Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier

Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier

Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.

In a wide-ranging conversation, Sofie Sue shares how psychology shapes brand choice, why context and culture matter so much in media, and how fragmentation can actually create new opportunities for repetition, memory, and connection.

In this episode, Mark Bonham shares his extensive journey through the media and ad tech industry, highlighting the evolution of measurement, infrastructure, and innovation in streaming and linear TV. Discover how CCR Technologies is shaping the future of media workflows and measurement in a fragmented digital landscape.

CHAPTERS

00:00 Introduction and Guest Background
02:00 Mark Bonham’s Personal and Professional Journey
03:46 Starting in Investment Banking and Ad Tech
06:58 Transition to Media at Samsung and ACR Innovation
10:03 Building Samsung Ads and Monetization Strategies
14:09 Acquisition of ACR Companies and Industry Impact
19:52 Founding CCR Technologies and Infrastructure Foundations
25:01 Opportunities in Streaming and Linear Measurement
29:50 Base Layer Data and Addressing Fragmentation
34:46 The Future of Media Infrastructure and Innovation
40:08 Client Collaboration and Industry Challenges

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