The future of media activation is undeniably moving toward greater automation and agent-led execution.
Tag: AI
Chan shares new research on consumer trust and explains why the brands that put people first will have the advantage.
I’m already seeing some of the least engaging advertising of my life out in the world because someone who doesn’t know better—or in some cases, should know better– thinks it looks “good enough”.
By Hugo Welkers, CEO, Refinery89 The classic list of blue links is an afterthought in…
By Dharmesh Patel, Global Curation Strategy Lead at OnAudience As agentic AI systems take on…
The most interesting creative businesses right now aren’t the giant monoliths.
Technology alone does not create value. Only a solid data foundation can turn AI from a costly experiment into a genuine growth engine.
The next decade of AI is being built right now, in decisions happening this quarter inside companies whose leaders are reading this piece.
By Julian Diep, Paid Acquisition Consultant, Blue Grid Media Only 11% of cited domains overlap…
This is the part to keep saying out loud to your teams, your CFO, and your board: the foundation we’ve all been operating in is different now, and more changes are coming.
The future of marketing is unlikely to belong to either humans or machines alone. Instead, it will belong to organizations that understand how to combine the strengths of both.
On this episode, I sit down with Steve Bevilacqua, Principal Consultant at Cella by Randstad Digital, for a candid conversation about what AI is actually doing inside marketing organizations today.
The AI referral moment will not be won in the answer box alone.
If the existing model continues to deteriorate, the answer cannot be to simply hope that the market corrects itself.
What Google quietly taught marketers about quality control, and the lesson goes well beyond local search.
The marketers who win the zero-click era won’t be the ones with the best schema markup.
Google may lose its crown, and search and marketing, plus story-telling, may become easier and less costly for the small and the bif enterprises.
Daily use of custom-built, AI-enhanced workflows and processes will be standard practice across our global workforce by year-end, and EMEA is tracking nicely against the ambition.
The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
Search marketers must also become experts in the evolving effect of AI on search.
Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers.
The question isn’t whether your brand is ready for AI. It’s whether your operating model is ready for anything at all.
The audience isn’t going anywhere. The targeting, measurement and self-serve tools will get built because OpenAI can’t scale a real ads business without them.
This is retail media’s own MACH moment, and this shift into open and transformative technologies is essential for those who are serious about making retail media work to its full potential by cutting costs and speeding up innovation.
It’s tempting for large, established brands to believe they’re insulated. History suggests otherwise.
The $1 trillion question isn’t how to make more. It’s how to finally know what works.
If your AI strategy is not designed to deepen what your organisation uniquely knows, it is not a strategy. It is an efficiency programme looking for a narrative.
Publishers may be getting the legal framework, but what they still lack is the measurement layer that tracks what actually happens to their content once it enters an AI system.
Although we are not leaving optimisation behind, brands must make a more conscious effort to identify the messages that travel across content.
Every new targeting signal follows the same curve. Early movers get premium performance at low competition. Then the market catches up.
AI may industrialise advertising, but it will not automate taste.
The industry will need new frameworks and better technology to help clarify what “real” engagement actually means, and it needs them today, not tomorrow.
For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.
Agents, with buyers and sellers as their masters, provide an opportunity to reshape all facets of the digital advertising market in the interests of its participants, not its gatekeepers.
Everyone has an AI agent now. Very few have one that actually knows what it’s looking at. That distinction is the whole game.
In 2026, production isn’t a scarce resource, but perspective can be.
AI-built models are designed specifically to take advantage of correlations between a brand’s audience and behaviors exhibited within a database, no matter how counterintuitive those correlations may seem on the surface.
There’s an irony buried in the AI revolution that nobody wants to talk about.
Commerce media is a growth engine. But it is system intelligence, not isolated optimization, that determines how powerful that engine becomes.
In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.
The future of advertising will not be won by whoever finds the cleverest place to stick an ad in a chatbot.
Before we prematurely write the obituary for creativity, let’s focus on the opportunity to make meaning.
If machines outperform us at ads, that may simply mean we have treated ads as the primary battleground for too long.
Let’s stop asking what AI might take away, and start designing for what it can help people become.
For marketers watching the AI race, the takeaway is which company is structurally positioned to monetize AI at scale.
The agencies that move decisively in 2026 will look back on this moment as the inflection point. The ones that don’t will wonder why they missed it.
By embedding these questions into your content process, you make every page more likely to surface in AI answers, without sacrificing human readability.
Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
The agentic era is here. The question is, will we shape it with intention, or will we let it shape us?
