On this episode of Modern Marketing and Measurement, I sit down with James Leaver, the CEO & Co-Founder of Multilocal Media, to talk about why curation has gone from buzzword to business driver. We dig into supply-side complexity, the role of AI and humans, and how better data and faster execution help brands move from fragmented buying to measurable outcomes.
The most successful campaigns will consider how fans move through their day, where they gather, what information they’re looking for, and how brands can contribute to those experiences in ways that feel authentic rather than intrusive.
Ultimately, immersive design is a way of respecting fans’ time. When marketers invite them into the story, whether that’s a league narrative, a franchise universe, or a streaming world, marketers are signaling that they’re not just an audience, but a crucial part of the show.
Liberty Biberty may be Liberty Mutual’s new character, but technically the concept has existed since 2019.