In an era where AI is reshaping not only how we operate but how we connect, the shift from Customer Experience (CX) to Branded Experience (BX) is more than semantics—it’s a strategic imperative. This fusion—what we call “BX”—is the defining paradigm for 2026. Join Tom Ajello, Senior Partner at Lippincott, Jill Cress, Chief Experience & Marketing Officer at H&R Block and Bethany Eppner, Head of Global Business Marketing at Fandom as they bring this transformation to life.
From CX to BX: Designing Branded Experiences That Resonate in the Age of AI