Sandra Sucher, Professor of Management Practice at Harvard Business School, and David Bersoff, Head of Research at the Edelman Trust Institute, join Justin Blake, Executive Director of the Edelman Trust Institute, to discuss their recent article from HBR.org
The future belongs to those who control and take ownership over their data. For agencies who embrace this in 2026, the future is bright.
The forces reshaping agencies are not simply cost-cutting measures, they are a response to how brands market and how consumers behave.
The AI search reckoning isn’t a temporary disruption. It’s a permanent restructuring of how audiences discover and consume content.
Marketing has always been about creativity, connection, and impact. Today, thanks to AI, it is also about precision.
From AI to ROI, the path is clear. Brands that focus on trust today will be in a strong position, regardless of how technology evolves.
AI promises to redefine MMM entirely, ushering in an era of live, organic intelligence systems that fundamentally alter the human role in strategic marketing.
Publishers have split into two camps: those who license, and those who sue.
In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.
For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.
The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.
AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.
The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.
Raj Kumar joins Justin Blake for a recap of their time at the World Economic Forum Annual Meeting in Davos.
Max Klymenko, Creator of “Career Ladder,” joins Edelman Trust Institute Executive Director Justin Blake at the World Economic Forum in Davos to discuss how trust is formed in the creator economy.
CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.
Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins from the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility.
Agentic buying won’t change agency economics because it’s innovative. It will change them because, built on better data and tighter publisher connections, it delivers outcomes the old stack simply can’t.
The most critical step in prepping for an AI bubble is recognizing what the bubble is: neither a certainty nor a fantasy, but a nontrivial risk.
The successful CMO of 2026 treats culture as a field study. They understand customers as people navigating identity, community, and meaning.
Steve Stretton, Executive Creative Director for global marketing activation partner, HH Global, explores shifting attitudes towards AI and a new opportunity for brands that need to promote AI capabilities
To explore where AI enhances branding and where it risks homogenising it, leaders have shared their perspectives on why brand identity still needs a human core.
Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal level.
Andrew Ng, founder of Coursera and Deeplearning.AI, joins Edelman CEO Richard Edelman to discuss what it will take to build trust in artificial intelligence at scale.
What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.
SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.
The future of retail media hinges on a single question: Who wins the user?
Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.
Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention.
The age of the “10 blue links” is ending. Here is how to measure your brand’s health when consumers stop searching and start asking.
Organizations that adapt early will gain an edge. Those that continue to optimize only for traditional search will find themselves increasingly invisible to the intelligent intermediaries shaping tomorrow’s information ecosystem.
As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.
Once everyone has AI, the real advantage for marketers will come from the data no one else has — both their own and their partners’
Privacy by Design as a Competitive Edge: Embedding privacy safeguards from the ground up—such as differential privacy mechanisms and zero-knowledge proofs—builds user loyalty.
By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been…
We have spent years teaching AI to sound human. The next step is teaching it something far more valuable: humility.
As we enter 2026, one thing is clear. AI may be the engine of modern marketing, but data is the driver’s seat. Those who own it, protect it, and understand its value will lead the way.
World Economic Forum’s Daniel Dobrygowski joins Edelman’s Sat Dayal to discuss the global trust gaps highlighted in the new Edelman Trust Barometer Flash Poll on AI.
What the industry needs to do is to create brand governance measurement so that we have a similar language and framework for this idea.
As large language models evolve from summarizing content to performing actions, publishers’ monetization models must evolve too.
The bigger task is strategic: Atlas ushers in the cognitive internet, where brand visibility depends on how clearly you can be read, reasoned with and recommended. The only question is, who will be ready first?
The next phase of AI-driven marketing will be defined by who has the best data.
There’s still plenty of creative voices in the industry who think embracing AI is like joining the dark side.
Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data.
Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin.
If we use our new skills and tools, combined with great strategy, surprising ideas and expert craft, maybe we can get better and faster at making…you know, things people are actually interested in.
Teams that survive won’t be the ones with the most experience or fanciest portfolios. Original thinking, quick adaptation, and creative edge will matter more than tools. AI won’t replace creative talent.
As AI continues to transform this industry, companies need to prepare their teams to thrive in an AI advertising era not just from the top down, but from the bottom up as well.
We sat down with Chris Hogg, Chief Revenue Officer at Lotame, to talk about what’s new and what isn’t with AI, why a consistent identity strategy is essential for leveraging the technology, and what marketers should be putting in their data portfolio.
The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.
If AI is a new engine of creative output, the (human) creative must become the emotional alchemist whose role it is to transform raw data into gold.
