demand content is following. Here’s how marketers can stand out in the streaming decade.
These capabilities will enable digital advertisers to continue providing a truly personalised experience for their users.
Marketers that connect with this demo with positive, realistic imagery have an opportunity to combat stereotypes – and gain a competitive edge.
Let’s see how much of La Bussi’s backstory I can uncover in figuring out if La Bussi is an onion, bus map, or meant to be another character, like a clown, entirely.
What marketers need to know about the future of commerce from Connected TV.
Agencies that take these four actions are well on their way to building winning audiences strategies on behalf of their B2B clients.
Learn how Carvana, Grainger, and Summersalt drive business growth by continuously meeting customers’ needs and delivering relevant experiences.
Yes, these legendary pails will be back until October 31, 2022. After this, will the Halloween pails return for 2023? Maybe.
Introducing a brand alongside performance will require a learning curve. We believe you should never see them as competitive disciplines but as complementary strategies.
In conclusion, just like the teams competing in Qatar, advertisers need to be on top of all of the tactics available.
Long-term marketing methods are time consuming. But when done right, they are very effective in driving growth to a business.
As we look ahead, it is important that we understand the significance of the shift that is happening and take the opportunity to influence it
Small businesses are capitalizing on social media advertising as 47% expect it to have the greatest impact on customer acquisition.
Tomorrow’s successful marketers will embrace a successful measurement foundation that’s built on first-party data, underpinned by a strong tagging strategy.
Can you feel the rumblings of excitement? The slow burn of anticipation? That’s the feeling around the world of soccer fans getting ready for the World Cup this November.
Whatever the future holds for TV streaming, one thing is clear: personalization and accountability is key.
Marketers are incorporating DOOH into their omnichannel digital media mix — this means they are leveraging the same audience data, ad buying platforms, and measurement partners that they rely on for their other media channels.
When fighting for attention has become harder than ever, data is our best ally to supercharge creative thinking.
With streaming TV at the heart of their entertainment experience, a robust streaming strategy should underpin any marketing plan that aims to connect with this audience.
Now is the time for advertisers and publishers to start figuring out the role of CTV in their plans and work together with trusted ad tech partners to help them ‘test and learn’ their way to success.
While consumers clearly care about sustainability practices by the brands in which they do business, there is a disconnect between brand actions and consumer understanding.
Capitalism is going to be with us around for a while, so let’s get better at it.
This bigger-picture approach means feeding smart TV data into the wider sphere of rights holders and marketers, to shape a common value currency.
Each of today’s convergent entertainment players has its unique ability to leverage data on behalf of advertisers.
In a recent presentation of the 2022 Agency DEI report, an attendee literally referred to me as a unicorn. I love unicorns, but seriously?
Saying goodbye to bias in ad targeting isn’t just the right thing to do, it’s also a pretty lucrative business driver for any scaling brand.
There is enormous potential for NFTs to be used for greater, purpose-led initiatives when you look beyond the hype.
If managed correctly, drops offer a way of tapping into your existing customer base and driving repeat revenue by building a sense of excitement and exclusivity.
Holistic measurement — viewing all business drivers both internal and external — provides clear evidence of the importance of marketing spend on sales, alongside a well-articulated plan to leverage this data for increased performance.
Brands that think outside the norm stand out, and the tools with which to do so are already waiting for you, from innovative Web3 technology to bold talent partnerships and multi-generation appeal.
For health and wellness brands and marketers today, the importance of cultural competency in reaching audiences can’t be overstated.
As one of the first generations to make the switch from an offline to an online world, the same old tactics don’t apply.
Consumers 50+ are a must-win demographic that can represent significant bottom-line value to any real estate or home products or service marketer.
The advancement of AI provides tools at our disposal, not machines competing for our jobs: so AI is more of a companion than a rival.
Linear and traditional media have a chance to use channels such as TikTok and others to enrich a story and create interactivity by using the platform in more dynamic ways.
Using predictions-based marketing allows you to automatically engage your audience by requesting their input, which allows people to showcase their knowledge – a thing most enjoy.
Adding música to your digital marketing efforts to engage multicultural consumers can deliver wonderful results during Hispanic Heritage Month and all year long.
As the industry learns to adapt to the evolving privacy landscape, app developers need to find new ways to bridge the gap between fragmented and incomplete data.
Nurture those connections — engage with them, listen to them and act when required, and you’ll convert those customers into your biggest cheerleaders, all while improving your business for the better in the process.
Advertising which tells real, inclusive stories well will always have a solid chance of going that extra mile and winning a “diversity dividend” too.
As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.
Take these steps to start thinking and acting like a trusted leader
From prioritising privacy, value, and visibility, to the nature of the event itself, DMEXCO attendees weigh in on which trends and opportunities caught their attention.
All to say that now’s the time for more advertisers to step up to the plate and bring female-focused stories forward.
As both sides of the advertising ecosystem become progressively more aware of how closer collaboration can unlock these many benefits, innovative partnerships are cropping up throughout the ad tech space.
She’s here and she’s just gonna be herself! M&M’S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character in a decade.
Deep Learning algorithms analyse offers and how attractive they are from a user’s perspective. This approach makes it possible to implement a strategy where there is otherwise no clear pattern for a particular group of users.