By Mike Murphy O’Reilly, Global Head – Media & Brand Partnerships, Dexerto When Grand Theft…
By Julie Selman, SVP Head of EMEA, Magnite For years, the programmatic industry has relied…
Chan shares new research on consumer trust and explains why the brands that put people first will have the advantage.
Independent and regional retailers drive the majority of off-premise transactions in this country. So why are they still treated as a secondary channel?
As the World Cup brings together fans from every corner of the globe, it highlights the fact that the rules may be shared, but the expression of the game reflects culture, history, and identity. You can see it in the way teams move and celebrate.
I’m already seeing some of the least engaging advertising of my life out in the world because someone who doesn’t know better—or in some cases, should know better– thinks it looks “good enough”.
Streaming gets most of the attention in today’s TV landscape, for good reason.
Fees can pay for execution, but they don’t perform. Advertisers need to investigate to ensure as much of the budget is going towards working media as possible.
It’s a look at where marketing technology is heading and what that means for the people using it every day.
As advertisers search for more effective, accountable, and attention-rich media environments, supermarkets deserve to be recognised not as a secondary retail touchpoint, but as a core part of modern media planning.
By Stan Turek, General Manager, Measurement at InMarket For too long, consumer packaged goods (CPG)…
Creativity Needs Receipts: AI Is Helping Marketers Connect Bold Ideas to Measurable Business Impact.
AI improves marketers’ ability to understand, test and optimize creative performance, the industry can move toward a more complete definition of excellence: work that captures attention, builds meaning and proves how deeply it mattered.
By Hugo Welkers, CEO, Refinery89 The classic list of blue links is an afterthought in…
By David Graham, COO, Mobsta The advertising industry already operates within an overwhelming volume of…
By Dharmesh Patel, Global Curation Strategy Lead at OnAudience As agentic AI systems take on…
By Spencer Potts, CEO, Precise Programmatic was built for speed. Agentic buying will be built for…
By Arthur Larrey, CEO at Audion Even though podcast advertising has become one of the…
A clear and well-communicated policy will help prevent employees from feeling that the enforcement of norms is an ad hoc, case-by-case, discretionary practice.
The most interesting creative businesses right now aren’t the giant monoliths.
Technology alone does not create value. Only a solid data foundation can turn AI from a costly experiment into a genuine growth engine.
The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.
The companies outperforming in retail media aren’t usually the ones with dramatically different tools.
With many concerned about job losses due to AI, AR technology has the potential to create new jobs to support the development of AR marketing experiences.
By Nataly Kelly, CMO, Zappi OpenAI’s ads pilot reportedly crossed $100 million in revenue within…
It’s a look at where marketing technology is heading and what that means for the people using it every day.
The shift required is not complicated, even if it demands more intention.
The next decade of AI is being built right now, in decisions happening this quarter inside companies whose leaders are reading this piece.
By Julian Diep, Paid Acquisition Consultant, Blue Grid Media Only 11% of cited domains overlap…
The pattern is rather clear: Trust is becoming even more critical in the age of AI and LinkedIn is doing everything they can to protect its public image.
This is the part to keep saying out loud to your teams, your CFO, and your board: the foundation we’ve all been operating in is different now, and more changes are coming.
Research exists to help companies understand how real people behave, not to produce cleaner-looking outputs.
On this episode, I sit down with Steve Bevilacqua, Principal Consultant at Cella by Randstad Digital, for a candid conversation about what AI is actually doing inside marketing organizations today.
Creator marketing doesn’t reward optimization, it rewards rigor.
The AI referral moment will not be won in the answer box alone.
By Esther Raphael, CMO, Intersection Major cultural milestones don’t just capture attention. They create collective…
The brands that consistently create experiences people remember are not necessarily the ones with the biggest budgets or the most elaborate fabrications.
If the existing model continues to deteriorate, the answer cannot be to simply hope that the market corrects itself.
In this episode, I’m joined by Ben Skinazi, Chief Commercial Officer at Equativ. We explore what happens when AI moves from being a tool for marketers to becoming part of the media ecosystem itself.
What Google quietly taught marketers about quality control, and the lesson goes well beyond local search.
With full data integration, marketing leaders can also get more value from their martech stack’s real-time monitoring and learning capabilities.
The marketers who win the zero-click era won’t be the ones with the best schema markup.
If agency leaders don’t exemplify Possibilitarian attitudes and behaviors, the culture won’t either.
Google may lose its crown, and search and marketing, plus story-telling, may become easier and less costly for the small and the bif enterprises.
The dark funnel needs to be strategically navigated and understood.
Ivan shares a grounded look at where the industry is headed and why human expertise still matters in an increasingly automated world.
Consumer behavior is too ingrained, and the broader commerce ecosystem too entrenched, for any single platform to fully contain the journey.
Daily use of custom-built, AI-enhanced workflows and processes will be standard practice across our global workforce by year-end, and EMEA is tracking nicely against the ambition.
Anastasia shares a practical look at how marketers can focus on the signals that actually matter while keeping storytelling, judgment, and human insight at the center of the work.
By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical…
The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.
When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.
From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think more strategically, and move forward with confidence.
A reminder that attention is still shaped by what we allow to linger.
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
The move toward agentic systems will not happen all at once, but many of its components are already in place.
Where does interest genuinely begin, and how easy is it to act while that interest is still there?
In this episode of Modern Marketing and Measurement, I’m joined by Brad Quinn, SVP, Strategy & Growth at KERV.ai, to talk about a part of marketing that’s been hiding in plain sight—context.
By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…
The answers to these questions are the beginning of your experiential principles.
Those who cannot move beyond calendar-based marketing are actively losing relevance.
In a world where everything is optimized, automated, and increasingly controlled, the advantage doesn’t go to the brands with the best tools.
The industry has done something genuinely impressive within media innovation.
Marketing leaders do not need another year of chasing disconnected innovation.
Understanding where GenAI Search fits in the funnel, keeping governance at the forefront, and having SEO and SEM strategies designed to reach consumers at both the top and bottom of the funnel, will support success in the AI era.
This is the final call for airlines that want to differentiate themselves in the modern travel landscape.
