Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture. Discover groundbreaking ideas and soak up the energy of industry’s most dynamic event in our long-running one-on-one interview series, now in its 12th season.
More than half of CMOs say their marketing tech stacks have meaningful gaps. The tempting response is to buy a bigger one.
We sat down with Christoph Berg, CEO of MINT Square, to talk about the changing balance of power in the advertising industry, and why accessible programmatic technology is the key to independent agencies thriving in the next era of competition.
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.