In a world where AI is perfecting every brand’s grammar, who’s perfecting your brand’s personality?
The next era of targeting belongs to AI systems that see the whole picture — and to the leaders who know how to orchestrate them.
At Advertising Week, the message from the room was clear: people are done with promises. They want results.
Platforms like Cinco’s AI Experience Room are paving the way, merging the scale of digital with the warmth of human-like conversation.
In a panel presented by Chalice AI, brand leaders discuss the practical applications of AI in advertising.
AI is changing marketing at an incredible pace, from how campaigns are created to how brands connect with customers.
For more than two decades, the internet followed a predictable logic.
Crafting signature, soul-infused moments within brand systems—whether digital or physical—that feel human, compelling, and authentically you.
Generative AI is moving from buzzword to business driver.
In a market overwhelmed by machine-generated content, how can B2B brands create content that feels genuinely innovative, human, and worthy of a buyer’s attention?
In this fireside chat, we’ll explore the intersection of creators, brands, and AI, unpacking what authenticity looks like when technology can mimic creativity, how cultural movements are sparked in the digital age, and why the future of brand building depends on collaborating with creators who can turn audiences into communities.
AI is rewriting the rules of advertising and media—but what does it mean for your career?
Respect isn’t just a “soft skill”, it’s a powerful business advantage.
AI is no longer just a buzzword—it’s a tool CMOs and marketers alike must learn to put to work.
This panel tackles the industry’s biggest brand safety challenges and how outdated tools block advertisers from reaching valuable audiences.
When PJ Accetturo generated 100mm+ views with a viral, AI-generated ad for Kalshi, production studio Wavelength saw a golden opportunity: Join forces with one of the foremost craftsmen of AI storytelling to turn Hollywood on its head with viral short-form narrative content.
Artificial intelligence isn’t just accelerating ecommerce, it’s rewriting the rules of how decisions get made.
Creativity today is being redefined—not just by AI, but by how we make, learn, and share.
AI is transforming how campaigns are built, but for creators and agencies, the challenge is balancing innovation with authenticity.
The best advertising doesn’t interrupt—it connects.
The rise of AI is reshaping programmatic – but not all AI is created equal.
The Rise of Agentic Marketing: Learn about the future of agentic AI and how it will transform marketing from a pioneer in enterprise data & AI – Vivek Vaidya.
AI’s rise in advertising isn’t incremental—it’s existential.
Quality supply is the foundation that drives better outcomes for advertisers—but with the rise of made-for-advertising sites and ad tech tactics that inflate buyer costs, it’s getting harder to identify inventory that truly meets quality and performance standards.
A journalist, an AI lawyer, a PwC partner, and an AI startup founder walk into Advertising Week — and cut through the noise.
As media channels multiply and performance demands intensify, traditional advertising execution models are breaking under the weight of manual processes and disconnected tools.
Generative AI allows agencies and advertisers to amplify their creative vision like never before. In this session, industry experts will discuss how agencies can leverage generative AI in their daily workflows to maximize results, and how they can become leaders in the space while building toward the future.
TikTok is shaping a new frontier in marketing—one powered by compound intelligence, the synergy between human creativity and artificial intelligence.
AI is rapidly transforming how consumers discover, evaluate, and engage with brands.
Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions.
The rise of AI in marketing is juicing startups’ mojo, as they see transformational new opportunities and disruption to incumbents.
What if you could hire the creative minds behind Apple, Nike, Dove, Disney, and Gatorade’s legendary campaigns for any brand, any size, anywhere in the world?
Marketers aren’t asking for more AI hype.
As AI transforms marketing, Horizon Media is building, not buying, the future.
In this conversation, Domenic Venuto unveils how Blu, Horizon’s proprietary AI-native connected marketing platform, is redefining how brands plan, optimize, and measure campaigns in real time.
Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands.
AI is rapidly reshaping marketing, but without human grounding it risks sameness, eroded trust, and poor decisions.
Search today is more important—and more dynamic—than ever before.
The question isn’t whether AI works – it’s how to make yours work harder.
Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences.
Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).
In an era of endless content, AI’s real promise is autonomous, data-backed execution.
Brands don’t have to choose between innovation and privacy — AI is making both possible.
AI is changing the advertising industry.
The future of advertising is here: precision at scale, powered by next-gen AI-driven data intelligence.
The old playbook is being rewritten with intent as the new currency.
In the age of AI, ad management platforms are evolving from simple execution tools into full-fledged growth engines.
A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills.