In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what’s next because these strategies have a shorter shelf life than the products they are helping sell.
The founders I’ve seen complete a sale process successfully are well prepared from the outset.
Durable media businesses own the customer relationship, shape the advertiser relationship, and maintain control over the environments where monetization happens.
Search marketers must also become experts in the evolving effect of AI on search.
In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people.
The audience is guaranteed. The revenue is not.
As categories continue to slide into a homogenous and undistinguished middle, a mindset shift is required.
By Julia Pascual, Social & Influencer Strategist, AntiSocial To say that culture is demanding is…
The brands still treating privacy and performance as a trade-off aren’t just leaving money on the table.
By Karim Rayes, Chief Product Officer, Nexxen Brands and advertisers have spent the past several…
By Elissa Brown, North America E-Commerce Industry Lead As agency holding companies fuse and expand…
The conversation explores the balance between machine efficiency and human judgment, and what it really takes to produce work that resonates and stands out.
By Chengcheng LI, Account Hero at SuperHeroes For years, the fashion industry operated on an…
By Tomas Forsbäck, CEO and Founder, Readpeak In November 2025, the Interactive Advertising Bureau and…
By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about…
By Jenn Scilabro, Chief Growth Officer at Ribeye It’s no secret that local media is…
On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made.
By Paul Sobel, CEO, Dataline The April 20 edition of Marketecture is perfect. It’s the…
By Megan Gall, VP of Strategy, Innovid There was a time when digital strategy meant…
By Sarah Potemkin, Canvas Worldwide, SVP- Managing Director-Performance Media In the mid-1970s, Kodak invented the…
Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate.
When the data is clean, wastage drops, performance improves, and user experience is better.
Martech buying needs to get back to the fundamentals of what a market is supposed to do: connect serious buyers with qualified vendors.
The next phase of advertising will not be defined simply by who automates the bid best.
On this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences.
In 2026, the businesses that win aren’t the ones launching the loudest campaigns. They’re the ones showing up consistently.
Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
If there is one lesson I’ve learned running multiple ad campaigns in FIFA World Cups and UEFA European Championships is that it’s important to advertise early.
Much of the fragmentation that defines digital advertising today exists because humans are stitching together dozens of tools, intermediaries and data layers.
Awareness months provide an opportunity to reflect on how the industry is evolving and where it can improve.
We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth.
Programmatic has become more powerful, but also harder to manage. For many teams, the challenge isn’t access to tools. It’s understanding what’s working, where spend is going, and how to act on it quickly.
The organisations that will thrive in the next phase of data-driven marketing are not necessarily those with the biggest datasets, but those with the most collaborative and privacy-focused approach to using and connecting them.
The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.
An uneven focus on owned inventory means retailers are failing to maximise opportunities or accommodate the true nature of multi-media buying.
A new campaign from Heineken® 0.0 has revealed Serena Williams as its new global ambassador in a multi-year partnership, seeing her step back on court to surprise unexpecting padel players.
The question isn’t whether your brand is ready for AI. It’s whether your operating model is ready for anything at all.
Modern marketing is all about who has the most agile talent. By the time a performance gap is visible in your data, the opportunity to lead the market has already passed.
As fandoms continue to mature into cultural ecosystems, physical environments will carry greater emotional weight. Guests want places that validate their passions, reflect their identities, and create moments worth revisiting in memory.
Hybrid campaigns that blend in-person moments with digital amplification turn a single sensory trial into cross-platform engagement and real retail impact.
By Ben Bloch, Founder & CEO, VenturePR For decades, the world operated within a very…
By pairing a flexible mindset with thoughtful, incremental adoption of technology, marketers can move beyond rigid strategies and truly ride the waves of modern consumer behavior.
The most effective marketers don’t see OOH as an awareness medium that needs to be backed up by social, display and digital video, but as a starting point that signals intent and creates a buzz for omnichannel campaigns.
By moving away from black-box buying and using intelligent, transparent AI to embed Relevance into every impression, advertisers can finally escape the race to the bottom.
On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media.
Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attention as a metric, and where it falls short.
The way people discover and buy is shifting quickly, and AI is right at the center of it.
Music isn’t just an accessory to content – it’s a launchpad for discovery.
On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance.
Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to real consumer action—like search and site visits—and what that means for marketers navigating today’s mix of linear, streaming, and live sports.
In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return.
On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex.
Today on Modern Marketing and Measurement, I’m joined by Karen Kaufman, Global Chief Strategy and Growth Officer at Gain Theory.
Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and analytics stop operating in silos, and the benefits of an agency fully engaging & collaborating with your brand’s team.
On this episode of Modern Marketing and Measurement, I sit down with James Leaver, the CEO & Co-Founder of Multilocal Media, to talk about why curation has gone from buzzword to business driver.
On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovey from CreatorIQ.
Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine.
Misha shares how GWI is helping teams move faster with AI—without losing trust, transparency, or the human truth behind the data.
Live events are emotional by nature—but how do you actually measure their impact? Today on Modern Marketing and Measurement, I’m talking with Ollie Blake, VP of Strategy at AEG Global Partnerships International about the data behind live entertainment partnerships.
In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a more privacy-first approach.
In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech, Dennis Buchheim, breaks down how a unified data foundation, composable technology, and emerging AI capabilities are reshaping the way brands plan, activate, and measure media.
I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm. We discuss blending linear and connected TV with smart measurement and localized targeting. Paul breaks down how his team approaches multi-market complexity, why CTV has become a true performance driver, and how layered attribution, smart geo-targeting, and the strategic use of AI are reshaping how marketers plan and optimize.
In this episode of Modern Marketing and Measurement, we sit down with Marie Binet from Fuse, Omnicom’s global sports and entertainment agency, to explore why sponsorship has evolved far beyond logos on a pitch.
Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels to measurable performance engines.
Today on Modern Marketing and Measurement, we sit down with Michael Kaminsky, co-CEO of Recast, to learn how incrementality, experimentation, and media mix modeling combined can finally bring marketing and finance onto the same page.
In this episode, we talk with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming marketing measurement.
