This week we’re joined by Chan Suh, Senior Partner and Chief Digital Officer at Prophet. We talk about why AI is changing business the way the web once did, why measuring AI adoption misses the point, and how companies can move beyond endless pilots to create real growth. Chan also shares new research on consumer trust and explains why the brands that put people first will have the advantage.
B2B marketing has built an impressive vocabulary around ideal customer profiles, product-market fit, buying committees, funnels, and account-based strategies. Those frameworks give teams useful structure. The people inside those frameworks still make the decisions.
Brands have invested heavily in collecting customer data and automating interactions, but knowing who someone is doesn’t necessarily mean understanding what they need.
Can’t remember the last time you saw Mr. Peanut at the Macy’s Thanksgiving Day Parade? Let’s jog your memory bank.