This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY.
For TIME, advancing its legacy means embracing AI as a catalyst for evolution rather than obsolescence, amplifying what matters most: delivering trusted journalism to people around the world, in more ways than ever before.
The world of search is changing dramatically, moving beyond simple text queries.
In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center.
Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide.
Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI.
AI has evolved from simple automation to the driving force behind programmatic advertising.
In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.
AI technologies are rapidly evolving in ways that enable marketers to accelerate adoption and achieve greater efficiencies, creativity and engagement.
In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.
Generative AI is changing how we create and share images, but also how we think about ownership, fairness and credibility.
The point isn’t to replace the platforms; it’s to widen the focus.
An AI-driven future creates challenges for agencies, especially when it upends the traditional pricing model. But it doesn’t have to be doom and gloom.
Marketing will taste like AI by 2030. A lot. Buckle up and make friends with these new tools. You will save money and time.
Businesspeople often see lawyers as overthinkers, formalists, and deal-delayers. That’s an unfair generalization; many attorneys just want their deals done.
Audiences have a very small tolerance for mediocrity, which is why banner blindness is so high – only the very best messages break through the clutter.
Advertisers today are navigating changes. The explosion of short-form video and Connected TV (CTV), the rise of AI-generated content and the fragmentation of platforms have made it harder to build reach, ensure quality and prove media value.
In travel, where the experience is the product, those are the moments that matter. AI can’t create loyalty on its own, but when it’s used to create meaning, it changes everything.
We stand at a threshold where technological capability intersects with philosophical possibility.
Marketers: it’s time to stop debating and start doing. Stop pontificating. Start practicing. Practicality wins.
AI in marketing isn’t here to just babysit your to-do list; it’s here to partner with your intuition.
Those who recognize the direction of search and begin adapting to the evolving landscape now will be well-positioned to lead the industry into this next wave.
The evidence is clear: companies need to invest in apps as a way to own relationships with existing customers and grow user acquisition initiatives.
Brands that succeed in the era of AI discovery built to be remembered by both people and machines. That’s what it means to be timeless now.
Consumer AI is no longer a nice-to-have—it’s central to everyday life. But monetization lags: this is marketing’s moment to bridge utility with emotional connection.
In a world where AI can churn out content in seconds and mimic nearly any tone, one thing remains irreplaceable: lived human experience. Emotion isn’t coded — it’s felt.
We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.
The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.
Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?
We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.
As ongoing interactions lead to higher levels of trust, AI companies can begin to come together and foster the synergy needed to develop effective security solutions.
The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.
Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.
AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.
As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.
Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.
AI is rewriting how marketing work gets done. But unless we think critically about who benefits, we risk reinforcing old inequalities with new technology.
We are no longer at the beginning of the AI journey. We are in the development phase. AI is being integrated into the foundation of every modern business, improving how work gets done and value gets created.
AI must be more than a value proposition or marketing message–it should drive true business growth. CMNs ready to lead in this space must go beyond theory and take clear, measurable action.
There is no denying that digital publishers will face disruption in the coming years, and not all will be positive. However, the publishing industry has weathered intense technological changes time and time again and survived.
Whether it is a marketing campaign that shifts paradigms or a digital strategy that redefines customer engagement, the fusion of AI efficiency and human originality promises a future of boundless creativity.
As the industry evolves, the most effective platforms won’t choose between generative and predictive models — they’ll find the right role for each.
For agencies, the challenge isn’t simply to adopt AI tools, but to redefine how we think about creative work in a world where these tools are part of every brief, brainstorm, and brand system.
We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
The real benefit of AI isn’t about saving dollars—it’s about saving time, unlocking ideas, and empowering people to be more inventive, more human.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked.
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
The future belongs to those who harness AI to work smarter, serve customers better, and drive real business transformation. We are leading this revolution, helping businesses turn AI potential into AI power, today.
In this new era, success in digital advertising will belong to those who understand the difference between interest and intent, and leverage AI-driven insights to build more meaningful, privacy-first connections with their audience.
Join us for an executive interview with James Morris, Global Chief Production Officer at Publicis Production
Artificial Intelligence (AI) is rapidly transforming the advertising landscape, offering powerful new tools for targeting, personalisation, and content creation.
AI and automation are transforming B2B marketing, but in a world of machine-generated content, one question remains: how do brands stay truly authentic?
Join us for an insightful session on the top marketing trends that will shape the future.
In a world flooded with content and declining engagement rates, what role does human creativity play in marketing?
David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media.
The era of broad audience segments is over.
