Explore how the evolution of programmatic, particularly through initiatives like DISH Connected, is empowering buyers to maximize their reach with more addressable and biddable inventory.
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Featuring YouTube creator Jordan Matter (28M subs) and Lauren Benedict, CRO of creator platform Spotter, this session explores how brands can leverage long-form content to build stronger, authentic audience connections and drive greater impact.
What is always number one when it comes to television? Live sports! Join ReachTV’s Lynnwood Bibbens in conversation with Dave Coletti (iSpot), Rodney Williams (Diageo), and Jackie Chang (NFL) as they dig into how live sports is dominating TV and how to engage sports fans, measure viewership, and determine ROI to build value for brands together.
Join Swayable’s James Slezak and The Drum’s Kendra Barnett at Advertising Week as they reveal how top teams are deploying rapid pre-testing and building out new agile marketing operations.
Political ads are often the cornerstone of any campaign, from a local race to the highest office in the U.S.
Join Michael D. Ratner, CEO & Founder of OBB Media, for a discussion of how brands and talent can collaborate and create tailored digital content strategies to reach audiences where they are today and where they’re going tomorrow.
From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win.
In this session, join Amy Leifer and Vikash Sharma of DIRECTV and Media Cartographer Evan Shapiro as they illustrate how marketers can benefit from leveraging the power of FAST.
In this session, you’ll learn how Argentine Advertising leverages the power of diverse voices and world-class creativity to deliver high-impact, culturally relevant campaigns at a fraction of the cost.
It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe.
Haleon celebrated its second birthday in 2024, but its brands carry a legacy spanning over 170 years.
Understanding the unique needs and wants of Gen X Women when it comes to beauty, fashion and lifestyle purchases.
Dive into the research behind e.l.f.’s “So Many Dicks” campaign and learn how diversity in business can drive real results.
Join Advertising Week’s Katie Ingram, in conversation with Lisa Martinez Gilpin, Google’s Director of Global Privacy Partnerships & Go-To-Market, as they discuss the Privacy Sandbox Initiative and how Advertisers must prepare now in order to thrive in the next era of online privacy.
Join industry leaders from Formula 1, National Havoc Robot League and Salesforce as they explore how motorsport and robot combat can inspire innovative marketing strategies and brand partnerships in 2024.
The power of pop culture: it’s not just entertainment; it’s a catalyst for change.
A conversation with three leaders in the Political space about the importance and growth of CTV in the 2024 election cycle.
Catch a glimpse into how voters in the U.S. are being influenced in this election year and how this differs across demographics.
Join our panel of advertising and communications luminaries for a discussion about reaching the pinnacle of your career and being inducted into the American Advertising Federation’s Advertising Hall of Fame and its impact on what comes next.
What do the Head of Digital Comms at The White House, the CMO of Autodesk, Meet Cutes, Hunter Prosper, and your favorite creators have in common?
How the entertainment industry’s relationship with social justice has evolved, what the climate is like today; and understanding the role it plays in making change.
This conversation will provide critical insights for navigating the evolving media landscape.
Strategic merging of branding and talent is driving the intersection of Hollywood and Madison Avenue for some of the world’s most recognizable companies.
The exponential growth and dominance of Latin music globally has been a cultural powerhouse and its just getting started.
As digital advertising budgets shift from traditional media, channels like CTV, digital audio, and gaming are attracting significant investment.
In today’s digital landscape, consumer passion for movies, TV, sports, and music is stronger than ever, but how they engage has evolved.
Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a supersize series of conversations with some of our favorites going back to 2004.
Programmatic’s Future Across Channels – As programmatic expands beyond display ads to include CTV, audio, and more, cross-channel strategies and unified measurement will be key to its future success.
EmWhen and how brands can successfully insert themselves into the mental health conversation- and when they should not.
We will look inside the AI via ‘jokes’ that will be delivered live on stage by an actor wearing an AI earpiece.
Empathetic leadership is regularly cited as a strength of female leaders.
We’ll discuss all these topics, and more, via the lens and experiences of a healthcare DSP founder.
How to adopt an ‘active social’ mentality to ensure fast-paced, cultural relevance that aligns with your brand.
Unpack the brand and communications dynamics of allyship missteps towards LGBTQ+ community engagement
Hear from Sephora and Remezcla how to champion the advancement of representation in the beauty industry and create a new space for Latine beauty.
What consumers REALLY think about AI — how to reach them in the right way, with the right messaging.
How are brands in gaming moving beyond press and PR, to performance marketing and ROI?
We’re not just talking theory. We’re sharing the latest techniques and key examples on how to dazzle your audience with tactical brilliance.
Tamsen Fadal is an award-winning journalist, menopause advocate, filmmaker and a content creator.
In conversation with top executives from KLUTCH Sports Group and Robinhood, this panel will explore how brands assess growth strategy in the sports vertical.
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
How hosts influence business/tech decisions in podcasting.
Redstone and Segal will also discuss content they have collaborated on for audiences of all ages, including Paramount/Nickelodeon’s Well Versed, an animated musical short-form series that makes democracy and civics fun for kids, and their long-form TV specials on Holocaust education and Jewish heritage, as well as the impact of their work.
Akash and Nikita are co-founders of the Fable Fund, an initiative committed to wild tiger conservation with sustainable development.
With constantly shifting culture, digital and platform transformation, and an unpredictable economy, c-suite leaders will discuss their brand’s path to becoming indispensable in people’s lives.
Sphere is delivering game-changing brand moments to consumers in Las Vegas and around the world.
The discussion will center on Amtrak’s strategy to reposition train travel as a cutting-edge, tech-enabled experience.
‘Privacy’ used to be synonymous with degraded measurement + performance. Now it can be your competitive advantage.
In a marketing landscape that is becoming increasingly overwhelmed by digital noise, face-to-face interactions are standing out as a key to driving real connections and results.
Vevo is the destination for music videos: where culture unfolds, fandoms are formed, and 138M US viewers are captivated every month.
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives.
Join United Airlines, Meta and Dash Hudson as they unveil how United Airlines transformed its social media presence by adopting a creator mindset.
In an age where Gen Z dominates online spaces and culture, creating brand marketing that resonates is both challenging and paramount.
In today’s digital world, creators are more than influencers—they’re community builders, storytellers, and drivers of business growth.
Scott Kramer, VP of Growth at AS Beauty, and Edward Benedito, VP of Growth Marketing at Upside, join AppLovin’s Meagan Martino to discuss how and why brands and apps alike are expanding their media horizons and exploring new channels such as in-app advertising.
As one of the world’s largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments.
From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms.
We need to work together to empower access to vital resources and necessary support for all.
Known for standout roles like Terry Jeffords in Brooklyn Nine-Nine, President Camacho in Idiocracy and Hale Caesar in The Expendables, Terry Crews will take to the stage to dive into details surrounding one of his newest ventures — Super Serious, an innovative creative agency — as well as discussing his distinctive fusion of entertainment and advertising across media platforms. Don’t miss it!
What do you do when life hands you lemons? Tay and Taylor from The Squeeze will show you how to make lemonade.
In an era where consumers are more connected and socially conscious than ever before, brands must move beyond surface-level inclusivity to truly resonate on a multi-cultural scale.
Marketers need to demonstrate their value in this chaotic commerce landscape.
Join producer and actress Yara Shahidi, host of SiriusXM’s “The Optimist Project,” and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences.
It takes more than flashy product features to drive engagement.
Women’s sports is emerging through new heroes and raw honesty from a range of people who are open about the alignment it requires to be a world class athlete.
This session presents the latest thinking on high-impact advertising, at a time when budgets are under considerable pressure.
Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a look back at the past 20 years and a look ahead to what’s next.
It’s an AI-fueled collaboration that’s making waves in consumer tech.
ReachTV, the leading streaming television network for travelers, has teamed up with renowned Chef Lorena Garcia for a new cooking series, Stand & Stir with Chef Lorena Garcia.
