The State of Independence: Why More Brands are Turning to Independent Agencies
The agency landscape has never been in a more dynamic position than today – with significant restructuring across the global holding company landscape driven by revolutionary changes to technology, what does it truly take to build, sustain and grow a successful independent agency?
To answer this question, Red Kite will be hosting a candid discussion bringing together three visionary leaders from diverse corners of the industry—from consumer to B2B and social—to pull back the curtain on the realities of being independent. We’ll explore the challenges they’ve faced, the unique advantages they’ve leveraged, and their strategies for staying relevant in an ever-competitive and dynamic market. This is an unfiltered conversation for anyone who has ever dreamed of building their own agency or wants to understand the true spirit of independence in advertising today.
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