Discover how AI is transforming business growth, innovation, and creativity.
AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original.
In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation.
Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities.
With GDPR, behavioural targeting in programmatic advertising has become more challenging.
The future of music in the age of AI remains uncertain, but one thing is clear: the human element will always be essential.
When it comes to GenAI, companies need to be clear about their return on intent and return on investment.
More than a strategy, AI search is a powerful tool that opens up new upper-funnel opportunities for brands.
The products we use, support, and integrate into our lives will shape the AI landscape. Staying engaged, experimenting, and actively implementing AI isn’t just an opportunity—it’s the only way to ensure we’re not left behind.
Gen AI has brought great benefits to MMA, but unless brands, publishers, agencies and vendors take action to use it more sustainably, AI usage could turn the climate emergency into catastrophe.
Relevance is the new methodology, and more effective advertising is the outcome. The partnership of the two is a revolution for premium media owners.
Chaos holds the spark that transforms ordinary thinking into groundshaking “aha” moments. But, as we race deeper into an era defined by Generative AI, relentless automation, and frictionless efficiency, it’s all too tempting to think we should eliminate every rough edge.
To compete in the EV race and maintain global relevance, each company will need employees to believe in the direction and potential of their business. Culture and clarity are essential to uniting and galvanizing a workforce, but for companies of this size, they won’t just materialize.
Energy CMOs who embrace AI today will redefine customer relationships, optimize marketing efficiency, and build trust in an increasingly complex landscape. The ones who lead this shift won’t just see better marketing results — they’ll help shape the future of the energy industry itself.
One of the most powerful ways to build trust is to design with empathy. AI systems should be designed to reflect empathy and understanding of consumer needs.
The future of advertising lies in embracing technology without losing the human element, finding creativity within constraints, and combining precision and empathy.
There is no time to waste to manage the potential risk of the “RFK factor”. The time to prepare for this C-Suite level risk is now.
While some not so great applications of GenAI have emerged over the last twelve months, we shouldn’t let those detract from fundamentally changing how we aspire to reach audiences in the future.
Now is definitely the time to tap into AI technology to optimize marketing performance. And it makes sense to look beyond the leading platforms to find the AI-powered solutions that most effectively enable growing your business.
Ultimately, the real magic of marketing is found in the relationships we build and the narratives we craft, and there’s nothing more human than that.
Parenting isn’t done in isolation – as a parent, you rely on family, schools, and communities to help raise your children. AI is similar: businesses should rely on partnerships: consultancies, open-source communities, and collaborations to build robust AI systems that deliver lasting competitive advantage and grow with a company’s evolving needs.
Going forward into 2025, advertisers won’t care whether a piece of content appears on YouTube, Netflix, Hulu or Prime, as long as they can access and take advantage of a video’s data.
By Andy Rowe, Chief Marketing Sciences Officer at RAPP In the global marketing landscape, we…
Ultimately, as LLMs advance, intelligence itself is becoming a commodity. For businesses seeking competitive advantage, the key differentiator will be about using GenUI to shape that commodity to solve the right problem in the right way.
How we determine what’s truly important will shape the future of how we interact with information — and each other.
Whether in the fast-paced world of casinos or in the wide landscapes of open-world video games, AI influences how players interact with the games and the systems that run them
If we are willing to accept that AI, even in its most advanced applications, remains bound to some knowledge, without intentionality or understanding of causality, it is mandatory to ask: what are the limits of AI’s epistemic capabilities?
For now, Generative AI provides an easy solution to teams struggling with budgets and resources. It can do the legwork, be a fountain of ideas and knowledge, and offer scale to companies that could never afford to achieve it manually.
In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.
The robots are coming but whether they will be more like Rosie from the Jetsons or Arnold as the Terminator depends, in large part, on us humans coalescing and putting our considerable buying power and weight behind protecting and supporting our very human IP whether it be written articles, video, artistic content or brand assets.
In today’s fast-moving advertising industry, speed, innovation, and creativity are essential for staying ahead of the competition.
Generative AI technologies can provide new ways to find high-quality audiences for targeting.
Join Swayable’s James Slezak and The Drum’s Kendra Barnett at Advertising Week as they reveal how top teams are deploying rapid pre-testing and building out new agile marketing operations.
We will look inside the AI via ‘jokes’ that will be delivered live on stage by an actor wearing an AI earpiece.
We’ll discuss all these topics, and more, via the lens and experiences of a healthcare DSP founder.
It’s an AI-fueled collaboration that’s making waves in consumer tech.
