In the AI era, with creative moving at the speed of information, brands and other campaigns are rapidly embracing pre-testing to prove what works. At the same time, to take advantage of this newly available data, the approach to creating and managing creative must be adapted in ways that break old paradigms.
Join Swayable’s James Slezak and The Drum’s Kendra Barnett at Advertising Week as they reveal how top teams are deploying rapid pre-testing and building out new agile marketing operations.
