Advertising Week
  • Follow us on Facebook
  • Follow us on Twitter
  • Follow us on LinkedIn
  • Follow us on Instagram
  • Follow us on YouTube
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
  • Resources
    • Trends Reports
Advertising Week
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
  • Resources
    • Trends Reports
Soundtracking Memory: The Power of Nostalgia in Music & Marketing
  • AI
  • Brands
  • Culture
  • Data
  • Gaming
  • Health
  • Retail
  • Sightline
  • SMB
  • Sports
  • Storytelling
  • Tech
  • Travel
  • TV
  • Popicon
  • Produ

Soundtracking Memory: The Power of Nostalgia in Music & Marketing

Why does a song from 20 years ago still spark instant emotion – and why are brands tapping into that more than ever? This 30 minute panel brings together Warner Chappell Music and Paradise to explore how nostalgia has become one of the most powerful tools in modern marketing.

The Penn District

Tags: AWNewYork 2025 Sessions, Sports + Entertainment

You May Also Like

Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help

The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.

Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier

Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.

When Ad Blocking Becomes a Measurement Problem

Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.

Search

The Penn District

LATEST POSTS

  • Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help

  • Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier

  • When Ad Blocking Becomes a Measurement Problem

  • The Connection Economy: Why Memory Matters More Than Attention

  • Pharma Marketers Need to Optimize for the Question

LATEST PODCASTS

  • Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier

  • Raising Money-Smart Kids: Mom of Two Liz Teich on Saving, Giving and Building a Following of Nearly 600K

  • Beyond the Funnel: Rethinking the Player Journey in Gaming, with Jessica Clemens

SUBSCRIBE FOR UPDATES

global_logo1024

100 Broadway, FL 14
New York, NY 10005
Contact

aw-logo-white@2x
  • social-icon-facebook facebook
  • social-icon-twitter twitter
  • social-icon-linkedin linkedin
  • social-icon-instagram instagram
  • social-icon-youtube youtube
Emerald Logo
© 2026 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSEVENT STANDARDS OF CONDUCTYour Privacy ChoicesTERMS OF USEPRIVACY POLICY