Michael Korcek is the Marketing Director of ArtLifting, a social enterprise connecting artists with disabilities to the art market.
Brands recognise that traditional media planning, buying, and measurement models are no longer effective. They are now looking for technology platforms that have adapted to offer solutions that simplify their media supply chain, maximise their media investment, and seamlessly integrate the next emerging channel — whatever or wherever that may be.
Retail is always changing — shifting 2024 retail trends serve as an example of that. As consumer preferences shift and technology continues to advance, the key to staying ahead lies in rethinking and refreshing your approach to the in-store experience.
We all have a responsibility to be responsible advertisers. While the fallout of GARM is a blow, the issue highlights the importance of prioritising brand safety right now and its significance in today’s media landscape.
Hi, Chewbie! The fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world.
Whether bursting through walls or simply bringing a smile to people’s faces, the Kool-Aid Man continues to be a beloved character, reminding us all to embrace the fun and refreshing moments in life.
When we rise with roots intact, we don’t fall; we elevate collective consciousness, affirming that progress and authenticity are not mutually exclusive but mutually enriching.
What CMO doesn’t at one point or another dream of being at the helm of a cult brand? It seems like such an ideal end-game for all sorts of ambitious marketing efforts and niche positioning.
By Steve Cwik, senior writer and brand storyteller for RAPP Positive marketing strategies can foster…
The future of advertising technology, driven by Generative AI, is ripe with potential. Embracing it will allow brands to explore new avenues of creativity, connectivity and engagement, setting the stage for a revolution in marketing that will shape the marketing landscape for years to come.
TikTok Advertising has quickly become the “new” Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends.
It’s about time for the financial industry to undergo a significant technological transformation. Blockchain’s speed and transparency are upending the status quo, AI is personalizing financial services, and digital currencies are fundamentally changing the way we think about money.
Now is the time to eliminate the confusion and provide a clear blueprint for why venue-based streaming is an integral part of future media mixes. Everyone with a vested interest in the space should clearly communicate the benefits of this medium and insist that everyone in the industry should move forward with transparency and a clear communication of why this is different, but as potent, as CTV.
In communities, brands have entire audiences ready and waiting to become customers – or, even better, lifelong fans. But they must first find these communities, and spend time understanding their audiences so they can build 3C frameworks to tap into the power of like minded groups collected in one place.
ReachTV, the nation’s largest streaming television network for travelers, boasting over 50 million monthly viewers, has teamed up with The Weather Company, globally recognized as the most accurate weather forecaster, in a new venture set to revolutionize how travelers stay informed about weather conditions at airports across the United States.
While we may have experienced a summer of sport – festival season also made its mark. And with a jam packed schedule of both large scale and niche festivals, from Glastonbury and Coachella to Ultra and Bludfest – there really is a festival for everyone.
There is no doubt that the ever-spreading use of AI, especially generative AI, could cause brand safety issues. Already we’re seeing incredibly life-like deep fakes videos, images, and audio perforating online.
While there’s different ways to implement real-money rewards into games, apps or directly with adtech products, the core concept is always the same: implement a revenue share into anything that generates revenue.
If we learned one thing from this year’s Paris Olympic and Paralympic Games, it’s that we need more moments like it.
Every day is Halloween when you’re a fan of the General Mills Monster Cereals and their respective mascots. Around May 2024, exciting news began to circulate online in this niche breakfast cereal community.
Remember Life Cereal’s Mikey? The spokeskid’s back at the breakfast table in a new commercial that introduces the ad icon, and the Quaker-owned cereal brand, to the next generation.
Ultimately, having access to high-quality buyer data will make or break success in today’s B2B marketing landscape. Data-driven segmentation is key. If your organization is marketing to enterprises in the same way that it markets to SMBs, there’s a good chance you’re missing the mark on both sides.
A Q&A with Stafaniya Radzinovik, Director, Supply Partnerships (EMEA), Verve Group
Marketers continue to face the daunting challenge of content overload in today’s generative-AI fueled digital environment. To address this, it is crucial for organizations to establish a single source of truth, ensuring data accuracy and consistency across all marketing channels.
GPO Vallas and Ara Labs plan rapid domestic and international expansion to over 20,000 car top displays
As technology advances and creative horizons expand, parks are poised to deliver unparalleled adventures that blend fantasy and reality, crafting transformative experiences that captivate, inspire, and leave lasting impressions long after the visit concludes.
Advertisers who embrace these advanced solutions will not only protect their brand but also maximize their reach and impact in an increasingly complex digital landscape. The Olympics, with its global audience and high engagement, highlights the need for this shift more than ever.
Powered by neuroscience, GenAI is set to give Brand marketers and Innovators a tool they have always desired to win consumers in the crowded and competitive global marketplace.
We may live in an always-connected world, but that doesn’t mean employees should always be reachable. By following the above best practices, business leaders and managers can keep their team members operating at their highest levels, and their businesses will get a considerable boost in return.
Google has, perhaps inadvertently, created the opportunity and impetus for marketers to test, validate and now outperform with a new—and improved—combination: iOS + Alternative IDs.
If your brand chooses dialogue over monologue, engages authentically with its communities, remains ready to respond to its audience, and stays consistent with its own core truth, then you will have more than just a perfunctory social media presence. Instead, your brand will be part of the community and truly present.
Other strategies for mediating between Gen AI and clients are being tested. What unites them all is a shared desire to demonstrate intermediaries’ value, even in cases where technology makes mediation optional.
Lead entrepreneurs have a critical role to play powering creative agencies through today’s competitive landscape.
By rethinking data strategies and considering integrated solutions, marketers can turn their current data overload into an insight and action-oriented machine and stop wondering when the payoff will happen, because it will already have happened.
While there may never be a single, fixed ‘truth’ when it comes to understanding human behavior, it is possible to remove much of the guesswork and serve customers with confidence.
For companies to overcome the so-called “trough of disillusionment,” they need to identify the solutions and strategies that deliver clarity. They need to embrace AI. Not just as a term but as a use case.
Now the shockwaves have passed from Google’s latest announcement, it should be clear to all advertisers and agencies that even if the cookie isn’t cut off completely, its power will diminish over time.
Another mascot was active during the same timeline as Smokey and Woodsy and his name was Johnny Horizon. In looking back on the short-lived legacy of Johnny Horizon, PopIcon discovered that one Idaho county is still determined to uphold the outdoorsman’s legacy today.
By leveraging their position and visibility, brands can be prominent in helping drive healthy conversations, share useful information, and promote trustworthy news sources. They can help arm young voters with the insight they need to make the most of this cultural moment, proving their relevance to this audience, and forging connections that last through the election and beyond.
Brands need to maintain a level of human oversight to manage complex or sensitive interactions that the AI may not be equipped to handle. AI, like humans, makes mistakes. It’s a fast learner, though. With the right oversight, AI can build both emotional and intellectual trust that generates brand loyalty.
The message to the industry is clear: the evolving consumer landscape is calling for a new type of agency, one that represents the diverse mainstream, and balances inclusivity with specificity.
To truly connect with today’s consumers, brands must become relatable. Audio storytelling accomplishes that goal in a unique way by allowing consumers to hear an unvarnished account of what a brand is doing and why.
To succeed, today’s brands must blend the best of both worlds, fostering in-person connection while considering the role our online lives play in that picture. The goal isn’t to get noticed; it’s to be remembered. And nothing is more memorable than a shared, real-world experience.
To truly make an impact, brands must avoid superficial engagement. Gamers are highly discerning and demand authenticity. Demonstrating a genuine passion for gaming culture and understanding gamers’ needs is crucial for building trust and credibility.
When used properly, AI can really help you improve efficiency and scalability of cross-channel marketing campaigns. If you’re not leveraging AI tools yet, get started testing and iterating so you can be firing on all cylinders for Q4 and the holiday season.
Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.
