Editorial

Tips for Success from Working Moms in the Digital Marketing Field

As a bi-racial, divorced, and working mom of three, I have faced more than my fair share of hurdles as a female working in tech. I have taken the lessons I have learned over the years to my current position at  NetBlaze, a digital marketing SaaS company for small businesses. 

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Catching Some Z’s with HiSmile’s Nik Mirkovic

Generation Z is arguably the choosiest when it comes to the brands they support. But as 20-something entrepreneurs Nik Mirkovic and Alex Tomic prove, if you get your product and comms strategy right, you can ride the wave of approval and build a really strong brand.

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Looking to the East: The Future of e-commerce

2020 was a game-changer for e-commerce in Europe. Brands and retailers have surged towards digital channels and omnichannel marketing has become a true buzzword. Some of our clients have seen their e-commerce sales double after just a few weeks.

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What’s the Purpose of Purpose?

Brand Purpose (capital ‘p’) offers the WHY a brand does what it does. It goes beyond profits, offering a reason for being that’s grounded in humanity. And, as many brands have recognized this past 18 months, that Purpose can be a guiding and stabilizing light in dark times.

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How Conscious Brands Can Help The LGBTQ+ Community

In the past few years, brands have started to embrace the LGBTQ+ community, often changing their logos to feature rainbow colours during Pride months to show their support. Having worked in the media ecosystem, I noticed that there were still things that needed to change for brands to show their support further.

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Connecting with Audiences Through Mobile

In this report, you will discover the six main themes that emerged from this summit, explaining how marketers should approach the fast-growing mobile space.

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Here’s What It Will Take to Reach People Who Are Avoiding the Vaccine

COVID-19 vaccines have been rolling out across the U.S. for six months now, but the real work for vaccination campaigns is just beginning. As supply eclipses demand, all eyes are turning to Americans who have expressed hesitancy or outright resistance to being vaccinated against COVID-19.

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Billboards are Part of Billy Graham’s Multi-Media Story

On June 24-26, 2005, evangelist Billy Graham held his “last crusade” at Flushing Meadows Corona Park, speaking to approximately 242,000 people. Today, from Graham’s birthplace Charlotte, NC, Gale Bonnell of Adams Outdoor Advertising looks back at the connection between the legendary preacher and out of home media.

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Boosting Your Sales with the Right Product Video

Even though people are getting more used to the idea of shopping online, the fact that they can’t see, touch, or try the actual product is a big purchase stopper. Luckily, eCommerce companies and their marketing teams have product videos to help them with that.

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The Strategies and Science of Following Ad Messaging

In 2021, in perhaps the most dynamic ad marketplace in the history of advertising, advocating a data-led, tech-enabled, omnichannel approach is not enough to keep you nimble, ready to compete and win.

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Catching Some Zs with Iyia Liu

Wooing Generation Z can be a tough sell. Educated, dedicated and increasingly conscious of their consumption habits, they can be a tricky cohort to engage in authentic ways. Unless of course, you’re New Zealander Iyia Liu, a serial entrepreneur who has shown again and again she knows what Gen Z wants.

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The Changing Definition of What It Means to Travel

To many, it feels as though the skies have parted and the world around us is opening up. Our worlds have been ‘unlocked’ and it has us ready for what’s next. In fact, the first place we’ve gone is to our computers…“Get me the heck out of here!”

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