Media cartographer Evan Shapiro joins The Sonic Truth to map where media is headed next.
In a wide-ranging conversation, Evan shares his unconventional path from theater to media, explains how he uses data to challenge the industry’s biggest assumptions, and makes the case for authenticity, transparency, and fearless personal branding.
The conversation explores the collision of creativity and analytics, the rise of creator culture, changing consumer behavior, and what advertisers need to understand about a media universe that no longer revolves around a single screen, platform, or gatekeeper.
TAKEAWAYS
- How Evan Shapiro became the media industry’s leading cartographer
- Why data is essential for challenging long-held media myths
- What the creator economy is changing about content and advertising
- Why authenticity and transparency are becoming competitive advantages
- How creativity and analytics work together
- Where video, platforms, and consumer behavior are headed next
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