The future of advertising technology, driven by Generative AI, is ripe with potential. Embracing it will allow brands to explore new avenues of creativity, connectivity and engagement, setting the stage for a revolution in marketing that will shape the marketing landscape for years to come.
Powered by neuroscience, GenAI is set to give Brand marketers and Innovators a tool they have always desired to win consumers in the crowded and competitive global marketplace.
Other strategies for mediating between Gen AI and clients are being tested. What unites them all is a shared desire to demonstrate intermediaries’ value, even in cases where technology makes mediation optional.
While there may never be a single, fixed ‘truth’ when it comes to understanding human behavior, it is possible to remove much of the guesswork and serve customers with confidence.
Brands need to maintain a level of human oversight to manage complex or sensitive interactions that the AI may not be equipped to handle. AI, like humans, makes mistakes. It’s a fast learner, though. With the right oversight, AI can build both emotional and intellectual trust that generates brand loyalty.
With the rise of AI, luxury brands likewise need to pick and choose carefully which benefits of the tech they adopt. They need to embrace opportunities to elevate their brand story and evolve their service, but perhaps more importantly, they need to avoid anything that might undermine their worth.
Consumers do not want to feel like everything being fed to them is created by AI. Authenticity and transparency are incredibly important when using AI. AI should never replace the human element in marketing entirely but can be used to assist and optimize as needed.
Advertisers need to be aware of the wave of AI-fuelled content flooding the internet, while also embracing the right AI-powered solutions that will help them automate their brand safety and media performance strategy.
Implementing AI solutions thoughtfully and strategically can empower sales teams to navigate the complexities of the modern sales environment. As these technologies continue to evolve, the potential for AI to enhance sales processes will only grow, making it an indispensable asset for any forward-thinking organization.
Few careers are more vocation-driven than creativity – whether that is music, art or the movies. It often transcends material considerations and bestows on many creators a spiritual feeling of entitlement and self-fulfilment.
Marketers are used to constantly moving goalposts, but the big tech age has upped the ante significantly. Thriving in the AI-fuelled normal is going to require a seemingly contradictory mix of going with — and against — the crowd.
The learning? Get a feel for where you can and where you can’t trust AI tools to help with your job. The more you use the tools, the easier you’ll find it.
The future of advertising is bright, driven by the collaborative potential of AI and human creativity. As the industry evolves, those who embrace AI will lead the way, setting new standards and having the best shot at achieving remarkable success.
AI can look at everything a consumer has ever done, said, and read online and use that data to make them feel closer to the AI to earn trust. This level of insight can be incredibly helpful for consumers who enjoy receiving personalized recommendations for products and services. But it’s not all sunshine and rainbows.
The challenge of deepfakes is multifaceted, therefore requiring a proactive and similarly multifaceted response from brands.
By focusing on quality content your brand can emerge as an industry leader. Strategic Anti-PR initiatives play a crucial role here, propelling brands into industry-specific media and forums and challenging the status-quo.
What will the future look like? Ask AI, but ask the right questions, and check the answers, if you have a vision of what the world could know, share and dream.
Many experts and business owners see AI as the future, and chatbots are just one of the technological resources many people are using to expand their digital reach, increase accessibility, and boost profits.
During this year’s Cannes Lions, Advertising Week and Kindred joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity.
This isn’t an article bashing AI; the technology undeniably offers remarkable marketing and customer experience capabilities.
The future of CTV advertising is rich with opportunity. With AI and blockchain at the helm, advertisers can expect more sophisticated targeting, enhanced fraud prevention, and greater contextual relevance.
The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.
With Google once again announcing a delay in the demise of cookies, now until 2025, it’s tempting to think the cookie-less future will never come.
Ultimately, marketers should embrace the change; GenAI technology is opening more doors than it is closing.
If travel brands want to enjoy a high-flying, medal-winning summer, Deep Learning will deliver the success their businesses are striving for.
By aligning the consumer media market with the advertising market on the imperative of a better UX, AI will drive a flight to quality — not the much-decried diminution of it.
Marketers don’t need to close their doors. They need to prepare for another strategic pivot to deliver the best results for their customers.
There’s so much talk about generative AI. How it is transforming every aspect of our lives, the industries we work in, the jobs we do. In some cases, this is an over-exaggeration.
How can you supercharge your digital marketing strategy with the help of AI in 2024?
Even in today’s fast-paced digital advertising world, creativity remains the main driver of campaign success.
The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?
Building a brand in the digital age is a multifaceted endeavor that intertwines purpose, customer experience, consistency, and personalization.
