On this episode of AI: Machine Made Marketing, we’re joined by Oz Etzioni, CEO & Cofounder at Clinch. Oz explains why AI is exposing the cracks in marketing instead of fixing them. We also talk about connecting creative and media, making every campaign a learning opportunity, and why rebuilding your workflow matters more than adding another AI platform.
The most successful campaigns will consider how fans move through their day, where they gather, what information they’re looking for, and how brands can contribute to those experiences in ways that feel authentic rather than intrusive.
Ultimately, immersive design is a way of respecting fans’ time. When marketers invite them into the story, whether that’s a league narrative, a franchise universe, or a streaming world, marketers are signaling that they’re not just an audience, but a crucial part of the show.
Liberty Biberty may be Liberty Mutual’s new character, but technically the concept has existed since 2019.