With the rise of AI, luxury brands likewise need to pick and choose carefully which benefits of the tech they adopt. They need to embrace opportunities to elevate their brand story and evolve their service, but perhaps more importantly, they need to avoid anything that might undermine their worth.
As privacy regulations tighten and consumers become more aware of how their data is used and misused, adopting privacy-first advertising strategies is not only compliant, it also builds consumer trust.
In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.
Consumers do not want to feel like everything being fed to them is created by AI. Authenticity and transparency are incredibly important when using AI. AI should never replace the human element in marketing entirely but can be used to assist and optimize as needed.
Advertisers need to be aware of the wave of AI-fuelled content flooding the internet, while also embracing the right AI-powered solutions that will help them automate their brand safety and media performance strategy.
In theory, bundling makes sense for both consumers and content providers. They can help viewers save money while helping content providers keep consumers in the ecosystems and unlocking more advertising opportunities.
As expectations for corporate responsibility continue to rise, brands have a unique opportunity to lead the charge in addressing environmental issues.
Since Gen Z snubs traditional marketing, it’s even more essential that brands meet them where they are – whether that’s on social media, in the metaverse or at IRL events that blend the two.
While there will never be a one-size-fits-all solution to fulfilling media plans and driving target audience action, marketers that are equipping themselves with the right data and insights is essential for maintaining cost-efficiency and high conversion rates. This strategy minimizes cash burn and keeps your brand ahead of the competition.
People love good causes, and the commercial sector sells good causes fast. If you’re in the business of causes and work for the third sector, it’s time to steal a few tricks. Causes win when we make people care about them, and for the sake of the world, it matters that causes win.
Implementing AI solutions thoughtfully and strategically can empower sales teams to navigate the complexities of the modern sales environment. As these technologies continue to evolve, the potential for AI to enhance sales processes will only grow, making it an indispensable asset for any forward-thinking organization.
Brand integrations represent a promising way of connecting with consumers. Faced with rising costs and an increasingly fragmented media landscape, many marketers are turning to the strategy of weaving a brand into the existing story lines of film, TV, streaming or influencer programming.
If it’s even a question in your mind, take the road less traveled, you’ll end up somewhere unconventional and divine.
Change and disruption is the new normal, but by focusing on creating opportunities on the Open Internet retail marketers can not only keep up, but stay ahead of the curve by creating unique personalised content to already engaged audiences and transform shopping moments into real outcomes.
Capturing attention requires cross-organization collaboration and teams that think bigger, make better content, and ensure it’s delivered through the right channels to engage audiences. After all, engaging audiences is the ultimate goal—and what matters to a company’s bottom line.
The Paris 2024 Olympic Games may be over, but in two short years it will be time for the start of the 2026 Winter Olympics, or Milano Cortina 2026. Hosted by Milan and Cortina d’Ampezzo in Italy, registration is now open on the ticketing platform for the Olympic and Paralympic Winter Games.
When Google’s ‘A new path for Privacy Sandbox on the web’ blog post about Chrome no longer deprecating third-party cookie was published a few weeks back, industry leaders breathed a collective sigh of relief.
Few careers are more vocation-driven than creativity – whether that is music, art or the movies. It often transcends material considerations and bestows on many creators a spiritual feeling of entitlement and self-fulfilment.
The opportunities and challenges associated with a workforce that is increasingly age-diverse are many. And no matter when you find yourself on the age/experience spectrum, you can play a role in finding and highlighting the value-creating opportunities and minimizing or eliminating unproductive friction.
Eastbourne Borough Football Club (EBFC) and ReachTV have entered into a one-year exclusive naming rights partnership, renaming the Priory Lane home ground as the “ReachTV Stadium.” This collaboration extends the successful relationship initiated in late 2023, which included the pilot of the TV show “Health of the Game.”
To those in the digital advertising industry, another twist in the tale of the cookie deprecation was not unexpected. But that Google would seemingly renounce its promise to cut off these third-party identifiers all together, was abrupt to say the least.
We all know that great young talent is hard to find. If you’re lucky enough to hire someone who’s eager to learn and excited for their career in advertising, help to nurture that spirit every day.
The Olympics in marketing is a little like the Super Bowl, but it only comes around every four years. A lot of brands are counting on a lot of eyeballs to make marketing budgets count. In the past you could almost hear the marketing shots being made by big advertising execs, and see them fall flat on big billboards and small scrollable screens.
Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration
Doesn’t it feel as though it was just yesterday when we were wishing Smokey Bear a happy 75th birthday? Smokey Bear’s 80th birthday officially falls on August 9, 2024, marking eight decades of the mascot having the longest running public service initiative in United States history.
Google’s recent decision to maintain its use of third-party cookies on Chrome, rather than phasing them out as previously announced, has sent ripples through the industry. This U-turn — like many of the tech giant’s decisions — has highlighted the complexities and dependencies within the digital ecosystem.
Times of change can be turbulent, especially given the history and frequency of CMO-level turnover. Whenever that moment hits, agency leaders need to prioritize communication over remuneration.
There’s a reason why most people aren’t taking these risks. Risks are scary. You’re more likely than not to lose money by following this list. However, as long as you’re careful, approach it strategically, and invest only the money that you can live without, there’s a potential for a huge profit. Some people are fine with these odds.
It’s time to define your brand’s approach to doing B2B with a B2H mindset. If you focus, prioritize, and then test new approaches, you can create experiences that drive new impact and deliver more of the value needed to grow.
To maintain and grow revenue into the future, publishers need a fundamental understanding of today’s addressable advertising solutions and how they’re evolving.
Understanding the trends driving this marketing trend will help big brands and small businesses maximize their influencer relationships.
By engaging consumers mid-funnel and aligning with their values, brands can build stronger relationships, drive relevance, and ultimately improve conversion rates.
As a longtime runner and Nike devotee, I recently found myself with an unexpected dilemma. While shopping for new running shoes prior to a business trip, I was drawn to a pair made by On Running instead of my usual Nikes.
Just like the Olympians and Paralympians, this needs time, training and precision to win gold.
There are no shortage of ways in which brands can authentically engage with this complex generation. Those that make the effort to really understand Gen Z and speak to them on their own terms will, of course, be best placed to benefit from their fast-growing spending power.
So, take the time to bring your employees along on the journey. Show them that you understand how valuable they are. And make sure your new brand is one that reflects your business as it truly is.
Boomers remain the agents of social change and consumer superstars that they’ve always been. Celebrate them, help them pursue their dreams, facilitate their desire to give back, and take advantage of their tech-savvy ways to reach them in environments they trust and prefer.
Adapting your digital marketing strategy to market trends and consumer behaviors is crucial for staying competitive. Thankfully there are many tools at your disposal to not only keep up with trends, but also leverage them to your competitive advantage.
For the first time in its five-year history, The National Mascot Hall of Fame has created a special display honoring an a-peeling corporate brand mascot.
With the Paris 2024 Olympics underway, we have seen brands both big and small gear up to seize a unique and coveted opportunity to engage with global audiences. And there’s no surprise as to why.
Marketers are used to constantly moving goalposts, but the big tech age has upped the ante significantly. Thriving in the AI-fuelled normal is going to require a seemingly contradictory mix of going with — and against — the crowd.
When it comes to Gen Z, Millennials and Gen X, the suggestions and trends served up on social media play a big role in their spending decisions.
By leveraging transparent and accountable TVOOH offerings that are underpinned by robust reporting and measurement, advertisers can reach their ideal audiences in new and exciting ways, and at the scale required.
Companies that successfully capitalize on this opportunity will deliver more personalized customer experiences, enhance their reach and scale, understand the effectiveness of their campaigns, and forge new and innovative partnerships.
The imperative for broadcasters monetizing content on CTV and OTT is clear – mirror and exceed UGC’s transparency benchmarks.
It’s important to recognize the real harm high employee turnover is having on your client relationships. The sooner you invest in programs employees want and need, the sooner you can retain the talent your clients deserve.
