Welcome back to Modern Marketing and Measurement. On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance. We cover how data collaboration helps connect the full customer picture, how personalization should support (not dilute) brand, and why treating customer data with care is key to building relationships that actually last.
AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
Agentic commerce may be one of the industry’s favorite new buzzwords, but beneath the hype is a much more practical transformation already taking place across retail media and e-commerce.