Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide. But as fast as fandom moves, measurement has struggled to keep up. In this conversation, Jay Prasad, CEO of Relo Metrics, will explore how AI is redefining sponsorship measurement, helping marketers capture brand impact in real time. From global tentpole events to local fandom, discover how data and culture together can unlock stronger ROI and smarter strategies for brands.
The New Playbook: Culture, Sports, and AI-Driven Measurement