Women’s sports have secured a significant place in today’s world and will continue to do so in the future. Advertisers who recognize and capitalize on this opportunity will join a dynamic and influential movement.
Here are four ways HR leaders can take a more personalized approach to wellbeing strategies.
In a world where every moment counts, contextual targeting offers a path forward that is both effective and ethical, paving the way for a more meaningful and sustainable marketing ecosystem.
Whether you watch just the opening ceremony, fanatically follow synchronized swimming, or keep the Olympic Games on a screen at all times, this year, keep your ears tuned in a little more carefully. You might feel a deeper connection to the athletes, the host city and the larger phenomenon of the Olympic Games.
A strong brand has understood what it stands for as well as what it stands against. But that doesn’t mean being brave and remaining true to a belief system is easy for a brand to do.
The learning? Get a feel for where you can and where you can’t trust AI tools to help with your job. The more you use the tools, the easier you’ll find it.
No matter the brand experience there is one truth that will never go out of fashion. Fans seek out authentic experiences over fleeting trends. They want to feel like experiences extend and complement who they are, not fight and take away from their identity.
If you peel back enough layers, you’ll discover there’s more humanity in string cheese than you’d think.
Understanding consumer behavior and addressing key reasons for cancellations are vital for subscription-based businesses to thrive.
The power of AR Advergames therefore lies in their ability to captivate audiences, sustain attention, and forge memorable experiences; boosting customer satisfaction and lifetime value.
The reality is that while genuine scaled alternatives can deliver equal or often better campaign performance, we still have to fight harder to convince brands to diversify their investment – this is another reason why creativity is thriving, as we look to go the extra mile to deliver value and impact for our customers.
Ultimately, the decision to remain on X should be guided by a thorough evaluation of the platform’s alignment with a brand’s goals and target demographics, ensuring that the benefits outweigh the risks in an increasingly unpredictable social media landscape.
The future of advertising is bright, driven by the collaborative potential of AI and human creativity. As the industry evolves, those who embrace AI will lead the way, setting new standards and having the best shot at achieving remarkable success.
Everyone is talking about Gen Z, but most Gen Zers are still teenagers, whereas the entire millennial generation is at or near the peak of their purchasing power.
Jewel Zimmer and Taylor Lamb, the co-founders of Juna, are on a mission to improve daily health challenges that many women face: poor digestion, detoxification, mood, and sleep. The small, California-based wellness brand, which launched in September 2019, formulates supplements using plant-based ingredients to help one’s body reset, rebalance and become more resilient to its unique stressors.
AI can look at everything a consumer has ever done, said, and read online and use that data to make them feel closer to the AI to earn trust. This level of insight can be incredibly helpful for consumers who enjoy receiving personalized recommendations for products and services. But it’s not all sunshine and rainbows.
To really connect with Gen Z, you’ve got to let go of the myths and see us for who we actually are. When you start to see us clearly, you’ll also see success, because messaging that truly resonates will build engagement and win our loyalty.
Standing out in the e-commerce sector is always tough, but it’s even harder amid mega deal pushes. Rising above the noise means ensuring campaigns keep up with variable shopper needs by deploying slicker data-driven strategies and maximising tailored creative flexibility.
The battle for an open, fair internet – one that’s led by privacy-first technology, editorial excellence and world-class standards of transparency – can only be won with a thriving independent adtech sector.
If that authenticity isn’t there, collaborations can look try-hard and superficial and can end up doing more harm than good.
Retailers have a bright future ahead of them and are well-positioned to be advertising powerhouses. But to truly win, they need to work with the right identity resolution partners to ensure that first-party data matches up with publisher data.
Suddenly, more of the world wants to laugh. Or so it may seem. After many fallow years, when humour in advertising felt scarce, misplaced, or just absent – it’s slowly, tentatively making a comeback.
The challenge of deepfakes is multifaceted, therefore requiring a proactive and similarly multifaceted response from brands.
Have you ever wondered why you remember or recognize a brand, even when you may…
By focusing on quality content your brand can emerge as an industry leader. Strategic Anti-PR initiatives play a crucial role here, propelling brands into industry-specific media and forums and challenging the status-quo.
By developing a connected system that stores all their data and facilitates continuous learning, companies can generate more informed and creative ideas, driving innovation and staying ahead of the curve.
Advertising on premium news sites not only aligns with the activity of target consumers, provides better engagement, and provides better brand safety, but it also gives brands the opportunity to support journalism at a very trying time.
The key to success is that telcos retain control of the solution and develop a true, service-layer proposition that’s easy to integrate and deploy.
Ultimately, ensure you’re providing a sense of thrill and urgency by tapping into the universal desire to feel seen and heard. Start with in-depth social listening to mine for opportunities. It’s not just what consumers are saying but how they’re emoting and expressing, context matters.
The flanker brand has been a go-to in the incumbent brand competitive playbook for years. When it works, it adds a powerful competitor that can scaffold off the main brand to build new markets and grow revenue.
Every business struggles at times; you need the courage to learn from your experiences and keep going. And remember, if you get it right, on the rollercoaster that is running your own business, the downs are right before the ups.
Generative AI plays a distinct role in leveraging first-party data compared to regular AI by not only analyzing and predicting based on data but also creating new, unique content and experiences tailored to individual users.
There’s no sign that the experiential marketing industry is slowing down, so the future looks bright. Marketers would be wise to get their ducks in a row now to reap the rewards.
What will the future look like? Ask AI, but ask the right questions, and check the answers, if you have a vision of what the world could know, share and dream.
Many experts and business owners see AI as the future, and chatbots are just one of the technological resources many people are using to expand their digital reach, increase accessibility, and boost profits.
Overall, Cannes Lions 2024 highlighted a dynamic interplay between sustainability, AI, media evolution, and creative excellence. The festival served as a platform for industry leaders to discuss and showcase how innovation and responsible practices can drive meaningful change and positive impact in the industry.
Poised to become one of the fastest-growing sectors in advertising, U.S. political ad spending is expected to reach more than $12 billion in 2024. For publishers, that’s too large of an opportunity to miss.
Cannes Lions 2024 reflected an industry that has progressed from talk to action when it comes to AI, cookies and commerce media. Elsewhere, chat on the French Riviera turned to the rise of CTV and the need to work harder than ever to gain consumer trust.
During this year’s Cannes Lions, Advertising Week and Kindred joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity.
The concept of a channel multiplier effect in itself, isn’t a new one. Both client and agency side, we know that different channels can support and enhance the performance of each other.
If we’ve learned anything about ‘Clarkonomics’ or ‘The Clark Effect’, it’s how Gen Z audiences don’t need traditional ‘attracting’ methods, and modern athletes are carving out big business by themselves.
As we near the second half of 2024, a few key takeaways come into sharp focus. Economic conditions and consumer preferences are constantly in flux, and marketing strategies must be agile enough to respond.
In this dynamic era of the Experience Economy, where empathy, immersion, and memorable interactions reign supreme, businesses have a unique opportunity to create lasting connections with their customers.
In February 2024, NERDS made headlines when they debuted their first commercial during Super Bowl LVIII.
With ever-greater audiences watching live sports and even more ways for advertisers to engage with them, the foundations are in place for advertisers and publishers to create truly world-class experiences that consumers will find every bit as compelling as the sporting action itself.
THIS ARTICLE HAS BEEN REMOVED AT THE REQUEST OF THE AUTHOR.
Many organizations are working towards this already, but significant opportunity remains for many others to understand the benefits of prioritizing sustainability.
This isn’t an article bashing AI; the technology undeniably offers remarkable marketing and customer experience capabilities.
A crack tech team and experimental culture are also must-haves to win over consumers where it matters most – at the screenface.
Through new attribution studies, the companies prove how effective bus advertising is up and down the funnel.
For marketers, the implications are clear: leveraging graphic design in experiential events can significantly enhance audience engagement, encourage content creation, and amplify the brand’s presence in the digital realm.