In this episode of Modern Marketing and Measurement, Lindsay Rapacchi, Director of Research and Insight at Bauer Media Outdoor UK, joins us to explore what makes Out of Home such a timeless and effective channel in today’s marketing mix.
In this episode of Modern Marketing and Measurement, hosts sit down with Alexis and Grace—two of the powerhouse co-founders behind Background Noise, a fast-growing, BIPOC and female-led marketing consultancy redefining how brands measure success.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Picture this: You’ve just landed your dream job.
In a world where negativity often dominates our feeds, a quiet revolution is underway—led by creators who use their platforms to uplift, heal, and inspire.
In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next.
With over half of the Gen Z population now shopping inside social apps — and Gen Alpha, raised on ad-free streaming and algorithmic curation, rarely encountering traditional ads at all — the rules of brand engagement are due for a reset.
Cancer affects everyone, fans, players, families, and entire communities.
What does it take to reimagine and revitalize the biggest events in pop culture?
As TV, digital, and mobile continue to converge, performance marketing is entering a new era — one powered by CTV, AI, and cross-screen connectivity. In this conversation, Jay Freedman, VP of Sales at Viant, explores how connected TV has evolved from a branding play to a measurable performance channel and what this shift means for marketers building strategies across every screen.
What separates good marketers from great ones? It’s not just data, creativity, or even strategy — it’s an unmatched understanding of their customers.
Born in a Harlem apartment, now one of the Inc. 5000’s fastest-growing companies—Elite Media flips the script on what a creative agency can be.
Gaming is no longer a niche pastime, it’s a cultural crossroads where music, sport, entertainment, and storytelling collide.
AI is changing marketing at an incredible pace, from how campaigns are created to how brands connect with customers.
OOH is an unmissable, unblockable medium that connects with consumers where decisions happen, on the sidewalk, curb, and corner.
For more than two decades, the internet followed a predictable logic.
From cult indies to bigger-budget titles, Horror flicks tout a ferociously engaged fandom – reliably making it out to the theaters to prove that being terrified is a dish best served as a community experience.
Gaming isn’t the future, it’s the now. For Gen Alpha and Gen Z, gaming is overtaking streaming and social as the main arena for entertainment, connection, expression and influence.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
The landscape of major life decisions has shifted dramatically.
Paramount Pictures has made influencer marketing central to its theatrical strategy, using creators to spark cultural moments and drive box office success.
In this SheFront Interview, attendees will hear from Carol Haynsworth, Global Chair of Interpublic’s Women’s Leadership Network and leader of a groundbreaking new initiative.
Gen Z is rewriting the rules of brand engagement, yet many marketers continue to rely on stereotypes.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
This panel will share lessons from a Panera, Digitas, and Variety influencer-driven campaign around one of pop culture’s biggest nights with fashion, style, and croissants.
Every major societal institution has some sort of scam culture in its bones.
What really happens when journalists “go to the dark side” and become publicists—or move into adjacent fields like film or marketing?
From sunsets to passport stamps, travel creators make it look effortless – but the reality is far richer.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
How do we define fame in a world where everyone is visible?
What do today’s most innovative creators bring to the table?
This interview explores how the most overlooked part of the consumer journey — the point of payment — can become a powerful lever for building trust and loyalty through seamless, secure experiences consumers can count on.
Proven Q4 Playbook You Can Activate Now Walk away with a simple, actionable checklist of strategies to drive immediate holiday results—no theory, just practical steps you can implement the next day.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
In a cola showdown few thought possible, Dr. Pepper surged past Pepsi in market share to become the number 2 in the cola wars, proving that bold strategy, foresight, and relentless creativity can topple even the most entrenched rivals.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
The business of influence is no longer confined to social feeds. Creators are jumping from social to securing bigger deals in culture.
At Autodesk, design isn’t just about the software, it’s about the experiences that bring bold ideas to life.
Join the senior marketers from Fidium and creative hot-shop Bray & Co as they share how their partnership has in a short time produced record results for the Fidium business, all centered around a creative approach that broke the category mold and produced one of the most effective campaigns of the year.
Crafting signature, soul-infused moments within brand systems—whether digital or physical—that feel human, compelling, and authentically you.
Memes aren’t just content – they’re a cultural language.
Why does a song from 20 years ago still spark instant emotion – and why are brands tapping into that more than ever?
Learn how Unified Marketing Measurement is transforming the future of retail growth in a privacy-first world.
Public health messaging has long relied on fear and tragedy, but that doesn’t always move the needle, and not every cause can be served by playing it safe.
For four decades Flavor Flav has defined culture and brand authenticity.
Join Loren Brill Castle, founder and CEO of Sweet Loren’s, in conversation with digital media coordinator Ryan Weitz to explore the brand’s swift pivots and creative approach to a recent TikTok naming mishap that resulted in millions of views, a massive sales jump and huge increase in followers. It’s a Sweet Loren’s + RYAN collab.
Behind some of the most extraordinary projects in the world—from restoring Notre Dame to powering the Olympics—stands Autodesk, the global leader in design and make technology.
Generative AI is moving from buzzword to business driver.
Grammy-winning producer Hit-Boy opens up about his newfound creative freedom, the upcoming projects, and how artists can stay ahead as music and culture evolve.
Forget stale funnels and generic outreach — B2B marketing is undergoing a seismic shift.
This panel explores how brands are driving success with B2B video from trusted networks.
Advertising on the Super Bowl is a big investment and it is important to support and surround it.
Growth is rarely a straight line.
Today’s dining and hospitality space sees thinner profit margins, decreased diner presence, and skyrocketing costs, making it more challenging to not only establish a standout presence, but build a noteworthy brand for the long haul.
The C-suite is transforming, and nowhere is the change more evident than in the evolving role of the Chief Marketing Officer.
Smart brand marketers know that in today’s data-driven landscape, emerging platforms such as mobile apps and new AI tools are becoming essential for modern advertisers– and will only be more prevalent in the future.
The MQL isn’t dead – it’s just incomplete. Today’s most effective B2B marketers are supplementing traditional inbound with proactive ABM motions, reading a richer mix of buying signals to reach prospects before they raise their hand.