A reductive view of the modern CMO’s ‘To Do’ list will identify two particular areas of focus.
While it may be tempting, this is not the time for brands and agencies to rush their adoption of AI tools for the purposes of creative personalization.
No process alone builds a great brand or tells a great story. These companies may seem more essential than inspirational right now, but no brands touch humanity more.
The true measure of AI maturity lies not in achieving a universal standard but in how effectively AI is integrated to solve real-world problems and create value in your specific context.
Used ethically, AI has the potential to actually enhance the authenticity of marketing campaigns by helping marketers identify HI in the wild.
Measuring the impact of Generative AI is crucial. It’s not enough to produce content en masse; we need to understand how this content influences consumer perceptions.
Our mission is to champion responsible AI innovation. Combining technology with human creativity can create genuinely transformative and authentic advertising experiences.
AI – a machine, so to speak – will change the way we hire, manage, nurture, lead and probably fire or retire our employees, even though that may sound a bit paradoxical.
Generative AI technology has the potential to amplify brand awareness and reach a wider audience of consumers.
With 87% of marketers worried about technology replacing their jobs, nowhere is the AI impact on digital marketing more apparent than in the recruitment industry.
Rather than viewing AI as a replacement for human marketers, it should be seen as a complementary tool that enhances their abilities and amplifies their impact.
The AI tools of ad platforms won’t become worthless; they give marketers an understanding of what the individual ad channel can see—but they certainly don’t give the full picture.
The world of Artificial Intelligence (AI) is full of unexpected developments that often defy our initial intuition. The interesting part of what may transpire over the coming years are the trends that are counterintuitive.
Even with the most progressive tactics of renumeration, base calculations tend to come down to anticipated number of hours worked.
As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.
One thing the introduction of AI takes out of the equation is the one-size-fits-all all approach. Considering that everyone uses the internet differently, it was only a matter of time before customized and customizable solutions joined the fray, and it is increasingly possible to manage with AI.
Emotion metrics are a development that’s leading a new wave of display advertising, merging with organisations’ existing data stacks to form a holistic data strategy and drive meaningful customer experiences.
2023 was the year of Artificial Intelligence (AI). From redefining consumer engagement to enhancing campaign precision, AI’s impact on Out-of-Home (OOH) cannot be overstated.
As AI rises, it makes sense that people might assume that influencer marketing will be a casualty. Afterall, part of the appeal of following influencers on social media is that you start to feel like you know them.
2024 is set to be a pivotal year for the digital advertising industry, with the deprecation of third-party cookies, the proliferation of AI and made-for-advertising (MFA) sites, and the continued fragmentation of the media landscape leaving advertisers seemingly fighting against the rising tide.
Today’s marketers have to choose how they will employ AI in their efforts, and time is short.
As with all technological revolutions, it’s the early adopters – those prepared to embrace generative AI and LLMs to supercharge their products and services – who will benefit most.
The future of content isn’t a binary battle between robots and humans; it’s an intricate tango where both partners bring their unique talents to the floor.
We are in the era of AI link building. It’s like giving your link building strategy a high-tech makeover. It’s smarter, sharper, and a heck of a lot more sophisticated. It goes beyond just finding links and focuses on finding the perfect links.
As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand’s entire ecosystem.
While the emergence of AI as an integral part of marketing comes with many positives, this has also led to a significant growth in so-called “junk sites,” with the technology making it easier for fraudsters to make money through illegitimate titles.
It’s quickly becoming a strategic necessity to incorporate AI and LLMs into localization efforts to meet the dynamic demands of global markets and individual customer needs.
The world of marketing is radically different from the days when television, print ads and direct mail ruled the world. But one thing has not changed: The quest to maximize return on investment (ROI).
Our journey has been one of humility, learning, and adaptation, and we look forward to what the future holds as we continue to innovate and embrace the transformative potential of AI.
AI offers marketers an extensive suite of capabilities that can complement one another to boost marketing performance. When fuelled by quality data and controlled by human oversight and expertise, AI can be customised to unique business needs.
AI should function as a tool, not a replacement for individual thought, individual workers. Think of how the internet transformed the workplace, phasing out the inherent necessity for fax machines, printers, and more.
As AI continues to dominate and concerns over safety ramp up, we spoke to four advertising and marketing experts on what’s next for AI – is it hindering or helping innovation and how it can be incorporated into advertising, marketing and business strategies in 2024?
As AI and other emerging technologies revolutionise the marketing landscape, businesses must adapt and evolve to stay ahead of the curve.