Yes, it may be scary to try something new, especially with large uncertainties in the world of digital advertising. Will that ever stop, likely not, so advertisers better buckle up, and try to be a first or second mover as it does not cost a lot to prove that you can still reach your goals in the future, a future without cookies and – who knows – with or without the Sandbox.
For PR and marketing professionals, understanding cultural shifts is an opportunity to create content your audience will resonate with. That’s a trend we can all get on board with.
The New York Mets might just have a big, purple, good luck charm on their side for the 2024 season.
The future of CTV advertising is rich with opportunity. With AI and blockchain at the helm, advertisers can expect more sophisticated targeting, enhanced fraud prevention, and greater contextual relevance.
Fortunately for the NFL and its broadcast partners, the sport has tons of viewers. Any Swift bonus is just that, and not something to bank a strategy on (yet).
The desire for personalization isn’t going to take a vacation anytime soon. But consumers will. When they do, make sure you’re giving them exceptional customized interactions so they feel happy to come back to your brand time and time again.
Through collaboration in innovation, connection in planning and standardisation in measurement, as a collective we will continue to provide our shoppers with the most inclusive and efficient path to purchase.
It’s not an easy balance to strike, but with restrictive financial regulations now in place, it’s a vital one for ambitious football clubs to get right. And the clubs that do, will likely be the clubs that see future success on the pitch.
It’s universally accepted that winning a LION is akin to winning an Oscar in our industry. We love ‘em. We want ‘em. And yes, mine got me a better job.
Navigating the evolving sports media landscape requires brands and agencies to adopt strategic approaches that align with changing consumer behaviors and preferences.
By Tom Christmann, Executive Creative Director, Catch+Release “I’m a creative in advertising.” What a strange…
There’s a reason that “passion projects” are often met with skepticism inside creative companies.
To better understand consumers and the barriers ahead for EV brands, you need to focus on the entire journey from purchase to ownership to renewal and create better experiences during the moments that matter most.
How does a crocodile, stylish as he may be, become the ubiquitous icon of a luxury brand? The answer is a bit different than what we’re used to seeing in the advertising industry.
By embracing these solutions, we can redefine media strategy and execution standards, ensuring relevance and success in the modern media landscape.
Let’s look at why strategic churn is emerging as a powerful tactic for subscription companies to optimize customer lifetime value (CLTV), drive net revenue retention (NRR), and achieve positive cash flow, all while fostering deeper relationships with their most valuable customers.
The influence of Gen-Z will only grow, both in economic terms and cultural impact. For marketers, the challenge is to adapt and innovate continuously to meet the expectations of this digitally forward generation.
Brands can use many techniques, including adding product schema and ensuring the site is mobile-friendly.
Google’s cookie deprecation might continue to edge further into the future, but publishers and advertisers should take advantage of the delay to test and optimise the fast-evolving power of contextual data, readying themselves to hit the ground running as cookies fast approach their use-by date.
The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.
With Google once again announcing a delay in the demise of cookies, now until 2025, it’s tempting to think the cookie-less future will never come.
Despite having the resources to reach large consumer bases, even the largest brands are underperforming in reaching the mobile gaming-first audience.
With today’s voter spending more than 70% of their time away from home and increasingly blocking ads online, political marketers simply cannot afford to skip out on DOOH this election season.
From long term strategy to showing up in the right place, here’s how to truly connect with the most important audience for your brand.
Marketing as an industry has been guilty of keeping performance and branding in silos, but creative teams shouldn’t think that way. As I said before, a good designer – even one fresh out of school – knows how to create with a goal in mind.
With the threat of a potential ban getting closer, marketers are necessarily seeking guidance in these uncertain times.
Establishing a method to connect your best data with identity-based solutions across partners and channels will pay off now and into the future.
The biggest lessons any marketer could learn from BTS’s cutting edge marketing is follow your fans, learn from them and grow with them.
Ultimately, marketers should embrace the change; GenAI technology is opening more doors than it is closing.
If travel brands want to enjoy a high-flying, medal-winning summer, Deep Learning will deliver the success their businesses are striving for.
Along with new developments from other foundational models such as Claude3 and Llama 3, the recent “updates” from OpenAi and Google show that AI transformation is accelerating.
In the world of outdoor advertising, where attention is the ultimate currency, the advancement of attention measurement is vital, turning conjecture into concrete data.
There’s a reason why companies like Blockboard are taking so much share from the programmatic players utilizing that $9 billion in long tail video. That reason is transparency for buyers.
Marketing to a global audience isn’t easy. However, you can streamline the process by embracing diversity while forging key partnerships in your target market.
Howie Cohen cites blowing up the Jack in the Box clown as one of his biggest career milestones.
We don’t know for sure, but is it possible that a sea change of sorts is happening, such that we’re shifting away from the rampant cancel culture which has notably marked the last several years?
These principles will make you more technological, sustainable, cooperative, and open minded. CEO Confidential is not a secret anymore. And we couldn’t be happier.
Being a part of that change is good for your budget, your company’s reputation, and your overall chances of remaining competitive in the future.
As the misapplication of AI and other tools threaten to undermine the shared understanding of reality that we rely on to make decisions, combining transparent AI models with the strongest available data will give agencies the edge they need to turn lukewarm responses into RFPs, and RFPs into wins.
Booker’s distinctive archetypes are still alive and well, forming the backbone of stories that, as humans, we love to tell. And that means in B2B, they’re the perfect framework to build campaigns that get seriously good results.
While the current retail media landscape is fairly fragmented, we can anticipate rapid progress over the next couple of years.
By aligning the consumer media market with the advertising market on the imperative of a better UX, AI will drive a flight to quality — not the much-decried diminution of it.
If your brand has never considered audio branding, now is a good time to start. The power of sound is undeniable.
Storytelling is a crucial part of any content marketing strategy in any medium. While some logic factors into decision making, consumers can be hooked by a great story.
Marketers don’t need to close their doors. They need to prepare for another strategic pivot to deliver the best results for their customers.
As traditional feature or benefit differentiators fade, marketers must imagine novel ways to captivate consumers in order to stand out, and to maintain their relevance.
Contextual targeting is resurgent. But that doesn’t mean it’s the same contextual advertising that hit the web two decades ago.
Fail to pay due diligence, and when June comes around you’re left slapping a rainbow logo on your standard products and hoping for the best.
Exness, the world’s largest retail market-maker, recently unveiled a significant rebranding initiative, reflecting and reinforcing its position as the market leader.
There’s so much talk about generative AI. How it is transforming every aspect of our lives, the industries we work in, the jobs we do. In some cases, this is an over-exaggeration.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical.
Advertising has often been regarded as one of the most exciting industries to work in.
At LinkedIn, we want to connect more people to opportunities by empowering them to use LinkedIn to tell their unique stories.
Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years.
You know what they say about what happens when you assume…
How can you supercharge your digital marketing strategy with the help of AI in 2024?
Explore the latest tech innovations
Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.
1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025.
Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.
Join us for an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints.
In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience.
How can greater connectivity unlock value for brands?
Preview and the headline findings from groundbreaking new research.
Join this look into the world of Coca-Cola with this intimate conversation with Coca-Cola Marketing President & Europe CMO Javier Meza.
How contextual creative can be used to amplify brand messaging.
As we enter another incredible summer of sports and entertainment, advertisers are placing significant emphasis on sponsorship.
In a world where consumers are constantly on the move, their emotional journey runs alongside their physical one.
In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.
The economic reality of the past few years has favoured consolidation — one-stop shops are a good solution when resources are tight.
Join DriveTribes’ Dave Murdoch and Richard Hammond as they explore the keys to keeping communities growing through effective storytelling, including how brands can contribute to that.
Join DriveTribes’ Dave Murdoch and Richard Hammond as they explore the keys to keeping communities growing through effective storytelling, including how brands can contribute to that.
Dive into a thought-provoking conversation with Madeline Argy challenging the status quo.