In a market overwhelmed by machine-generated content, how can B2B brands create content that feels genuinely innovative, human, and worthy of a buyer’s attention?
Video is on track to dominate advertising, with spend projected to reach $220B by 2028—roughly 44% of all ad dollars.
Marketing leaders face unprecedented pressure to deliver growth while navigating AI, data, and culture shifts. .
B2B marketers face mounting pressure. They’re being challenged by the market, their audiences, and the CFO.
The media landscape is evolving faster than ever, reshaping how audiences discover, consume, and interact with content.
In our ‘Under the Spotlight’ series we invite top business leaders for an honest, no holds barred conversation in a relaxed and intimate setting.
As audiences scatter across screens, how can brands break through the noise?
When it comes to money, trust is everything. Many consumers still turn to banks and credit unions over Big Tech, but challenger brands are reshaping what loyalty looks like.
In a world where marketers must respond to impossible deadlines, shifting trends, and constant disruption, challenge is the new normal, and improvisers are experts at thriving in the unknown.
In this fireside chat, we’ll explore the intersection of creators, brands, and AI, unpacking what authenticity looks like when technology can mimic creativity, how cultural movements are sparked in the digital age, and why the future of brand building depends on collaborating with creators who can turn audiences into communities.
AI is rewriting the rules of advertising and media—but what does it mean for your career?
Respect isn’t just a “soft skill”, it’s a powerful business advantage.
An open and honest conversation that pushes past surface-level inclusion and explores how we can truly shift narratives when we question what we show, how we show it and who gets to tell the story.
Ensemble’s Ian Schafer will sit down with HOORAE founder Issa Rae to examine how recent history is influencing brands’ new role in the entertainment industry’s algorithmic era.
Gen Z is the most visible generation in advertising today, appearing in 93% of U.S. ads and 78% of U.K. ads.
Modern consumers are tired of traditional advertising — and brands are looking for more organic ways to reach them.
Pretty Basic co-hosts (and best friends) Alisha Marie & Remi Cruz Parsons launched their podcast 8 years ago and have since grown into cultural powerhouses, redefining modern media moguls.
Colin & Samir—TIME100 Creators and two of the most trusted voices in the creator economy—reveal what it truly takes for brands to capture attention and stay relevant in a creator-driven world.
Josh Richards and Brianna LaPaglia, co-hosts of the viral BFFs podcast, are redefining Gen Z culture.
AI is no longer just a buzzword—it’s a tool CMOs and marketers alike must learn to put to work.
Film, television, and streaming remain pillars of culture, but their futures hinge on bold leadership and strategic pivots.
Why relevance, not reach, will define the next era of commerce media
This panel tackles the industry’s biggest brand safety challenges and how outdated tools block advertisers from reaching valuable audiences.
Programmatic access is redefining commerce media.
To answer this question, Red Kite will be hosting a candid discussion bringing together three visionary leaders from diverse corners of the industry—from consumer to B2B and social—to pull back the curtain on the realities of being independent.
This conversation with Alison Moore, CEO of Chief, explores how women are redefining leadership through nonlinear, multi-hyphenate careers.
An honest conversation about where the ad market is in 2025 and what does that mean for growth in 2026.
Media Cartographer / provocateur Evan Shapiro and Creator Pied Piper Shira Lazar are joined on stage by one of the founders of creator platform and film distributor, FilmHub, to unveil their Map of The Creator Economy – sizing the landscape of the next generation of Media.
When PJ Accetturo generated 100mm+ views with a viral, AI-generated ad for Kalshi, production studio Wavelength saw a golden opportunity: Join forces with one of the foremost craftsmen of AI storytelling to turn Hollywood on its head with viral short-form narrative content.
A new study from DISH Media reveals how incorporating deterministic addressable TV alongside traditional TV and streaming can deliver substantial gains in both reach and revenue.
Artificial intelligence isn’t just accelerating ecommerce, it’s rewriting the rules of how decisions get made.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Reflecting on 25 years of rapid change, Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now.
As non-alc goes mainstream, design and marketing aren’t just selling a new kind of drink, they’re building the category from the ground up.
In an era of fragmented attention and infinite content, premium video remains one of the most effective tools for marketers to build brands, shape perception, and drive results.
Creativity today is being redefined—not just by AI, but by how we make, learn, and share.
Hunter Prosper, the storyteller behind Stories from a Stranger, joins fellow creators and brand leaders to explore how emotionally resonant, human-centered content can break through the noise—and why advertisers should take notice.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
In today’s real-time world, driving long-term brand perception shifts requires designing creative campaigns for media optimization – where every new act of creation becomes an act of data insight creation.
AI is transforming how campaigns are built, but for creators and agencies, the challenge is balancing innovation with authenticity.
The best advertising doesn’t interrupt—it connects.
The rise of AI is reshaping programmatic – but not all AI is created equal.
In a world of fragmented channels and the pressure to prove marketing ROI, brands need to move beyond proxy metrics, simple integrations, and periodic optimizations. This panel reveals how leading brands are unleashing a powerful new combination: next-gen TV measurement and AI.
In today’s world of economic uncertainty, fractured media, and high consumer expectations, CMOs aren’t just brand guardians—they’re growth architects.
The session will explore what it truly takes for creators, brands, platforms, and leagues to connect with audiences in meaningful ways.
The Rise of Agentic Marketing: Learn about the future of agentic AI and how it will transform marketing from a pioneer in enterprise data & AI – Vivek Vaidya.
AI’s rise in advertising isn’t incremental—it’s existential.
Quality supply is the foundation that drives better outcomes for advertisers—but with the rise of made-for-advertising sites and ad tech tactics that inflate buyer costs, it’s getting harder to identify inventory that truly meets quality and performance standards.
As the industry shifts toward an AI-first reality, are traditional creative models still built to win?
Stop marketing to outdated segments. It’s likely your audience is built on yesterday’s data.
A journalist, an AI lawyer, a PwC partner, and an AI startup founder walk into Advertising Week — and cut through the noise.
