Editorial

Getting Your Media Buy To Measure Up

Advertising Week spoke with Durand in depth about the future of streaming vs. linear, media buying strategies and measurement, and her company’s innovative approach to performance video and media buying. 

0 Shares

Employees Are The New Customers

It turns out that what’s good for employees is also good for companies, and it’s time to recognize your employee experience as a high-impact investment in your brand.

0 Shares

Achieving Relevance in the Face of Chaos

That’s a huge amount of change and, in this context, figuring out what the future of advertising might look like and building the ability to remain relevant in it is a very pragmatic, even an existential exercise – not just a theoretical one.

0 Shares

What are Brand Mascots Tweeting About in Summer 2022?

Brand mascots are some of advertising’s hardest working employees, after all, and they deserve a little break. Let’s see what they’re up to in during summer 2022 as observed through their tweets on Twitter.

0 Shares

The Unexpected Brands Getting Creative on TikTok

We wanted to explore the challenges facing brands today, and understand how smart marketers are overcoming them. So we got together some of the best and brightest minds in the business at Advertising Week Europe to talk through the big issues.

0 Shares

Stop Wasting Money on Organic Visitors

​​Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names.

0 Shares

How to Get Unstuck in the Era of the Metaverse, Crypto and NFTs

The challenge for marketers is to shift out of sharing and showboating ‘what if’ mode and find smart hacks to get real quickly, to determine what’s useful and what’s not for their brand and business – and get the most out of that process.

0 Shares

What Marketers Need to Know about the Metaverse

Claritas data clearly shows that the metaverse is not just for young gamers – enthusiasts include millions of older professionals, some with median household incomes as high as $232,777.

0 Shares

What Can Brands Learn About ‘Experience’ From Glastonbury

Even if Glastonbury isn’t appropriate for you, wherever your brand is presented with an opportunity to engage in person with customers, these examples highlight how you can present yourself as helpful and credible to make a connection.

0 Shares
SIGN UP TO SKILL UP
The All Access membership allows you to discover 500+ hours of best in class thought leadership