Want to know how journalists decide which stories or byline articles to run and how you should shape a ‘pitch’ to give you a shot at success?
Join renowned activist, model, writer and broadcaster Munroe Bergdorf as she explores the importance of brands being brave and committed with their partnerships.
Dive into the convergence of fashion, music, and culture as Irene Agbontaen, Chioma Nnadi and Grace Ladoja lead a discussion on Africa’s burgeoning influence on the global stage.
Join Emma Newman, CRO EMEA at PubMatic, in a panel discussion at Advertising Week Europe with top marketers exploring advertising in 2024.
With content moving from images to video, horizontal to vertical, in native and social environments — soundtracking is now changing the game for brands whose content strategy is central to their marketing plans.
Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene.
Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene.
As part of the retail media boom, stores have been cited as the next major media channel.
Are you a growing startup? Are you keen to scale your business with expert advice?
How are brands using gaming and virtual worlds to build brand loyalty with Gen Z?
Audio storytelling can captivate audiences, build brand identity and drive results at scale.
When can a Brand Funded Entertainment show be classified as a major hit?
Is it more important to be noticed or remembered? Should brands focus on cut-through or staying power?
Find out what nearly one million consumers told us about their social media habits. Don’t miss out on exploring these insights.
Content creators are uniquely positioned to craft authentic narratives for brands that can elevate brand messaging and resonate with their audiences.
Brand funded content on digital platforms is constantly evolving.
This session offers a deep dive into the current market, the explosion of viewer choice and the challenges posed by this next phase of the streaming era.
Entertainment can shape brand equity at scale, on a global level.
Join Jamie Laing and Sophie Habboo as they share how to create engaging entertainment podcasts tailored to Millennial listeners.
Today, traditional ads are easier than ever to escape, but advertising itself isn’t going away.
How do partners balance brand integration and alignment while staying on the right side of the OFCOM and maintaining editorial integrity with media owners?
With the TV commissioning landscape changing, broadcasters are increasingly turning to advertisers to fund original, editorially led content. What content are they looking for in 2024?
What do we consider quality content today and, more importantly, how do we create advertising strategies to support and benefit a cleaner ecosystem in the future?
The Creativity and Art of Transcreation and Its Importance to Clients and Their Campaigns
Join us for an exclusive interview with Adaora Oramah, founder of AMAKA Studio, unveiling the groundbreaking Creator Growth Framework revolutionizing creator marketing.
More than 50% of people say they have experienced cyberbullying, with 36% also saying they’ve been victims of trolling, according to a 2022 UK study into online behaviour.
With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now.
When asked what the word “museum” meant to them, 40% of children replied “boring”.
Few brands manage to stay meaningful and relevant in the purpose space. Corona is one of those brands.
Even in today’s fast-paced digital advertising world, creativity remains the main driver of campaign success.
Welcome to the Always-On Creator Revolution. Hosted by tech-powered influencer agency Kyra, our Co-Founder and CEO, Devran Amaratunga Karaca, sits down alongside an esteemed panel of brand leaders to get down to business.
Join Lucy Marchington, Financial Times’ Commercial Performance & Technology Director, as she covers the necessity & power of bespoke marketing strategies.
Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide.
Did Frankenstein’s Monster really reach a dead end in the new “Monster” spot from The Martin Agency? And is he even a monster? Let’s watch and learn.
The journey has changed, along with the channels and buyers themselves. B2B marketers must be prepared to meet them in their new reality.
It’s time to look beyond the surface and uncover the true value of digital advertising campaigns by prioritizing value-rich CPMs and outcome metrics.
The move towards ID-free advertising is not just a compliance necessity but a strategic simplification.
Small businesses are increasingly emphasizing the importance of successful marketing and advertising efforts to attract, engage with, and retain new and returning customers during and beyond celebrations and events such as Father’s Day, Mothers’s Day, and July 4th.
The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?
By following these tips, brands do more than just improve their digital advertising efforts—they enable a stronger, more transparent and healthier dynamic with media agencies.
European small and medium enterprise businesses (SMEs) sold more than 1.2 billion products to Amazon customers worldwide in 2022. With more customers shopping online than ever before, now could be the right time to focus on reaching shoppers around the world.
By tailoring your compensation strategies to align with the needs of today’s workforce, you can enjoy digital marketing success and do the right thing for your employees in the process.
Can you chase profits and thrive, while having the planet benefit from your offer in terms of products and services? Can a CEO be sustainable at all?
Building a brand in the digital age is a multifaceted endeavor that intertwines purpose, customer experience, consistency, and personalization.
The future of brand marketing lies in immersive experiences, where sight, sound, and touch converge to create lasting impressions.
A reductive view of the modern CMO’s ‘To Do’ list will identify two particular areas of focus.
Overall, a no-holds-barred Q&A allows you to show your humanity while also showing your commitment to authentic leadership.
Buyers need to be able to lean on their SSP partners for their close relationships to publishers, so trust is key.
2024’s Red Carpet season has demonstrated that the right celebrity partnerships have an extraordinary power to amplify brand affinity and share of voice.
While it may be tempting, this is not the time for brands and agencies to rush their adoption of AI tools for the purposes of creative personalization.
In an unjust and heartbreaking world where so many of us are screaming into our own echo chambers, this is a tangible way to actually do something.
Ever wonder what it might be like to work alongside brand mascots like Lucky the Leprechaun, the Pillsbury Doughboy, Count Chocula, and Boo Berry at General Mills?
Empowering your creative team with clear communication and continuous learning opportunities can enhance accountability and boost productivity at your firm.
brands are adapting by expanding their offerings to cater directly to this young, influential consumer group rather than relying on dedicated tween-focused brands and retail spaces.
Is the delay of cookie deprecation a bad thing? Probably not, but it’s likely to maintain uncertainty within the advertising industry while just prolonging the inevitable.
As the industry embraces AI to support a more effective in-store experience for retailers and consumers, adopting identity-blind technology will be critical.
A commercial intelligence framework helps achieve goals and adapt to market shifts. It’s a living, breathing piece of work that businesses can return to and revisit as the assumptions influencing scenarios shift.
Consumers need to believe that a brand is being honest rather than greenwashing, especially as it becomes more common to call brands out for inauthenticity.
No process alone builds a great brand or tells a great story. These companies may seem more essential than inspirational right now, but no brands touch humanity more.
By asking yourself probing questions when you write, you can deliver true thought leadership, rise to the top of a social feed or cluttered inbox, and capture the attention of your recipients in a meaningful and impactful way.
By embracing QR Codes and other tech-driven strategies, brands can deepen their commitment to sustainability while working towards a more eco-conscious future.
Bradbury shares his 30-year perspective on the measurement industry, why he joined VideoAmp at the beginning of this year and how VideoAmp will carry its reputation as the advanced currency provider into Upfronts and the rest of 2024.
The journey to creating an effective supplement label is a balancing act, requiring a careful blend of compliance, creativity, and brand identity.
If brands choose to play, the Super Bowl is a chance to start a conversation which can last a lifetime—not just thirty seconds.
Replacing a key team member could cost up to four times their annual salary! Plus, the loss can demotivate your remaining staff, increasing turnover even more.
Did you know that integrating more women into leadership roles isn’t just about equity—it’s also smart business?
To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset.
Buckle up, 2024 is in full swing and we’re already seeing a year defined by extreme volatility across every aspect of the economy, politics, the environment, and society.
In this piece we delve into expert insights surrounding the latest results, uncovering invaluable perspectives that shed light on the current state of the industry.
The death of third-party cookies isn’t a return to early digital marketing, rather it will lead to solutions that will balance the needs of consumers privacy and digital marketing.
Navigating the complexity of workforce data can often feel daunting, but it’s a gold mine of insights waiting to be unearthed.
The true measure of AI maturity lies not in achieving a universal standard but in how effectively AI is integrated to solve real-world problems and create value in your specific context.