In today’s volatile economic climate marked by inflation, rising interest rates, and tariffs, consumer behaviors are rapidly evolving. Shoppers are seeking more value, and they’re increasingly selective about where they spend their money. Learn how these leading brands attract customers, drive sales, and build long-lasting loyalty, and how you can too.
Join digital stars Chingu Amiga, Paco de Miguel, and Nico Botero from “Los Chicaneros”, alongside Pati Giemza (CEO of StayOnSocial, a leading talent management agency for creators in LATAM), for a dynamic conversation on creating content that speaks to the heart of Latin America and captivates the Hispanic market in the U.S. Discover how their cultural authenticity, bold storytelling, and savvy content strategies are breaking borders, building loyal communities, and inspiring cross-cultural connections.
As media channels multiply and performance demands intensify, traditional advertising execution models are breaking under the weight of manual processes and disconnected tools.
Generative AI allows agencies and advertisers to amplify their creative vision like never before. In this session, industry experts will discuss how agencies can leverage generative AI in their daily workflows to maximize results, and how they can become leaders in the space while building toward the future.
Reach alone no longer drives results. Marketers today must prove impact by combining first-party data with authentic customer connection to build lasting loyalty.
How do you reach 1 in 2 American adults while maintaining an authentic connection?
Transformational change isn’t just possible—it’s probable according to Jacqueline Corbelli—pioneering AdTech founder, UN changemaker, and author of Changemaker: A Modern Playbook for Creating Personal Impact and Transformational Change.
In a fragmented media landscape where consumer attention is fleeting, building a brand that lasts means going beyond campaigns: it means creating worlds that audiences want to live in.
Go behind the scenes of Who Is Watson, Transmission’s debut original documentary, and hear how its creators turned a complex AI innovation into a pop culture milestone.
Today, it’s more important than ever to create engaging IRL experiences, and while Broadway is the OG of in-person magic, it’s getting an upgrade as it stretches experiential possibilities.
With roots tracing back to an initial investment of $500 back in 1982, Vera Bradley has long been known for its iconic patterns and deeply loyal fanbase. But in a rapidly shifting cultural landscape, how does a heritage brand evolve to remain relevant and still resonate with its original generation of fandom perennially?
As the advertising industry continues to evolve, brands are increasingly looking for ways to push creative boundaries while achieving measurable business growth. Creative and media agencies have operated separately and together. What works best??
What does it truly mean for a brand to show up authentically in today’s media landscape?
A discussion on the state and future of journalism, during a time of unprecedented disruption from political shifts, funding challenges, and the growing impact of AI.
Born entirely in the 21st century, Gen Alpha is the largest generation ever and the first generation to grow up fully immersed in digital technology, interactive media, and connection via social media from day one.
The journey to a new home begins with a dream.
Since its inception over 40 years ago, MAC Cosmetics has stood for All Ages, All Races, All Genders.
Modern consumer expectations don’t wait for enterprise transformation timelines. While traditional change management moves in years and quarters, cultural shifts happen in weeks and hours, creating an unprecedented challenge for today’s most iconic brands. A conversation with marketing executives from Alaska Airlines, General Motors, Brooks Running, and goop, all of whom are rewriting the playbook for enterprise transformation in the AI era.
The modern CMO is transforming and expanding – defined by AI’s upending of organizational structures, the unification of brand and performance, and pressure to be both the rational and inspirational voice of the consumer.
Join viral creator, actress, and storyteller Delaney Rowe for an unfiltered look at how she captivates audiences and brands alike with her signature blend of humor and cultural commentary.
Shoppers don’t move in straight lines anymore.
As the traditional players decamp from late-night television, comedian turned media mogul Byron Allen is seizing the opportunity, forging a new business model for the time period–one that promises to be a win-win for all involved.
Execution, Experimentation, and Evaluation—these 3 E’s are turning traditional advertising measurement on their head.
Everyone’s chasing the next big idea—but the smartest brands know the real flex is in the data.
The data is clear: TV ads drive ROAS.
What do BBC’s Bluey, the National Hockey League, and a motion technology startup have in common?
TikTok is shaping a new frontier in marketing—one powered by compound intelligence, the synergy between human creativity and artificial intelligence.
Lyft Ads isn’t just connecting top brands with relevant moments – we’re creating them with exclusive, buzz-generating solutions that bridge digital to IRL, deliver product innovation to reach the right audiences and can only be found on Lyft.
In this conversation, Adrian Sutherland and Jeremi Gorman will unpack how displaced fans, shifting loyalties, women’s sports, and even the rise of athletes over celebrities are changing the playbook for marketers.
By bringing fresh creativity and telling brand stories in ways brands can’t on their own, creators have transitioned from product reviewers to true marketing consultants.
Entertainment marketers face one of the steepest challenges, competing with content across TV, movies, and video; social media; and gaming for attention.
Connection today is built in the moments that matter—across screens, shelves, and shared culture. This conversation explores how brands are creating emotionally resonant, consistent experiences that inspire trust and loyalty, meeting consumers where they are—from retail shelves to digital screens.
Today, the world’s bigger stars are no longer just entertainers, but multimillion or even billion dollar brands themselves, as meticulously managed as the media conglomerates that power them.
A candid, future-forward session where Horizon Media’s founder and visionary Bill Koenigsberg and Bob Lord, President of Horizon Media Holdings, unpack the future of media, technology, and business transformation.
A Fireside Chat with Nuria Tarre, Chief Marketing & Fan Experience Officer, City Football Group hosted by Vanessa Perdomo, Bloomberg Sports.
In today’s fragmented landscape, CTV is uniquely home to unskippable cultural moments.
78% of CMOs state proving ROI has become more important in the last two years. But as sales cycles grow more complex, traditional attribution models built for B2C often miss the mark. Faced with mounting pressure to show the impact of every campaign, marketers need clarity on where and how to invest to drive tangible revenue impact.
Sports are a key stronghold for engaged, appointment-based viewing —and with that comes unmatched opportunities for brands. We’ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms for full-funnel outcomes. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance and business results.
From shifting audience behaviors to the latest advancements in measurement, this session will explore how streaming, social, and data are shaping the way brands connect with viewers — and how success is being defined in this new era.
