On this episode of Modern Marketing and Measurement, I sit down with James Leaver, the CEO & Co-Founder of Multilocal Media, to talk about why curation has gone from buzzword to business driver. We dig into supply-side complexity, the role of AI and humans, and how better data and faster execution help brands move from fragmented buying to measurable outcomes.
As another fall sports season gets underway, marketers should look beyond the biggest moments on the calendar without losing sight of their power.
Winning the race is one thing. Bringing the room with you is another.
Retail media taught buyers to expect an answer to the thing they actually asked. Most sellers can still only offer a subscription.