On this episode of AI: Machine Made Marketing, we’re joined by Oz Etzioni, CEO & Cofounder at Clinch. Oz explains why AI is exposing the cracks in marketing instead of fixing them. We also talk about connecting creative and media, making every campaign a learning opportunity, and why rebuilding your workflow matters more than adding another AI platform.
I’m not trying to convince you that the journey is the destination. But the destination is 100% shaped by the journey.
The next decade in CPG will not be won by whoever has the biggest team or the biggest budget.
AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.