With marketing budgets under increasing scrutiny, optimizing every dollar spent is critical.
In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured.
Today’s consumers seamlessly move between digital discovery and physical experiences, making it critical for marketers to understand how online engagement drives real-world actions.
From electrifying fans on the field to building a powerful presence as a creator and media brand, Chad Ochocinco has redefined what it means to be an athlete in today’s sports economy.
Facing challenges like economic uncertainty, fragmented shopping patterns, and an increasingly saturated media landscape, it’s critical for marketers to truly understand the impact of every advertising dollar spent.
The industry has long sold the story that some things just can’t be measured – streaming exposures tied to offline purchases, attribution across walled gardens, or brand-building working hand-in-hand with performance.
AI is rapidly transforming how consumers discover, evaluate, and engage with brands.
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships.
Why choose between speed and accuracy when you can have both?
St. Bonaventure’s GM Adrian Wojnarowski sits down with Pat O’Toole, CMO of Unleashed Brands, to unpack the future of college sports in this era defined by NIL, athlete creators, and the ever-changing collegiate landscape.
Marketers strive to balance ‘Brand & Demand,’ but how to connect and measure?
Success in today’s crowded sports economy is about more than logos on jerseys, it’s about tapping into cultural moments that deepen fan connections and drive business growth.
Research shows that neurodiverse teams foster greater innovation, generate higher revenue, and build deeper cultural relevance.
Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.
Marketing leaders face mounting pressure to deliver personalized experiences at scale while navigating an overwhelming landscape of AI-powered solutions.
Leading platforms, agencies, and strategies that have harnessed the awesome power of influencers and creators to move consumers in ways that no other medium can.
Google’s been found guilty of violating antitrust law in AdTech.
Join us for an exclusive conversation with Amazon Ads and Prime Video leadership as they discuss the intersection of premium content and democratized access to live sports advertising.
The rise of AI in marketing is juicing startups’ mojo, as they see transformational new opportunities and disruption to incumbents.
Join us for an illuminating discussion on the Private Equity view of the state of the media and advertising deal market, current investment themes, and AI’s impact on the industry with two of the industry’s leading investors, Lucy Dobrin from Providence Equity and Eric Franchi from Aperium Ventures moderated by Richard McDermott Managing Director Rosenblatt Securities media and advertising investment banking group.
A new era in sports storytelling is here — and women are leading the charge.
From creator-led ventures to breakthrough performance products and established household names, the business of sports has never been more diverse—or more dynamic.
AW NYC brings together world-class leaders in the talent and athlete business.
From best-in-class hotels to exclusive airport lounges to curated journeys, travelers today expect more than just a trip, they expect an experience.
What if you could hire the creative minds behind Apple, Nike, Dove, Disney, and Gatorade’s legendary campaigns for any brand, any size, anywhere in the world?
Attention has become one of the most valuable currencies of the 21st century — but are we earning it or just shouting louder?
Today’s travelers are more connected than ever, and so are the brands reaching them.
From music videos that spark viral trends to streaming shows that dominate the cultural conversation, entertainment remains one of the most powerful drivers of influence.
Marketers aren’t asking for more AI hype.
As AI transforms marketing, Horizon Media is building, not buying, the future.
In this conversation, Domenic Venuto unveils how Blu, Horizon’s proprietary AI-native connected marketing platform, is redefining how brands plan, optimize, and measure campaigns in real time.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
In today’s landscape, sports partnerships are no longer defined by simple sponsorships or endorsements; they’re opportunities for brands to forge deeper cultural connections.
What do Travis Scott, Daft Punk and Abba have in common?
Want to know everything about the hottest emerging ecosystem out there?
A huge challenge in modern advertising is truly understanding your audience beyond static data.
In this session, Deep Blue Sports + Entertainment will unveil their newest solution to alleviate women’s sports growth challenges: a business intelligence tool powered by Precise and Mondo Metrics to support brands and buyers in making informed investment decisions in the category.
Whether you’re building a network from scratch or scaling an existing program, you’ll gain practical insights into strategy, monetization, measurement, and operations.
In today’s rapidly evolving cultural landscape, creators are no longer a marketing add-on – they’re a strategic necessity.
There is perhaps no more challenging question confronting publishers than the path forward in the zero-click future of Google’s AI Overviews.
The algorithm surfaces unfamiliar or niche content that hooks young people — turning passive curiosity into obsession.
In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking powerhouse.
Premium programming entertains fans and offers advertising partners a clear path to highly engaged and valuable connections.
Premium programming entertains fans and offers advertising partners a clear path to highly engaged and valuable connections.
The modern news landscape is changing rapidly and can be fraught with challenges for advertisers.
As marketers navigate persistent economic uncertainty, stop dwelling on the unknown and focus on the media and measurement strategies proven to drive business growth.
In today’s media landscape, audiences are everywhere — streaming, mobile, social, and linear.
Great advertising is great content.
In an industry that often defaults to transactional relationships, learn how giving creators a seat at the strategy table empowers them not just as content engines, but as culture-shaping collaborators who drive full-funnel results.
Big promotions come with big potential… and big questions.
In 2025, Cirkul, a rapidly growing company that transforms how beverages are developed, distributed and enjoyed, leveraged its debut Super Bowl commercial as an opportunity to elevate the brand to a new national level after staying purposely quiet the past few years while the company focused on keeping up with growing demand.
Manscaped first built its name below the belt, but our next act required looking up.
In a culture overloaded with content and driven by algorithms, the brands that cut through aren’t just heard—they’re felt.
For over 55 years, Time Out has been the go-to guide for what’s new in cities around the world—spotlighting trends, subcultures, and the best places to eat, drink, and explore.
Want to learn how journalists determine which stories to cover, or which byline articles to run?
By embracing authenticity, wit, and cultural relevance, we will show how brands can craft campaigns that challenge norms, ignite conversations, and leave lasting impact.
Most rebrands die in the handoff. Stunning decks get approved — then fall apart in the wild.
