With AI, advertisers can spend much less time creating pictures and texts for the ad, personalize ad content, and target audiences based on their behavior, interests, and demographics, resulting in higher engagement and conversions.
You can’t stop progress in terms of technology. But if you’re selling a human experience, you can’t pretend that a robot is doing that.
As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?
With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.
By implementing robust data privacy and security measures brands can make the most of this rapidly evolving AI landscape.
AI is often just a baseline to get you started. The real value still comes from sharing your story and connecting with your audience.
In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex.
A whole new marketing genre has emerged, which has helped brands and businesses reach more people more accurately, and arguably less intrusively.
AI-generated images are customizable, cost-effective, and hyper-targeted, making them a must-have tool in your marketing arsenal.
AI has transformed our industry, enabling us to create more targeted campaigns, automate routine tasks, and gain deeper insights.
We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things.
Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.
AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.
While machine learning capabilities have evolved to detect misinformation, some AI systems have also emerged to create and proliferate it.
Here are three innovations that could reshape next year’s Super Bowl ads
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.
A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency
In this AW360 interview, we speak with Stephen Magli, Founder and CEO of AI Digital to get his thoughts on the state of programmatic and what lies ahead for the industry in 2023.
A wealth of opportunities have opened up for the post-cookie era thanks to advances in AI technology.