Understanding the changing dynamics within Gen Z presents an opportunity for advertisers to innovate and differentiate their approaches.
Used ethically, AI has the potential to actually enhance the authenticity of marketing campaigns by helping marketers identify HI in the wild.
Embracing diversity can have transformative power in the workplace, allowing people to be more seen, more supported, and more heard.
As the space – and the technology that supports it – continues to emerge and evolve, marketers must keep in mind one thing before deciding whether to embrace any change: their customers.
Instead of following the crowd, it would be refreshing if a retailer dedicated that valuable seasonal aisle shelf space to support independent brands, startups, and local businesses.
It’s imperative for advertisers still looking for a post-cookie solution in 2024 to proactively adapt their strategies to feature contextual more centrally.
If the world is to preserve its wonderful natural heritage, driving diversity in the outdoors is non-negotiable for all of our wellbeings.
Measuring the impact of Generative AI is crucial. It’s not enough to produce content en masse; we need to understand how this content influences consumer perceptions.
Harnessing data strategy in fundraising is a key way for charities to navigate the prolonged financial pinch.
By Angie Vaughn, Director of Marketing for Wripple Recently Wripple conducted our third Team Up…
By demonstrating how brand strategy contributes to business success, CMOs can align their goals with those of the CEO, becoming indispensable allies in driving market relevance and resilience.
Scheduled for launch later this year exclusively on ReachTV, “Dollar Bill” will be hosted by Rancic, who will draw from his extensive experience as a restaurateur and real estate mogul to offer insights into running a successful business portfolio.
Successfully bridging the gap between traditional and modern search advertising strategies requires an understanding of the unchanged core principles while embracing new technologies and consumer behavior trends.
In their latest book, uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail.
Duct tape or duck tape? While the correct spelling for this adhesive is duct, its common mispronunciation has been trademarked under Duck Tape for Duck Brand’s line of branded duct tape.
Broadly, OOH advertising has proven effectiveness across the marketing funnel. In a 2023 Morning Consult survey, 85% of adults said they have seen an OOH ad in the last 30 days.
Taking the helm of the marketing department has never been for the faint of heart, but the opportunity to drive change and deliver growth is a unique position to be in. Not everyone in the C-suite can say as much.
The “always-on mindset” fosters a proactive approach to content creation, keeping brands in a perpetual state of readiness to connect with their audience.
In health, medical education, med comms and access teams are unsung heroes that underpin our drive to promote access to healthcare. When we marry those skillsets with creativity, our ability to maximize science and improve health outcomes increases.
Until these systems start leveraging other bidstream signals for targeting, frequency capping and attributing performance, ongoing abuse of that first-class identifier will likely persist.
Just when you think you’ve won them over, something new pops up to divert those wandering eyes. However, one medium has emerged as a powerful tool to cut through the noise and captivate audiences: video advertising.
Knowing that performance ads try converting you on the spot, when was the last time reading ‘click here now’ made you feel something, or admire the brand?
Spotify is always in tune with what their users love now, and what they’re going to love next. It’s that understanding and engagement that makes Spotify essential to fans, and brands too. Spotify Advertising is now evolving to offer more automated opportunities that make it easier and more efficient for advertisers to reach highly engaged audiences and measure impact. Spotify will unwrap this strategy, and discuss the trends bringing together artists, fans, and brands today.
By Ainsley Lawrence Advertising is a dynamic field, and your clients reflect that. When building…
Thinking creatively about how your business intersects with or shares the spirit of another is part of what makes joining forces such an intriguing opportunity.
The quest to achieve greater governance, efficiency and transparency is prompting advertisers to bring media operations in-house, and the good news is that now they have the tools to do so thanks to cloud technologies.
It’s important to remember that digital marketing isn’t a sprint; it’s a marathon. Your first steps are an exciting time, so take it slow and don’t get too far out over your skis.
Like everyone, the founders and owners of Telly have a price. Will the potential acquirer be willing to offer a price that everyone will accept?
The formula for driving incremental revenue is not a one size fits all approach. Different brands, products and services will ultimately have different methodologies and leading indicators.
Charlie is the new, first-ever mascot for The Habit Burger Grill, but don’t expect him to start cracking wise with customers. For burgers at The Habit to keep being delicious, this little charcoal briquette must fulfill his date with destiny.
Many brands think they know how their agency partners work, and often equate more team members recruited for their account as an advantage to their business. However, this isn’t always the case.
Our mission is to champion responsible AI innovation. Combining technology with human creativity can create genuinely transformative and authentic advertising experiences.
AI – a machine, so to speak – will change the way we hire, manage, nurture, lead and probably fire or retire our employees, even though that may sound a bit paradoxical.
The rise of TikTok represents a seismic shift in the way consumers engage with content, challenging traditional media outlets to adapt or risk becoming obsolete.
With their commitment to authenticity and diversity, PlayersTV continues to redefine the landscape of sports media, offering an experience unlike anything else available today.
You’re not going to change the world so just entertain people. Because if you get your celebrity endorsement wrong, then boy you have wasted a lot of money.
Ultimately, the key to successfully leveraging URC lies in a balanced, strategic approach. For many, it may mean fully excluding URC.
Generative AI technology has the potential to amplify brand awareness and reach a wider audience of consumers.
Speaking to industry experts, we have gathered insights on retail innovation and have explored why brands must embrace an omnichannel approach to not only survive but thrive in an increasingly competitive marketplace.
With 87% of marketers worried about technology replacing their jobs, nowhere is the AI impact on digital marketing more apparent than in the recruitment industry.
To succeed with a Retail Everywhere approach, brands need to bake the always-on ethos into their strategies.
The ad tech industry can and should guide publishers in optimizing their content categorization and metadata to improve the accuracy and effectiveness of contextual targeting.
Rather than viewing AI as a replacement for human marketers, it should be seen as a complementary tool that enhances their abilities and amplifies their impact.
Do you think you could guess the which insurance mascot, or spokescharacter, is universally beloved by one and all? The answer might surprise you!
Getting sonic branding right really matters, especially on Hollywood’s biggest night. In the world of compressed attention there’s never been more at stake.
Wherever they go, women are an asset to the companies they help build. They naturally bring a fresh, innovative perspective, and have a deeper and more empathetic understanding of diverse audiences.
ReachTV has announced the addition of two key executives to its leadership team, in a move signaling continued growth
The AI tools of ad platforms won’t become worthless; they give marketers an understanding of what the individual ad channel can see—but they certainly don’t give the full picture.
While no metric gives a perfect or complete picture, tracking rankings, traffic, engagement, indexation and links over longer periods for priority keywords and pages offers a robust framework for monitoring SEO success.
The output of everything that we do, as companies and as brands, depends exactly on the design of the experience itself, especially when it is predominantly digital.
Determining the right event and timing involves understanding your audience’s position in the buying cycle.
A recent survey of UK CMOs found that 84% said they believed using neuroscience research was valuable for planning campaigns. Drilling down into the details, however, there’s a clear gap between the potential use of this technique and how it’s currently being used.
The most successful British boyband of all time, Take That, joins us to share more on storytelling across albums, arenas, film and fan experiences.
Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting.
In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.
As of 2024, the startling reality that women earn merely 84 cents for every dollar earned by men continues to challenge our progress toward a truly equitable workplace.
Success lies in the willingness of advertisers to experiment and iterate across the four critical dimensions: optimization signals, targeting, creative content, and channel selection.
In this AW360 interview, we speak with Keith Kazerman, President of Streaming at Locality to get his thoughts on the state of local advertising and streaming, Upfronts and what lies ahead for Locality in 2024.
The world of Artificial Intelligence (AI) is full of unexpected developments that often defy our initial intuition. The interesting part of what may transpire over the coming years are the trends that are counterintuitive.
Understanding consumers is the foundation of effective marketing, not just a strategy. It is crucial for every team to collaborate and grasp the significance of research to enhance the impact of their work.