AI is rapidly reshaping marketing, but without human grounding it risks sameness, eroded trust, and poor decisions.
ut of Home advertising has played a critical role as a key driver of PepsiCo brand growth, reaching consumers through creativity, context, and data to drive real-world impact.
Regulated industries – from pharmaceuticals and healthcare to finance, insurance, and alcohol – face some of the strictest guardrails in advertising.
We’re turning up the heat with Hot Ones: AWNewYork Edition!
Premiering in syndication in September 2024, hit game show Flip Side hosted by Jaleel White is known for its humor, heart and fresh take on the classic survey game show.
Morbid has become a cultural phenomenon – blending dark humor, paranormal intrigue, and addictive storytelling into a format that its fans, lovingly called “Weirdos,” can’t get enough of.
As attribution gaps widen across OOH, CTV, and in-app environments, marketers are left without clear signals to guide spend.
The real, uncensored, behind the scenes story behind the planning and execution of the first-ever concerts at the Iconic Field of Dreams Movie Site in Deyersville, Iowa.
Explore the frontier of scent branding, where fragrance has evolved from luxury’s exclusive domain into an essential component of brand strategy.
Meet the extraordinary community builders and creators of viral event sensations that have broken through the noise, garnering global attention with billions of views and millions of event attendees.
It’s time for you to discover TikTok Market Scope, TikTok’s new full-funnel analytics platform built to help you understand today’s customer journey, and drive stronger outcomes.
In an era of AI-generated everything, viral fatigue, and over-engineered content, it’s the human moments that cut through.
As creator agencies are experience consolidations, buyouts, and mergers with bigger shops – it’s clear that influencer marketing is beyond a passing footnote.
Unlock fresh insights into the media habits of the ad industry’s most sought-after generation – Zoomers.
PBS KIDS’ new animated hit that transforms core weather science into family adventure.
Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald’s; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer.
In this session, Dhar ditches boring slides to bring emotional performance marketing to life in a never-before-seen live experiment.
Join a marketing masterclass with Alex Schultz, the man Mark Zuckerberg credits with helping connect over 2 billion people worldwide.
Search today is more important—and more dynamic—than ever before.
Search today is more important—and more dynamic—than ever before.
Marketers and brand leaders know the industry has become addicted to short-term performance metrics like Last Click and ROAS — but those numbers rarely capture the full story. In this session, Mike Menkes, Group SVP at Analytic Partners, will share ROI Genome® insights that reveal why the most successful brands are rebalancing toward strategies that connect brand in order to drive performance.
“There’s money to be made in opening up about and normalising menopause…
In today’s challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer’s needs.
In this session, hosted by Outernet London CEO Philip O’Ferrall, we explore how one of the world’s most iconic cities in global ad land is being transformed through increasing use of data and AI.
The question isn’t whether AI works – it’s how to make yours work harder.
Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences.
As the media ecosystem evolves, curation has emerged as a powerful mechanism for delivering clarity, control, and value across the supply chain.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
with KERV, Peer39, Viant, Paramount Advertising, and Wurl as part of the Wurl CTV Summit.
Asani Swann has spent more than 20 years building bridges between sports, entertainment, and culture.
Sports fandom is changing fast, and Barrick Prince, Founder of Creator Sports Network (CSN), is at the center of it.
Full-funnel marketing has been a staple of advertising strategies for years, but industry trends are sparking a new way of thinking about the old model.
Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).
Advertising is leaking money, about $27 billion a year thanks to fraud, duplication, and a messy, fragmented digital ecosystem.
Gaming doesn’t just entertain audiences, it engages them in ways CTV or social never could.
Gaming isn’t just about engagement, it’s about conversion.
Gaming is not a single channel, it’s an ecosystem spanning console, PC, mobile, esports, and UGC.
Gaming is the “social glue” of Gen Z, with 32% more likely than average players to log in just to hang out with friends.
From championship matches to creator showdowns, gaming events are now mainstream cultural tentpoles.
Gaming is now bigger than music and movies combined, with 3B+ players worldwide and half the U.S. by 2025.
The creator economy is booming, but Shoshannah Cutler is proving that success takes more than followers and brand deals.
Adam Charles has spent 30 years bringing some of the world’s most ambitious events to life — from fashion shows and live broadcasts to global sporting ceremonies and brand experiences for top companies.
Trendspotting and Influence: How brands tap into what’s next
From fashion to technology, next-gen consumers often set the tone for culture’s next big shift.
Discover how creator-led content is driving more than inspiration, it’s delivering real business results. Sarah Bachman and Stacy Carpenter reveal how culturally relevant storytelling and interactive ad experiences are transforming audience connection into sales growth. Don’t miss the live social activation that brings it all to life on stage.
In an era of endless content, AI’s real promise is autonomous, data-backed execution.
The era of marketing guesswork is over.
From Entertainment Capital to Sports Mecca: How Vegas Expanded Its Brand Without Losing Its Identity
In the past decade, Las Vegas has welcomed four professional sports teams and a major F1 race to the city, reshaping its global perception and boosting visits from a whole new category of travelers.
Join Bayer, Spotify, and The Trade Desk as they explore how brands can integrate programmatic audio into the omnichannel mix —reaching new audiences, unifying messaging, and proving performance.
The future of advertising is being rewritten by technology.
Brands don’t have to choose between innovation and privacy — AI is making both possible.
AI is changing the advertising industry.
The future of advertising is here: precision at scale, powered by next-gen AI-driven data intelligence.
In an age of fragmented platforms and lack of unified transparency, marketers are facing a crisis of confidence.
What happens when commercial ad space becomes a platform for art?
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
CTV sits at the intersection of creative storytelling and data-driven precision—but striking the right balance between the two is where the real magic happens.
As brands accelerate in-housing, the old agency-client playbook is being rewritten.
The old playbook is being rewritten with intent as the new currency.
In the age of AI, ad management platforms are evolving from simple execution tools into full-fledged growth engines.
Join Spectrum Reach and Amazon Ads as they showcase how their ground breaking partnership is revolutionizing addressable advertising through premium, brand-safe content.
Creators can do more than influence what we buy; they can influence how we work.
