In this episode of Modern Marketing and Measurement, I’m joined by Brad Quinn, SVP, Strategy & Growth at KERV.ai, to talk about a part of marketing that’s been hiding in plain sight—context. Brad breaks down how analyzing content at the scene level, not just the audience level, is helping brands show up at the right moment with far more relevance. From turning underutilized content libraries into high-value inventory to navigating brand safety in nuanced, real-world environments, this conversation gets into what it really takes to connect creative, context, and commerce in a way that actually performs.