Even with the most progressive tactics of renumeration, base calculations tend to come down to anticipated number of hours worked.
Winning over individuals is hard enough, let alone groups, who don’t want to engage or be influenced.
As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.
Consumers don’t just respond to marketing materials in fully conscious ways. The design and use of your content can also have a psychological impact that helps to influence behavior.
With so much amazing content being created every single day online, there are lots of opportunities for creativity and innovation. But this new world also poses significant ethical challenges.
As the landscape continues to shift, DPO will give publishers the insights needed to take greater control of their advertising operations, optimise revenue and deliver better advertising experiences.
As many services have begun introducing ad-supported subscription tiers, more opportunities are cropping up daily to connect with audiences in this medium.
Social media is much broader (and much more crucial to a marketing strategy) than we think. In order to capitalize, companies need to dive in and understand what makes each channel unique.
One thing the introduction of AI takes out of the equation is the one-size-fits-all all approach. Considering that everyone uses the internet differently, it was only a matter of time before customized and customizable solutions joined the fray, and it is increasingly possible to manage with AI.
This International Women’s Day, I wanted to reflect on my story. It’s the story of how I overcame a car accident, a divorce, nine surgeries and a lot of pain and heartache.
The tsunami of rebrands includes refreshes, reboots, and resets as well as complete overhauls. And it’s not just a trend; it’s a tidal wave.
As discussions around climate reporting, net-zero targets, and industry-wide media measurement initiatives gain momentum, the importance of including media delivery measurements across a complex supply chain within Scope 3 emissions is becoming increasingly evident.
Promotional products remain a potent tool in the marketing mix, thanks to their unmatched reach and cost-effectiveness. However, as consumer expectations evolve, so too must the strategies surrounding these products.
The dynamics of cultural influence have undergone a notable shift, with the era of mainstream gradually fading into the background as subcultures rise to prominence.
One of the last times we heard about Lefty was when Eagle Foods acquired Helper from General Mills in 2022. Lefty has been laying low since then, but it sounds like 2024 will be a big year for the icon’s triumphant comeback.
Let’s examine what an independent survey, conducted by Censuswide on behalf of Phrase, revealed about U.S. leaders’ global hesitancies and explore strategies for overcoming them.
Emotion metrics are a development that’s leading a new wave of display advertising, merging with organisations’ existing data stacks to form a holistic data strategy and drive meaningful customer experiences.
2023 was the year of Artificial Intelligence (AI). From redefining consumer engagement to enhancing campaign precision, AI’s impact on Out-of-Home (OOH) cannot be overstated.
The reach crisis facing advertisers is evident, but it doesn’t need to be a problem, providing advertisers and publishers explore technologies that will enable them to work closer together.
Problem-solving could be the soul of the story. Or it could simply be a complex tale that involves a variety of angles meant to show the ways a brand can deliver what its audience wants and needs.
Technologies, like QR Codes, have become powerful tools for brands to help bridge the gap between the physical and digital worlds, creating new opportunities to engage with their audiences.
The 97th Macy’s Thanksgiving Day Parade in November 2023 featured a series of new and returning balloons on the Parade route. One returning balloon was the Pillsbury Doughboy.
What is required to succeed in this era is not a passive investment in story, or media, production. What’s required to succeed is a total transformation of your business into an agile, storytelling-first operation.
Gaming and the metaverse aren’t a temporary trend, but a tectonic shift in consumer behavior.
Let’s step back in time to 1898, the year the Michelin Man — AKA Bibendum — made his debut and look at some of his greatest design evolution hits.
La pasada noche del 31 de enero se vistió de emoción y nervios en los…
Regardless of Google’s moves or those of any other walled garden in the post-cookie world, one thing is certain: the walled gardens have no motivation to support or better ads on the open web.
The importance of social media engagement is all about building genuine relationships with your audience, understanding their needs, and delivering value that resonates on a personal level.
Dear CEO, here is your homework. Use that innovative and hyper-flexible human capital that the post-Covid 19 world has given you, across all generations. This is your lucky strike. Don’t fight it, and just work it.
The cookieless future needs AI to maintain ad effectiveness. But have no fear, that future is here (and will only get better month-after-month).
For now at least, quality, utility and value are the foundations of B2B brands that business buyers trust to support the pillars of their organisation. But they must be articulated, easily understood, and allow consumers to differentiate them from competitors.
Right now, the streaming TV industry stands at the crossroads of innovation and protection, and IP address analytics emerges as a guiding path forward.
Without a sonic strategy you risk either being consistently wrong or being inconsistent with your music choices – both of which could damage your brand and marketing effectiveness.
In this article, we share 2024 trends that you should have on your radar to innovate, transform your audience connections, and lead the charge in molding advertising’s future.
For political advertisers, the path to connecting with voters is clear – connected TV is key as voters have migrated and are engaged. The share of political spend on CTV/OTT is significant and is expected to grow.
Corporate social responsibility is a wide-encompassing term describing how a company holds itself accountable for its impact on the community — on a local, national, and sometimes even global scale.
Media owners need technologies that enable them to address these demands, keep audiences engaged, and attract more budget from ad buyers. So, how can SSPs make this task easier for them?
Critics have been saying SEO is going to die for the past ten years, but it’s evolved and matured to become a conductor of digital strategy – not just an add on.
A Eulogy for One of the Greatest Sports Sponsorships of All Time, and Speculation of What’s to Come…
Almost instantly upon Tiger Woods’ and Nike’s announcement of their decision to part ways, the world demanded to know: what’s next?
Market researchers and marketers have always maintained that understanding customer attitudes, behaviors, and unmet needs are critical for business success.
As AI rises, it makes sense that people might assume that influencer marketing will be a casualty. Afterall, part of the appeal of following influencers on social media is that you start to feel like you know them.
In this piece, we speak to industry experts who delve into key tactics and innovative approaches that brands can adopt to optimize their advertising efforts at this event, ensuring a compelling return on investment and leaving a lasting impact on customers.
As we roll into 2024, the advertising industry must focus its full attention on the imminent transition to a post-cookie world.
We spoke to five industry experts to get their take on the key trends that are expected to shape the retail industry this year.
The Super Bowl is not only one of the biggest sporting events in the world, it is a marquis event for the advertising world. But is the $7+ million price tag (the cost of a :30 spot this year) justified?
2024 marks a crucial turning point for businesses, presenting both opportunities and challenges that will redefine traditional marketing approaches. Previous marketing tactics must evolve to remain effective and impactful, particularly in a time of heightened customer expectations and economic uncertainty.
Whilst an individual SMB share of this massive return figure, might be small, it can represent a significant cause of lost profitability.
2024 is set to be a pivotal year for the digital advertising industry, with the deprecation of third-party cookies, the proliferation of AI and made-for-advertising (MFA) sites, and the continued fragmentation of the media landscape leaving advertisers seemingly fighting against the rising tide.
Loyalty is fundamental to any brand’s performance, if done right. Here are some rules or tricks, which may help you step up your game.
No business wants to face a crisis, but something will inevitably go wrong. In these situations, it is better to be prepared than caught off-guard, hence the importance of establishing a crisis response plan.
In this post, I’ll talk about what I see as the real drivers behind LinkedIn advertising growth and what the platform can do to keep making inroads into B2B marketing budgets.
Many celebrities bring unique business acumen and a willingness to roll up their sleeves and partner beyond the terms of their contracts, making them value-add business partners beyond their household names.
Today’s marketers have to choose how they will employ AI in their efforts, and time is short.
Where Google still leads, based on data from Rise at Seven, is on searches for activities nearby, including events and entertainment, ahead of both TikTok and YouTube.
The biggest sports event of the year – the NFL’s Super Bowl – isn’t just for die-hard football fans. It’s also a coveted, celebrated event for the advertising and creative community around the world.
Right now, every fitness provider and personal trainer is claiming they can get you the New Year results you want. While going it alone can be daunting, it can be equally hard to find someone who truly understands your needs.