Amazon Ads reveals new research on how local streaming trends align with purchase intent across the U.S. Unpack how neighborhood-level data—from what shows are trending to what people are shopping for—can inform smarter targeting and creative for SMB campaigns.
Sometimes the most powerful influencers in modern marketing are the ones that feel like your neighbor, your barber, your bodega guy.
A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills.
In today’s viral-driven world, it’s easy to confuse fleeting attention with lasting impact.
Creator-led with a loyal global audience, Smosh’s ability to expand to new platforms, meet its audience where it is, foster the new generation of comedic talent, and tap into cultural trends has made it one of the most enduring names in digital entertainment.
Hear how this NY favorite built a brand with soul. This panel dives into the art of storytelling, connecting with local communities, and turning cultural capital into conversion.
SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder.
This session explores how brand experiences fuel growth and create lasting impact.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
e.l.f. is rewriting the beauty marketing playbook—showing up in the WNBA, Super Bowl, Indy 500, and even grassroots sports.
Do you know what Creators actually want from brands, social platforms, and followers?
Beloved stories are jumping off screens and into storefronts, turning everyday shopping into immersive brand adventures.
What would happen if creators, not brands, designed the next big collaboration?
If you want to build an identity graph using third-party data, you’re stuck choosing between bad options.
This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY.
From Main Street to the Global Stage: How Brands Can Build Lasting Impact through Local Storytelling
In an era where consumers crave authenticity, the most powerful brand stories are often the ones rooted in place.
For TIME, advancing its legacy means embracing AI as a catalyst for evolution rather than obsolescence, amplifying what matters most: delivering trusted journalism to people around the world, in more ways than ever before.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Gaming is rapidly becoming the defining cultural force of a generation, blurring boundaries between entertainment, community, and commerce.
The world of search is changing dramatically, moving beyond simple text queries.
In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center.
Right now, 40% of internet users are essentially invisible to advertisers—browsing on cookieless platforms where impressions vanish and budgets waste away.
This session explores how sports fandom provides a model for brands to move beyond transactional loyalty and foster true fans.
The Wizard of Oz at Sphere is a new fully immersive experience in Las Vegas that is redefining experiential storytelling.
Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide.
Transformers One: New Adventures is more than a web series. It’s a case study in how iconic franchises can evolve through platform-first storytelling and creator-led content.
America’s Finest News Source, The Onion, has crammed a decade of plot into the last two years
In a world where people express themselves through reaction GIFs, emojis, and memes, how do we define success?
From divestment to investment, from boycotts to unwavering support, one thing is clear: consumers are tired of trying to deduce what brands stand for and just want clarity so they can make their own decisions.
Relevance is the bridge between awareness and ROAS. Nestlé, Roku, and NCSolutions show how CTV, powered by purchase data, captures the right buyers and delivers growth.
Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.
Connected TV is transforming the way we watch, discover, and monetize entertainment — but the path forward is far from clear.
As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising.
From pause ads to shoppable moments, new CTV formats are reshaping how viewers experience advertising.
City of Hope, one of the nation’s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network.
Streaming has entered a new era where ad-supported viewing has exploded, programmatic tools have rapidly advanced, and measurement has become more precise than ever.
Interactive CTV ads are generating buzz —but are they truly impactful?
TikTok and iSpot teamed up to measure performance across key KPIs — and the results are in!
Integrating brand and performance advertising is vital for CMOs who want to deliver the best results.
Marketers deserve proof that their investment across platforms is driving audiences to watch.
The brief was simple: how does ESPN score big and become unignorable for its first-ever DTC launch?
The signals of “doing good” aren’t landing like they used to.
Gaming is the most powerful social connector of our time, a space where identity is expressed, communities are forged, and culture is remixed daily.
We’re living in a scroll-happy, skip ahead world; where attention isn’t just scarce, it’s skeptical.
They didn’t invent the internet, they just figured out how to make it their full-time job.
SHE Media has grown from a digital publisher into a cultural connector, bringing women together through content, live events, and wellness-driven experiences.
A brand today is more than a logo or tagline, it’s a living experience.
In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths—Real-Time CDP Collaboration, Adobe’s clean room solution and part of its wider customer data management offering, Marriott’s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained value.
We’re living in unprecedented and drastic times in society and in our marketing industry
Motivation fuels ambition, but it has a hidden downside: the more passionate you are about your career, the harder it is to switch off after hours.
In today’s world, brands and nonprofits alike are expected to do more than tell good stories…
In a media world saturated with messages, the B2B brands that stand out do more than advertise — they live inside culture.
As streaming becomes the center of the media universe, agencies must evolve their creative muscle, not just for attention, but for cultural resonance.
The bold-line proof of premium video’s unmatched power to drive exponential traffic into Google Search, DTC e-commerce, and across the full funnel grows stronger each quarter.
This transformation wasn’t luck. It was the result of intentional, data-driven brand reinvention.
In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time.
Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI.
AI has evolved from simple automation to the driving force behind programmatic advertising.
With Adobe Real-Time CDP Collaboration, Further, PMG, and Alli Marketplace working together, customers can unlock their full data value, operationalize collaboration across their organizations, and activate campaigns that drive measurable business impact.
Join industry experts from Esri, Quad, Ampersand, and Balcom Agency to discover how advertising and analytics teams are transforming campaign planning with geospatial technology.
The CTV revolution isn’t just about where ads appear…
Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can build stronger brand-publisher relationships that lead to real, quicker, measurable impact.
As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important.
In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.
AI has redefined how marketers collect and analyze data, yet many still struggle to turn it into action.
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.
This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.
The way people discover and shop has fundamentally changed and fragmented across social feeds…
Today’s consumers expect personalized shopping experiences where their expectations for tailored…
Retail media networks are maturing from single-channel advertising solutions to comprehensive marketing platforms, fundamentally transforming how brands connect with consumers.
Commerce media is at a tipping point.
The backseat is becoming the new living room — a high-attention environment for entertainment, commerce, and advertising that extends reach without cannibalizing existing platforms.
Commerce media is shifting from a tactical channel to a foundation for long-term growth.
How modern CEOs are shaping tomorrow’s markets and navigating the toughest consumer markets in the industry.