While AI as a practical construct will be disruptive, the integration of it should be done with the least amount of disruption possible to create the best outcomes for clients and agencies.
If you believe that AI cannot be stopped, and you buy into the Pandora’s box analogy, then you should really advocate for more AI.
Rather than replacing human-led creativity, AI promises to unlock it. This should finally allow for breakthrough, highly memorable – even beloved – creative executions.
Using AI, we can quickly grow our communication and empathy muscles to build connections and strengthen culture.
The days of mass-produced retail experiences that rely on consumers to do the hard work, such as combing through a brand’s inventory, are at an end.
While challenges are a part of any type of marketing trends or technological advancements – AI also comes with increased levels of risk for marketers.
Consumers who feel valued are more inclined to join meaningful, viable communities and become brand champions among their personal connections.
Right now, AI is only as good as the questions asked of it. But that won’t be the case forever.
Don’t rely on AI for everything. It’s a tool—an asset, even—not a substitution. After all, prompts need to come from somewhere—someone’s creative ingenuity or their strategic mind.
Research commissioned by Advertising Week and conducted via Cint reveals 55% of workers think their organization should have an AI policy, while only 19% have one already in place, and only 21% of organizations are encouraging the use of AI
While AI has revolutionized the world of paid marketing, offering unparalleled speed and efficiency in automating and optimizing advertising campaigns, it isn’t in a position to usurp us humans just yet.
Business professionals dedicate years — often decades — of their lives to becoming thought leaders. Why on earth are so many willing to throw away their credibility by allowing generative AI software to write content for them?
Creativity is fueled by the human spirit, emotion and experience. While AI can bring scale and efficiency to our creative endeavors, real connections are based on the human that guides them.
It’s important for marketers to understand that a future devoid of identity is upon us.
Whether you’re hoping to get your resume past an ATS or catch the eye of an outbound recruiter, it’s more important than ever to optimize the information you share about your skills and experience.
Now, more than ever, brands can get closer to what employees want; using personalised tech as their lever into talent retention and supercharged productivity for tomorrow’s world of work.
Ultimately, AI-powered insights are about driving performance for brands, and there’s never been a better time to take advantage of these capabilities.
The transformational nature of AI is crucial in predicting real-time changes in automotive consumer behavior
As with any innovation, there will be bad actors, but it’s up to governments to work to ensure that the number of those is kept at a minimum.
For marketers looking to capture the next frontier of creativity and effectiveness, it’s not about choosing to use AI or enter into the metaverse, it’s about dancing with these technologies and imagining new worlds where there’s no boundary on what’s possible.
The combination of different AI technologies will give marketers the opportunity to truly increase the effectiveness of their campaigns and drive consumer attention.
Let’s cover how agencies can implement automation to boost efficiency, decide what to automate via external partners and what to automate in-house, and identify next steps to reap the benefits of automation.
Coupling innovative technology such as image streaming with contextual targeting can achieve the relevant, brand-safe placements brands dream of.
With AI, advertisers can spend much less time creating pictures and texts for the ad, personalize ad content, and target audiences based on their behavior, interests, and demographics, resulting in higher engagement and conversions.
You can’t stop progress in terms of technology. But if you’re selling a human experience, you can’t pretend that a robot is doing that.
As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?
With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd.
By implementing robust data privacy and security measures brands can make the most of this rapidly evolving AI landscape.
AI is often just a baseline to get you started. The real value still comes from sharing your story and connecting with your audience.
In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex.
A whole new marketing genre has emerged, which has helped brands and businesses reach more people more accurately, and arguably less intrusively.
AI-generated images are customizable, cost-effective, and hyper-targeted, making them a must-have tool in your marketing arsenal.
AI has transformed our industry, enabling us to create more targeted campaigns, automate routine tasks, and gain deeper insights.
We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things.
Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.
AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.
While machine learning capabilities have evolved to detect misinformation, some AI systems have also emerged to create and proliferate it.
Here are three innovations that could reshape next year’s Super Bowl ads
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.
A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency
In this AW360 interview, we speak with Stephen Magli, Founder and CEO of AI Digital to get his thoughts on the state of programmatic and what lies ahead for the industry in 2023.
A wealth of opportunities have opened up for the post-cookie era thanks to advances in AI technology.
This learning path is designed to help you learn directly from the people currently working in the AI and automation industry.
Google’s Managing Director for the UK and Ireland, Debbie Weinstein, talks AI for marketers including top tips on harnessing the power of AI in your marketing activity today.
