Welcome back to Modern Marketing and Measurement. Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and analytics stop operating in silos, and the benefits of an agency fully engaging & collaborating with your brand’s team. From smarter budget allocation to AI-powered insights and better collaboration, it’s a practical look at how integration leads to stronger results.
Rose Baki of Lippincott, joins us ahead of AWNY to talk about the organizational barriers slowing marketing down and why creativity should be treated as a business advantage.
CMOs and CFOs should challenge media plans on more than low-cost impressions or tidy reporting.
Ahead of AWNY 2026, we spoke to industry leaders about what they expect to dominate the conversation, how it would have shifted from last year, and what they will be watching closely throughout the week.