This week we’re joined by Chan Suh, Senior Partner and Chief Digital Officer at Prophet. We talk about why AI is changing business the way the web once did, why measuring AI adoption misses the point, and how companies can move beyond endless pilots to create real growth. Chan also shares new research on consumer trust and explains why the brands that put people first will have the advantage.
From fashion to sports equipment, technology and more, back-to-school is a big shopping moment for retailers across multiple sectors. With the school shopping season starting earlier than ever, and with increased year-over-year growth anticipated, marketers who do their homework now will receive high marks in Q3 sales.
The access points that buyers had in the past are evaporating, and the new ones are not sufficient for their needs.
The uncomfortable truth is that we’re no longer competing with other advertising.